scholarly journals MPR to Support The Sales of ICT Education

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 668
Author(s):  
Didier Neonisa
Keyword(s):  
Public Relations ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
Target Market ◽  
Dominant Effect ◽  
Building Trust ◽  
Nature Education ◽  
Information And Communication

In the era of globalization the development of economy in each country is determined on how they develop and utilize Information and Communication Technology (ICT) in their business activity. However, Marketing Public Relations (MPR) is also the most appropriate strategy for Education institute, because in nature education institute has to create long term relationship with their student. Therefore MPR should at least encompass three disciplines of studies and professions, in which are strategic management, marketing and public relations. For BINUS Center, awareness can be gain through referral activity. Advocacy or referral have dominant effect in building trust (believe), other than that publication also play a role in creating a trustworthy image towards BINUS Center. Marketing Public Relation is an effective marketing strategy for ICT education. Based on the quantitative research the majority of BINUS Center target market is in the age bracket 18-22 years old. In correlation with that fact the qualitative research has shown that MPR is effective in supporting the enrollment decision towards BINUS Center.  

scholarly journals Innovation as an Economic Driving Force in Australia

2017 ◽  
Vol 13 (1) ◽  
pp. 13
Author(s):  
Ovais Vohra
Keyword(s):  
Economic Growth ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Driving Force ◽  
Quantitative Research ◽  
Innovation And Technology ◽  
Australian Economy ◽  
Information And Communication ◽  
Independent Variable ◽  
A Company

Australia has vitally identified the benefits of innovation in past few years. The Country is ranked among the top nations in OECD. They are currently working on developing the infrastructure of Research and Development sector of the Country as well as reinforced themselves in developing their Information and Communication technology. Thus, the Country has identified the importance of innovation and how its components can help in achieving increased economic growth. Innovation is the inventive or new ways a company or country adopt to carry out its processes in a more efficient manner.The incorporation of innovation in the processes of economic development through production or other ways lead to higher profitability and broader use of the available resources in an efficient and advanced way. Thus, the purpose of the following research is to analyze innovation as an economic driving force in Australia. For the fulfillment of this purpose, the researcher carried out a quantitative research under which 5-points Likert scale was designed that include questions relating to the various identified components of innovation as the independent variable and economic growth as the dependent variable. The survey was circulated among 219 executives that are working in different sectors of Australia to understand their opinion. The results through multi-regression model depicted that innovation and technology have a significant impact on the growth of Australian economy. 

Transitioning Collaborative Cross-Sector Business Models for Sustainability Innovation: Multilevel Tension Management as a Dynamic Capability

2020 ◽  
pp. 000765032094982
Author(s):  
Marta Rey-Garcia ◽  
Vanessa Mato-Santiso ◽  
Ana Felgueiras
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Independent Living ◽  
Business Models ◽  
Collaborative Cross ◽  
Dynamic Capability ◽  
Information And Communication ◽  
Tension Management ◽  
Management Capabilities

Collaborative cross-sector business models for sustainability innovation (CCSBMSI) in response to grand challenges are rich foci for tensions. This is the case of CCSBMSI targeting independent living through Information and Communication Technology–enabled care. This research aims at identifying the relevant tensions, understanding their interactions, and assessing how they can be effectively managed so that CCSBMSI become more valuable for partners and transformative for society. A conceptual framework that understands the management of interrelated institutional and interorganizational tensions as a dynamic capability is substantiated through in-depth, qualitative analysis of the long-term dynamics of a four-sector CCSBMSI in telecare—including government, businesses, nonprofits, and informal actors. Its effects on the transition of business models in terms of value creation, delivery, and capture; on relevant stakeholders—particularly nonprofits and beneficiaries; and on the development of the sustainability innovation are discussed. The conceptualization, tension categories, and management capabilities of CCSBMSI are amplified.

Development of a Knowledge Management Culture Assessment Tool with Applications in Aviation Industry

2005 ◽  
Vol 04 (03) ◽  
pp. 179-189 ◽  
Author(s):  
S. Y. Choy ◽  
W. B. Lee ◽  
C. F. Cheung ◽  
Geoffrey Shim
Keyword(s):  
Knowledge Management ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Assessment Tool ◽  
Aviation Industry ◽  
Management Culture ◽  
Or Practice ◽  
Information And Communication

Knowledge management (KM) attracts more and more attention nowadays in either research or practice. Organisations often spend a lot of time and money to launch strategic KM initiatives without first assessing whether or not their culture is ready for the implementation of such initiatives. If the culture is not ready for implementing the initiatives, the effort put will rarely produce significant long-term benefits. Instead, employees will perceive them as a waste of time, and participate less actively in the KM initiatives. In this paper, a KM culture assessment tool (KMCAT) is purposely developed for assessing the organisational culture so as to ensure the success of implementation of KM initiatives. The KMCAT takes into account coherence, control, alliance and partnership, information and communication technology as well as innovation, which help an organisation to reveal culture profiles and hence provide directions for managing the culture. A case study of applying the KMCAT is undertaken in an aviation company and encouraging results are obtained.

