scholarly journals Individualism and collectivism in advertising – An overview

2022 ◽  
Vol 4 (1) ◽  
pp. 30-36
Author(s):  
TAM PHAM
Keyword(s):  
Cultural Values ◽  
Empirical Studies ◽  
Modern Society ◽  
Cultural Dimensions ◽  
Future Research ◽  
Production And Consumption ◽  
Individualism And Collectivism ◽  
The World

Advertising is increasingly important in every corner of the world.  It has become an indispensable part for both producers and consumers in modern society to boost the production and consumption of the products. To succeed in advertising, one component advertisers cannot ignore is cultural values because they are one of the determinants of customers’ behavior. Of the cultural dimensions, individualism and collectivism are considered the most important one. This study, therefore, sets the light on an overview of how individualism and collectivism is manifested in advertising in term of advertising themes, advertising creative tactics and linguistic advertising features in empirical studies. It then specifies what have and has not been done on the topic alike so that anyone interested in the field will find the gaps for their future research.

Ethical, Cultural and Socio- Economic Factors of Software Piracy Determinants in a Developing Country

2009 ◽  
pp. 354-372
Author(s):  
Arsalan Butt
Keyword(s):  
University Students ◽  
Cultural Values ◽  
Software Industry ◽  
Empirical Studies ◽  
Software Piracy ◽  
Research Community ◽  
Future Research ◽  
Research Directions ◽  
The World ◽  
Future Research Directions

Consumer software piracy is widespread in many parts of the world. P2P based websites have made it easier to access pirated software, which has resulted in an increased emphasis on the issue of software piracy in both the software industry and research community. Some factors that determine piracy include poverty, cultural values, ethical attitudes, and education. Earlier empirical studies have looked at software piracy as an intentional behaviour. This study explores the demographic, ethical and socioeconomical factors that can represent software piracy as a social norm among a developing country’s university students. The authors have conducted a comparative analysis of university students from Pakistan and Canada, two countries that differ economically, socially, and culturally. The results of the study indicate that software piracy behaviour is different in both groups of students, but that there are also some similarities. Future research directions and implications are also presented.

Ethical, Cultural and Socio-Economic Factors of Software Piracy Determinants in a Developing Country

2009 ◽  
pp. 2812-2830
Author(s):  
Arsalan Butt ◽  
Adeel I. Butt
Keyword(s):  
University Students ◽  
Cultural Values ◽  
Software Industry ◽  
Empirical Studies ◽  
Software Piracy ◽  
Research Community ◽  
Future Research ◽  
Research Directions ◽  
The World ◽  
Future Research Directions

Consumer software piracy is widespread in many parts of the world. P2P based websites have made it easier to access pirated software, which has resulted in an increased emphasis on the issue of software piracy in both the software industry and research community. Some factors that determine piracy include poverty, cultural values, ethical attitudes, and education. Earlier empirical studies have looked at software piracy as an intentional behaviour. This study explores the demographic, ethical and socio-economical factors that can represent software piracy as a social norm among a developing country’s university students. The authors have conducted a comparative analysis of university students from Pakistan and Canada, two countries that differ economically, socially, and culturally. The results of the study indicate that software piracy behaviour is different in both groups of students, but that there are also some similarities. Future research directions and implications are also presented.

Growth and foreign direct investment absorption across cultural dimensions

2020 ◽  
Vol 47 (8) ◽  
pp. 1003-1022
Author(s):  
Alfredo A. Romero ◽  
Jeffrey A. Edwards
Keyword(s):  
Foreign Direct Investment ◽  
Peer Review ◽  
Cultural Values ◽  
Direct Investment ◽  
Local Population ◽  
Cultural Dimensions ◽  
Marginal Effect ◽  
Content Type ◽  
The World ◽  
Short Run

PurposeInjections of foreign direct investment (FDI) are often followed by injections of foreign culture which may not be well received among the local population. If this is the case, culture may impede any positive externalities from FDI. On the other hand, if the people of the host country embrace injections of FDI, this may lead to boosts in not only short-run factors of production but also longer-term technological spillovers. We measure what role cultural make-up of a country plays on the effect of FDI on growth in GDP.Design/methodology/approachUsing values system data from the World Values Survey (WVS), and socioeconomic data from the World Bank, we estimate and plot the marginal effect of FDI on growth as a function of a country's values system for a panel of 73 countries over a span of three decades.FindingsWe find that the marginal effect of FDI on growth in GDP differs across varying degrees of cultural values, even after adjusting for level of development. In other words, our analysis indicates that a country's cultural norms do indeed affect foreign investment's impact on economic growth.Originality/valueTo date there is no research that systematically assesses the effect that cultural make-up has on the marginal effect of FDI on growth. We go beyond the use of isolated cultural variables by using data on cultural dimensions that account for most of the observed cultural differences between countries. We believe our findings will work as a launchpad for more novel ways to capture country heterogeneity in growth research.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2019-0549.

