scholarly journals Does millennials have an investment interest? theory of planned behaviour perspective

2020 ◽  
Vol 3 (1) ◽  
pp. 28-35
Author(s):  
Noni Setyorini ◽  
Ika Indriasari
Keyword(s):  
Capital Market ◽  
Online Survey ◽  
Behavioral Control ◽  
Investment Decision ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Test Tool ◽  
Research Findings ◽  
The Government ◽  
The Capital Market

This study aims to determine the effect of attitudes, subjective norms, and perceived behavioral control of interest in investing. This research use theory of planned behavior to explain how behavior is formed through attitudes, subjective norms, and perceived behavioral control in taking investment decision. This research uses online survey data collection methods. Sampling uses the convenient sampling method. Data (questionnaire) which can be used as many as 100 data and using multiple regression analysis as the test tool. The results showed that the attitude variable has not a significant effect towards investing interest in the capital market, while subjective and perceived norms behavioral control has influenced investment interest in the capital market.  Based on the research findings, it is advisable to use persuasion that emphasizes the involvement of those closest to potential investors. In addition, seminars organized by IDX and the government will greatly help increase investor knowledge, thereby increasing one's investment power control.

Entrepreneurial intentions of private university students in the kingdom of Bahrain

2018 ◽  
Vol 10 (1) ◽  
pp. 43-57 ◽  
Author(s):  
Minwir Al-Shammari ◽  
Rana Waleed
Keyword(s):  
Role Models ◽  
Positive Relationship ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Total Response Rate ◽  
Social Valuation ◽  
The Government

Purpose This study aims to explore the level of entrepreneurial intentions (EIs) among students in three private universities in Bahrain. The examined factors that are expected to shape EI are personal attraction toward becoming an entrepreneur, perceived behavioral control and subjective norms and social valuation of entrepreneurship. Design/methodology/approach A close-ended questionnaire was used to collect data of the study. The total number of questionnaires distributed was 1,530 questionnaires, while the total number of the valid questionnaires retrieved was 550, which makes the total response rate to be 36 per cent. Findings Regression analysis results indicated that students’ personal attraction toward entrepreneurship and perceived behavioral control had a significant strong positive relationship with their EI. In addition, there was a significant moderate positive relationship between students’ perceived subjective norms and social valuation of entrepreneurship with their EI. Originality/value The findings showed that entrepreneurial education is needed to improve students’ skills and knowledge and enhance their EI and perceived behavioral control. In addition, it is important to expose students to entrepreneurial role models and their businesses and to promote entrepreneurial careers as desirable and feasible options that may bring more advantages than working in the government or private sector.

scholarly journals Personal and Media Factors Related to Citizens’ Pro-environmental Behavioral Intention against Haze in China: A Moderating Analysis of TPB

2020 ◽  
Vol 17 (7) ◽  
pp. 2314 ◽  
Author(s):  
Xiaodong Yang ◽  
Liang Chen ◽  
Lai Wei ◽  
Qi Su
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Mediating Role ◽  
Media Messages ◽  
Moderating Role

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.

Factors influencing intention to follow the “stay at home” policy during the COVID-19 pandemic

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sik Sumaedi ◽  
I. Gede Mahatma Yuda Bakti ◽  
Tri Rakhmawati ◽  
Tri Widianti ◽  
Nidya J. Astrini ◽  
...  
Keyword(s):  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Perceived Susceptibility ◽  
Content Type ◽  
Perceived Severity ◽  
The Government ◽  
At Home

