scholarly journals Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China

Tekstilec ◽  
2020 ◽  
Vol 63 (4) ◽  
pp. 242-255
Author(s):  
Bestoon Othman ◽  
◽  
He Weijun ◽  
Zhengwei Huang ◽  
Jing Xi ◽  
...  
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Customer Retention ◽  
Target Market ◽  
Store Brand ◽  
Store Brands ◽  
Service Value ◽  
Clothing Store ◽  
The Relationship

An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry. They need to focus on customers’ special needs and preferences to maintain and retain a long-term relationship. The objective of this study is thus to examine the relationship between service quality and customer retention for clothing store brands in China, and the mediated effect of service value in the relationship between service quality and customer retention for clothing store brands in China. A quantitative research for data collection was implemented. As many as 385 questionnaires were collected by the professor, PhD students, MSc students and BSc students of different nationalities in China. The data was analysed using SmartPLS and SPSS software. Customer perception of the quality of a service product in all sizes has a beneficial effect on customer retention. Service value affects customer retention positively. Practical implications for the target market of the clothing sector should be focused on young individuals aged 36 to 45 years, holding a Master’s degree and earn more than €1,000/month. Findings indicated significant and direct relationships between service quality, service value and customer retention. It was also found that service value has a full mediated effect. This study will be of interest to the clothing store brands in understanding how service quality is essential for maintaining a long-term relationship with customers.

Study on the Competence Factors of Clothing Store Online Based on Website

2014 ◽  
Vol 644-650 ◽  
pp. 5644-5647
Author(s):  
Kang Shao ◽  
Hui Xu ◽  
Kun Wang
Keyword(s):  
Service Quality ◽  
Rapid Development ◽  
Third Party ◽  
Target Market ◽  
Factors Affecting ◽  
Online Sales ◽  
Logistics Services ◽  
Clothing Store ◽  
Principal Factors ◽  
Store Management

With the rapid development of e-commerce, online store, characterized in less investment and operating flexibility, are favored by more entrepreneurs. This paper analyzes the principal factors, affecting the competitiveness of online clothing shop, based on third-party platform with online sales of conduct, and the intrinsic link between them. And emphasis should be placed on the network store management, target market, products value, service quality, network store promotion, prestige image and logistics services to cultivate and raise the competence of network store so as to get unique competitive edges.

Impact of E-Services Quality on E-Loyalty in Paltel E-Satisfaction as a Mediating Variable

2020 ◽  
Vol 12 (2) ◽  
pp. 81-101
Author(s):  
Maan Ali Alkhateeb
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Services Quality ◽  
Customer Retention ◽  
Research Approach ◽  
Content Structure ◽  
Structure Interaction ◽  
Independent Variable ◽  
Security And Reliability ◽  
The Impact

E-loyalty has received great interest from researchers as a key element for customer retention and the growth of firms as well as gaining new customers. This study aims to investigate the impact of the electronic website services quality on e-loyalty in the companies listed within Paltel using electronic satisfaction as a mediating variable. Seven dimensions of e-service quality are examined including content, structure, interaction, presentation, responsiveness, e-security, and reliability. The quantitative research approach is conducted on the returned 393 valid surveys. The findings revealed and emphasized the role played by e-satisfaction as a mediating variable between the independent variable's dimensions and the independent variable.

scholarly journals MPR to Support The Sales of ICT Education

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 668
Author(s):  
Didier Neonisa
Keyword(s):  
Public Relations ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
Target Market ◽  
Dominant Effect ◽  
Building Trust ◽  
Nature Education ◽  
Information And Communication

In the era of globalization the development of economy in each country is determined on how they develop and utilize Information and Communication Technology (ICT) in their business activity. However, Marketing Public Relations (MPR) is also the most appropriate strategy for Education institute, because in nature education institute has to create long term relationship with their student. Therefore MPR should at least encompass three disciplines of studies and professions, in which are strategic management, marketing and public relations. For BINUS Center, awareness can be gain through referral activity. Advocacy or referral have dominant effect in building trust (believe), other than that publication also play a role in creating a trustworthy image towards BINUS Center. Marketing Public Relation is an effective marketing strategy for ICT education. Based on the quantitative research the majority of BINUS Center target market is in the age bracket 18-22 years old. In correlation with that fact the qualitative research has shown that MPR is effective in supporting the enrollment decision towards BINUS Center.  

scholarly journals Investigating the Role of Service Quality and Satisfaction on Debtor Loyalty Behavior

2021 ◽  
pp. 9-17
Author(s):  
Edy Bambang Wibowo ◽  
Retno Tanding Suryandari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Marketing Literature ◽  
Service Convenience ◽  
Conceptual Study ◽  
The Relationship

The current global economic challenges force each country to survive for the prosperity of its people. The banking sector, as one of the economic regulators, also helps to grow GDP. In this effort, the bank continues to strive to maintain customer satisfaction and build long-term relationships. Although many studies examine satisfaction, there are no studies that reveal the role of punctuality and convenience of service as solid constructs in explaining the process of bank customer loyalty behavior. The purpose of this article is to examine the relationship between timeliness and service convenience to satisfaction-mediated loyalty. This paper is a conceptual study so that there are several prepositions explained. The implications of this article are expected to give alternative insight to marketing literature, especially in the field of banking marketing, as well as a foundation that can later be investigated empirically for future researchers.

