scholarly journals Brands and their Association Networks

2016 ◽  
Vol 6 (2) ◽  
pp. 48-58
Author(s):  
Zuzana Ihnatova ◽  
Ina Kováčová Bečková
Keyword(s):  
Cultural Values ◽  
Open Space ◽  
Cultural Dimensions ◽  
Second Phase ◽  
Target Market ◽  
Cultural Aspects ◽  
Cross Cultural Differences ◽  
Mutual Knowledge ◽  
Global Brand ◽  
Brand Perception

Abstract Purpose of the article One of the approaches how to create a concept of a brand is a form of identifying association network in the mind of the consumer and creating semantic maps composed of all associations that are largely shaped by cultural values of consumers. Methodology/methods In the first phase, the author of the study was detecting the associations connected with the Mexican brand alcoholic beer Corona Extra using focus group with a sample of 15 respondents (Slovak students). In the second phase, she analysed the data found in the context of Slovak cultural values and compared them with the results of the secondary research (German and Spanish students). Scientific objective The article highlights the importance of understanding cultural values of the target market for the management and brand communication across cultures. The main objective of the survey was to determine how the Slovak respondents perceive selected sample of global brand, to compare the findings of a secondary survey conducted at German and Spanish students, and in the final phase of the research to analyse the data found in the context of the cultural dimensions of respondents. Findings On one hand, the associations formed by consumers about Corona Extra mutually differ depending on the countries surveyed. On the other hand, they correspond to the cultural values of the nation, and thus confirm the strong influence of the cultural aspects of the brand perception. Conclusions The presented article confirms, that there will always be an open space for the extensive research in global marketing and cross-cultural differences in consumer behaviour. Exploring cultural aspects of communication of global brands will benefit not only in terms of increasing the efficiency of advertising campaigns, but also for the mutual knowledge and understanding between cultures.

Pengaruh Budaya Terhadap Akuntansi, Auditing Dan Praktik Akuntansi Internasional

2016 ◽  
Vol 3 (1) ◽  
pp. 78-95
Author(s):  
Priyastiwi Priyastiwi
Keyword(s):  
Cultural Values ◽  
Leadership Style ◽  
Financial Reporting ◽  
National Level ◽  
Deep Understanding ◽  
Cultural Dimensions ◽  
Financial Disclosure ◽  
Cross Cultural Differences ◽  
The Future ◽  
The Impact

The purpose of this article is to provide the basic model of Hofstede and Grays’ cultural values that relates the Hofstede’s cultural dimensions and Gray‘s accounting value. This article reviews some studies that prove the model and develop the research in the future. There are some evidences that link the Hofstede’s cultural values studies with the auditor’s judgment and decisions by developing a framework that categorizes the auditor’s judgments and decisions are most likely influenced by cross-cultural differences. The categories include risk assessment, risk decisions and ethical judgments. Understanding the impact of cultural factors on the practice of accounting and financial disclosure is important to achieve the harmonization of international accounting. Deep understanding about how the local values may affect the accounting practices and their impacts on the financial disclosure are important to ensure the international comparability of financial reporting. Gray’s framework (1988) expects how the culture may affect accounting practices at the national level. One area of the future studies will examine the impact of cultural dimensions to the values of accounting, auditing and decision making. Key word : Motivation, leadership style, job satisfaction, performance

Cultural values and management ethics: A 10-nation study

2001 ◽  
Vol 54 (10) ◽  
pp. 1267-1302 ◽  
Author(s):  
Terence Jackson
Keyword(s):  
Decision Making ◽  
Cultural Values ◽  
Cultural Differences ◽  
Ethical Decision Making ◽  
Empirical Work ◽  
Cultural Dimensions ◽  
Management Decision ◽  
Ethical Attitudes ◽  
Management Ethics ◽  
Cross Cultural Differences

There is currently a lack of empirical work on cross-cultural differences in ethical attitudes towards day-to-day management decision-making in organizations. Work that currently exists in the area of management ethics also lacks cultural explanations of differences. The present study tries to overcome these deficiencies by providing a model of ethical decision-making that is based on cultural antecedents, which may explain differences in judgements of ethicality, and consequential ethical attitudes or professed behaviour. This article reports a 10-nation empirical study that focuses on ethical 'grey areas' that form part of the day-to-day decision-making in organizations across the globe. Countries were selected to represent variation along two cultural dimensions of 'collectivism-individualism', and 'uncertainty avoidance'. These dimensions were then used to explain national cultural differences in judgements of ethicality of decision items concerned with relations with external stakeholders, with the corporation and with the group. Results generally confirm that these dimensions, once elaborated to consider more recent detailed research, provide explanations for differences in ethical attitudes among national groups. This study points the way to further investigations based on cultural explanations of differences in managers' ethical attitudes and behaviour.