PurposeThis research seeks to simultaneously test the effect of attitude towards the behavior of following the “Stay at Home” policy, subjective norm, perceived behavioral control, perceived susceptibility and perceived severity on people's intention to follow the “Stay at Home” policy during COVID-19 pandemic.Design/methodology/approachThe data were collected through an online survey with 148 respondents in the Greater Area of Jakarta, Indonesia. The data were then analyzed using multiple regressions.FindingsThe findings show that attitude towards the behavior, subjective norm and perceived behavioral control positively and significantly affect intention to follow “Stay at Home” during the COVID-19 pandemic. However, perceived susceptibility and perceived severity of COVID-19 do not significantly influence the intention to follow “Stay at Home” during the COVID-19 pandemic.Research limitations/implicationsThis research was limited to the Greater Area of Jakarta, Indonesia. Furthermore, sampling was done through convenience sampling. Therefore, future research should be conducted in a different context to test the generalization of this research's findings.Practical implicationsTo encourage citizens' adherence to the stay-at-home policy during the COVID-19 pandemic, they must be directed to have positive attitudes toward the policy. Financial and non-financial supports are critical to ensure citizens' ability to sufficiently observe the policy sufficiently. Another important aspect is the influence of leaders and public figures to consistently call for obedience consistently.Originality/valueThis is the first research that studies citizens' behavior related to the “Stay at Home” policy requisitioned by the government to hinder the spread of COVID-19.

scholarly journals Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour

2021 ◽  
Vol 9 (2) ◽  
pp. 182-190
Author(s):  
Bernadetta Diansepti Maharani ◽  
Lusia Tria Hatmanti Hutami ◽  
Kadek Isna
Keyword(s):  
Environmental Concern ◽  
Behavioral Control ◽  
Theory Development ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Green Products ◽  
Generation Z ◽  
Purchasing Intention ◽  
Research Findings ◽  
Convenience Sampling

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.

scholarly journals Intenção de Compra de Alimentos Orgânicos: evidências de validade da Teoria do Comportamento Planejado ## Intention to Purchase Organic Food: evidence of validity of the Theory of Planned Behavior

2021 ◽  
Vol 10 (2) ◽  
pp. 304
Author(s):  
Gabriel Horn Iwaya ◽  
Andrea Valéria Steil ◽  
Denise Cuffa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Organic Foods ◽  
Production Chain ◽  
Intention To Purchase

O artigo descreve o processo de busca de evidências de validade de conteúdo e de estrutura interna do modelo da Teoria do Comportamento Planejado (TCP) (Ajzen, 1991) aplicado à predição da intenção de compra de alimentos orgânicos no contexto brasileiro. O artigo apresenta o efeito que as atitudes, as normas subjetivas e o controle comportamental percebido exercem sobre a intenção de compra de alimentos orgânicos. A pesquisa seguiu o delineamento de levantamento online com amostragem por conveniência. A amostra contou com 705 consumidores brasileiros, maiores de idade e responsáveis ou parcialmente responsáveis pela compra de alimentos em suas residências. Na análise de dados foram utilizadas as técnicas de análise fatorial exploratória, confirmatória e de regressão linear múltipla hierárquica. O modelo da TCP explicou 58% da variação da intenção de compra de alimentos orgânicos. As atitudes (β=0,42), as normas subjetivas (β=0,30) e o controle comportamental percebido (β=0,35) são preditores da intenção de compra de alimentos orgânicos. Os resultados são relevantes para as organizações públicas e privadas envolvidas na cadeia de produção, de alimentos orgânicos que buscam subsídios teóricos e evidências científicas para justificar o desenvolvimento de mensagens voltadas à promoção da compra de alimentos orgânicos. As evidências encontradas corroboram a eficácia da TCP como modelo preditivo e apresentam resultados significativos que contribuem para o entendimento da formação da intenção de compra de alimentos orgânicos no contexto brasileiro.ABSTRACTThe article describes the search process for evidence of content validity and internal structure of the Theory of Planned Behavior model (TPB) (Ajzen, 1991) applied to the prediction of the intention to purchase organic food in the Brazilian context. The article presents the effect that attitudes, subjective norms and perceived behavioral control have on the intention to purchase organic foods. The research followed the design of an online survey with convenience sampling. The sample included 705 Brazilian consumers, of legal age and who are responsible or partially responsible for the purchase of food at their homes. In the data analysis, the techniques of exploratory and confirmatory factor analysis and hierarchical multiple linear regression were used. The TBP model explained 58% of the variation in the intention to purchase organic food. Attitudes (β = 0.42), subjective norms (β = 0.30) and perceived behavioral control (β = 0.35) are predictors of the intention to purchase organic foods. The results are relevant for public and private organizations involved in the organic food production chain that seek theoretical subsidies and scientific evidence to justify the development of messages aimed at promoting the purchase of organic foods. The evidence found corroborates the effectiveness of TPB as a predictive model and presents significant results that contribute to the understanding of the formation of the intention to purchase organic food in the Brazilian context.