The Historical and Current Status of Global IFRS Adoption: Obstacles and Opportunities for Researchers

2020 ◽  
pp. 2250001
Author(s):  
Xiaoxiao Song ◽  
Madeline Trimble
Keyword(s):  
Financial Reporting ◽  
Empirical Studies ◽  
International Financial Reporting Standards ◽  
Current Status ◽  
Future Research ◽  
Reporting Standards ◽  
Financial Reporting Standards ◽  
Ifrs Adoption ◽  
The World ◽  
Cross Reference

The number of countries that have adopted International Financial Reporting Standards (IFRS) in some form has grown each year. However, the existing literature generally ignores the varied types and the complex timing of IFRS adoption. Our paper provides a cross-reference of IFRS adoption dates and types for 195 countries and territories around the world. This definitive data, including an extensive online dataset, was developed to help researchers better identify IFRS adoption events in the samples used in their empirical studies. Additionally, we highlight potential challenges in identifying IFRS adoption types and dates as well as provide areas of future research that can benefit from our dataset, which can be accessed online https://about.illinoisstate.edu/mktrimb/song-trimble-2022-dataset/ .

Does Online Dating Promotion Vary Across Cultures? A Cross-cultural Analysis of Homepage Advertisements of Online Dating Services in 51 Countries

2021 ◽  
pp. 097325862110600
Author(s):  
Aditi Paul ◽  
Saifuddin Ahmed ◽  
Karolina Zaluski
Keyword(s):  
Cultural Values ◽  
Online Dating ◽  
Uncertainty Avoidance ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
The Novel ◽  
Advertising Appeals ◽  
The World ◽  
The Relationship

This study extends our understanding of the influence of culture on advertising within the novel context of online dating. People around the world have come to depend on online dating services (ODSs) to participate in the dating process. Since the norms and expectations of dating are influenced by a country’s cultural values, we expect ODSs to adapt their advertising messages to be congruent with these values. Using the Pollay–Hofstede framework, we examine the relationship between advertising appeals used by 1,003 ODSs from 51 countries and the cultural dimensions of these countries. Results showed that ODS advertisements appealed to people’s need for relationship, friendship, entertainment, sex, status, design and identity. The use of these appeals was congruent with only the individualism/collectivism and uncertainty avoidance cultural dimensions. Based on these results, we argue that ODS’s overwhelming use of culturally incongruent advertising messages can lead to a global transformation and homogenisation of the dating culture.

scholarly journals Measuring cultural values at the individual-level: considering morality in cross-cultural value research

2009 ◽  
Vol 10 (3) ◽  
pp. 60-83 ◽  
Author(s):  
Christin-Melanie Vauclair
Keyword(s):  
Cultural Values ◽  
Empirical Studies ◽  
Moral Values ◽  
Future Research ◽  
Individual Level ◽  
Usual Procedure ◽  
A Value ◽  
Importance Ratings ◽  
Methodological Problems ◽  
The Individual

Shared values are typically seen as one of the core aspects of culture. The usual procedure for deriving shared cultural values is through analyzing individuals' value priorities at the cultural-level. This paper outlines the conceptual and methodological problems associated with this procedure. Findings from selected empirical studies are presented to corroborate this critique. Alternative ways of measuring cultural values at the individual-level are presented and classified into a value taxonomy. Within this taxonomy past studies have so far focused on measuring values through importance ratings reflecting what individuals or social groups "desire". However, the argument is made that if cultural values are supposed to be shared they should reflect what is "desirable", i.e. what one "ought" to value or to strive for as a goal in life in a certain society. This constitutes a new approach for the measurement of cultural values. It is proposed that cultural values are measurable at the individual-level using the concept of morality. Suggestions are made how moral values could be operationalized referring to either the individual's moral values or those of a social group. The benefits of the value taxonomy for future research are eventually described.

