Promoting organizational success with effective competitive strategy: Examination and analysis of competitive strategies of IBM and DELL within the IT Industry

2020 ◽  
Vol 8 (8) ◽  
pp. 306-320
Author(s):  
Francis Kwadade-Cudjoe
Keyword(s):  
Competitive Advantage ◽  
Competitive Strategy ◽  
Organizational Success ◽  
Effective Strategy ◽  
Competitive Strategies ◽  
It Industry ◽  
Modus Operandi ◽  
Cost Leadership ◽  
Effective Strategies ◽  
Goals And Objectives

Achieving organizational success has always been the bane of businesses, but it is an important requirement for every business. The best approach to achieving this success is to develop a good and effective strategy; the modus operandi for organizational success to achieving competitive advantage. Most organizations work tirelessly to establish strategies to enable the achievement of goals and objectives, but understanding what entails in establishing effective strategies has never been easy. However, once the resources of the organization are identified, and putting together concrete activities to perform on the resources, an effective competitive strategy could be established, which should lead to competitive advantage. Sustaining an organizational competitive advantage is very necessary, so as to create an enabling environment for sustainability, and in addition profitability, whilst pursuing its functions. Fact is, a lot of capital is always expended before a business is founded, and this investment cannot be squandered, but be recouped. Therefore, structuring an effective competitive strategy at the very beginning, is a must for every organization. The generic competitive strategies are cost leadership, differentiation and niche / focus.

scholarly journals Modern approaches to the formation of enterprise competitive strategy

2020 ◽  
pp. 109-120
Author(s):  
Inna Kuznetsova ◽  
Valentyna Gorbatiuk
Keyword(s):  
Competitive Advantage ◽  
Continuous Improvement ◽  
Competitive Strategy ◽  
Sustainable Competitive Advantage ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Advantages And Disadvantages ◽  
Modern Business ◽  
Output Characteristics ◽  
Value Disciplines

The article considers the approaches to the formation of a competitive strategy. The purpose of the article is to systematize existing approaches to the formation of a competitive strategy and highlight modern competitive strategies. The essence of the concepts «strategy» and «competitive strategy» is considered. Based on a critical analysis of the essence of «competitive strategy» concept, three approaches to its interpretation by various researchers are identified: it is aimed at creating a stable position in the market, provides for the creation of a sustainable competitive advantage, and it is aimed at achieving superiority over competitors. Based on the results of interpretations systematization and analysis of the essence of «strategy» concept, the author’s definition of competitive strategy as a direction of forming a competitive advantage for creating a unique value of the product is proposed. The process of choosing a competitive strategy by M. Porter has been analyzed and it has been established that after its development, further continuous improvement is necessary. The process of choosing a competitive strategy by M. Porter is analyzed and it has been established that after its development, further continuous improvement is necessary. The main approaches to the formation of a competitive strategy, which considering modern business trends are investigated: industry positioning, competitive cooperation, value disciplines, evolutionary theory and key competencies. The essence of the considered concepts, their advantages and disadvantages are clarified and two types of competition, typical for these concepts are identified, namely: tough competition; competition and cooperation. A number of competitive strategies, which take into account the specifics of modern enterprises, are investigated and the essence, necessary resources, output characteristics and type of competition for each of them are highlighted. It was substantiated that each of there searched strategies implements one of the basic competitive strategies: cost leadership or focusing. The cost leadership strategy using at domestic enterprises, which is the most acceptable for the modern realities of the functioning and development of business, is proposed,

Developing Strategies For Competitive Advantage

2011 ◽  
pp. 32-60
Author(s):  
Tamio Shimizu ◽  
Marley Monteiro de Carvalho ◽  
Fernando Jose Barbin
Keyword(s):  
Competitive Advantage ◽  
Competitive Strategy ◽  
Emerging Technologies ◽  
The Other ◽  
Competitive Environment ◽  
Strategic Groups ◽  
Industry Analysis ◽  
Competitive Strategies ◽  
The Real ◽  
Developing Strategies

As in any game, the success of competitive strategies depends on knowing the rules as well as the other players. Nevertheless, in the real competitive environment, the rules are not always clear and can change very quickly, demanding quick responses and making it increasingly difficult to map the moves of the main players. Strong monitoring channels must be maintained to follow changes in the competitive environment and to discern new trends. Changes in the environment can result from emerging technologies or changes in society’s behavior, and thus in clients’ demands. They can also be the result of competitors’ moves in the market. Thus developing a good competitive strategy depends on mapping the environment and constantly monitoring it to be able to capitalize quickly on opportunities or neutralize threats. The focus of this chapter is on mapping the environment. It will show the main aspects of the model for industry analysis and explain the process of forming strategic groups and pressure maps.

