Cultural Techniques, Media History, and the Art of Poetry: T.S. Eliot’s Four Quartets

2018 ◽  
Vol 66 (2) ◽  
pp. 197-219
Author(s):  
Ralf Haekel

Abstract This article investigates literature from the vantage point of media theory. The text I analyse and use as my example is T.S. Eliot’s Four Quartets, a highly philosophical and self-reflexive poem which is, however, not explicitly concerned with new media technology or the transmission, storage, and processing of information. Cultural techniques, media theory, and network theory will serve as the theoretical background against which I will flesh out the non-technological and philosophical implications of mediation as discussed and theorised in the poem itself. Thus, the main aim will be to foreground the work’s own aesthetic foundations as media theory or, more precisely, as a theory of mediation depending on a set of cultural techniques. In order to achieve this, the article looks at literature as a medium that reflects on its dependence on a material entity and on its place within a diachronic and synchronic media network.

Author(s):  
Andréa Belliger ◽  
David John Krieger

In the network society and the age of media convergence, media production can no longer be isolated into channels, formats, technologies, and organizations. Media Studies is facing the challenge to reconceptualize its foundations. It could therefore be claimed that new media are the last media. In the case of digital versus analog, there is no continuity between new media and old media. A new and promising proposal has come from German scholars who attempt the precarious balance between media theory and a general theory of mediation based on Actor-Network Theory. Under the title of Actor-Media Theory (Akteur-Medien-Theorie) these thinkers attempt to reformulate the program of Media Studies beyond assumptions of social or technical determinism. Replacing Actor-Network Theory with Actor-Media Theory raises the question of whether exchanging the concept of “network” for the concept of “media” is methodologically and theoretically advantageous.


Author(s):  
Shen Min

The arrival of the new media era has a certain impact on the teaching environment of universities in China. The rapid development of new media has also profoundly affected the thinking mode, behavior style and psychological consciousness of college students. This paper puts forward some innovative teaching modes under the background of new media information technology, including the online simulation court, the construction of interactive dynamic teaching website and so on. It realizes the deep integration between law teaching and modern new media technology, and gradually forms an open and diversified teaching mode. The research content of this paper has far-reaching significance for promoting the teaching of new media technology and enhancing the pertinence and effectiveness of College Students’ legal education.


Author(s):  
Hong Guo

Many new media technologies have emerged in modern society. The application of new media technologies has impacted traditional TV news media, which not only faces great challenges, but also brings some lessons for the development of TV news media. New media technology relies on powerful information processing technology and data storage technology to develop and grow continuously. Compared with traditional news, new media technology has more powerful information storage capacity and dissemination capacity. Firstly, this paper briefly introduces the concept of new media technology, summarizes the typical characteristics of new media technology, and analyzes the existing problems in the application of new media technology in the news communication industry based on the necessity of applying new media technology. Finally, some Suggestions are put forward based on this, hoping to provide some reference for the development of news communication industry.


Author(s):  
Maaike Bleeker

This chapter demonstrates the potential of Robin Collingwood’s understanding of sharing thoughts in terms of reenactment for an understanding of reenactment in dance as a rethinking of artistic thought. Reenacting these thoughts is not a matter of (an attempt at) redoing the thinking process of the choreographers who created these dances, but of grasping the logic of thought embodied in the dance. Furthermore, this chapter shows how Collingwood’s understanding of reenactment is relevant to transformations in modes of engaging with information made possible by new media technology. These developments highlight aspects of corporeal performance that previously went unnoticed. Reenactments in dance provide a perspective on what is involved in performing these modes of engaging with information provided by media, while also gesturing toward implications in relation to the understanding of what it means to share thoughts, to grasp an idea, and to transmit knowledge.


2016 ◽  
Vol 5 (1) ◽  
pp. 15-19 ◽  
Author(s):  
Lee Humphreys

Around every new media technology debates circle about whether the technology is bringing people socially closer or pushing us further apart. According to popular press accounts, Pokémon GO players are absorbed into a game world on their phone with no attention or interest in the “real” world around them. But coupled with these accounts are stories of people exploring their neighborhoods and of marriage proposals in the midst of Pokémon hunting. This article puts Pokémon GO into a longer context of mobile technologies and sociospatial practice to explore the kinds of social interactions that can emerge around and through the use of Pokémon GO. In particular, the article explores how people can use the platform as both an involvement shield and social catalyst.


2021 ◽  
Author(s):  
Andhita Vidya Putri

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser


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