The impact of relationship quality and social support on social media users' selling intention

Author(s):  
Ree C. Ho ◽  
Robin Cheng
2020 ◽  
Vol 10 (1) ◽  
pp. 201
Author(s):  
Liping Liu ◽  
Chih-Cheng Fang

With the rapid development of "Internet plus", the number of Internet users in China has increased rapidly, and the number of active users of social media software ranks first in the world. Large Numbers of network users are also potential consumer groups. Social media influences other consumers through consumer interaction and social interaction, and consumers are transformed into active information acquisition rather than passive information reception. Word of mouth marketing on social media has become one of the hottest research fields. Based on the information adoption model, this study explores the impact of internet celebrity word-of-mouth communication on consumer information sharing from four dimensions: internet celebrity word-of-mouth communication, relationship quality, face consciousness, and consumer information sharing and establishes a research model to provide references and suggestions for subsequent researchers and enterprise management.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S694-S695
Author(s):  
Yin Liu ◽  
Elizabeth B Fauth ◽  
Myles Maxey ◽  
Troy Beckert

Abstract Social support serves as a protective factor, buffering stress in both adolescents and adults, however Socioemotional Selectivity Theory suggests developmental differences in stress reactivity and social support. It is unclear how modern forms of social contact, such as social media buffer stress, and the extent to which this differs across the lifespan. We utilized ecological momentary data to examine the moderating effects of age and two distinct types of social contacts the person had experienced in prior hours (frequency of face-to-face, or social media contacts) on the association between daily stress and momentary mood. Participants were recruited initially through Amazon.com’s Mechanical Turk (adolescents referred by a parent). A total of 119 adolescent (n = 44; Agemean= 15.73) and middle-aged/older adult participants (n = 75; Agemean= 59.67) provided momentary data three times a day, on three consecutive days, every two weeks, for up to 12 weeks. Multi-level models showed significant 3-way interactions between stress appraisal of avoiding an argument, age group, and frequency of social contact via face-to-face (β = 1.698, se = 0.542, p = .002) and social media (β = 3.341, se = 0.984, p = .001). Older adults experienced better mood than adolescents. When avoiding an argument was appraised as more stressful, both age groups displayed worse mood. Whereas high levels of recent social contact (both face-to-face and social media) seemed to exacerbate the impact of this stressor on poorer mood for older persons, high levels of recent social contact, particularly social media, had stress-buffering benefits for adolescents.


2018 ◽  
Vol 150 ◽  
pp. 05058
Author(s):  
Yulia Rahmadini ◽  
Rizal Edy Halim

Social media has been developing significantly from year to year. In Indonesia, 72% of the internet users use the internet to access social media. This indicates that social media are effective brand communication and promotion tools. Music industry is one of the business industries which utilizes social media as communication and promotion tools, especially related to music concerts. The purpose of this study is to identify the impact and relationship of social media towards emotional attachment and brand relationship quality, in which both will be then compare towards word of mouth (WOM) on concert’s attendees. This research uses descriptive design research conducted in one period (cross sectional design). Respondents of this study are 160 persons who attended concerts last year. The five-hypotheses research model in this study is tested using the Structural Equation Modelling (SEM). This research shows that social media interaction may result in emotional attachment. Emotional attachment felt by concert attendees may influence positively and significantly to brand relationship quality and creates word of mouth among the concert attendees.


2021 ◽  
Vol 13 (4) ◽  
pp. 1
Author(s):  
Tsung-Hsien Kuo ◽  
Han-Kuang Tien

Social media influencers (SMI) have been shown to influence the purchase decision-making of their followers. In this respect, it is necessary to explore the interactive relationship between them, i.e., relationship quality. Researchers will not know the extent to which social media influencers affect their followers and their persistence of persuasion until they understand the SMI-follower relationship quality. This study focused on whether the SMI-follower relationship quality enables followers to transfer their trust in SMIs and affects their attitude toward the advertised or recommended product and brand. Furthermore, it explored whether followers’ skeptical attitude toward advertising moderates the relationship between the SMI-follower relationship quality and trust transference, and whether followers’ self-monitoring moderates the relationship between their advertising skepticism and trust transference. This study distributed survey questionnaires online, and obtained a total of 235 valid copies. The data were used to conduct path analysis through the software PROCESS. The empirical data showed that the higher the SMI-follower relationship quality, the more likely are the followers to transfer their trust in SMIs to the advertised or recommended product or brand. In addition, it was found that trust transference positively mediates the impact of relationship quality on brand attitude. Further, the results indicated that the followers’ high level of advertising skepticism negatively moderates the impact of SMI-follower relationship quality on trust transference, and that a high level of self-monitoring inhibits the negative moderating effect of advertising skepticism on the relationship between SMI-follower relationship quality and trust transference to a larger extent.


