Cultural Identity Preservation Through Social Media

2018 ◽  
pp. 1-17 ◽  
Author(s):  
Nurhayat Bilge
Keyword(s):  
Social Media ◽  
Ethnic Identity ◽  
Cultural Identity ◽  
Sense Of Community ◽  
Identity Negotiation ◽  
Cultural Preservation ◽  
Identity Preservation ◽  
Shared History ◽  
The Face ◽  
Social Media Platforms

This chapter explores cultural identity negotiation on social media for a specific refugee group. Previous research indicates the importance of a sense of community and cultural preservation in regards to establishing and maintaining a cultural identity for this specific group. The group, Meskhetian Turks, is an example of ethnic identity and an established ethnicity through shared history and struggle. This chapter focuses on the virtual implications of the group's identity in social media. More specifically, it explores how social media platforms serve as a cultural unifier, where cultural identity is maintained and perpetuated in the face of an unattainable physical homeland.

Cultural Identity Preservation Through Social Media

2021 ◽  
pp. 573-585
Author(s):  
Nurhayat Bilge
Keyword(s):  
Social Media ◽  
Ethnic Identity ◽  
Cultural Identity ◽  
Sense Of Community ◽  
Identity Negotiation ◽  
Cultural Preservation ◽  
Identity Preservation ◽  
Shared History ◽  
The Face ◽  
Social Media Platforms

This chapter explores cultural identity negotiation on social media for a specific refugee group. Previous research indicates the importance of a sense of community and cultural preservation in regards to establishing and maintaining a cultural identity for this specific group. The group, Meskhetian Turks, is an example of ethnic identity and an established ethnicity through shared history and struggle. This chapter focuses on the virtual implications of the group's identity in social media. More specifically, it explores how social media platforms serve as a cultural unifier, where cultural identity is maintained and perpetuated in the face of an unattainable physical homeland.

Pushing Back, Through Media and Civil Society

Hate Spin ◽  
2016 ◽  
Author(s):  
Cherian George
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Cultural Identity ◽  
Social Norms ◽  
State Policy ◽  
Civil Society Organizations ◽  
National Belonging ◽  
News Organizations ◽  
Social Media Platforms

How a society responds to hate spin depends on not only its laws, but also its social norms—in particular, whether people consider bigotry to be socially acceptable or something to fight against, how comfortable they are with ideas and beliefs that are different, and whether their sense of national belonging is based on inclusive democratic values or an exclusive cultural identity. This chapter examines the role of non-state actors in shaping societies’ responses to hate spin. These players—secular and religious civil society groups, news organizations, and social media platforms, for example—are essential parts of any effort to build democracies that are respectful of religious differences. But, like state policy, media and civil society organizations are also often part of the problem, facilitating, encouraging, or even generating hate spin.

Facebook and cultural identity: Discourses on mediation among international students

2019 ◽  
Vol 15 (3) ◽  
pp. 303-322
Author(s):  
Delia Dumitrica
Keyword(s):  
Social Media ◽  
Cultural Identity ◽  
Cultural Difference ◽  
Social Media Platforms ◽  
Awareness Raising ◽  
Identity Discourses ◽  
And Performance ◽  
A Site ◽  
Media And Communication ◽  
Four Discourses

Abstract Digital mediation is implicated in the production of cultural identity in multiple ways. The representations produced and circulated on social media platforms, along with the ubiquitous nature of these platforms, become part and parcel of the production and performance of cultural identity. This paper investigates discourses of Facebook mediation and cultural identity among a sample of international undergraduates in media and communication at a major Dutch university. The analysis of 43 written student essays reveals four discourses: Facebook as a mirror of cultural identity, as a cultural mosaic, as a site of cultural difference and as an opportunity for critical reflection on the idea of cultural identity. Interestingly, these discourses are permeated by a recurrent vision of individual control of both mediation and cultural identity. This article discusses the ideological work entailed in these discourses, calling for more awareness raising on the ways in which social media actively construct social reality.

scholarly journals Effects of Indian Cartoons on Pakistani Children

2018 ◽  
Vol I (I) ◽  
pp. 15-25
Author(s):  
Khadija Maqsood
Keyword(s):  
Social Media ◽  
Cultural Identity ◽  
The Future ◽  
Social Media Platforms ◽  
The Common ◽  
Cultural Traits ◽  
Hindi Language ◽  
The Impact

This study is conducted to assess the impact of Indian Cartoons on Pakistani children. For this purpose, the survey was conducted among the common citizens of Pakistan. In total 50 participants took part in the survey. It has been established that the major impacts of Indian Cartoons include children adopting foreign cultural traits, adopting Hindi language and diverting away from Religion to some extent. These impacts can become harmful in future if the foreign traits adopted by children get cemented. These children are the future of Pakistan. If they do not stick to their original cultural identity, then in few years the distinct identity of Pakistan will be lost. Even when the cartoons are banned from Pakistani channels, still they are present on social media platforms like Youtube. Parents must ensure that their children do not watch Indian cartoons. Only then we will be able to save our culture.