AN ANALYSIS OF COMPETITIVE STRATEGIES AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA: A CASE OF NAIROBI CENTRAL BUSINESS DISTRICT

2017 ◽  
Vol 2 (2) ◽  
pp. 72
Author(s):  
Omar B. Buul ◽  
Dr. Robert Omundi
Keyword(s):  
Competitive Advantage ◽  
Strategic Alliances ◽  
Service Providers ◽  
Small And Medium Enterprises ◽  
Central Business District ◽  
Analysis Data ◽  
Primary Data ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Medium Enterprises

Purpose: The purpose of this study was to determine the influence of competitive strategies on the performance of small and medium enterprises in Kenya.Methodology: The study employed a descriptive correlation design using primary data collected using questionnaires. The study targeted 4,560 SMEs in Nairobi CBD. The collected data was coded and entered into SPSS (V.20) to create a data sheet that was used for analysis. Data was analyzed using quantitative techniques. Descriptive statistics were used to describe the characteristics of collected data. Pearson’s Correlation, Analysis of variance (ANOVA) and Multiple Regression Analysis were used to establish the relationships among the study variables.Findings: Cost leadership, differentiation, market focus and strategic alliance were all found to have a positive and significant influence on SME performance.Unique contribution to theory, practice and policy: The study recommended that: SMEs should embrace and invest in cost leadership strategies most especially forming linkages with service providers, suppliers and other supplementary institutions since it will enable them achieve competitive advantage; SMEs ought to focus and invest more on differentiation as it could be used as a major competitive advantage tool against competitors; SMEs should know on what basis to segment their products, services and operations; and that SMEs should embrace strategic alliances to increase their market share.

scholarly journals Competitive Strategy of Sunan Drajat Islamic Boarding School Business in Lamongan

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Tika Diliana ◽  
Keyword(s):  
Strategic Management ◽  
Competitive Advantage ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Boarding School ◽  
Qualitative Approach ◽  
Business Unit ◽  
Competitive Strategies ◽  
Economic Independence ◽  
Differentiation Strategy

Pondok Pesantren Sunan Drajat (PPSD) is one of the Islamic boarding schools that has a high spirit of economic independence, by establishing several Institution-Owned Business. This Business Unit seems to be developing its units so that they are spreading domestically and internationally. This is due to strategic management that accommodates business, especially in its competition. The purpose of this study was to determine the competitive strategy of Pondok Pesantren Sunan Drajat Islamic-owned business. This study uses a qualitative approach that aims to explain the competitive advantage strategy of the PPSD business unit and SWOT analysis. The results showed that the PPSD business unit implemented all competitive strategies based on sharia principles, which in carrying out their activities were based on benefit. In conclusion, PPSD Business Unit uses an image of differentiation strategy in marketing for its products to stay ahead in the midst of many similar business.

It is essentially acknowledged that discounted cash flows should always be calculated by management when making long-term investment decisions. Why is this so?

2021 ◽  
Vol 9 (3) ◽  
pp. 84-98
Author(s):  
Francis Kwadade-Cudjoe
Keyword(s):  
Competitive Advantage ◽  
Competitive Strategy ◽  
Investment Decisions ◽  
Cash Flows ◽  
Venture Capitalists ◽  
Cheap Labour ◽  
Fixed Assets ◽  
Goals And Objectives

Investment is sacrifices made now / future in anticipation of upcoming benefits. Long-term investment is the act of using money to acquire items, normally fixed assets, and is a pre-requisite for any modern organization to have them. Organizations are looking for capital to expand their frontiers to capture cheap labour for manufacturing their products, i.e. globalization. The struggle for survival of organizations, therefore hinge precariously on the ability of the enterprise to successfully invest in long-term debts, and managing the resource judiciously to thrive. However, banks and venture capitalists are not ready to contract loans to organizations not competitive. Moreover, the surge of covid-19 pandemic has made the situation dire, as there is no particular haven to fall on. In view of this, discounting the cash flows generated from business activities is perfectly right to accurately account for success of organizations. Non-discounting cash flows generated from business activities is not rigorous to properly account for success of organizations. In addition, the competitive strategy adopted by the organization is vital to enable management achieve its goals and objectives, and subsequently attain competitive advantage. Furthermore, it is paramount for the organization’s competitive advantage so achieved to be sustainable.

