“Swiggy it!”

2021 ◽  
Vol 21 (4) ◽  
pp. 17-30
Author(s):  
Tulasi Srinivas

This article is a critical inquiry into the shifting nature of the local and the proximate during the COVID-19 pandemic, through the ubiquitous usage of food delivery software applications, or “gastro apps,” in Bangalore, India. I invite a new way to think about the local—both the lived experience of locality and its mapping in techno-location—in the face of the expanding virtual terrain of the global political economy and the foreclosing social worlds of the pandemic, to interrogate the growing disjuncture between local territory and subjectivity and the increasing conjuncture between locality and consumption. Through innovative methodologies using social media platforms, I trace the complex interactions on the popular Swiggy gastro app between migrant deliverymen and middle-class consumers in Bangalore in order to map social worlds of residency, immutability, and nearness, as well as migrancy, precarity, and distance, upon one another, which I argue form an “emergent gastro geography,” where critical interventions in taste, place, and want meet and in which the concepts of the local, the dislocated, and the locational take on new meanings.

Author(s):  
Nurhayat Bilge

This chapter explores cultural identity negotiation on social media for a specific refugee group. Previous research indicates the importance of a sense of community and cultural preservation in regards to establishing and maintaining a cultural identity for this specific group. The group, Meskhetian Turks, is an example of ethnic identity and an established ethnicity through shared history and struggle. This chapter focuses on the virtual implications of the group's identity in social media. More specifically, it explores how social media platforms serve as a cultural unifier, where cultural identity is maintained and perpetuated in the face of an unattainable physical homeland.


2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Michele Zappavigna

AbstractThis paper explores how people present their relationship to their domestic objects in decluttering vlogs on YouTube, where they show the process of getting rid of undesired items. These videos are associated with discourses of ‘minimalism’ that are currently prevalent on social media platforms. The paper adopts a multimodal social semiotic approach, focusing on how language, gesture, and the visual frame coordinate intermodally to make meanings about objects. The multimodal construction of deixis in coordination with a type of ‘point-of-view shot’, filmed from the visual perspective of the vlogger, is examined. The broader aim is to investigate what these videos reveal about how digital semiotic capitalism is inflecting the lived experience of social media users. What is at stake is how people articulate intersubjective meanings about their experiences and relationships through the way they communicate about their objects.


2021 ◽  
Author(s):  
Jyoti Chauhan ◽  
Sathyaraj Aasaithambi ◽  
Iván Márquez-Rodas ◽  
Luigi Formisano ◽  
Sophie Papa ◽  
...  

BACKGROUND Cutaneous melanoma is an aggressive malignancy that is proposed to account for 90% of skin cancer-related mortality. Individuals with melanoma experience both physical and psychological impacts associated with their diagnosis and treatment. Health-related information is being increasingly accessed and shared by stakeholders on social media platforms. OBJECTIVE This study aimed to assess how individuals living with melanoma use social media to discuss their needs and provide their perceptions of the disease, from across 14 European countries. METHODS Social media sources including Twitter, forums, and blogs were searched using predefined search strings of keywords relating to melanoma. Manual and automated relevancy approaches filtered the extracted data for content that provided patient-centric insights. This contextualized data was then mined for insightful concepts around symptoms, diagnosis, treatment, impacts, and the lived experiences of melanoma. RESULTS A total of 182,000 posts related to melanoma were identified between November 2018‒November 2020. Following exclusion of irrelevant posts and using random sampling methodology, 864 posts were identified as relevant to the study objectives. Of the social media channels included, Twitter was the most commonly used, followed by forums and blogs. Most posts originated from the UK (38%) and Spain (16%). Sixty-two percent of relevant posts were categorized as originating from individuals with melanoma. The most frequently discussed melanoma-related topics were treatment (55%), diagnosis and tests (33%), and remission (24%). The majority of treatment discussions were about surgery (67%), followed by immunotherapy (12%). In total, 255 posts discussed the impacts of melanoma, which included emotional burden (70%), physical impacts (24%), effects on social life (17%), and financial impacts (4%). CONCLUSIONS Findings from this study highlight how melanoma stakeholders discuss key concepts associated with the condition on social media, adding to the conceptual model of the patient journey. This social media listening approach is a powerful tool in exploring melanoma stakeholder perspectives, providing insights that can be used to corroborate existing data and inform future studies.


