scholarly journals Development of the Method of Formation of the Architecture of the Innovation Program in the System "University–State–Business"

2018 ◽  
Vol 7 (4.3) ◽  
pp. 232 ◽  
Author(s):  
Varvara Piterska ◽  
Sergey Rudenko ◽  
Anatoliy Shakhov
Keyword(s):  
Triple Helix ◽  
Suggested Model ◽  
Mechanism Of Formation ◽  
Triple Helix Model ◽  
Current Trends ◽  
Management Of Innovation ◽  
Strategic Goals ◽  
The University ◽  
Program And Project Management

We investigated the mechanisms of increase of efficiency of innovative activity on the basis of methodology of management of projects and programs of sustainable development on the basis of the GPM Global P5 standard as well as the triple helix model "University–State–Business". This method takes into account the current trends of program and project management of innovation. The mechanism of target distribution for universities 1.0, 2.0, 3.0, 4.0 is investigated. Suggested model of the innovation program management is based on the model of the triple helix interaction and allows to take into account the interests of all groups of stakeholders. The mechanism of formation of the mission of the innovation program, which allows to determine the strategic goals of the innovation program participants, namely – the competitiveness of the University for higher education institutions, the quality of life of the population for the state and the profit for business. The method of formation of the architecture of the innovation program in the system "University–State–Business" has been developed with the integration of the interests of all participants of the program. The method of creating an office of management of the innovation program is proposed taking into account the model of the architecture of the innovation program.  

CURRENT TRENDS IN THE APPLICATION OF THE DIGITAL MARKETING SYSTEM AT THE MOTOR TRANSPORT ENTERPRISE

2018 ◽  
Author(s):  
Oleksii Omelyanovych ◽  
◽  
Arsen Bobiak ◽  
Keyword(s):  
Analytical Data ◽  
Relevant Information ◽  
Digital Marketing ◽  
Data Sets ◽  
Special Role ◽  
Current Trends ◽  
Strategic Goals ◽  
Personalized Approach ◽  
Trucking Companies

Digital marketing is one of the modern concepts of promoting products / services and positioning the company's brand with the help of any available digital technology. The development of digital technologies, software, the latest means of communication and communication channels allows digital marketing to reach the consciousness of the consumer as effectively as possible. A large number of types of digital marketing is formed depending on the tools and channels of digital marketing. Communications play a special role in digital marketing, taking into account not only the means of their implementation, but also the quality of their reproduction, as well as the nature of the focus of the information flow. For digital marketing, it is important to form a feedback channel and obtain relevant information on the basis of which analytical data sets can be formed. The main advantage of digital marketing is a personalized approach to each individual consumer by actively studying his preferences through the formation of an array of data that contains information on customer searches. The formation of an advertising campaign in digital marketing is carried out on the basis of the results of the analysis and in accordance with the main strategic goals of the company. At the same time, the effect of reducing the company's strategic gaps with its main competitors is achieved during the process of the development of the strategy. Based on the fact that modern consumers actively use Internet technologies to purchase the necessary products and services, as well as taking into account a feature of trucking as a service, that is, the impossibility of separating its production from consumption, is virtually bypassing the marketing stage, the expediency of the use of digital marketing was noted in the study. As a result of the study, taking into account all the characteristics of digital marketing and its benefits and conditions of use, several optimal options for the use of digital marketing for trucking companies, whose products are the process of transportation, were determined.

Promoting Entrepreneurial Culture in the University

2011 ◽  
Vol 25 (5) ◽  
pp. 375-382 ◽  
Author(s):  
Isidro de Pablo ◽  
Fernando Alfaro ◽  
Miriam Rodriguez ◽  
Esperanza Valdés
Keyword(s):  
Private Sector ◽  
Public Administration ◽  
Triple Helix ◽  
Financial Resources ◽  
Triple Helix Model ◽  
Entrepreneurial Culture ◽  
Corporate Foundations ◽  
Wide Range ◽  
Different Types ◽  
The University

This paper presents a case of collaboration between different types of public services and the private sector for the promotion of an entrepreneurial culture. This collaboration is achieved by means of a centre established and developed by the Universidad Autónoma de Madrid, the Centro de Iniciativas Emprendedoras (the Centre for Entrepreneurial Initiatives, CIADE). Since its creation CIADE has, because of a lack of university-allocated financial resources, been collaborating with a wide range of organizations in accordance with the Triple Helix model, including three levels of public administration (national, regional and local), several private businesses and different corporate civic bodies (mostly corporate foundations). CIADE's principal, distinctive attributes, with regard to the Triple Helix, are collaboration, self-financing, project management and a horizontal hierarchical structure which allows rapid accommodation of and adaptation to the changing circumstances of its environment.

scholarly journals STRATEGICALLY IMPORTANT MODERN TRENDS IN UNIVERSITY EDUCATION(ON THE EXAMPLE OF TEACHING A FOREIGN LANGUAGE IN A NON-LINGUISTIC UNIVERSITY)