Key drivers of SMEs export performance: the mediating effect of competitive advantage

2018 ◽  
Vol 22 (2) ◽  
pp. 257-279 ◽  
Author(s):  
Orlando Rua ◽  
Alexandra França ◽  
Rubén Fernández Ortiz
Keyword(s):  
Competitive Advantage ◽  
Small Firm ◽  
Competitive Strategy ◽  
Textile Industry ◽  
Export Performance ◽  
Methodological Approach ◽  
Mediating Effect ◽  
Leadership Strategies ◽  
Competitive Strategies ◽  
Content Type

Purpose With its focus on the context of small firm internationalization, this paper aims to assess the important contribution of strategic determinants that influence export performance (EP), considering the mediating effect of competitive strategy. Design/methodology/approach Based on survey data from 247 Portuguese small and medium-sized enterprises (SMEs) exporting textiles, members of the Portugal’s Textile Association (ATP), this research adopted a quantitative methodological approach, conducting an exploratory and transversal empirical study. Findings The paper finds suggest that entrepreneurial orientation (EO) has a positive and significant influence on differentiation and EP. Moreover, the results also highlight the role of intangible resources (IR) in the design of both differentiation and cost leadership strategies, which drives EP. Finally, absorptive capabilities (ACAPs) are highly related with EP. Practical implications The paper provides empirical evidence that EO, IR and ACAPs are predictors of competitive strategies and EP. Moreover, and alongside with firm’s resources, this study validates that competitive strategy does matters for small firm managers and the development of one type of competitive advantage is also a major performance enhancer. Originality/value This study provides fresh insights into entrepreneurship and strategic management literature, as it considers the importance of multiple factors to SMEs business growth. Moreover, this paper presents empirical evidences of the strategies that small firm managers should pursue and policy makers should support. Finally, this is an original study applied to the Portuguese textile industry.

scholarly journals AN ANALYSIS OF THE EFFECT OF COMPETITIVE STRATEGIES ON PERFORMANCE: A SURVEY OF MFIS IN KENYA

2016 ◽  
Vol 1 (2) ◽  
pp. 21
Author(s):  
Priscilla Wanjiru Kung’u ◽  
Mr. Vincent Machuki
Keyword(s):  
Competitive Strategy ◽  
Ease Of Use ◽  
Microfinance Institutions ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Data Collection Instrument ◽  
Value Disciplines ◽  
Focus Strategy ◽  
Descriptive Survey

Purpose: The purpose of the study was to investigate the competitive strategies being adopted by MFIs and the effect of such strategies on firm performanceMethodology: The study adopted a descriptive survey research design. The targeted population of the study was derived from the 41 members of Association of Microfinance Institutions. A census was carried out.  The questionnaire was the main data collection instrument due to its convenience and ease of use. The data will be analyzed through both descriptive statistics and regression statistics.Results: The findings of the study indicated that MFIs used cost leadership competitive strategy, differentiation strategy, focus strategy and value disciplines. Findings indicated that there was a relationship between competitive strategies and the performance of MFIs.Unique contribution to theory, practice and policy: It was recommended in the study that the MFIs should continue the use of the competitive strategies as they were impacting positively to their performance. The suggested area of research was to determine most preferred dominant competitive strategy being used by MFIs and also to ascertain the truth of the “being split in the middle phenomena” advocated by porter (1998).

scholarly journals A Try to combine more than approaches and competitive strategies to achieve a sustainable competitive advantage.

