Predicting the Intention to Purchase Electric Vehicles in South Africa

2021 ◽  
Vol 12 (1) ◽  
pp. 81
Author(s):  
Olawale FATOKI
Keyword(s):  
South Africa ◽  
Electric Vehicles ◽  
Purchase Intention ◽  
The Body ◽  
Survey Method ◽  
Perceived Benefits ◽  
Road Transportation ◽  
Environmental Consciousness ◽  
Response Efficacy ◽  
Intention To Purchase

One of the major contributors to the relatively high levels of Greenhouse gas emissions in South Africa is road transportation. Electric vehicles (EVs) have been proposed as one of the solutions to this problem. However, the use of EVs is very limited in South Africa. Drawing on the Theory of Planned Behaviour (TPB), the study investigated the predictors of the intention to purchase EVs in South Africa. The study extended the TPB by adding three individual constructs (environmental consciousness, anticipated guilt and response efficacy) and two situational constructs (perceived benefits and perceived barriers). The cross-sectional survey method was used for data collection in a quantitative study. Descriptive statistics and structural equation modelling were used for data analysis. The results showed significant positive relationships between two TPB constructs (attitude and perceived behavioral control) and EV purchase intention. In addition, the effects of the environmental consciousness, response efficacy, perceived benefits and barriers are significant. Theoretically, the study extended the TPB to develop a model of EV purchase intention from the South African perspective. Empirically, the study added to the body of literature on the determinants of EV purchase intention. Practically, recommendations to improve the purchase of EVs are suggested.

scholarly journals Assessment of the consumer purchase intentions of organic food at the Hazel food market in Pretoria, South Africa

2016 ◽  
Vol 7 (3) ◽  
pp. 81-88
Author(s):  
Vinessa Naidoo ◽  
Makate Henry Ramatsetse
Keyword(s):  
South Africa ◽  
Environmental Economics ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Sampling Technique ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Food Market

This study on environmental economics has noticed that a growing concern for healthy food and environmentally friendly production has resulted in increased attention towards organic food. In South Africa, the market for organic food is still in the infancy stage. Food marketers continue to grapple in designing marketing campaigns to attract organic food consumers. Using a survey method, self-completed questionnaires were collected from customers aged 18 and above, by means of convenience sampling technique from a sample of 120 customers at the Hazel food market (HFM) in Pretoria. A total of 118 questionnaires were received back. STATA software was used to analyze the data. This is a quantitative study in which data analysis consisted of descriptive statistics, the Chi-square test and reliability analysis. The results suggested that customers at HFM have the intention to purchase organic food. The major findings of the study indicated that factors such as consumer values, attitude, subjective norm and perceived behavioral control significantly influence consumer’s intention to purchase organic food. This study intends to provide valuable insights into current studies of consumer behavior towards organic food in South Africa. Potential beneficiaries of this research study include consumers, vendors and government agencies. Keywords: environmental economics, consumer purchase intention, theory of planned behavior, organic food. JEL Classification: Q5, M31

scholarly journals Predicting Purchase Intention towards Battery Electric Vehicles: A Case of Indonesian Market

2021 ◽  
Vol 12 (4) ◽  
pp. 240
Author(s):  
Ade Febransyah
Keyword(s):  
Electric Vehicles ◽  
Purchase Intention ◽  
Analytic Network Process ◽  
Purchase Intentions ◽  
Early Adopters ◽  
Highly Educated ◽  
Battery Electric Vehicles ◽  
Intention To Purchase ◽  
Cost Of Ownership ◽  
Network Process