Unravelling Layers of Colonial and Post-Colonial Open Space Planning and Heritage: The Identity of [Padang] Merdeka Square, Kuala Lumpur, Malaysia

2019 ◽  
Vol 4 (11) ◽  
pp. 151
Author(s):  
Nadiyanti Mat Nayan ◽  
David S Jones ◽  
Suriati Ahmad
Keyword(s):  
Cultural Values ◽  
Open Space ◽  
Publishing House ◽  
Cultural Development ◽  
Kuala Lumpur ◽  
Space Planning ◽  
Post Colonial ◽  
Urban Open Space ◽  
National Heritage ◽  
International Publishing

In 1880, when the British moved their Federated Malay States administrative centre to Kuala Lumpur, the Padang quickly became a symbol of British economic and administrative colonisation, and a nucleus of the socio-cultural development of Kuala Lumpur. This paper discusses the layers of history, symbolism and cultural values that the Padang contributes to the socio-cultural tapestry of both Kuala Lumpur and Malaysia, and the lack of relevant planning and heritage measures to conserve these attributes and characteristics. The conclusions offer avenues to engage with pre- and post-colonisation that enable re-making and the conservation of the iconic space of Kuala Lumpur.Keywords: Urban open space; Merdeka Square; Kuala Lumpur City Hall; National Heritage Act 2005eISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i11.1721

scholarly journals A Systematic Review on Cross-Cultural Comparative Studies of Sleep in Young Populations: The Roles of Cultural Factors

2021 ◽  
Vol 18 (4) ◽  
pp. 2005
Author(s):  
Mina Jeon ◽  
Dagmara Dimitriou ◽  
Elizabeth J. Halstead
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
Sleep Duration ◽  
Psychological Functioning ◽  
Sleep Disturbances ◽  
Cultural Factors ◽  
Cross Cultural ◽  
Cross Cultural Differences ◽  
Age Related ◽  
Systematic Understanding

Recent studies have shown that sleep is influenced and shaped by cultural factors, including cultural values, beliefs and practices. However, a systematic understanding of how cultural factors in countries may influence sleep duration and sleep disturbances is still lacking. Therefore, we focused on a comparison of sleep duration and disturbances in young populations between countries. We report cross-cultural differences between the child, parent and environmental factors, and their association with sleep duration and disturbances. The review is based on literature searches of seven databases published until December 2020. Studies were included if they investigated sleep duration and disturbances of individuals up to 18 years across at least two or more countries. The results of this review have shown that sleep duration and disturbances vary between countries and regions and certain factors (e.g., bedtime routines, sleeping arrangement, physical activity and psychological functioning) have been associated with sleep duration or disturbances. This review also demonstrates that certain factors which were associated with sleep duration or disturbances in one country, were not shown in other countries, suggesting a need for recommendations for age-related sleep duration and sleep interventions to consider cultural differences that influence sleep duration or disturbances in individual countries or regions.

scholarly journals Cultural influence on innovativeness - links between “The Culture Map” and the “Global Innovation Index”

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Viola Isabel Nyssen Guillén ◽  
Carsten Deckert
Keyword(s):  
Cultural Differences ◽  
Significant Influence ◽  
Cultural Influence ◽  
Cultural Dimensions ◽  
Multicultural Teams ◽  
Ongoing Debate ◽  
Cultural Aspects ◽  
Global Innovation

AbstractIn the ongoing debate on the relation of cultural differences and national innovativeness this research aims to find out which of the seven cultural dimensions of The Culture Map (communicating, evaluating, leading, deciding, trusting, disagreeing, scheduling) have a significant influence on a nation’s ability and capacity to innovate. The findings show that cultural aspects as described by The Culture Map clearly influence the innovativeness of a nation. Based on these findings, tentative recommendations for fruitful monocultural and multicultural teams respectively are given.

Maternal affective input in mother–child interaction

2012 ◽  
Vol 3 (1) ◽  
pp. 57-89 ◽  
Author(s):  
Zhuo Jing-Schmidt
Keyword(s):  
Cultural Values ◽  
Cultural Differences ◽  
Speech Acts ◽  
Cross Cultural ◽  
Contrastive Analysis ◽  
Pragmatic Development ◽  
Cross Cultural Differences ◽  
Child Interaction ◽  
Mother Child Interaction ◽  
Parenting Approaches

Contrastive analysis of Chinese and American maternal affective speech acts revealed significant differences in the quantity of child-directed positive and negative speech acts. There were also important qualitative differences in specific types of maternal affective input. Results are consistent with available knowledge of cross-cultural differences in parenting approaches, and have implications for cross-cultural emotion and pragmatic development. Differential cultural values were addressed to account for the observed linguistic behaviors.