scholarly journals Cultural Contact and Service Quality Components Impact on Tourist Satisfaction

2020 ◽  
Vol 55 (1) ◽  
Author(s):  
Nguyen Thanh Vu ◽  
Ho Tien Dung ◽  
Nguyen Van Dat ◽  
Phan Minh Duc ◽  
Nguyen Thanh Hung ◽  
...  
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Mekong Delta ◽  
Delta Region ◽  
Cultural Contact ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Tourism Service ◽  
Relationship Of ◽  
The Relationship

The purpose of this paper aims to identify the components of service quality at specific tourist destinations and the crucial relationship between cultural contact and service quality in the Mekong Delta Region, Vietnam. The paper shows the relationship of tourists’ satisfaction, loyalty, and cultural contact after using the tourism service in the Mekong Delta Region, Vietnam based on qualitative and quantitative research. Data were obtained from 350 tourists, who responded willingly to a questionnaire-based survey. The results of the study show all factors were significant as components of service quality including tourism infrastructure, natural environment, human resources, safety and security, service, and price. All of these components and the cultural contact have an impact on tourist satisfaction and loyalty.

scholarly journals The relationship between selected variables and customer loyalty within an optometric practice environment

2012 ◽  
Vol 12 (1) ◽  
Author(s):  
T. Van Vuuren ◽  
M. Roberts-Lombard ◽  
E. Van Tonder
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Methodological Approach ◽  
Customer Retention ◽  
Business Environment ◽  
Practice Environment ◽  
Independent Variable ◽  
The Relationship ◽  
Structured Questionnaire

Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment. Problem investigated: Optometric businesses need to adopt their strategies to enhance loyalty, as customer satisfaction is not enough to ensure loyalty and customer retention. An understanding of the variables influencing loyalty could help businesses within the optometric service environment to retain their customers and become more profitable. Methodology: The methodological approach followed was exploratory and quantitative in nature. The sample consisted of 357 customers who visited the practice twice or more over the previous six years. A structured questionnaire, with a five-point Likert scale, was fielded to gather the data. The descriptive and multiple regression analysis approach was used to analyse the results. Collinearity statistics and Pearson's correlation coefficient were also calculated to determine which independent variable has the largest influence on customer loyalty. Findings and implications: The main finding is that customer satisfaction had the highest correlation with customer loyalty. The other independent variables, however, also appear to significantly influence customer loyalty within an optometric practice environment. The implication is that optometric practices need to focus on customer satisfaction, trust, supplier image and commitment when addressing the improvement of customer loyalty. Originality and value of the research: The article contributes to the improvement of customer loyalty within a service business environment that could assist in facilitating larger market share, higher customer retention and greater profitability for the business over the long term.

scholarly journals HUBUNGAN PENGGUNAAN ALAT PELINDUNG DIRI (APD) DENGAN KADAR SGOT DAN SGPT DALAM DARAH PADA PETANI PADI

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Iga Maliga ◽  
Rafi'ah Rafi'ah
Keyword(s):  
Quantitative Research ◽  
Health Conditions ◽  
Observational Research ◽  
Protective Equipment ◽  
Agricultural Activities ◽  
Cross Sectional ◽  
Exact Test ◽  
Rice Farmers ◽  
The Relationship

The use of personal protective equipment (PPE) when spraying pesticides is a must in agricultural activities. It greatly affects the long-term health conditions of farmers. This study aimed to see the relationship between the use of PPE with SGOT and SGPT levels in the blood of rice farmers. This study used quantitative research with an analytic observational research design using a cross-sectional approach. Blood samples were taken for farmers and carried out the process of filling out questionnaires and observation sheets. The results of the questionnaire were processed with SPSS 16.0, with Fisher's exact test. The sample of the study was 40 rice farmers taken purposively. The results showed that the levels of SGOT and SGPT were more in the normal category. The analysis showed that there was no relationship between AST and ALT levels with the use of PPE. It can be seen from the significance value of more than 0.05. As many as 38.5% complained about recurring complaints. After spraying, dizziness, dizziness, watery eyes, frequent spitting, namely vision, coughing, and ergonomic complaints in the form of back pain and lumbago. The conclusion in this study is that there is no relationship between the use of PPE with AST and ALT levels in the blood.

scholarly journals Investigating the Role of Service Quality and Satisfaction on Debtor Loyalty Behavior

2021 ◽  
pp. 17-25
Author(s):  
Edy Bambang Wibowo ◽  
Retno Tanding Suryandari
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Marketing Literature ◽  
Service Convenience ◽  
Conceptual Study ◽  
The Relationship

The current global economic challenges force each country to survive for the prosperity of its people. The banking sector, as one of the economic regulators, also helps to grow GDP. In this effort, the bank continues to strive to maintain customer satisfaction and build long-term relationships. Although many studies examine satisfaction, there are no studies that reveal the role of punctuality and convenience of service as solid constructs in explaining the process of bank customer loyalty behavior. The purpose of this article is to examine the relationship between timeliness and service convenience to satisfaction-mediated loyalty. This paper is a conceptual study so that there are several prepositions explained. The implications of this article are expected to give alternative insight to marketing literature, especially in the field of banking marketing, as well as a foundation that can later be investigated empirically for future researchers.

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