The emergence of electric vehicles (EV) is inevitable. In Indonesia, EVs in various forms have been introduced to the market. However, the adoption of EV in the Indonesian market is still negligible. The purpose of this paper is to make an early prediction of consumers’ purchase intentions towards EV, particularly battery electric vehicles (BEV), in Indonesia. A multi-criteria decision model based on the analytic network process (ANP) approach has been proposed. There are several main criteria used to explain the purchase/don’t purchase decision towards BEV, namely functionality, emotion, cost of ownership, and car identity. Through a series of pairwise comparisons involving a number of target customers of senior level professionals, their purchase intentions towards BEV have been predicted. The results of this study show that these early wealthy, highly educated consumers have a moderate preference towards purchasing BEV. Their intention to purchase is influenced by criteria as follows: emotion (42.64%), functionality (25.94%), car identity (21.87%), and cost of ownership (9.55%). Even though the invited target customers do not represent the mass market, the findings of this study could help BEV makers in Indonesia choose who the early adopters are and find the BEV product-market fit in order to accelerate the adoption of electric vehicles.

scholarly journals Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa

2020 ◽  
Vol 12 (1) ◽  
pp. 151-166 ◽  
Author(s):  
Olawale Fatoki
Keyword(s):  
South Africa ◽  
Energy Efficient ◽  
Carbon Dioxide Emissions ◽  
Purchase Intention ◽  
Purchase Behavior ◽  
Survey Method ◽  
Moral Norms ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Young Consumers

AbstractHousehold appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study investigated the factors that influence the purchase of EEAs by young consumers in South Africa. Young customers are the customers of tomorrow and can help to prevent global ecological collapse through sustainable consumption. The study extended the TPB by adding two individual constructs (moral norms and environmental concern) and two situational constructs (informational publicity and perceived benefits). In addition, the study examined the effect of purchase intention on purchase behavior. The cross-sectional survey method was used for data collection in the quantitative study. Data was collected from final year undergraduate students at two South African universities. The results indicated that the extended TPB model can be used to predict the purchase intention of EEAs. Also, purchase intention positively affects purchase behavior. Theoretically, the study extended the TPB to create a unique model of intention to purchase EEA. Practical suggestions focus on what business and government should do to improve the purchase of EEA.

scholarly journals Materialism, Ecological Consciousness and Purchasing Intention of Electric Vehicles: An Empirical Analysis among Chinese Consumers

2021 ◽  
Vol 13 (5) ◽  
pp. 2964
Author(s):  
Dongming Wu ◽  
Liukai Yu ◽  
Qianqian Zhang ◽  
Yangyang Jiao ◽  
Yuhe Wu
Keyword(s):  
Electric Vehicles ◽  
Purchase Intention ◽  
Negative Impact ◽  
Market Penetration ◽  
Perceived Benefits ◽  
Chinese Consumers ◽  
Ecological Consciousness ◽  
Consumer Resistance ◽  
Value Perceptions ◽  
Perceived Costs

Electric vehicles (EVs) have great potential for solving problems that threaten sustainability. However, the market penetration of EVs is difficult and slow. From the perspective of consumer resistance, this study proposes a theoretical model to investigate the impacts of two growing personal values in the Chinese context (materialism and ecological consciousness) on consumers’ purchase intention of EVs. The research model was empirically examined with online survey data from 511 general Chinese consumers. The results indicate that consumer resistance is a crucial element hindering EV consumption and that materialism will promote consumer resistance by exerting a positive impact on perceived costs and a negative impact on perceived benefits of purchasing EVs, while ecological consciousness can effectively prevent consumers from developing a resistant attitude by increasing perceived benefits and decreasing perceived costs of purchasing EVs. Furthermore, the mediation tests suggest that value perceptions (perceived costs and perceived benefits) fully mediate the effects of materialism and ecological consciousness on consumer resistance and that resistant attitude fully mediates the relationships between value perceptions and purchase intention of EVs. Theoretically, this study contributes to the literature by investigating the influence of materialism and ecological consciousness on EV consumption and verifying the underlying mechanism linking them. Practically, the findings of this study can provide valuable insights for promoting the market penetration of EVs.

scholarly journals Perceived Benefits for Mental and Physical Health and Barriers to Horseback Riding Participation. The Analysis among Professional and Amateur Athletes

2020 ◽  
Vol 17 (10) ◽  
pp. 3736
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Dariusz Wieliński ◽  
Katarzyna Adamczewska
Keyword(s):  
Physical Health ◽  
Positive Impact ◽  
The Body ◽  
Survey Method ◽  
Horseback Riding ◽  
Perceived Benefits ◽  
Frequency Distributions ◽  
Amateur Athletes ◽  
Positive Effects ◽  
Mental And Physical Health

