Electronic commerce marketing-based social networks in evaluating competitive advantages using SORM

2017 ◽  
Vol 2 (3/4) ◽  
pp. 261 ◽  
Author(s):  
You Shyang Chen ◽  
Chien Ku Lin ◽  
Chyuan Yuh Lin ◽  
Huan Ming Chuang ◽  
Li Chuan Wang
Keyword(s):  
Social Networks ◽  
Electronic Commerce ◽  
Competitive Advantages

Electronic commerce marketing-based social networks in evaluating competitive advantages using SORM

2017 ◽  
Vol 2 (3/4) ◽  
pp. 261
Author(s):  
Li Chuan Wang ◽  
Chyuan Yuh Lin ◽  
Huan Ming Chuang ◽  
You Shyang Chen ◽  
Chien Ku Lin
Keyword(s):  
Social Networks ◽  
Electronic Commerce ◽  
Competitive Advantages

Two Phase Recommendation Algorithm Based on Clustering User Interest and Trust

2014 ◽  
Vol 543-547 ◽  
pp. 1856-1859
Author(s):  
Xiang Cui ◽  
Gui Sheng Yin
Keyword(s):  
Social Networks ◽  
Electronic Commerce ◽  
Recommender Systems ◽  
Information Overload ◽  
User Interest ◽  
Recommendation Algorithm ◽  
Two Phase ◽  
Rating Data ◽  
User Interests ◽  
The Future

Recommender systems have been proven to be valuable means for Web online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. We need a method to solve such as what items to buy, what music to listen, or what news to read. The diversification of user interests and untruthfulness of rating data are the important problems of recommendation. In this article, we propose to use two phase recommendation based on user interest and trust ratings that have been given by actors to items. In the paper, we deal with the uncertain user interests by clustering firstly. In the algorithm, we compute the between-class entropy of any two clusters and get the stable classes. Secondly, we construct trust based social networks, and work out the trust scoring, in the class. At last, we provide some evaluation of the algorithms and propose the more improve ideas in the future.

scholarly journals TECHNOLOGY IMPLEMENTING VIRTUAL MARKETING: THE INFORMATION REVOLUTION, VIRTUAL ORGANIZATIONS, THE PROMOTION

2016 ◽  
pp. 87-90
Author(s):  
V. A. Nefyodov
Keyword(s):  
Social Networks ◽  
Electronic Commerce ◽  
Search Engine ◽  
Virtual Organizations ◽  
Internet Advertising ◽  
The Internet ◽  
Information Revolution ◽  
Search Engine Optimization ◽  
Use Of Technology ◽  
Traditional Marketing

In the article the author considers the features and benefits of virtual marketing compared to traditional marketing. Explores the techniques of virtual marketing: promotion of products on the Internet, advertising in social networks, the use of technology search engine optimization, electronic commerce, holding quizzes and competitions on the Internet.

scholarly journals The Role of Social Networks as a Tool for an Effective Recruitment Process in the Enterprises in Kosovo

2021 ◽  
Vol 8 (3) ◽  
pp. 384-388
Author(s):  
Blerim Dragusha ◽  
Vlora Prenaj
Keyword(s):  
Social Networks ◽  
Processing Speed ◽  
Low Cost ◽  
Competitive Advantages ◽  
Recruitment Process ◽  
Quality Of Information ◽  
The Impact ◽  
Main Factor

This paper focuses on the determinants of the impact of social networks on the recruitment process in Kosovar enterprises, concluding that the main factor of that impact is the quality of information, cost benefits, and timeliness. Another factor of particular importance is the competitive advantages social networks provide with respect to efficiently attracting suitable candidates to recruit through their unified data processing speed. The managers interviewed in this study provided evidence that recruitment using social networks is faster than with traditional methods. Social networks enable firms to quickly and easily access applicants from all over the world easily at a low cost. Social networks provide in-depth discussions to understand the views and opinions of both parties in the recruitment process. The information provided by social networks on the personal and professional life of the potential job candidate makes social networks an important tool for recruitment

KESUKSESAN IMPLEMENTASI INOVASI ORGANISASI

2018 ◽  
Vol 3 (2) ◽  
pp. 175-182
Author(s):  
Sitti Marijam Thawil ◽  
Santi Retno Sari
Keyword(s):  
Social Networks ◽  
Competitive Advantage ◽  
Organizational Innovation ◽  
Business Environment ◽  
Global Competition ◽  
Competitive Advantages ◽  
Key Factors ◽  
Innovation Implementation ◽  
The Right ◽  
Successful Innovation