Culture and unethical conduct: Understanding the impact of individualism and collectivism on actual plagiarism

2011 ◽  
Vol 43 (3) ◽  
pp. 261-273 ◽  
Author(s):  
Daniel E Martin
Keyword(s):  
Cultural Values ◽  
Business Students ◽  
Cultural Dimensions ◽  
International Ethics ◽  
Unethical Conduct ◽  
Individualism And Collectivism ◽  
The Future ◽  
Caucasian Students ◽  
The Impact

This criterion study examined the impact of the cultural dimensions of individualism and collectivism on actual plagiarism in working business students. Given globalization of business and recent business scandals, furthering our understanding of international ethics remains critical. Business students are the potential employees, managers and leaders of organizations in the future. In this study we focus on one form of unethical conduct by business students, i.e. actual plagiarism, and seek to determine the link between this behavior and cultural values of individualism/collectivism and associated stereotypes of Asian/Caucasian students. Our findings suggest that individualists plagiarize more than collectivists, and that no significant differences in plagiarism exist between Asian and Caucasian students, contrary to popular beliefs. The implications of these findings for scholars and managers are discussed.

Technological globalization: current state, risks and consequences

2020 ◽  
Vol 04 (02(40)) ◽  
Author(s):  
S.A. Garkusha
Keyword(s):  
Division Of Labor ◽  
Modern Society ◽  
Economic Globalization ◽  
Future Research ◽  
Current State ◽  
The World ◽  
National Economies

The process of technological globalization defining features of modern society and economy. The process leads to increasing interconnectedness and integration of national economies and global division of labor between countries. In recent decades, the process has received growing attention from academics and business. Technological globalization has made economic globalization possible. Nevertheless, many scientists claim that there is a crisis in the process of economic globalization. Some scientists state that the process of economic globalization is over, and the world is experiencing the process of deglobalization. Nevertheless, at the same time, there almost none no research dedicated to the process of deglobalization in the technology sphere. The article is aimed at analyzing the current state, risks, and consequences of technological globalization as well as possible directions for future research. The materials may be of interest to researchers of globalization issues, as well as to politicians and economists.

scholarly journals Social Media and Environmental Sustainability: An Overview of European Countries

2016 ◽  
Vol 11 (6) ◽  
pp. 1 ◽  
Author(s):  
Federica De Leo ◽  
Ginevra Gravili ◽  
Pier Paolo Miglietta
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Environmental Sustainability ◽  
Environmental Performance ◽  
Integrated Approach ◽  
Cultural Dimensions ◽  
European Countries ◽  
Future Research ◽  
Linear Regression Models ◽  
The Impact

<p>The theme of the relationship between social media and sustainability has prompted many scholars to analyze the impact that “virtual information” has on the environment. This study empirically tests two models that examine the effects of cultural values and social media on environmental performance by considering different variables such as Social Media penetration, Hofstede’s Cultural Dimensions and Environmental Performance Index. Two multiple linear regression models were employed to test the hypotheses on a sample of 30 European Countries.</p><p>Empirical results, extensible to all of Europe, conclude that the cultural dimensions analyzed, as well as social media penetration, significantly influence environmental performance of European Countries when we execute a combined model.</p>Social media are arguably an integral part of sustainability strategy and future research on IT and sustainability needs to take a more integrated approach. If we consider that social media have a positive effect on the environment it is easy to intuit that if governance implements effective policies to ensure social media access for everyone, real sustainable development could be achieved.

National culture and public service motivation: investigating the relationship using Hofstede’s five cultural dimensions

2016 ◽  
Vol 83 (1_suppl) ◽  
pp. 23-40 ◽  
Author(s):  
Sangmook Kim
Keyword(s):  
Cultural Values ◽  
National Culture ◽  
Public Service ◽  
Positive Influence ◽  
Public Service Motivation ◽  
Cultural Dimensions ◽  
Future Research ◽  
Individual Level ◽  
Using Data ◽  
The Relationship

Much research has focused on finding and explaining the antecedents, correlates, and outcomes of public service motivation (PSM), but little is known about the influence of national context on individuals’ PSM. Previous research suggests that national culture may exert an independent influence on individuals’ PSM. This article examines PSM as an individual-level variable that is related to national culture, which is represented by Hofstede’s cultural dimensions. Using data from the International Social Survey Programme (2005), I investigate the relationship between cultural dimensions and individuals’ PSM. This article demonstrates that masculinity and indulgence are positively related to individuals’ PSM, whereas individualism is negatively associated with individuals’ PSM. However, power distance and uncertainty avoidance have a non-significant relationship with PSM. This article provides partial support for the thesis that national culture is associated with individuals’ PSM, but future research is required to explicate the relationship of cultural characteristics to individuals’ PSM. Points for practitioners Culture influences certain types of behavior both directly and indirectly. The article suggests that cultural tendencies such as masculinity, indulgence, and collectivism have a significant positive influence on individuals’ PSM. Organizational education and socialization enhancing these cultural values are likely to foster employees’ PSM.

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