The aim of this study was to investigate perceived benefits for mental and physical health and barriers to horseback riding participation among professional and amateur athletes by gender. The empirical study of 2651 professional and amateur horseback riders was conducted during the last edition of Cavaliada competitions (held in Poznan in December 2019)—one of the biggest and most important horseback riding events in Europe. A diagnostic survey method was used in the study. In the questionnaire a division of benefits and barriers according to the EBBS (Exercise Benefits/Barriers Scale) was used. The results are presented by means of frequency distributions for individual items. The verification of hypotheses about the differences between the analyzed groups was conducted using the U-Mann Whitney test with a correction of tied ranks. For the compared groups the mean rank values were calculated. Research results showed that respondents rated the positive impact of equestrianism on mental health higher than on physical health. Among the barriers, the most frequently mentioned aspects were not related to the internal motivation of the respondents, but to external factors—money, time and distance of sports facilities. Men rated the social and psychological benefits higher, while women rated the positive impact of equestrianism on physicality. Professionals rated more highly a number of aspects related to positive effects on the body, while amateurs claimed that were more often not supported by loved ones. This is important research from the point of view of horseback riding promotion. Understanding the horseback riding benefits and barriers are needed, as such knowledge can be used to encourage horseback riding. Perceived benefits and barriers to horseback riding have so far been rarely studied by researchers.

scholarly journals Intention to Revisit and to Purchase: The effects of user’s attitude in game advertising

2016 ◽  
Vol 1 (4) ◽  
pp. 157
Author(s):  
Zuhal Hussein ◽  
Nabsiah Abd Wahid
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Publishing House ◽  
Study Data ◽  
Survey Method ◽  
Intention To Purchase ◽  
International Publishing ◽  
Intention To Revisit ◽  
Voluntary Basis ◽  
Open Access Article

The aim of this study is to explore the effects of attitude on the user’s intention to purchase and to revisit the game. This experimental study recruited 224 subjects on a voluntary basis through random sampling using a survey method. A questionnaire was used as an instrument to gather the data for this study. Data were analyzed using multiple regression analysis. The results found that attitude significantly affected the purchase intention of games advertised and significantly influenced users’ intention to revisit the game.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Attitude; Game advertising; Purchase intention; Revisit the game

scholarly journals Factors Influencing Consumer’s Intention to Buy Furniture Online in Greater Jakarta, Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 33
Author(s):  
Vania Valencia ◽  
Santoso Santoso ◽  
Pradita Eka Pebrianti ◽  
Muhammad Aries Satria Raharjo
Keyword(s):  
Risk Factor ◽  
Perceived Risk ◽  
Online Shopping ◽  
Consumer Perceptions ◽  
Consumer Perception ◽  
Survey Method ◽  
Perceived Benefits ◽  
Online Store ◽  
Intention To Purchase ◽  
Factors Influencing

The purpose of this research was to examine the factors that affect the consumer’s intention to purchase furniture via online store in Greater Jakarta. Some of the factors that considered by this research as a baseline on this journal were the consumer perceptions, perceived risk and perceived benefits. In addition, this research adding another relationship between consumer’s attitude and intention to make a purchase online. An Internet-administered survey method use to Greater Jakarta citizen. Results of this research have shown that online shopping is begin to be considered successfully provide a substantial benefit to the consumer, even though the risk factor proportion still exist. The findings also show that the increased attitudes of Greater Jakarta consumers towards online furniture shopping have been significantly affected by consumer perception and benefit. 

scholarly journals Socio-Economic Barriers to Adoption of Electric Vehicles in South Africa: Case Study of the Gauteng Province

2021 ◽  
Vol 12 (4) ◽  
pp. 167
Author(s):  
Mokhele Edmond Moeletsi
Keyword(s):  
South Africa ◽  
South African ◽  
Electric Vehicles ◽  
Purchase Intention ◽  
The South ◽  
Barriers To Adoption ◽  
Gauteng Province ◽  
Automotive Market ◽  
Chi Squared ◽  
Economic Barriers