2018 ◽  
Vol 89 (10) ◽  
pp. A8.4-A9
Author(s):  
Ridsdale Leone ◽  
Swindale Rosanna ◽  
Keighley Peter ◽  
Pearson Carly

Introduction‘Invisible’ conditions like migraine may leave individuals seeking support and information. We aimed to describe how people with migraines use and benefit from social media and to identify harms of social media use.MethodsTwenty participants were recruited via migraine charities. Semi-structured interviews were conducted with questions based on a topic guide. Interviews were transcribed and analysed using thematic analysis.ResultsWe found people with migraine use social media to better understand their condition and treatment options. It offers instant access to continuous information and social support from empathic others. Participants viewed social media as an outlet to vent frustrations and to validate their migraine experience. They referred to the invisible and episodic nature of migraine which contributes to misunderstanding of the impact and/or severity of the condition. Some masked their online migraine-related behaviour, using different sites or closed online groups, which sometimes changed their online behaviour in other areas. Harms of social media included inaccuracy of information, occasional negativity, and privacy issues.ConclusionsSocial media can provide people who experience migraines with instant, continuous access to social support and health information, from empathic others. This can validate their illness experience, reassure and help to reduce feelings of isolation.


2020 ◽  
Vol 6 (2) ◽  
pp. 205630512091558 ◽  
Author(s):  
Ghadeer Udwan ◽  
Koen Leurs ◽  
Amanda Alencar

The process of adjusting to a new country may carry important stressors for refugees. In the light of neoliberal policies, refugees are expected to become resilient in a local arrival infrastructure and perform a specific subjectivity based on gratefulness, adaptability, and digital sensitivity to successfully integrate. Drawing on a qualitative, in-depth case study with Syrians living in the Netherlands, this article explores the impact of the retreat of the welfare state and unfolding digital transitions on resilience tactics of marginalized people like refugees. While recognizing the systemic violence and historic trauma many refugees have experienced, we focus on how refugees are expected to and develop ways to become resilient. Three digital resilience tactics are discussed: digital social support, digital health, and digital identities. Social support was mainly sought from family, friends, organizations, and social media platforms, whereas refugees’ engagement in meaningful digital practices aimed at fostering health promotion and identity management. Our fieldwork resurfaces paradoxes of digital resilience as described by careful emotional digital labor refugees engage in when communicating with families, the role of socio-cultural factors in shaping refugees’ ICT (information and communication technology) adoption and use for health support, and negotiation of different and conflicting identity axes online. Finally, our study provides some insights into the implementation of more effective online and offline practices in the context of social and health support by host countries.


2020 ◽  
pp. 149-166 ◽  
Author(s):  
Waqas Sadiq ◽  
Ibrahim Abdullah ◽  
Aslam Kashif ◽  
Salman Zulfiqar

The purpose of this paper is to examine the impact of three dimensions of Blog service innovation (system operation, social technology & diversification) on website viewers' online loyalty through the intervening effect of two aspects of online relationship quality (trust & satisfaction) in the context of social media and blogging websites. A sample of 251 social media and blogging sites users responded to a structured questionnaire adapted from existing literature. First, confirmatory factor analysis was carried out, and then data were analysed through structural equation modelling using the bootstrap methodology in AMOS 24. The findings indicated that two innovations (system operations & diversification) indirectly affect the website viewers' online loyalty through both Trust and Satisfaction. In contrast, Social Technology related innovation affects website viewers' online loyalty only through Trust. Further, none of those mentioned above innovations has a direct relationship with the website viewers' online loyalty. This paper explains the loyalty pattern of social media and blogging website users following the changes in services provided by organizations in their websites, which is explicitly mediated through online relationship quality factors. From a managerial perspective, the study does only provides the vital information on user's behaviour in relationship to the innovations in services introduced by organizations in their websites but also reveals that it can help them to minimize their cost and maximize their profits through value creation to the target audience. This paper is first of its kind to investigate the relationship between different dimensions of blog service innovations and website viewers' online loyalty mediated through two dimensions of online relationship quality. Although different studies focused on the enhancement of online loyalty factors through trust and satisfaction, no study was afforded to the blog service innovation perspective which includes innovations related to System operations, Social technology and Diversification especially in the context of social media and blogging website users. Keywords service innovation, social media, blogging, online relationship quality, trust, satisfaction, online loyalty, e-loyalty.


2017 ◽  
Vol 13 (1) ◽  
pp. 21
Author(s):  
Puji Rahayu ◽  
Nur Fitriah Ayuning Budi ◽  
Dana Indra Sensuse

The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature studies that have been done, we obtained two factors in the behavior and interaction of social networking site Facebook users that affect a person's intention to make purchases through social media, there is social support and relationship quality. This study aims to conduct research on the relationship between social commerce intention, social support, and relationship quality, through a questionnaire survey conducted online to Facebook users by using purposive sampling method. Data results of the questionnaire that has been collected, then analyzed quantitatively by using PLS. From the analysis and quantitative testing can be concluded that social commerce intention on Facebook as a medium s-commerce is affected by relationship quality on social media itself (in this case Facebook), and are not directly affected by the social support that occurred on social media Facebook . However, it is known that social support on Facebook has a direct influence on the quality of the relationship quality between the user and Facebook as a medium of s-commerce.


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