Author(s):  
Harold D. Abasolo, MBA ◽  

This research determined the operational strategies of online food delivery businesses in Camarines Norte, Philippines. It assessed the profile of the online food delivery businesses in terms of number of riders, initial capitalization, form of business organization, commonly used digital platform and average weekly deliveries; the operational strategies being implemented and the problems encountered on the aspects of resources and processes. Findings revealed that majority of online food delivery businesses have 11 to 15 riders, under sole proprietorship, uses social media platform, with 201 and above weekly deliveries. The operational strategies of online food delivery businesses include: monitoring of riders’ performances, use of cellular phones, desktop, tablet and laptop for monitoring customer needs; optimizing marketing budget through utilization of low-cost marketing campaigns and promotions; promotion using various social media platforms; and updating customers with their transactions from time-to-time via chat or Short Message Service (SMS). The problems encountered by online food delivery businesses are shortage of available riders during peak hours and threat of new entrants. The study recommended for food delivery business owners to revisit the human resource plans and create operations manual to provide clear guidelines and processes in implementing their operational strategies which are significant to their daily operations.


Author(s):  
Suddhabrata Deb Roy

Social Media platforms, from being simply a mode of communication, have, recently, evolved into digital “marketplaces”, which have been facilitating the exchange of commodities within the working-class. In addition to the digitalisation of the medium of exchange value creation, which gives the worker a certain amount of regulated autonomy, this has also reinvigorated the debate about owning property and its utilisation for credit and profit generation by the working-class. The term, ‘Property’ in the paper, is not restricted to only real estate property but encompasses everything which has the potential to generate an exchange value for its owner. The paper generalises Engels’s ideas about property owned by the workers from two of his major works, “The Housing Question” and “The Condition of the Working-Class in England” and uses the same to analyse the political economy and growing popularity of social media- based commerce among the working-class. Through data collected from the university town of Dunedin in Aotearoa New Zealand, a town with an extensive and established system of social media-based commerce, the paper puts forward the relevance of the Engelsian critique of the idea of uplifting the working-class simply by giving them control over the possession of property, in the age of digital capitalism. In doing so, the present paper talks about how digital capitalism utilises social media and its associated platforms for commercial exchange to keep the cycle of accumulation in the capitalist social system intact by further exploiting the working-class.


Adeptus ◽  
2017 ◽  
Author(s):  
Maria Czarkowska ◽  
Anna Gumkowska

Facebook, Twitter, Instagram, Pinterest – new research perspectivesThe goal of this paper is to present the vast array of content that is emerging within social media platforms: Facebook, Twitter, Instagram and Pinterest and analyze the ways in which they can be classified. This is a review of the available interdisciplinary methods and factors that should be taken into consideration when researching the genelogy of the texts that arise in the network. The Internet has changed the face of social communication. It has highlighted processes that were much less visible before. The challenge for researchers is to analyze the enormous amount of content and incorporate it into a classification system. Above all, statements made on social media platforms, such as Facebook, Twitter, Instagram and Pinterest, require analysis. Previous attempts to systematize them did not correspond to the reality of the network. Research on the Internet genres and communication forms requires the use of relevant analytical tools and interdisciplinary approaches. Facebook, Twitter, Instagram, Pinterest – nowe perspektywy badawczeCelem publikacji jest zaprezentowanie ogromnej liczby różnorodnych treści, które powstają w ramach platform społecznościowych: Facebook, Twitter, Instagram i Pinterest, oraz analiza dostępnych sposobów ich klasyfikacji. Chodzi zatem o przegląd dostępnych interdyscyplinarnych metod i czynników, które warto brać pod uwagę przy badaniach genologicznych tekstów, które powstają w sieci. Internet zmienił oblicze społecznej komunikacji. Uwypuklił procesy, które do tej pory nie były tak widoczne. Wyzwaniem dla badaczy jest analiza ogromnej ilości treści i ujęcie ich w system klasyfikacji. Analizy wymagają przede wszystkim komunikaty powstające w ramach mediów społecznościowych, takich jak Facebook, Twitter, Instagram i Pinterest. Dotychczasowe próby systematyzacji nie odpowiadały realiom sieci. Badania form gatunkowo-komunikacyjnych internetu wymagają wykorzystywania przynależnych sieci narzędzi analitycznych oraz podejścia interdyscyplinarnego.


2020 ◽  
Author(s):  
Mario Ernesto Villarreal-Benavides.