Family Matters: Cross-Cultural Differences in Familism and Caregiving Outcomes

2021 ◽  
Author(s):  
Francesca Falzarano ◽  
Jerad Moxley ◽  
Karl Pillemer ◽  
Sara J Czaja
Keyword(s):  
Social Support ◽  
African Americans ◽  
Cultural Values ◽  
Self Efficacy ◽  
Cross Cultural ◽  
Subsequent Increase ◽  
Cross Cultural Differences ◽  
Positive Caregiving ◽  
Caregiver Network ◽  
And Coping

Abstract Objectives The increasing number of minority older adults, and the subsequent increase in family members providing care to these individuals, highlights the need to understand how cultural values contribute to differential caregiving outcomes. Using the sociocultural stress and coping model as a guiding framework, the current study examined cross-cultural relationships among familism, social support, self-efficacy, and caregiving outcomes, and examines how these relationships vary as a function of caregiver background characteristics. Method Baseline data were collected from 243 participants in the Caring for the Caregiver Network randomized controlled intervention trial. Participants completed measures assessing familism, social support, self-efficacy, positive aspects of caregiving, depression, and burden. Results African American and Hispanic participants exhibited higher levels of familism compared to Whites. Compared to White participants, African Americans’ endorsement of familism predicted more positive caregiving appraisals. African Americans also reported greater levels of social support, which in turn, predicted lower burden and depressive symptoms as compared to Whites. Exploratory analyses demonstrated significant associations between familism and self-efficacy. In the Hispanic subgroup, familism varied as a function of acculturation. Discussion Results indicate that greater levels of familism and social support may exert a protective influence against adverse psychosocial caregiving outcomes. These findings can be used to inform intervention efforts targeting culturally congruent, family-centered approaches.

scholarly journals Study the Effect of Culture on Customer Loyalty on the Target Markets for Successful Export

2017 ◽  
Vol 9 (2) ◽  
pp. 148 ◽  
Author(s):  
Farzad Tarhani ◽  
Solmaz Janfadaei
Keyword(s):  
Cultural Values ◽  
Customer Loyalty ◽  
Cultural Beliefs ◽  
Foreign Market ◽  
Structural Equations ◽  
Cultural Dimension ◽  
Target Market ◽  
Validity And Reliability ◽  
Wide Range ◽  
Target Markets

Export deals with a wide range of environmental factors, customers and competitors that are different with the domestic market. That’s why market research and export promotion require management plans and appropriate procedures to their target markets and audiences. Exporter before entering a foreign market requires that by doing the necessary research on the marketrealizethe type of information required and how to collect it from a country other than their country and study about the cultural dimensions.In fact, differences in the environment, cultural, legal, political, economic, financial, geographic, multinational markets, free trade zones and economic agreements include the level of economic development and the risks and major exporter that they should do an investigation to consider the conditions of satisfaction and thus increase customer loyalty.This applied research was done aims to determine the effect of culture on customer loyalty at target markets for successful export using a descriptive method by a questionnaire that its validity and reliability was calculated. To analyze the issue of structural equations and correlation test was used. Based on the results, this study found a relationship between the cultural dimension, cultural beliefs and cultural values and traditions with customer loyalty at target market.

scholarly journals The Cultural Factors in the MOOC Design in China from Hofstede’s Cultural Dimensions

2019 ◽  
Vol 9 (10) ◽  
pp. 13201325
Author(s):  
Xin Yang
Keyword(s):  
Cultural Values ◽  
Course Design ◽  
Power Distance ◽  
Cultural Factors ◽  
Cultural Dimensions ◽  
Cultural Backgrounds ◽  
Hofstede’S Cultural Dimensions ◽  
High Power Distance ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Features

With their massiveness and openness, Moocs have become one of the most widespread and influential online learning forms, which leads to the fact that more and more designers with different cultural backgrounds are getting involved in the course design. As a result, the Mooc design such as the styles of the organization and presentation may correspondingly be influenced by cultural values of the designers, and then become barriers for learners. In order to locate the cultural influence reflected in the Mooc design in China, the introductory videos of three courses published on Coursera, which are designed by three well-known universities in China, are sampled for analysis from the aspects of power distance, individualism/collectivism and masculinity/femininity within the framework of Hofstede’s cultural dimensions. The findings indicate that the cultural features of the high-power distance, collectivism and femininity have shown their influence on the designing of these courses.

scholarly journals Individualism and collectivism in advertising – An overview

2022 ◽  
Vol 4 (1) ◽  
pp. 30-36
Author(s):  
TAM PHAM
Keyword(s):  
Cultural Values ◽  
Empirical Studies ◽  
Modern Society ◽  
Cultural Dimensions ◽  
Future Research ◽  
Production And Consumption ◽  
Individualism And Collectivism ◽  
The World

Advertising is increasingly important in every corner of the world.  It has become an indispensable part for both producers and consumers in modern society to boost the production and consumption of the products. To succeed in advertising, one component advertisers cannot ignore is cultural values because they are one of the determinants of customers’ behavior. Of the cultural dimensions, individualism and collectivism are considered the most important one. This study, therefore, sets the light on an overview of how individualism and collectivism is manifested in advertising in term of advertising themes, advertising creative tactics and linguistic advertising features in empirical studies. It then specifies what have and has not been done on the topic alike so that anyone interested in the field will find the gaps for their future research.

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