scholarly journals Corporate Social Responsibility Collaborative Strategies for Local Communities

2018 ◽  
Vol 7 (2.29) ◽  
pp. 596
Author(s):  
Sarmila M S ◽  
Zaimah R ◽  
Novel Lyndon
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Community Relations ◽  
Active Involvement ◽  
Csr Strategies ◽  
Corporate Social ◽  
Partnership Approach ◽  
Community Relationship ◽  
Local Farmers

The concept of Corporate Social Responsibility (CSR) has been identified as an early concept that provides a platform for corporations and community relationship. It is also being discussed that through CSR initiatives corporations would be able to assist in community development efforts. However, to achieve this objective, CSR strategies were required to be implemented according to the needs for community development. This paper will discuss how corporate and community relations through CSR strategies are being implemented for this purpose. The research was conducted on a qualitative case study on a CSR contract farming project by a multinational corporation towards the local farmers' community in Pasir Puteh, Kelantan, Malaysia. A total of 45 farmers who were involved in the project were interviewed. Verbatim data were analyzed to develop themes that could help to provide an understanding of the implementation strategy based on the perspective of the farmers as the recipients of the project. This study has identified the roles played by each of the parties involved based on 38 basic themes emerged from the analysis. These basic themes have been clustered into seven main themes (MT), namely MT1 - Strong Farmers Relationships, MT2 - Support by LFA, MT3 - Positive Attitude of Farmers, MT4 - Farmers Initiative, MT5 - Guaranteed Markets by Corporations, MT6 - Leadership of LFA and MT7 - Learning Process. These themes indicated that the implementation of the CSR project by the corporations was executed in collaboration with the relevant development agency that is the Local Farmers Association (LFA) with the farmer's active involvement. This project is seen to be executed as Public-Private Partnership approach and has assisted the local farmers' community to develop components of community development through the development of skills, attitudes and opportunities for the larger market. 

scholarly journals Implementation of Corporate Social Responsibility Strategy to Enhance Firm Reputation and Competitive Advantage

2021 ◽  
Vol 13 (4) ◽  
pp. 96-114
Author(s):  
Ngoc Khuong Mai ◽  
An Khoa Truong Nguyen ◽  
Thanh Thuy Nguyen
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Firm Reputation ◽  
Active Involvement ◽  
Csr Strategies ◽  
Medium Enterprises ◽  
Corporate Social

Corporate social responsibility (CSR) is an important strategy for firms to gain a positive reputation. This study aims to identify the mediating role of firm reputation on the relationships of CSR dimensions (economic, legal, ethical, philanthropic and environmental) and competitive advantage, and how a firm directly gains competitive advantage through CSR implementation. Data were collected by surveying 869 managers, as representatives of small and medium enterprises, and large enterprises, in the trade and service, real estate and manufacturing sectors in Vietnam. Then, SmartPLS 3.0 software and the partial least squares structural equation modelling method were used to process the data and test the hypotheses. The empirical results are impactful and enhance the existing literature on strategic management. The results show that implementing environmental, ethical, philanthropic and legal CSR activities contribute positively to increase the firm reputation and thus generating competitive advantage. The findings indicate that the implementation of economic CSR activities does not enable firms to gain a reputation. In contrast, active involvement in environmental CSR activities results in building firm reputation, thereby creating a source of competitive advantage for firms. The study provides guidelines for top-level management to adjust their CSR strategies more effectively to improve reputation and competitive advantage.

scholarly journals Corporate Social Responsibility and Business-Community Relations in Africa: the Case of Ethiopia

2020 ◽  
Vol 1 (2) ◽  
pp. 77-90
Author(s):  
Abdurahman Aliye
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Ethnic Diversity ◽  
Local Community ◽  
Business Community ◽  
Community Relations ◽  
Regional Government ◽  
Structured Interviews ◽  
Corporate Social

Purpose: study aimed to assess the Corporate Social Responsibility practices, business-community relations, and the missing links in Corporate Social Responsibility- community development in Ethiopia. Approach/Methodology/Design: Case study and thematic analysis of data on 45 structured interviews of key informants from federal and regional government, companies, and local community was collected, transcribed, and analyzed to identify the current CSR practices and consequences, and the missing links in CSR-community development interface. Findings: The CSR is ad-hoc philanthropy activity based on neo-liberal and voluntary approach motivated by market performance, reputation and image building objectives. There is no community development orientation, no social and environmental impacts. There are tax dodging, deforestation, water and chemical pollutions, britches of labor and community rights, CSiRs; National indigenous culture based community development oriented mandatory CSR policy, coordinating agency, engaging community, measuring the implementation, rewarding good CSR performance and punishing CSiRs. Practical Implications: The study has implications for academics, managers, policy makers, public administrators, community activists and leaders. It contributes to CSR approach in developing countries, CSR theories, thinking, and practice in African context, the business community relations, the business management approaches, scope of stakeholders, in improving CSR to contribute to community development. Originality/value: This study’s originality lies in bringing Ethnic diversity, federal- regional government, political history, collective rights, power of community and nationalism in CSR to the front.