2021 ◽  
Vol 6 (3(53)) ◽  
pp. 34-38
Author(s):  
Valerii I. Uvarov
Keyword(s):  
Foreign Language ◽  
Educational Environment ◽  
University Education ◽  
Professional Experience ◽  
Teaching Activities ◽  
National Education ◽  
Current Trends ◽  
Quality Of Teaching ◽  
The University

The article attempts to analyze the current trends in education and identify the most important ones for teaching at the university. As a result of the study of domestic and foreign scientific works devoted to the modernization of education, the author offers a list of strategically important modern trends that need to be massively implemented in the national educational environment in order to improve the quality of teaching various disciplines at the university. The examples presented in the article are taken from the author’s personal professional experience, since all of the stated trends are reflected in his teaching activities. In conclusion, the author points out that the list of potential innovations is not limited to this article, and expresses hope for further research on this issue, considering it strategically important for national education.

scholarly journals Theorizing the Triple Helix model: Past, present, and future

Triple Helix ◽  
2020 ◽  
pp. 1-38 ◽  
Author(s):  
Yuzhuo Cai ◽  
Henry Etzkowitz
Keyword(s):  
Organizational Behavior ◽  
Triple Helix ◽  
Explanatory Power ◽  
Theoretical Development ◽  
Knowledge Based ◽  
Research Fields ◽  
Triple Helix Model ◽  
The University ◽  
University Industry

The Triple Helix of university-industry-government interactions, highlighting the enhanced role of the university in the transition from industrial to knowledge-based society, has become widespread in innovation and entrepreneurship studies. We analyze classic literature and recent research, shedding light on the theoretical development of a model that has engendered controversy for being simultaneously analytical and normative, theoretical, practical and policy-relevant. We identify lacunae and suggest future analytical trajectories for theoretical development of the Triple Helix model. The explanatory power of Triple Helix has been strengthened by integrating various social science concepts, e.g. Simmel’s triad, Schumpeter’s organizational entrepreneur, institutional logics and social networks, into its framework. As scholars and practitioners from various disciplinary and inter-disciplinary research fields, e.g. artificial intelligence, political theory, sociology, professional ethics, higher education, regional geography and organizational behavior join Triple Helix studies or find their perspectives integrated, new directions appear for Triple Helix research.

SCRAN

2011 ◽  
pp. 223-240 ◽  
Author(s):  
Mark Deakin
Keyword(s):  
Triple Helix ◽  
Critical Role ◽  
User Profiling ◽  
Regional Innovation ◽  
Triple Helix Model ◽  
Knowledge Infrastructure ◽  
Academic Network ◽  
The University ◽  
University Industry ◽  
The Web

This chapter draws attention to the triple-helix model of knowledge production and the Web-services assembled to support the development of the SmartCities (inter) Regional Academic Network as a community of practice for standardising the transformation of eGovernment services. It draws particular attention to the University-Industry-Government collaborations (triple-helix) underlying the Web 2.0 service-orientated architecture of this knowledge infrastructure and the deployment of such technologies as an enterprise allowing communities to learn about how to standardise eGovernment services as transformative business-to-citizen applications. The chapter serves to highlight the critical role business-to-citizen applications play in making it possible for cities to be smart in reaching beyond the transactional logic of service provision and grasping the potential regional innovation systems offer to democratise the customisation of eGovernment through multi-channel access and via user profiling.

The triple helix model and intellectual property: The case of the University of Brasilia

2020 ◽  
Vol 60 ◽  
pp. 101945
Author(s):  
Polyana de Almeida Borges ◽  
Lívia Pereira de Araújo ◽  
Larisse A. Lima ◽  
Grace Ferreira Ghesti ◽  
Talita Souza Carmo
Keyword(s):  
Intellectual Property ◽  
Triple Helix ◽  
Triple Helix Model ◽  
The University

A Triple Helix Strategy for Promoting SME Development

2010 ◽  
Vol 24 (3) ◽  
pp. 177-187 ◽  
Author(s):  
Sauwapa Yuwawutto ◽  
Thitapha Smitinont ◽  
Numtip Charoenanong ◽  
Nattaka Yokakul ◽  
Somchai Chatratana ◽  
...  
Keyword(s):  
Developing Countries ◽  
Triple Helix ◽  
Technology Policy ◽  
Technology Development ◽  
Weak Links ◽  
The North ◽  
Triple Helix Model ◽  
Assistance Programme ◽  
Effective Network ◽  
The University

This paper examines the university–industry–government relationship as a mechanism for enhancing the efficiency and competitiveness of small and medium-sized enterprises (SMEs). The case of a community enterprise producing dried banana products in the north of Thailand is used to demonstrate the significance of the Triple Helix model for business and technology development in SMEs. Government initiatives designed to promote innovation leading to price and quality competitiveness of the products of SMEs and community enterprises are explored and their effectiveness is discussed. In developing countries, where there are weak links and limited interactions between the institutional sectors of government, academia and industry, intermediaries play a crucial role in building networks to facilitate the transfer and exchange of knowledge. Effective network links would enable SMEs to have access to various sources of financial, knowledge, technology and market support. In Thailand, the Industrial Technology Assistance Programme (ITAP) plays an important intermediary role in identifying the needs of SMEs, accessing relevant knowledge and technology from universities and other sources of knowledge, and matching the demand of SMEs for knowledge/technology with the supply available from universities and research and development laboratories. The experience of the dried banana community enterprise discussed in this paper gives credence to the view that SMEs in developing countries such as Thailand would benefit significantly from technology policy based on the Triple Helix model and the proactive role of intermediary agencies such as ITAP.