2019 ◽  
Vol 25 (116) ◽  
pp. 147-163
Author(s):  
GHOUZI Mohamed Larbi
Keyword(s):  
Competitive Advantage ◽  
Research Paper ◽  
Sustainable Competitive Advantage ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Market Approach ◽  
Alternative Resource ◽  
Consensual Approach

The objective of this research paper is two-fold. The first is a precise reading of the theoretical underpinnings of each of the strategic approaches: "Market approach" for (M. Porter), and the alternative resource-based approach (R B V), advocates for the idea that the two approaches are complementary. Secondly, we will discuss the possibility of combining the two competitive strategies: cost leadership and differentiation. Finally, we propose a consensual approach that we call "dual domination". 

scholarly journals The Pricing And Competitive Strategies Of U.S. Airlines

2011 ◽  
Vol 5 (2) ◽  
pp. 23 ◽  
Author(s):  
Evan J. Douglas
Keyword(s):  
Competitive Strategy ◽  
Price Competition ◽  
Pricing Strategies ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Long Run ◽  
Airline Markets ◽  
Short Run ◽  
Good For

This paper argues that price competition is inevitable in the airline markets because passenger air service is a search good. For the same reason, the optimal long run competitive strategy for the airlines is cost leadership, although qualitative advantages should be exploited by a differentiation strategy in the short run. The airlines have devised a variety of creative pricing strategies which are analyzed for their economic content.

scholarly journals STRATEGI KOMPETITIF MELALUI PROGRAM PAHLAWAN EKONOMI DALAM PEMBERDAYAAN UMKM PASCA PANDEMI COVID-19 (Studi padaPemerintah Kota Surabaya)

Publika ◽  
2021 ◽  
pp. 137-148
Author(s):  
Ayu Aldania ◽  
Fitrotun Niswah
Keyword(s):  
Competitive Strategy ◽  
Global Economy ◽  
Economic Activities ◽  
Competitive Strategies ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
Analysis Technique ◽  
Collection Data ◽  
The Cost

Pandemi COVID-19 berdampak pada ekonomi global dan menyebabkan resesi. Ketidakstabilan ekonomi yang disebabkan resesi mempengaruhi keberadaan UMKM. Pahlawan Ekonomi yang memberikan pelatihan dan pendampingan pada pemberdayaan UMKM dapat menjadi salah satu langkah untuk mendorong aktivitas ekonomi negara. Tujuan penelitian ini adalah untuk menggambarkan strategi kompetitif melalui Pahlawan Ekonomi dalam pemberdayaan UMKM pasca pandemic COVID-19. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Berfokus pada Strategi Kompetitif Generik yang dibagi menjadi tiga strategi yaitu kepemimpinan biaya, diferensiasi, dan fokus. Teknik analisis data menggunakan interaktif kualitatif, yaitu pengambilan data, reduksi data, penyajian data, serta penarikan kesimpulan. Pengumpulan data pada penelitian ini menggunakan wawancara, pengamatan, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi kepemimpinan biaya dan strategi diferensiasi efektif untuk diterapkan di Pahlawan Ekonomi dimasa pandemic COVID-19. Karena tidak hanya mempertahankan UMKM dari resesi, tetapi juga meningkatkan penjualan. Salah satu saran yang dapat diajukan adalah memberikan pelatihan yang berjenjang sesuai kondisi masing-masing UMKM. Kata Kunci: Strategi Kompetitif Generik, Pahlawan Ekonomi, COVID-19.   The COVID-19 pandemic is impacting the global economy and causing a recession. Economic instability caused by recession affects the existence of MSMEs. Pahlawan Ekonomi provides training and assistance on empowering MSMEs to be one of the steps to encourage the country's economic activities. The purpose of this study is to describe a competitive strategy through Economic Heroes in empowering MSMEs after the COVID-19 pandemic. The research method used is qualitative with a descriptive approach. Focusing on Generic Competitive Strategies which are divided into three strategies namely cost leadership, differentiation, and focus. The data analysis technique used interactive qualitative, namely data collection, data reduction, data presentation, and drawing conclusions. Collecting data in this study using interviews, observations, and documentation. The results showed that the cost leadership strategy and differentiation strategy were effective to be implemented in Pahlawan Ekonomi during the COVID-19 pandemic. Because it not only defends MSMEs from recession, but also increase sales. One suggestion that can be put forward is to provide tiered training according to the conditions of each UMKM. Keywords:Generic Competitive Strategy, Economic Hero Program, COVID-19

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