Bilingual brand communities? Strategies for targeting Hispanics on social media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dino A. Villegas ◽  
Alejandra Marin Marin
Keyword(s):  
Social Media ◽  
Cultural Identity ◽  
Customer Engagement ◽  
Content Type ◽  
Online Spaces ◽  
The Usa ◽  
Social Media Platforms ◽  
Four Levels ◽  
Facebook Pages ◽  
The Impact

Purpose This paper aims to explore different strategies used by brands to target the Hispanic market via social media from the lens of the Spanish language in a multicultural country like the USA. Design/methodology/approach This study uses a netnographic approach by drawing information from a study of the Facebook pages of 11 brands belonging to different industries. Findings Companies engage in four levels of cultural identity adaptation using different strategies based on ethnicity: language adaptation, identity elements, identity matching and Latino persona. The study also shows that merely translating Facebook pages do not generate high levels of communitarian interaction. Practical implications This study examines different strategies used by brands in the USA to target the Hispanic audience on social media to provide insights for brand managers to develop online engagement. Originality/value With the increase in cultural diversity in different countries and the rise of social media platforms, brand researchers need to better understand how cultural identity permeates marketing strategies in online spaces. Social media platforms such as Facebook offer flexible environments where strategies beyond product- and brand-related aspects can be used. This study extends the literature by showing the heterogeneity of cultural identity-based strategies used by companies to ensure customer engagement and brand loyalty and the impact of such strategies on users.

“Swiggy it!”

2021 ◽  
Vol 21 (4) ◽  
pp. 17-30
Author(s):  
Tulasi Srinivas
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Lived Experience ◽  
Food Delivery ◽  
Social Worlds ◽  
Software Applications ◽  
Complex Interactions ◽  
New Meanings ◽  
The Face ◽  
Social Media Platforms

This article is a critical inquiry into the shifting nature of the local and the proximate during the COVID-19 pandemic, through the ubiquitous usage of food delivery software applications, or “gastro apps,” in Bangalore, India. I invite a new way to think about the local—both the lived experience of locality and its mapping in techno-location—in the face of the expanding virtual terrain of the global political economy and the foreclosing social worlds of the pandemic, to interrogate the growing disjuncture between local territory and subjectivity and the increasing conjuncture between locality and consumption. Through innovative methodologies using social media platforms, I trace the complex interactions on the popular Swiggy gastro app between migrant deliverymen and middle-class consumers in Bangalore in order to map social worlds of residency, immutability, and nearness, as well as migrancy, precarity, and distance, upon one another, which I argue form an “emergent gastro geography,” where critical interventions in taste, place, and want meet and in which the concepts of the local, the dislocated, and the locational take on new meanings.

scholarly journals Facebook, Twitter, Instagram, Pinterest – nowe perspektywy badawcze

Adeptus ◽  
2017 ◽  
Author(s):  
Maria Czarkowska ◽  
Anna Gumkowska
Keyword(s):  
Social Media ◽  
Social Communication ◽  
The Internet ◽  
Vast Array ◽  
Interdisciplinary Approaches ◽  
Enormous Amount ◽  
The Face ◽  
Social Media Platforms ◽  
New Research ◽  
Analytical Tools

Facebook, Twitter, Instagram, Pinterest – new research perspectivesThe goal of this paper is to present the vast array of content that is emerging within social media platforms: Facebook, Twitter, Instagram and Pinterest and analyze the ways in which they can be classified. This is a review of the available interdisciplinary methods and factors that should be taken into consideration when researching the genelogy of the texts that arise in the network. The Internet has changed the face of social communication. It has highlighted processes that were much less visible before. The challenge for researchers is to analyze the enormous amount of content and incorporate it into a classification system. Above all, statements made on social media platforms, such as Facebook, Twitter, Instagram and Pinterest, require analysis. Previous attempts to systematize them did not correspond to the reality of the network. Research on the Internet genres and communication forms requires the use of relevant analytical tools and interdisciplinary approaches. Facebook, Twitter, Instagram, Pinterest – nowe perspektywy badawczeCelem publikacji jest zaprezentowanie ogromnej liczby różnorodnych treści, które powstają w ramach platform społecznościowych: Facebook, Twitter, Instagram i Pinterest, oraz analiza dostępnych sposobów ich klasyfikacji. Chodzi zatem o przegląd dostępnych interdyscyplinarnych metod i czynników, które warto brać pod uwagę przy badaniach genologicznych tekstów, które powstają w sieci. Internet zmienił oblicze społecznej komunikacji. Uwypuklił procesy, które do tej pory nie były tak widoczne. Wyzwaniem dla badaczy jest analiza ogromnej ilości treści i ujęcie ich w system klasyfikacji. Analizy wymagają przede wszystkim komunikaty powstające w ramach mediów społecznościowych, takich jak Facebook, Twitter, Instagram i Pinterest. Dotychczasowe próby systematyzacji nie odpowiadały realiom sieci. Badania form gatunkowo-komunikacyjnych internetu wymagają wykorzystywania przynależnych sieci narzędzi analitycznych oraz podejścia interdyscyplinarnego.

