scholarly journals The effects and related factors of public service announcement on hand-washing

2015 ◽  
Vol 32 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Hyun-Soo Kim ◽  
Moo-Sik Lee ◽  
Byung-Hee Kim ◽  
Nam-Young Yang ◽  
Hae-Jung Hwang ◽  
...  
Keyword(s):  
Public Service ◽  
Hand Washing ◽  
Public Service Announcement ◽  
Related Factors

Transgender Narrative in Public Service Announcement

2020 ◽  
Vol 5 (2) ◽  
pp. 254
Author(s):  
Anna Puji Lestari ◽  
Yuliyanto Budi Setiawan
Keyword(s):  
Public Service ◽  
Narrative Analysis ◽  
Flood Control ◽  
City Government ◽  
Public Works ◽  
Public Service Announcement ◽  
City Branding ◽  
Feminine Style ◽  
New City ◽  
The City

After changing its city branding several times, Semarang now has a new city branding, namely "Semarang Variety of Culture." However, the city branding reaped contra from academics and cultural figures because Semarang was considered not sufficient yet in terms of representing its cultural diversity. Responding to this, the Semarang City Government and the Semarang City Public Works Department created a public service advertisement on CCTV socialization for flood control in the city of Semarang with a transgender figure as the ad star. This research was qualitative research designed with Seymour Chatman's Narrative Analysis. The research found a commodification and objectification of transgender people who imitated the feminine style of women in the advertisement. In other words, the public service announcement of Semarang CCTV socialization lowered the femininity, which is synonymous with women.The public service advertisement also violated the moral codes adopted by the majority of the Indonesian people.

Determinants of Public Service Career Choice in Developing Countries

2020 ◽  
Vol 35 (3) ◽  
pp. 1-34
Author(s):  
Yongjin Chang
Keyword(s):  
Developing Countries ◽  
Career Choice ◽  
Case Studies ◽  
Public Service ◽  
Power Distance ◽  
Job Security ◽  
Social Recognition ◽  
Related Factors ◽  
Bureaucratic Power ◽  
High Power Distance

This study examines factors influencing public service career choice in developing countries through case studies and a survey. Based on the results of these case studies and survey, I conclude that job security, public service motivation, social recognition and status, and the opportunity for career development are important determinants in why individuals in developing countries choose a public service career. Bureaucratic power and family-related factors also play a role and reflect the high power distance and collectivist culture of developing countries.

scholarly journals Acceptance of Change Behaviour among Middle Managers: The Importance of Subjective Norms and Social Influence as Environmental Predictors

2018 ◽  
Vol 14 (2) ◽  
pp. 155
Author(s):  
Safuwan Samah
Keyword(s):  
Social Influence ◽  
Public Service ◽  
Middle Managers ◽  
Cognitive Theory ◽  
Social Pressure ◽  
Subjective Norms ◽  
Service Organizations ◽  
Related Factors ◽  
Private Service ◽  
Public Service Organizations

The study seeks to examine the influence of environmental-related factors among middle managers in Malaysian government organization. Specifically, this study seeks to determine the influence of subjective norms and social influence in public organizations on acceptance of change. Present study employed cross-sectional survey involving a sample of 400 Administrative and Diplomatic Officers (ADO) in Malaysian Public Service organizations. The findings highlighted that middle managers’ subjective norms in this study were significant in influencing acceptance of change but are not affected by their social pressure when changes are implemented. Practically, this investigation proffers essential effort in understanding the acceptance of change of middle managers in public service organizations. This study suggests ADO as change agents should be well informed and consulted to create social pressure among them to act in supportive ways of implementing planned change Theoretically, the results of this study append to the literature and to a certain extent provide better explanation of Theory of Reasoned Action and Social Cognitive Theory in the context of acceptance of change. The population of this study involved ADO as middle managers in Malaysian Public Service organizations thus the results cannot be generalized to other level of employees in public sector as well as private service organizations. A comparative study involving both public and private service organizations would be worth studying in future.

scholarly journals Associations between musculoskeletal pain and work-related factors among public service sector computer workers in Kaunas County, Lithuania

2016 ◽  
Vol 17 (1) ◽  
Author(s):  
Gintare Kaliniene ◽  
Ruta Ustinaviciene ◽  
Lina Skemiene ◽  
Vidmantas Vaiciulis ◽  
Paulius Vasilavicius
Keyword(s):  
Musculoskeletal Pain ◽  
Public Service ◽  
Service Sector ◽  
Related Factors ◽  
Computer Workers ◽  
Work Related

scholarly journals METHODS OF TEACHING VOCATIONAL SUBJECTS IN ENGLISH AT THE INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Public Service ◽  
Communication Strategies ◽  
Public Service Announcement ◽  
Information Communication ◽  
Mass Information

Methods of teaching vocational subjects in English at the Institute of Journalism of Borys Grinchenko Kyiv University are presented in the research. Methods of realization of such a practice are shown through the example of disciplines of specialty “Advertising and public relations”, in particular “Advertising copywriting”, “PR copywriting”, “Public service announcement”, “Theory of mass information”, “Communication strategies”

Communication Strategy Analysis of COVID-19 Pandemic’s Public Service Announcement (PSA) Production

2021 ◽  
Vol 37 (4) ◽  
pp. 88-103
Author(s):  
Hasrul Hashim ◽  
◽  
Mohd Azul Mohamad Salleh ◽  
Keyword(s):  
Public Service ◽  
Large Scale ◽  
Behavioural Change ◽  
Preliminary Finding ◽  
Public Service Announcements ◽  
Communication Strategy ◽  
Public Service Announcement ◽  
Strategy Analysis ◽  
Health Crisis ◽  
2D Animation

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth’s YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change. Keywords: Public service announcement, media production, crisis communication, pandemic, COVID-19.

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