scholarly journals Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

2017 ◽  
Vol 62 (3) ◽  
pp. 33-46 ◽  
Author(s):  
Besnik Fetai ◽  
Nora Sadiku-Dushi ◽  
Raman Ismaili
Keyword(s):  
Positive Impact ◽  
Country Of Origin ◽  
Food Products ◽  
Product Evaluation ◽  
Domestic Product ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Extrinsic Cues ◽  
The Impact ◽  
Extrinsic Product Cues

AbstractThe extrinsic product cues are becoming a very important aspect in product evaluation by consumers. Because of their importance many authors are exploring which extrinsic cues are considered more significant when evaluating the different kind of products. Therefore, the aim of this research is to investigate the impact of most researched extrinsic cues such as the country of origin (COO), brand, and price on a purchasing decision for food products among consumers in Kosova. To explore the domestic country bias, the impact of the additional cue labeled as “domestic product” is studied. Based on a quantitative survey, the main findings of this study revealed that the brand, the price, the country of origin, and domestic branded products have positive impact on a consumer’s purchasing decision, since consumers rely on those extrinsic cues when making their purchasing decisions. When multiple cues are presented, the country of origin is considered as the most important cue, while the “domestic product” is least important to Kosovar consumers. The findings of this study are useful to food producers and marketers of food products, since it can provide them with useful information on what consumers consider most important when purchasing food products.

scholarly journals Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

2019 ◽  
Author(s):  
Anam Javeed ◽  
Muhammad Yar Khan ◽  
Asif Khurshid ◽  
Uzma Noor
Keyword(s):  
Product Quality ◽  
Food Packaging ◽  
Country Of Origin ◽  
Consumer Knowledge ◽  
Brand Name ◽  
Consumer Market ◽  
Quality Perceptions ◽  
Extrinsic Cues ◽  
Perceived Product Quality ◽  
The Impact

<p><i>The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used.</i><b><i> </i></b><i>Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality.</i><b><i> </i></b><i>This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts.</i><b><i> </i></b><i>The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.</i></p>

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

scholarly journals Effects of the utilization of intellectual property by scientific researchers on economic growth in Mexico

PLoS ONE ◽  
2021 ◽  
Vol 16 (10) ◽  
pp. e0258131
Author(s):  
Luis Felipe Beltrán-Morales ◽  
Marco Antonio Almendarez-Hernández ◽  
Gerzaín Avilés-Polanco ◽  
David J. Jefferson
Keyword(s):  
Economic Growth ◽  
Intellectual Property ◽  
Gross Domestic Product ◽  
Present Article ◽  
Positive Impact ◽  
Domestic Product ◽  
National System ◽  
Utility Models ◽  
The Impact

The present article examines the impact of intellectual property (IP) utilization and concentration on economic growth in Mexico. The findings presented center on the use of different forms of IP by researchers in the National System of Researchers (SNI in Spanish) of Mexico. We focus especially on the externalities associated with the use of IP by researchers, as well as on understanding how knowledge about, and utilization of IP relates to economic growth, as measured by gross domestic product (GDP). The results of our analyses indicate that in the context of the Mexican SNI, the utilization of certain forms of IP, specifically patents and industrial designs, had a positive impact on economic growth, while the use of utility models was negatively linked to drivers of growth. Policies based on these results could seek to foster awareness and utilization of particular forms of IP by SNI researchers, which in turn could result in greater economic growth in Mexico.

scholarly journals MARKETS OF GEORGIAN AGRO-FOOD PRODUCTS AND EXPORT STIMULATING ECONOMIC POLICY

2019 ◽  
Vol 4 (8) ◽  
pp. 44-53
Author(s):  
Eteri Kharaishvili ◽  
Ia Natsvlishvili
Keyword(s):  
Economic Policy ◽  
Positive Impact ◽  
Geographical Area ◽  
Food Products ◽  
Food Markets ◽  
Contemporary World ◽  
Security Problem ◽  
Food Market ◽  
The One ◽  
The Impact

The article substantiates the importance of the development of food markets in the solution of food security problem. It is argued that the tendency of demand for food has an increasing trend and the development of food markets still remains one of the most important challenges of contemporary world. The study analyzes the markets of Georgian agro- food products and studies the modern challenges in these markets. Comparative analysis of Georgian and Spanish food markets is conducted. The article estimates the positive and negative trends of export of Georgian agro-food products as well as the possibilities of diversification of products in the food markets. According to “The Impact-Immediacy” matrix the hindering factors of Georgian agro products export are identified. Using the «Priority Scheme» the priorities of economic policy stimulating the export of agro-food products are revealed. In terms of geographical orientation of the export the possibilities of diversification of food markets are discussed, especially in European markets. The conclusion is made that, in general, European food market is characterized by the growing tendency. However, in these markets there is no similar tendency for Georgian agro-food products. According to the study of the share of Georgian products and export growth rates in different countries the positive correlation between these variables is determined. But this circumstance is not considered to be sufficient for the positive impact on the economic growth. The conclusion is made that using effective mechanisms of export stimulation allows the diversification of export of Georgian agro products on the traditional but growing food markets on the one hand and on the other hand the expansion of geographical area of export markets.