scholarly journals POLITENESS STRATEGY TO PREVENT AND RESOLVE CYBER-CONFLICTS AMONG INDONESIAN INTERNET USERS: A CYBERPRAGMATICS APPROACH

Humanus ◽  
2019 ◽  
Vol 18 (1) ◽  
pp. 68
Author(s):  
Nia Kurniasih ◽  
Sutiadi Rahmansyah ◽  
Iis Kurnia N
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
Cultural Issues ◽  
Presidential Candidates ◽  
Qualitative And Quantitative ◽  
Internet Users ◽  
Information And Communication ◽  
Use Of Internet

Along with the rapid growth of Information and Communication Technology, legal, social, and cultural issues concerning the use of Internet and social media are becoming new problem lately. This research discusses conflicts that occur in the Indonesian cyber world related to the language used on internet-based communications. Prior to Indonesia's 2019 presidential election, the Indonesian social media and other internet-based communications, i.e. Facebook, has become a scene of conflict between supporters of presidential candidates or political party supporters who post updates and comments that are often notoriously provocative and potentially provoke not only verbal disagreements but also harassments and bullies related to ethnicity, groups, and religions. This purpose of this research is look deeply at the aforementioned problems. This study is mixed qualitative and quantitative research that uses digital ethnography method for data collection and pragmatics approach. The esult from this research is a - linguistic-based model for avoiding and resolving conflicts among users of internet-based communications.Keywords: Internet-based Communications, Conflict, Resolution, Politeness, CyberpragmaticSTRATEGI KESANTUNAN UNTUK MENGHINDARI DAN MENYELESAIKAN KONFLIK SIBER ANTARA PENGGUNA INTERNET DI INDONESIA: KAJIAN CYBERPRAGMATIK AbstrakSejalan dengan cepatnya pertumbuhan teknologi informasi dan komunikasi, masalah hukum, sosial, dan budaya dan yang berkaitan dengan penggunaan Internet dan media sosial menjadi masalah baru akhir-akhir. Penelitian ini membahas konflik yang terjadi di dunia siber di Indonesia terkait dengan bahasa yang digunakan pada komunikasi berbasis internet. Sebelum pemilihan presiden Indonesia tahun 2019, media sosial Indonesia dan komunikasi berbasis internet lainnya, yaitu Facebook, telah menjadi sarana terjadinya konflik antara para pendukung kandidat presiden atau pendukung partai politik yang memposting status dan komentar yang sering kali juga bersifat provokatif dan berpotensi memprovokasi. Tidak hanya ketidaksetujuan secara verbal tetapi juga tindakan berupa pelecehan dan olokan yang terkait dengan etnis, kelompok, dan agama. Tujuan dari penelitian ini adalah melihat secara mendalam masalah yang disebut di atas. Penelitian ini menggunakan metode kualitatif dan kuantitatif yang didukung dengan metode etnografi digital untuk pengumpulan data dan pendekatan pragmatik. Hasil dari penelitian ini adalah model berbasis linguistik untuk menghindari dan menyelesaikan konflik di antara pengguna komunikasi berbasis internet.Kata kunci: komunikasi berbasis internet, Konflik, Resolusi, Kesopanan, Siber-pragmatik

Artificial Intelligence as an Enabler for Developing Business Systems

2021 ◽  
pp. 421-432
Author(s):  
N. Raghavendra Rao
Keyword(s):  
Artificial Intelligence ◽  
Information And Communication Technology ◽  
Business Model ◽  
Communication Technology ◽  
Target Market ◽  
Business Systems ◽  
Business Executives ◽  
Information And Communication ◽  
Relevant Context ◽  
The Creation

The information and communication technology provides access to a vast amount of useful information. Enterprises need to integrate that information and those technology capabilities to the relevant context. The relevancy and context would help to transform an enterprise's business. The concept of Artificial Intelligence enables business executives to look forward to their potential and target market in the broader sense. This chapter mainly talks about the various components needed for the creation of a business model in the artificial intelligence environment.

Student Support for Information and Communication Technology Modules in Open Distance Environments

2019 ◽  
pp. 26-58 ◽  
Author(s):  
Leilani Goosen ◽  
Dalize Van Heerden
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
Student Support ◽  
Virtual Learning Environment ◽  
Pass Rate ◽  
Pass Rates ◽  
Data Collection Instrument ◽  
Information And Communication ◽  
E Learning

The purpose of the chapter relates to providing perspectives on students' uptake of virtual learning environment (VLE) technologies in an information and communication technology (ICT) module taught in an open and distance e-learning (ODeL) environment. With the aim of helping students to access the assessment and support provided via the VLE, possibly improving the pass rate of the module, it provides readers with an overview and summary of the content of this chapter. Examples of how concepts are formulated within the theoretical and conceptual framework are provided. The chapter also includes a literature review on research into students' uptake of VLE technologies, to increase pass rates, in some cases in ODeL environments. The methodology adopted a non-experimental quantitative research design. The data collection instrument was a survey. Before concluding, solutions and results are presented, together with recommendations regarding improving implementing VLE technologies for an ICT module in an ODeL environment.