Employers’ Intent to Hire People Who Are Blind or Visually Impaired: A Test of the Theory of Planned Behavior

2019 ◽  
Vol 63 (4) ◽  
pp. 206-215
Author(s):  
Michele C. McDonnall ◽  
Emily M. Lund
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Visually Impaired ◽  
Online Survey ◽  
Structural Model ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control

The purpose of this study was to examine the utility of the theory of planned behavior (TPB) in explaining employers’ hiring intentions of people who are blind or visually impaired (B/VI). Participants were 388 hiring managers who completed an online survey that included the four TPB construct measures (attitudes, subjective norms, behavioral control, and intent to hire). Confirmatory factor analysis (CFA) was used to determine the suitability of the measurement model, and structural equation modeling was used to test the structural model. The proposed TPB structural model provided good data fit; attitudes about productivity, subjective norms, and perceived behavioral control accounted for more than 61% of the variance in intent to hire people who are blind. Attitudes about productivity of a blind employee had the strongest relationship with intent to hire, followed by subjective norms and perceived behavioral control. Rehabilitation professionals who work with B/VI individuals should educate employers about how this population can perform the employers’ jobs to improve attitudes about productivity. They should consider employers’ subjective norms and perceived behavioral control, which could be influenced by providing disability awareness presentations to company employees and maintaining a relationship with employers, thus enabling employers to have access to qualified applicants.

scholarly journals MODAL INVESTASI AWAL DAN PERSEPSI RISIKO DALAM KEPUTUSAN BERINVESTASI

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Ni Nyoman Sri Rahayu Trisna Dewi ◽  
Komang Fridagustina Adnantara ◽  
Gde Herry Sugiarto Asana
Keyword(s):  
Regression Analysis ◽  
Capital Market ◽  
Capital Investment ◽  
Investment Decision ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Perceptions Of Risk ◽  
Investment Capital ◽  
The Government ◽  
The Capital Market

ABSTRAK Pasar modal merupakan istilah yang masih asing di kalangan masyarakat luas. Pemerintah melalui BEI mulai melakukan edukasi dengan menggandeng perguruan tinggi untuk memberikan wawasan kepada mahasiswa mengenai pasar modal, karena mahasiswa merupakan calon investor muda yang lebih terbuka wawasannya mengenai hal-hal yang baru, termasuk pasar modal. Dalam memutuskan berivestasi di pasar modal, banyak faktor yang dapat mempengaruhi, seperti persepsi atas risiko dan modal investasi minimal. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi atas risiko dan modal investasi minimal terhadap minat berinvestasi di pasar modal dengan menggunakan mahasiswa sebagai sampel penelitian. Metode yang digunakan untuk menganalisis data dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa persepsi atas risiko dan modal investasi minimal berpengaruh terhadap minat berinvestasi di pasar modal. Kata kunci: modal investasi, keputusan berinvestasi ABSTRACT Capital market is a term that is still foreign to the community. The government through IDX began to educate by cooperating with universities to give students education about capital market, because students are young prospective investors who are more open to their insights about new things, including the capital market. In deciding to invest in the capital market, many factors can affect, such as perceptions of risk and minimal investment capital. This study aims to determine the effect of perceptions on risk and minimum investment capital on the interest of investing in the capital market by using students as research samples. The method used to analyze the data in this study is multiple linear regression analysis. The results showed that the perception of risk and Keywords: minimal investment capital, investment decision

scholarly journals Decision Model for Saving Stocks Based on TPB and Financial Literacy

2021 ◽  
Vol 16 (1) ◽  
pp. 94-102
Author(s):  
Kemal Budi Mulyono
Keyword(s):  
Capital Market ◽  
Financial Literacy ◽  
Behavioral Control ◽  
Financial Education ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Research Model ◽  
Early Predictors ◽  
Investment Intentions