Innovation is very important for the competitive advantage of organizations to survive severe global competition and the rapidly changing business environment. Organizations or companies must be more innovative to grow, develop, and have competitive advantages and make profits. The success of innovation for the organization lies not only in the right decision to adopt innovation but more importantly in the implementation of innovation. Although there has been a lot of literature discussing innovation, it is still lacking which addresses the implementation of innovation. The present study aims to contribute to existing implementation literature by, first, the key factors of successful innovation implementation. Second, the process of implementing innovation. Third, the strategic aspect of the implementation of innovation. Fourth, discussing innovations that will be different at several levels or multi levels and types and social networks.   Keywords: organizational innovation

An Economic Framework for the Assessment of E-Commerce in Developing Countries

2009 ◽  
pp. 255-270
Author(s):  
Ayoub Yousefi
Keyword(s):  
Developing Countries ◽  
Electronic Commerce ◽  
Driving Forces ◽  
Global Environment ◽  
Competitive Advantages ◽  
Public And Private ◽  
New Model ◽  
The Public ◽  
Economic Framework ◽  
Diamond Model

This study presents a theoretically-based model for economic analysis of electronic commerce in developing countries. The Porter diamond model is adopted for proper economic examination of the factors that affect e-commerce. The model not only captures the factors as the driving forces of e-commerce, but also facilitates the assessment of e-commerce and identification of the global competitive advantages of the firms. The new model can be used as a framework for better policymaking by the public and private sectors and to predict changes in the rapidly expanding e-commerce in the global environment, especially in developing countries.

Entrepreneurship and Innovation in Tourism E-Businesses

2020 ◽  
pp. 159-176
Author(s):  
Pedro Álvaro Pereira Correia ◽  
Irene García Medina ◽  
Zahaira Fabiola González Romo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Factors ◽  
Exploratory Analysis ◽  
Competitive Advantages ◽  
Strategic Vision ◽  
Tourism Sector ◽  
The Social ◽  
Share Information

The emergence of social networks has revolutionized the way people communicate and share information. Consequently, it becomes important to analyze the role of these models of collaboration and innovation through social networks in the strategic vision of the responsibility of marketing and communication in tourism industries, mainly the role of Facebook in e-business actions. This chapter presents a qualitative and exploratory analysis of the individuals in the virtual context of the social media, their behaviors, reactions, and attitudes, to perceive which social factors can enhance the appearance of competitive advantages for the organizations. There was a predilection for companies with a greater international connection at the level of clients and also at the level of the operation because there was a predominance of companies related to the tourism sector of Madeira.

Organizational Architecture and Online Social Networks

2016 ◽  
pp. 508-524
Author(s):  
André Grützmann ◽  
Cleber Carvalho de Castro ◽  
Anderson Antonio Freire de Moraes Meireles ◽  
Renan Carlos Rodrigues
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Interorganizational Networks ◽  
The Internet ◽  
Small Enterprises ◽  
Competitive Advantages ◽  
Global Marketplace ◽  
Complementary Resources ◽  
Organizational Architecture

The global marketplace is changing, forcing companies to establish stronger partnerships to compete at higher levels. Interorganizational networks are becoming a reality—not only for small enterprises, but also for larger companies. To face increasing global competition, companies need to strengthen their competitive advantages and solicit complementary resources from partners in order to get closer to customers. The Internet and its associated technologies, especially online social networks, can help with both tasks. Customers are using social media to share content, opinions, criticisms, and even compliments with companies and products. This chapter discusses the formation of interorganizational networks and points out some of the benefits that online social networks can contribute to these new organizational architectures.

scholarly journals Acculturation of Brazilian NFL Fans in Virtual Interactions

2020 ◽  
Vol 11 (1) ◽  
pp. 75-92
Author(s):  
André Luiz Maranhão de Souza-Leão ◽  
Bruno Melo Moura
Keyword(s):  
Social Networks ◽  
Research Method ◽  
American Culture ◽  
Reliable Information ◽  
Competitive Advantages ◽  
Acculturation Process ◽  
The World ◽  
International Audience ◽  
Virtual Interactions ◽  
The U.S

Purpose: NFL is one of the most representative phenomena of contemporary American culture, working as a means to acculturing other audiences to the U.S. environment. Brazil has the second biggest international audience of the league in the world, and part of it is engaged to social networks during game broadcasts. Methodology: The study adopts the netnographic approach as research method, which was based on monitoring Twitter hashtags launched by ESPN channels in Brazil during three seasons, between 2016 and 2019. Results: Our findings reveal three practices of acculturation: comparison between Brazilian and American features, the embodiment of American rituals and routine changes to adjust to the schedule of the league. Theoretical contributions: This research contributes to marketing literature by showing how fan's interaction on social networks about massively mediated entertainment objects (i.e., media sports) can incorporate and resonate in an acculturation process. Practical contributions: Marketing professionals can look at fannish (i.e., prosumerist) interactions to achieve opportunities and competitive advantages based on reliable information acquired on social networks.

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