COVID-19 in Mexico: Perception and knowledge of the pandemic in the Mexican population through the application of online surveys. (Preprint)

2020 ◽  
Author(s):  
Mario Ernesto Villarreal-Benavides.
Keyword(s):  
Social Media ◽  
Preventive Measure ◽  
Medical Personnel ◽  
Good Health ◽  
Online Surveys ◽  
Hygiene Practices ◽  
Health Authorities ◽  
Fast Pace ◽  
The Face ◽  
Social Media Platforms

BACKGROUND COVID-19 pandemic has had a great impact on Mexican society. People have unique perceptions and reactions to an event of such magnitude. A practical way to measure this impact it is by means of perception, hence applying online surveys, through social media platforms to ensure higher response rates and results in a fast pace. OBJECTIVE Inquire about knowledge and perception in the face of the COVID 19 pandemic in Mexico. METHODS This is a transversal, descriptive study. The survey included questions about: general data, knowledge about the virus, adaptations in job, economy, and health basis and new hygiene practices and implementations, all since the beginning of the pandemics. The survey included a section with top news headlines images about Covid-19 in Mexico for people to relate the first feeling the image caused in them. The survey was conducted through social media platforms like Facebook© and WhatsApp© during the week of April 5th through 9th 2020, week that corresponded to phase 2 of the epidemic in Mexico. The participants were informed of the nature of this study and that their participation is voluntary, anonymous and confidential. A percentage of all results were determined. RESULTS 2798 responses were analyzed. 99.9% of the participants approved the consent and answered the survey. The average profile of the citizen who answered this survey were between the age group of 21-40 years (51%), in relation to gender, mostly females (81%) Education up to bachelor's degree (80%) Residency, Nuevo León, México (42%), occupation: Other than health field related (47%), Income: $20,001- $50,000 Mexican pesos (18%), have health service (64%), have children (73%) of which are under 12 years old (43%). Almost 100% recognized the transmission of coronavirus and the symptoms of COVID-19. 99% of the surveyed, stated that hand washing implement, outcome as main preventive measure of transmission. 74.9% categorized themselves as having an overall “good” health, nonetheless 50% suffer from chronic diseases, making hypertension and obesity (22%) the most frequent combination of ailment. About lockdown and employment 71% were complying with the lockdown measures: 30% full salary and 1% was fired. 28% of the population surveyed prefers social media to update information and 72% recognizes worrisome is the predominant mood. The major reactions to the images shown were: worry and anger. Concern was expressed about the economy of the country and the world at the end of the pandemic in a 97% of the surveyed. CONCLUSIONS Social media is a great device for massive data diffusion, between different targeted populations. Quick on-line surveys could be an important tool to track knowledge and perceptions among the population, during large events such as the COVID-19 pandemic. The results presented in this article could help society in general, as well as health authorities, medical personnel, Government and media, to learn about the population's perceptions and needs in such an event like this pandemic, therefore take preventive measures and, above all, support the mental health of the population’s topic.

Using Social Media as a Tool for Learning in Higher Education

2019 ◽  
Vol 14 (3) ◽  
pp. 1-14
Author(s):  
Kathryn Woods ◽  
Melissa Gomez ◽  
Michelle Gadson Arnold
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Sense Of Community ◽  
Student Interest ◽  
Student Groups ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Online Group

The use of social media has become ubiquitous in many industries, including higher education. Emerging research shows that incorporating various social media platforms into course instruction can increase student interest, participation, and engagement as well as provide instructors and students with multiple platforms for communication and research that can be used to enhance the sense of community in an online group. This study determined whether various groups of students had differing attitudes toward using social media for class assignments. The recommendations provided are intended to help instructors interested in using social media for class assignments to learn more about how various student groups perceive this practice.

Pentecostal Experience and the Affirmation of Ethnic Identity

Pneuma ◽  
2017 ◽  
Vol 39 (3) ◽  
pp. 295-317
Author(s):  
Michael J. Frost
Keyword(s):  
Ethnic Identity ◽  
New Zealand ◽  
Cultural Identity ◽  
Linguistic Diversity ◽  
Church Leaders ◽  
Ethnic Division ◽  
The Face ◽  
Ethnic And Cultural Identity ◽  
Book Of Acts ◽  
The Many

The purpose of this article is to examine the work of the Spirit in the book of Acts in relation to pentecostal experience and cultural identity among Māori in New Zealand. It discusses the many tongues of Pentecost as symbolic of the Spirit’s affirmation of ethno-linguistic diversity and explores the story of Gentile inclusion in Acts 10, where this inclusion must be worked out in the face of ethnic division. This discussion is brought to bear on the context of Māori and pentecostal church communities in New Zealand. Given the ongoing disruption of ethnic and cultural identity for Māori, this article draws on a series of interviews with Māori pentecostal church leaders, demonstrating connections between experiences of the Spirit and divine affirmation of cultural identity. Finally, these observations are discussed in relation to the work of the Spirit and the issue of ethnic identity in both Acts 2 and Acts 10.

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