BACKGROUND COVID-19 pandemic has had a great impact on Mexican society. People have unique perceptions and reactions to an event of such magnitude. A practical way to measure this impact it is by means of perception, hence applying online surveys, through social media platforms to ensure higher response rates and results in a fast pace. OBJECTIVE Inquire about knowledge and perception in the face of the COVID 19 pandemic in Mexico. METHODS This is a transversal, descriptive study. The survey included questions about: general data, knowledge about the virus, adaptations in job, economy, and health basis and new hygiene practices and implementations, all since the beginning of the pandemics. The survey included a section with top news headlines images about Covid-19 in Mexico for people to relate the first feeling the image caused in them. The survey was conducted through social media platforms like Facebook© and WhatsApp© during the week of April 5th through 9th 2020, week that corresponded to phase 2 of the epidemic in Mexico. The participants were informed of the nature of this study and that their participation is voluntary, anonymous and confidential. A percentage of all results were determined. RESULTS 2798 responses were analyzed. 99.9% of the participants approved the consent and answered the survey. The average profile of the citizen who answered this survey were between the age group of 21-40 years (51%), in relation to gender, mostly females (81%) Education up to bachelor's degree (80%) Residency, Nuevo León, México (42%), occupation: Other than health field related (47%), Income: $20,001- $50,000 Mexican pesos (18%), have health service (64%), have children (73%) of which are under 12 years old (43%). Almost 100% recognized the transmission of coronavirus and the symptoms of COVID-19. 99% of the surveyed, stated that hand washing implement, outcome as main preventive measure of transmission. 74.9% categorized themselves as having an overall “good” health, nonetheless 50% suffer from chronic diseases, making hypertension and obesity (22%) the most frequent combination of ailment. About lockdown and employment 71% were complying with the lockdown measures: 30% full salary and 1% was fired. 28% of the population surveyed prefers social media to update information and 72% recognizes worrisome is the predominant mood. The major reactions to the images shown were: worry and anger. Concern was expressed about the economy of the country and the world at the end of the pandemic in a 97% of the surveyed. CONCLUSIONS Social media is a great device for massive data diffusion, between different targeted populations. Quick on-line surveys could be an important tool to track knowledge and perceptions among the population, during large events such as the COVID-19 pandemic. The results presented in this article could help society in general, as well as health authorities, medical personnel, Government and media, to learn about the population's perceptions and needs in such an event like this pandemic, therefore take preventive measures and, above all, support the mental health of the population’s topic.


Author(s):  
Ephraim Ejimnkeonye Ezebuenyi ◽  
Rosemary Obianuju Ekwunife ◽  
Felicia Chinyere Nweke

The fear created by the Coronavirus as seen in the world today and the manner social media is churning out all manner of information (misinformation, disinformation, memes, innuendos, half - truths, lies etc.) about its cure and prevention is creating a situation of uncertainty. The situation becomes more disturbing since none of the claims in social media platforms regarding the therapies and recipes (solutions) for the cure or prevention of COVID-19 has been approved or certified by the World Health Organisation (WHO) or the Centre for Disease Control (CDC). It seems, however, that only the prevalence of social media can suffice for the provision of adequate, regular and up - to - date information on the pandemic. This can also explain the reason for leveraging social media platforms to enhance fast and wide diffusion of knowledge about Coronavirus all over the world. By its nature, social media allows for information to be readily shared – a role it has seemingly played in the face of the COVID- 19 pandemic - and unlike traditional news outlets there is no filter, no fact - checking and often a lot of bias. It becomes imperative therefore to assess the ambivalent potentials which social media display in the face of COVID- 19 pandemic vis-à-vis the impacts they have on the consumers of the information. The paper adopted the library research approach in which relevant conceptual literatures and empirical studies were analysed with the aim to ascertain whether social media display ambivalence in the campaign against the spread of COVID-19. The paper found, among others that the ambivalent potentials of social media use in the campaign against COVID-19 was glaring. It recommends, among others that consumers of social media products in this period should listen more to and, or check for updates by governments and other authorised agencies such as WHO and CDC rather than relying on unwholesome information from social media platforms.


Author(s):  
Thomas Swann

Chapter Seven presents a schematic account of the functions a social media platform would need to have in order to fulfil the roles required of it by anarchist cybernetics. Drawing on the negative critiques of existing social media platforms and the positive requirements outlined by activists and scholars, this chapter asks what an alternative social media platform would look like and how it would be different from the commercial platforms we use everyday. The chapter identifies four broad lines of critique aimed at the use of social media in anarchist cybernetic organising: (1) the privacy critique (2) the political economy critique; (3) the weak ties critique; and (4) the political subjectivity critique. The chapter provides a sketch of what such an alternative platform would look like, identifying the key features that aid the functionality of such a platform for self-organisation.


Author(s):  
Nurhayat Bilge

This chapter explores cultural identity negotiation on social media for a specific refugee group. Previous research indicates the importance of a sense of community and cultural preservation in regards to establishing and maintaining a cultural identity for this specific group. The group, Meskhetian Turks, is an example of ethnic identity and an established ethnicity through shared history and struggle. This chapter focuses on the virtual implications of the group's identity in social media. More specifically, it explores how social media platforms serve as a cultural unifier, where cultural identity is maintained and perpetuated in the face of an unattainable physical homeland.


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