Mipsterz
In a two-and-a-half-minute-long video released on YouTube in November 2013, a series of short clips featured a group of self-confident young Muslim women hanging out in various urban landscapes in the United States, as Jay-Z's song “Somewhere in America” played in the background. The viral video, entitled “Somewhere in America #MIPSTERZ,” quickly became controversial, amid heated accusations that a “misguided” group of hipster Muslim women had gone “too far” in reappropriating modesty and staking out an edgy religious and gendered identity. This chapter focuses on how the women behind the Mipsterz video engaged with visuals, urban styles, fashion, fun, and other forms of popular culture to liberate themselves from a relentless framing that portrays them as either covered and oppressed by Islam or uncovered and sexually liberated by Western secular culture. It argues that popular culture and religion intersect in productive ways, breaking free of the discourse of victimization and exoticism and helping us understand the complex, multiple frames of reference that define American Muslims' everyday lives.