Towards Resilient Critical Infrastructures – Motivating Users to Contribute to Smart Grid Resilience

i-com ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 161-175
Author(s):  
Rolf Egert ◽  
Nina Gerber ◽  
Jasmin Haunschild ◽  
Philipp Kuehn ◽  
Verena Zimmermann
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Smart Grids ◽  
Smart Cities ◽  
Electricity Consumption ◽  
Motivational Strategies ◽  
Information And Communication ◽  
Energy Grid ◽  
The Impact

Abstract Smart cities aim at improving efficiency while providing safety and security by merging conventional infrastructures with information and communication technology. One strategy for mitigating hazardous situations and improving the overall resilience of the system is to involve citizens. For instance, smart grids involve prosumers—capable of producing and consuming electricity—who can adjust their electricity profile dynamically (i. e., decrease or increase electricity consumption), or use their local production to supply electricity to the grid. This mitigates the impact of peak consumption periods on the grid and makes it easier for operators to control the grid. This involvement of prosumers is accompanied by numerous socio-technical challenges, including motivating citizens to contribute by adjusting their electricity consumption to the requirements of the energy grid. Towards this end, this work investigates motivational strategies and tools, including nudging, persuasive technologies, and incentives, that can be leveraged to increase the motivation of citizens. We discuss long-term and side effects and ethical and privacy considerations, before portraying bug bounty programs, gamification and apps as technologies and strategies to communicate the motivational strategies to citizens.

scholarly journals Online child sexual grooming

2016 ◽  
Vol 23 (2) ◽  
pp. 105-121 ◽  
Author(s):  
Carolina Villacampa ◽  
Mª Jesus Gómez
Keyword(s):  
Secondary School ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Quantitative Research ◽  
School Students ◽  
Exponential Increase ◽  
Common Opinion ◽  
Information And Communication ◽  
The Common ◽  
Grooming Behaviour

This work presents the results of quantitative research into online child grooming carried out with a sample of 489 secondary school students in Catalonia (Spain). Besides determining the rate of victimisation of children by this behaviour, it establishes the profile of the victims and the offenders. In addition, it analyses the dynamics of these processes, victim–offender interaction, the level of effect that this behaviour has on the victims and the way in which an end was put to the situation. The results obtained in this empirical research do not permit confirmation of the common opinion that the widespread use of information and communication technology has led to an exponential increase in the victimisation of minors through online child grooming behaviour by unknown adults offline, because of which we need to react through the criminalisation of this behaviour.

scholarly journals Implementation of Online Gampong in The City Of Lhokseumawe

2021 ◽  
Vol 1 (1) ◽  
pp. 82-85
Author(s):  
Muhammad Fazil ◽  
Asrul Fahmi
Keyword(s):  
Public Relations ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Public Services ◽  
City Government ◽  
Village Community ◽  
Information And Communication ◽  
Village Government ◽  
The Village ◽  
The City

This study is entitled "Implementation of Gampong Online in Lhokseumawe City". Where the strengthening of information and communication technology is still considered a luxurious facility and requires very large costs, so only a small part of the village government has obtained it. The wide gap between the size of the budget needs and the limited budget that can be provided gives rise to budget allocations that lead to physical activities for the development of rural infrastructure alone without looking at the increasingly rapid technological developments and increasing the capacity of village apparatus resources to support the current government system. both in the administrative system, public services as well as on matters relating to community business development. This study aims to see and describe the implementation of technology to present online gampongs with basic information and communication technology training activities for gampong governments in Lhokseumawe City. A descriptive qualitative approach with observation and documentation data collection techniques has been carried out in this study with field assessments in 3 (three) Gampongs in the Lhokseumawe city area to see the application of technology, determine strategy, socialize and provide information and communication technology introduction materials. The results of the study found that training for 3 (three) gampongs in the Lhokseumawe city government, namely Gampong Hagu Barat Laot, Gampong Hagu Teungoh and Gampong Hagu Selatan, had provided an understanding and awareness of the importance of using information and communication technology in gampong government for the smooth running of public services, public relations and public relations. internal organization as well as improving the business of the village community in the field of technology, where technology can help the village government connect with the city government and the village community online.

scholarly journals Public relations ethics in information management

2020 ◽  
Vol 4 (1) ◽  
pp. 20-29
Author(s):  
Hrvoje Jakopović
Keyword(s):  
New Media ◽  
Public Relations ◽  
Information Management ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Communication Strategy ◽  
Contemporary World ◽  
Ethical Implications ◽  
New Information ◽  
Information And Communication

Public relations is involved in all communication between an organization and the pu-blic. In the contemporary world, PR practitioners have become the facilitators of information. Information and communication technology (ICT) have imposed new rules in the fi eld of public relations. Communication strategy and information management have become crucial parts of modern public relations. People change their habits with regard to the consumption of traditional and new media. The challenges imposed by the development of information and communication technology are also related to understanding the new information so-ciety. For that reason information ethics deals with the ethical implications of dissemination, use, development and safety of information. Public relations follow new information and communication trends, and they need to build fi rm ethical principles for the age of informa-tion. The author examines the ethical implications of the framing concept in public relations.

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