The impact of digital marketing communication on brand awareness and purchase intention: does customer engagement mediate the relationship between brand awareness and purchase intention
2020 ◽
Vol 5
(4)
◽
pp. 288
Keyword(s):
2020 ◽
Vol 5
(4)
◽
pp. 288
Keyword(s):
2018 ◽
Vol 1
(2)
◽
pp. 70-79
Keyword(s):
Keyword(s):
2021 ◽
Vol 2
(2)
◽
pp. 84-89
2021 ◽
Vol 3
(9)
◽
pp. 313-333
Keyword(s):
The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image
2016 ◽
Vol 11
(8)
◽
pp. 162
◽
Keyword(s):
2021 ◽
Vol 16
(5)
◽
pp. 1217-1230
2020 ◽
Vol 11
(1)
◽
pp. 107-126