This study investigated the behavior of investment decisions that were not only assumed on rationality but were also affected by other factors, such as psychological factors, one of which was financial literacy. There were so many causal studies of financial literacy and investment intentions. However, there were still issues of inclusion between studies. Therefore, this study adopted a theory of planned behavior, proposed as an explanatory model for investment intentions associated with financial literacy. By proposing attitude, subjective norms, and perceived behavioral control related to investment as a mediator of investment intention, the unit of analysis was students who were members of the capital market study group spreading across universities in Semarang. The sample used was 170 students conducted through a questionnaire survey, then analyzed descriptive statistics and SEM with the PLST Warp. The results showed that all variables, both attitudes, subjective norms, perceptions of behavioral control, significantly mediated the effect of financial literacy on investment intention in partial mediation. For future research, you can explore the variables of financial education as early predictors associated with this research model to get a holistic picture related to the effectiveness of student financial education.

scholarly journals The Application of the Theory of Planned Behavior to Identify Determinants of Donation Intention: Towards the Comparative Examination of Positive and Negative Reputations of Nonprofit Organizations CEO

2020 ◽  
Vol 12 (21) ◽  
pp. 9134
Author(s):  
Hyun Hye Kim ◽  
EunKyoung Han
Keyword(s):  
Theory Of Planned Behavior ◽  
Nonprofit Organizations ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Chief Executive ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Moral Norms ◽  
Positive Effects

Using the extended theory of planned behavior, this study examined individuals’ cognitive and psychological determinants of their intentions to donate to nonprofit organizations (NPOs) with either a positive or negative chief executive officer (CEO) reputation. With the use of online survey data (n = 371), the similarities and differences in the relationships between the determinants were analyzed for the two NPO CEO reputations. To verify the hypotheses, multiple regression was used to analyze the data. The results reveal that for NPOs with positive CEO reputations, subjective norms, perceived behavioral control, moral norms, past behavior, and identification had positive effects on the intention to donate. In contrast, for NPOs with negative CEO reputations, subjective norms and identification had positive effects on the intention to donate. Attitude toward the NPO was not related to donation intentions regardless of the CEO’s reputation. These findings suggest the need for strategies to increase the public’s intentions to donate to problematic NPOs with negative reputations. Additionally, a strategy to further strengthen the intention to donate in the case of a positive CEO reputation is proposed. Theoretical and managerial implications of the results are also discussed, highlighting important considerations for CEO reputations and NPO management in the short and long terms.

scholarly journals The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands

2021 ◽  
Vol 13 (6) ◽  
pp. 3241
Author(s):  
Lidia Alexa ◽  
Andreea Apetrei ◽  
Juan Sapena
Keyword(s):  
Online Survey ◽  
Behavioral Control ◽  
Subjective Norms ◽  
World Health ◽  
Perceived Behavioral Control ◽  
Sustainable Products ◽  
Policies And Programs ◽  
Health Organization ◽  
Almost All ◽  
The Way

After the World Health Organization (WHO) declared the COVID-19 pandemic on 11 March 2020, almost all European countries entered a lockdown. This context caused sudden changes at multiple levels, affecting the way people were working, buying, studying and even the way they were interacting. Moreover, during lockdown people showed a special attention to local and sustainable brands giving momentum to the interest on sustainability, that has been increasing in the last years. Therefore, this study aims to determine the intention of buying sustainable and local brands due to the COVID-19 lockdown. An online survey was conducted for two groups of young adults from Spain and Romania, between April and June 2020. The questionnaire respects the methodological recommendations of Azjen (1985) and related literature on how to construct a survey based on the theory of planned behavior (TPB) and it aims to gather information about the three main constructs that determine the individual’s behavioral intention: attitudes, subjective norms and perceived behavioral control. The results suggest that both Spanish and Romanian samples intended to buy more local and sustainable brands, despite the slightly different attitudes. Moreover, the data show that both subjective norms and perceived behavioral control influence attitudes toward sustainable and local brands, and hence, indirectly the intention to buy sustainable products. The outcomes are adding to the literature on sustainability, and understanding the effects of COVID-19 on consumer behavior. Additionally, the results can help better understand the importance of sustainability in Spain and Romania, and therefore, offering support to practitioners in building policies and programs that encourage a sustainable lifestyle.

Sign in / Sign up

Export Citation Format

Share Document