scholarly journals Benefits Resulting from Maintaining a Relationship between Economic Universities and Their Alumni: the Case of the Warsaw School of Economics

2020 ◽  
Vol 16 (1) ◽  
Author(s):  
Andżelika Kuźnar ◽  
Joanna Żukowska
Keyword(s):  
Good Practice ◽  
Additional Source ◽  
Strategic Goals ◽  
Catch Up ◽  
Definition Of ◽  
The University ◽  
Foreign Universities ◽  
Source Of Information

Alumni are more and more often perceived as the most important asset of a university, crucial for the implementation of its strategic goals. Polish economic universities, in comparison to American and many European ones, have much to catch up on in this area. The problem is not only that funds are too small in relation to the needs. There is a lack of systematised knowledge about the possible benefits of maintaining a relationship between universities and alumni, as well as the lack of developed models for this cooperation. The aim of the article is to assess the benefits of cooperation between universities of economics and their alumni taking into account the benefits for the university, its alumni and present students, and to identify good practice in this area. The research method was based on the analysis of the results of a survey conducted online from 28 universities in 19 countries. An additional source of information was the literature, websites, a diagnosis of the situation at the Warsaw School of Economics (SGH) and the experience of the authors who have visited some of the foreign universities. As a result of the analysis, it was found that universities are aware of the benefits of maintaining relationships with alumni. The quality of this cooperation is not satisfactory and action is necessary to organise it better. In the case of the SGH, which has been subject to a detailed analysis, there is no clear definition of the goals for maintaining relationships with alumni. The priority should be to develop a long-term strategy leading to organising these relations and outline a desired model of cooperation.

The formation and growth of Google: A firm-level triple helix perspective

2013 ◽  
Vol 52 (4) ◽  
pp. 575-604 ◽  
Author(s):  
Annika Steiber ◽  
Sverker Alänge
Keyword(s):  
Triple Helix ◽  
Firm Level ◽  
Firm Formation ◽  
Knowledge Based ◽  
Triple Helix Model ◽  
National Economic ◽  
Changing Roles ◽  
The University ◽  
University Industry

The Triple Helix model of innovation systems is widely diffused. The fundamental idea of the model is that ‘university’ can play an enhanced role in innovation in knowledge-based societies and that the three helices – ‘university’, ‘industry’ and ‘government’ – interact in order to produce innovation and therefore regional and national economic growth. This is, however, only one model among several different systemic approaches for explaining regional differences in innovativeness. While the triple helix model emphasizes the role of the university for regional innovativeness, the other systemic approaches call attention to either industry or government as having the lead role in innovation. Further, the triple helix model is developed and primarily explored from a macro-level perspective and not from a firm-level perspective. Finally, while the theoretical value of triple helix interactions are reasonably confirmed, there are still gaps in the triple helix concept, and the practical value is only just beginning to realize its potential. From a firm-level perspective, the purpose of this article is therefore to test the applicability and practical value of the triple helix model when exploring the formation and growth of firms using the case of Google Inc. Useful when exploring a firm’s formation and growth, the triple helix model forces the exploration to start even before the entrepreneur enters the scene, which provides a more holistic picture of firm formation. The three helices were all found to play important but changing roles in the different phases of firm formation and growth. The Google case contributes further understanding of the nature and historical evolution of interactions between the three helices, thereby filling some gaps in the triple helix concept. The Google case also identifies a number of mechanisms for interaction and the important role of the bridging organizations that connect the helices and contribute to the development of interactions. Finally, the concept of ‘spaces’ proved relevant and useful, although in the perspective of a firm, the concept has a broader meaning and exists on different levels.

The Interaction of the University with External Partners: Trends, Experience, Industry Specifics

2018 ◽  
Vol 7 (6) ◽  
pp. 5-13
Author(s):  
А. Тихонов ◽  
A. Tihonov ◽  
М. Федотова ◽  
M. Fedotova ◽  
В. Коновалова ◽  
...  
Keyword(s):  
Triple Helix ◽  
Government Agencies ◽  
Educational Organizations ◽  
Moscow Aviation Institute ◽  
Triple Helix Model ◽  
Socio Economic Development ◽  
Educational Structures ◽  
Multi Level ◽  
The University

The article deals with the role of universities from the perspective of socio-economic development of society on the basis of the «triple helix» model. The work of educational structures (universities) is considered as a complex network of interaction with: other universities; multi-level educational organizations; enterprises, business, government agencies. The authors identify areas, possible forms and results of interaction between the University and various partners for the formation of youth labor activity. A number of examples in this article are based on the experience of the Department of «personnel Management» of the Moscow Aviation Institute.

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