Electric vehicles (EVs) were introduced into the South African market in 2013, and their adoption rate has been very low. There are limited existing studies covering consumer perceptions towards EVs in Africa and, thus, this study investigated possible socio-economic barriers present in the South African automotive market that impede the adoption or consumer purchase intention of EVs. The survey was conducted in the Gauteng Province in South Africa using questionnaires comprised of Likert-type questions. The analysis was conducted using statistical methods comprising mainly of frequency tables and Chi-squared tests on contingency tables. The findings of the study on barriers to adoption of EVs in the market highlighted the high purchase price, high battery price, and high likelihood for owning a secondary vehicle based on the current circumstances as the main purchase intention barriers that the respondents in the Gauteng Province accentuated. However, generally the willingness to buy EVs was high for a majority of the factors that were presented. With these perceived positive opinions from respondents, it is down to government and private companies to provide a conducive environment for the consumers.

scholarly journals The Effects of User’s Attitude on the Intention to Purchase and to Revisit in Game Advertising

2018 ◽  
Vol 3 (13) ◽  
pp. 161
Author(s):  
Zuhal Hussein ◽  
Nabsiah Abd Wahid
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Publishing House ◽  
Study Data ◽  
Survey Method ◽  
Intention To Purchase ◽  
International Publishing ◽  
Intention To Revisit ◽  
Voluntary Basis ◽  
Open Access Article

The aim of this study is to explore the effects of attitude on the user’s intention to purchase and to revisit the game. This experimental study recruited 224 subjects on a voluntary basis through random sampling using a survey method. A questionnaire was used as an instrument to gather the data for this study. Data were analyzed using multiple regression analysis. The results found that attitude significantly affected the purchase intention of games advertised and significantly influenced users’ intention to revisit the game.Keywords: Attitude; Game advertising; Purchase intention; Revisit the gameeISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.153

scholarly journals Ethnicity, Social Influence, Eco-Label and Purchase Intention of Consumers of Green Home Electronic Products

2018 ◽  
Vol 15 (2) ◽  
pp. 48
Author(s):  
NOR HASHIMA HASHIM ◽  
Wan Kalthom Yahya ◽  
Siti Aisyah Asrul
Keyword(s):  
Social Influence ◽  
Ethnic Groups ◽  
Purchase Intention ◽  
The Body ◽  
Air Conditioner ◽  
Electronic Products ◽  
Environmental Initiatives ◽  
Green Consumers ◽  
Intention To Purchase ◽  
Label Information

Today green consumers are creating a new economy around the globe.Indeed, the ‘green consumer’ idea was the focus of academicians andmanufacturers at the end of 1980s and in the early 1990s. Likewise, risingknowledge on the various environmental problems has led a change in theway consumers go about their life. People are insistently trying to reducetheir impact on the environment and living a ‘green lifestyle’. As a result,business has seen this change in consumer attitudes and is trying to sellmany green products by exploiting the potential in the green market industry.Using green home electronic products are environmental initiatives forconsumers to become green consumers. Research, although limited in theareas of ethnicity and green electronic home products, does suggest that aconsumer’s ethnicity will influence their attitude toward home electronicchoices, which in turn will affect their purchase decision. Therefore, thegoal of the present study was to expand the body of research concerningethnicity and its influence on purchase of green home electronic products.Therefore, this study examines if there exist differences in ethnic groups forthe intention to purchase home electronic products, namely air conditioner,refrigerator and television. A total of 251 self-administered questionnaireswere collected from respondents living within the cities of Klang Valley, Malacca and Penang. Results of the study show eco-label information isimportant in all three ethnic groups while social influence was not importantto the Indians when purchasing green home electronic products. The resultsof the study indicate the importance of viewing ethnic consumer groupsas unique markets and suggest some possible areas for further research.

Sign in / Sign up

Export Citation Format

Share Document