The role of social context in the interpretation of sexist humor
AbstractAn experiment supported our hypotheses about the relationship between the social context in which sexist humor is delivered and the adoption of a non-critical humor mindset to interpret it. First, a professional workplace setting implied a local norm that is more prohibitive of sexist jokes than the general societal norm, whereas a comedy club implied a local norm of greater approval of sexist jokes. Second, offensiveness ratings revealed that participants were less likely to adopt a non-critical humor mindset to interpret sexist jokes delivered in a professional workplace setting and more likely to do so in a comedy club setting, compared to a setting governed by only the general societal norm. Finally, meditational analyses revealed that participants used the local norm of acceptability of sexist jokes to determine whether they could interpret the jokes in a non-critical humor mindset.