Territorial-Based Marketing Strategies for Typical Agro-Food Products

2015 ◽  
pp. 30-51 ◽  
Author(s):  
Diego Begalli ◽  
Roberta Capitello ◽  
Lara Agnoli
Keyword(s):  
Small And Medium Enterprises ◽  
Food Products ◽  
Product Evaluation ◽  
Marketing Strategies ◽  
Geographical Indications ◽  
Supply Side ◽  
On Demand ◽  
Medium Enterprises ◽  
Territorial Strategies ◽  
The Impact

Geographical brands are one of the most relevant competitive levers in the agro-food industry, given the predominance of small and medium enterprises, with corporate brand salience closely linked to the origin of the business, the inputs, and the production process. They are one of the most significant attributes affecting the product evaluation by the consumer. This chapter aims to contribute to the understanding of the effects of geographical indications on demand side and on supply side. It summarizes the main findings highlighted by scholars about the impact of geographical indications on consumers' choice and on business and territorial strategies. It also examines the interconnections between geographical indications, agro-food products, and territorial reputation by analyzing four case studies. Best practices are linked to the communication of intangible elements related to the typical product, such as credibility, authenticity, warranty, and preservation of social and economic values.

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

2010 ◽  
Vol 1 (2) ◽  
pp. 89-99 ◽  
Author(s):  
Nils O. Ommen ◽  
Tobias Heußler ◽  
Christof Backhaus ◽  
Manuel Michaelis ◽  
Dieter Ahlert
Keyword(s):  
Country Of Origin ◽  
Product Evaluation ◽  
Intimate Apparel ◽  
The Impact

scholarly journals The Effect of Country‐of‐Origin Image on Purchase Intention. The Mediating Role of Perceived Quality and Perceived Price

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Amina Merabet
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Mediating Role ◽  
Perceived Price ◽  
Country Of Origin Image ◽  
The Impact ◽  
The Relationship

This study aims to evaluate the impact of Country-of-origin image on purchase intention through two mediating variables (perceived quality and perceived price). After a short literature review, an empirical study was conducted among 120 participants. Results indicate that the country-of-origin Image has a positive impact on perceived quality and perceived price. They also highlight the mediating role of perceived price in the relationship between Country‐of‐origin image and purchase intention.

scholarly journals Exploring the Impact of Country-of-Origin Image and Purchase Intention in Cross-Border E-Commerce

2022 ◽  
Vol 30 (2) ◽  
pp. 1-20
Author(s):  
Ying Bao ◽  
Xusen Cheng ◽  
Alex Zarifis
Keyword(s):  
Purchase Intention ◽  
Country Of Origin ◽  
Product Evaluation ◽  
Purchase Behavior ◽  
Research Model ◽  
Level Of Involvement ◽  
Cross Border ◽  
Country Of Origin Image ◽  
The Impact

Product country-of-origin (COO) is now playing a central role in consumers’ purchase behavior. Previous studies have investigated several factors that impact COO. However, little attention has been paid to the impact of COO on consumers’ product evaluation on Chinese products, especially in the cross-border e-commerce context. Using a multi-methods design, this study first unearthed the antecedents of COO image towards Chinese products from the qualitative data in Study 1 by drawing on the legitimacy theory and then develops a contextual model of consumers’ product evaluation and purchase intention, integrating the role of a product with a different level of involvement. Using quantitative survey data from 252 foreign consumers, the study tests the research model in Study 2. The findings provide empirical evidence to support the model and highlight the importance of COO cues on foreign consumers’ purchase intention towards Chinese products. The results also enhance our understanding of consumers’ purchase decision in cross-border e-commerce.

scholarly journals GLOBALIZATION AND ITS IMPACT ON ECONOMIC GROWTH: EVIDENCE FROM ASEAN COUNTRIES

TRIKONOMIKA ◽  
2020 ◽  
Keyword(s):  
Economic Growth ◽  
Gross Domestic Product ◽  
Positive Impact ◽  
Economic Globalization ◽  
Gdp Per Capita ◽  
Domestic Product ◽  
Brunei Darussalam ◽  
Per Capita ◽  
Asean Countries ◽  
The Impact

This study investigates the impact of globalization toward economic growth in ASEAN countries during 2012 to 2017. The research method used judgmental sampling with samples of 11 countries. They were Brunei Darussalam, Cambodia, East Timor, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. The analysis used path analysis to examine the impact between the variables of globalization and economic growth. Globalization was determined by globalization index, economic globalization, social globalization, and politic globalization. Real Gross Domestic Product (GDP) and Gross Domestic Product (GDP) per capita are used as a proxy for economic growth. The finding results are that globalization index, economic globalization, social globalization, and politic globalization have a significant positive association with Gross Domestic Product (GDP) and Gross Domestic Product (GDP) per capita. Overall globalization evidence the positive impact on economic growth in ASEAN Countries.

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