scholarly journals Corporate Social Responsibility And Sustainability: A Perspective From The Oil And Gas Industry

2021 ◽  
Vol 1 (2) ◽  
pp. 22-29
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Oil And Gas ◽  
Global Environment ◽  
Project Work ◽  
Successful Implementation ◽  
Csr Strategies ◽  
The World ◽  
Corporate Social

Corporate social responsibility (CSR) is an extension of the corporate role which encompasses the economic, legal, ethical, and philanthropic responsibilities that a company must fulfill, such that it improves the overall quality of life of the community around it. Sustainable development (SD) on the other hand involves operations that have a minimal impact on the environment. However, in today’s global environment, governments around the world are implementing stricter environmental regulations and supporting higher standards of living for their citizens. This socially and environmentally conscious undertone has made it imperative for organizations to address issues related to CSR and SD seriously and in many cases with the highest urgency. Successful implementation CSR and CS strategies are very vital for oil and gas industries due to fact that these industries are very responsible for the global environment as well as these companies represent the top wealthy industries of the world. The three oil and gas industries (Shell, BP, and Total S.A.) that have been analyzed in this project work, demonstrate that their CS and CSR strategies are not the same and there is scope of improvement. From the comparative analysis, BP’s investment (0.8% of the net annual profit) in community development is very low compared to the investment in community development of Shell (5.5% of Net annual profit) and Total S.A. (4.77% of Net annual profit) which clearly indicates that BP’s CSR strategies are not sustainable also BP’s TBL aspects are not balanced in this case.

scholarly journals The Corporate Social Responsibility of Polish Energy Companies

Energies ◽  
2021 ◽  
Vol 14 (13) ◽  
pp. 3815
Author(s):  
Magdalena M. Stuss ◽  
Zbigniew J. Makieła ◽  
Agnieszka Herdan ◽  
Gabriela Kuźniarska
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Energy Sector ◽  
Study Approach ◽  
Csr Strategies ◽  
Warsaw Stock Exchange ◽  
Corporate Social ◽  
Energy Companies

If corporate social responsibility (CSR) is expected to work efficiently, there should be a standardised approach for implementation of the CSR concept for all businesses, including companies operating in the energy sector. Although many companies declare compliance with CSR standards, further investigation should be undertaken to evaluate if and how those standards have been applied in practice. The aim of this research is to examine the level of standardisation of the CSR activities within Polish energy companies and explore the good practices developed by those companies. The Polish energy companies have been selected for the investigation as the literature review we conducted demonstrates that there is limited research in this area and there is a knowledge gap regarding how Polish energy companies apply CSR regulation in practice. To accomplish the stated aims, the following research questions were developed: (1) What is the essence of applying the CSR concept in Polish energy companies, and at what level of development is the concept applied? (2) To what extent do Polish energy companies have a common approach to the CSR concept, and in what areas are there differences? (3) To what extent have Polish energy companies applied global CSR standards and solutions? (4) Is there a gap between the declared measures of CSR and their actual implementation in Polish energy companies? The research methodology of this study is based on a systematic literature review of the sources acquired from databases such as ProQuest, Emerald, SCOPUS and the Jagiellonian University Library. The multiple case study approach was identified as the most suitable research tool. Companies for the study were selected according to their affiliation to the energy sector and listing on the main market of the Warsaw Stock Exchange. These two assumptions allowed us to base this study on the largest Polish energy companies that have international status. Six areas of CSR annual report disclosures have been identified and used for the investigation and analysis. This research looks at similarities and difference between these six aspects of CSRs disclosed by Polish energy companies. The investigation allows us to conclude that the top three energy companies use similar tools to build their CSR strategies: formalised CSR concept, published CSR reports, disclosure of CSR information on the company website, CSR related activities offered to stakeholders, obtained CSR certificates, and CSR awards. This indicates the existence of a standardised approach to CSR across Polish energy companies.

PERAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA GEMAWANG KECAMATAN JAMBU

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Anafil Indriya ◽  
Maya Aresteria ◽  
Stacia Reviany Mege
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Research Method ◽  
Living Standards ◽  
Sources Of Information ◽  
Participation Level ◽  
Corporate Social ◽  
A Company

Corporate Social Responsibility (CSR) is the responsibility of a company to commit to running a business ethically, morally, and contributing to economic development and improving people's lives. Gemawang Village, Jambu Regency, Ambawara, is one of the locations for CSR recipients. This location is the object of this research. This study aims to analyze the role of CSR in enhancing community development, as well as to find out the obstacles faced by companies in increasing community development through CSR. This research method uses qualitative methods, where there are several key informants as sources of information. The indicators used in this study are the level of effectiveness, level of suitability, level of participation, level of empowerment, and level of sustainability. Based on the results of research in Gemawang Village, Jambu District, it can be concluded that CSR assistance provided by the company can improve community development and living standards. Keywords: CSR, Corporate Social Responsibility, Level of Effectiveness, Level of Empowerement

scholarly journals PENGEMBANGAN KONSEP COMMUNITY DEVELOPMENT DALAM KERANGKA PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY

2006 ◽  
Vol 36 (1) ◽  
pp. 86
Author(s):  
Charolinda Charolinda
Keyword(s):  
United States ◽  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
United States Of America ◽  
Corporate Citizenship ◽  
Legal Aspect ◽  
Local People ◽  
Private Companies ◽  
Corporate Social

AbstrakCorporate social responsibility, in United States of America, has known as "corporate citizenship ". The most principle about their same meanings are designated to corporation's effort to conduct social and environtmenal care integrally in to Iheir business by voluntary methods. The practice of community development in Indonesia that have been conducted both State Owned Enterprise (SOE) and private companies need to be more intensified. This program cannot be exercised by charity ways, but needs phases 10 its persistence. Then it will result better situation on both corporation and local people. In legal aspect in Indonesia the program has not controlled in particularly regulation but spread in many regulations. In the author's sight those needs more government effords to secure that this agenda will continue by the aimed considerations.

Corporate social responsibility of mining industries

2015 ◽  
Vol 57 (5) ◽  
pp. 367-372 ◽  
Author(s):  
Deepankar Sharma ◽  
Priya Bhatnagar
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Social Responsibility ◽  
Large Scale ◽  
Mining Industry ◽  
Developed Countries ◽  
Advanced Technology ◽  
Foreign Firms ◽  
Content Type ◽  
Corporate Social

Purpose – This paper aims to examine the community development approaches of large-scale mining companies, with particular reference to how they may engender community dependency. Design/methodology/approach – The paper begins with a review of corporate social responsibility (CSR) in the mining industry, corporate community initiatives and the problem of mining dependency at a national, regional and local levels. Findings – It outlines some of the reasons why less-developed countries (LDCs) experience under-development and detrimental effects as a result of their linkages with industrialized countries. LDCs are not able to take advantage of advanced technology and management skills due to being relatively poor in capital and skills, and foreign technologies compete unfairly with and destroy local production techniques, creating a pool of unemployable “marginalized” people. Holder’s of investments in LDCs demand annual returns for continued support – profits are taken out of the country or guaranteed by tax concessions. Unwillingness of foreign firms to train local people to take over management positions. Originality/value – This paper explores how the need to address sustainability issues has affected communities, and whether community development initiatives have been effective in contributing to more sustainable communities.

scholarly journals Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology

2020 ◽  
Vol 12 (2) ◽  
pp. 285-300
Author(s):  
Kevin Zaprilan Lovis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Brand Management ◽  
Customer Relations ◽  
Community Relations ◽  
Media Relations ◽  
Government Relations ◽  
Corporate Social ◽  
Financial Technology

Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma interpretif dan pendekatan kualitatif, dengan wawancara sebagai metode utama dalam pengumpulan data. Hasil penelitian menunjukkan bahwa posisi PR di Investree sudah dijalankan secara strategis dengan aktivitas PR yang paling dominan dilakukan adalah media relations, customer relations, dan content and brand management. Akan tetapi, aktivitas lainnya seperti community relations, government relations, corporate social responsibility dan lain sebagainya juga dilakukan oleh tim lainnya dalam departemen Marketing & Communications. Selanjutnya, semua tools PR juga telah dimanfaatkan oleh tim PR Investree, mulai dari controlled PR, uncontrolled PR, dan juga semi-controlled PR, termasuk salah satunya adalah media sosial dalam mengelola citra positif di mata publik. Kata Kunci: Citra, Public Relations, Fintech Lending, Media Relations, PR Tools

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