Cultural Meaning for Women Composers: Charlotte (“Minna”) Brandes and the Beautiful Dead in the German Enlightenment

2004 ◽  
Vol 57 (2) ◽  
pp. 231-284 ◽  
Author(s):  
Matthew Head

This article explores the cultural meanings of female musical authorship in the late German Enlightenment through a case study of Charlotte (“Minna”) Brandes, a composer, keyboardist, and opera singer. With Minna's death in 1788 at the age of twenty-three, her father, the playwright Johann Christian Brandes, and her close friend and teacher Johann Friedrich Höönicke prepared two memorials to her memory, a biography and a collection of her music, the latter titled Musikalische Nachlass von Minna Brandes (Hamburg, 1788). These memorials situated her authorship in the contexts of pedagogy and education, the composition of occasional works for the home, and the solace offered by music amidst bereavement and illness. The principal discourse was of death itself. Minna's memorialization shared with the novels of Goethe a topos of the beautiful female dead in which the female corpse (or its representation) was exhibited as a beautiful artifact. Death turned Minna from composer into a passive, aestheticized object of male authorship. These discursive contexts contained Minna's activities as a composer within a framework of bourgeois femininity. Both Minna's father and her teacher were at pains to stress that she sought neither fame nor fortune from her compositions. However, such representations of Minna were misleading. Her collected works suggest she was working toward a published collection of strophic German songs and toward the composition of operatic music for her own performance. The idealizing tropes of the memorials are also challenged by Johann Christian's later memoirs in which his daughter's turn to composition is situated in what he described as her multiple breaches of deferential daughterly conduct. Minna's reported profligacy during her final illness may have stimulated the posthumous publication of her music, which was possibly a form of fund raising for her multiply bereaved father, a corrective to his emotional and financial loss. The healthy list of 518 subscribers indicates that youthful female death was marketable as a topos occasioning the pleasures of melancholy.

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Christina Rawung

Kapoya village is located in SouthMinahasa precisely in the District Suluun-Tareran. Problems of this research,what is the folk songs in Tontemboan areas that exist in Kapoya village andwhat is the function, what cultural meanings contained in the Tontemboan folksongs, and why villagers of Kapoya still sing the Tontemboan folk songs basedon their reflected the mindset. The purpose of this study is to identify the Tontemboanfolk songs and explain its function, explains the cultural meaning of theTontemboan folk songs, and explain the reason for the villagers of Kapoya stillsing the Tontemboan folk songs based on their reflected the mindset.This study used descriptive method withqualitative approach. The observation point chosen five informants. The firstone as the main informant and the other as a companion. In this study,collected twenty-seven folk songs in Tontemboan.In terms of meaningful culturalTontemboan folk songs in the Kapoya village and their functions, which consistsof 27 traditional songs and their functions. In terms of cultural meaningscontained in Tontemboan folk songs have some deep meaning, such as the peopleof Kapoya village who believe in the power of God as the Creator, the publicbelieves that happen compassion into the new year is a joy to remember therelatives and siblings. In terms of folk songs sung reason thatis the mindset of the villagers of Kapoya, namely as guidelines, instructions,and the correct way for a person to live a life based onwhat he believes and meaningful bring compassion, happy, respectful, and proudof the life lived in the Kapoya village.Keywords: Culture, Tontemboan, Kapoya


1958 ◽  
Vol 11 (1) ◽  
pp. 104 ◽  
Author(s):  
Richard F. Schier
Keyword(s):  

Author(s):  
Sara Steffes Hansen

This case study uses multiple qualitative methods to examine cultural meanings of virtual goods in a virtual world or Massively Multiplayer Online Game (MMOG) with consumer marketing promotions. Through participant observation, avatar hair emerged as a key virtual good. Symbolic displays in social interaction showed different meanings and uses for types of hair available to users, including high-status rare hair, and versions aligned with marketing promotions and real-world brands. Study of online artifacts examined user-generated content, such as user forums and machinima. The long interview method subsequently was employed to gather insight from users. Findings demonstrate how different data from these online methods provide rich meanings for avatar hair related to symbolic interactionism and self-presentation. Methods explore co-production among users, platform, and marketing efforts. Cultural meanings, user self-displays, and corporate influences related to avatar hair are presented. Avatar hair emerged as a status artifact that often revealed levels of social skills or wealth in this virtual culture, at times connected with marketing promotions relevant outside of the virtual world. Methodological implications are explored for avatar-based participation, artifacts from social networking and other technologies, and ethical approaches.


Semiotica ◽  
2019 ◽  
Vol 2019 (230) ◽  
pp. 475-493
Author(s):  
Ying Cui

Abstract Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a reference for translators. This investigation studies the brand personality frameworks for English and Chinese consumers, analyzes a corpus of 477 Chinese-English men’s clothing brands, summarizes the major personality dimensions for men’s clothing brands, and explores how they are transferred in translation. As brand personalities reflect target consumers’ psychology to a certain extent, exploring the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands can reveal the differences between Chinese and English male consumers’ values and mentality, which can serve as a reference for translators and international businesses.


2020 ◽  
Vol 51 ◽  
pp. 101883
Author(s):  
Parisa Shahbazi ◽  
Babak Mansouri ◽  
Mohsen Ghafory-Ashtiany ◽  
Martin Käser

2018 ◽  
Vol 8 (3) ◽  
Author(s):  
Délvio Venanzi ◽  
João Vitor Augusto Gali ◽  
Haroldo Lhou Hasegawa ◽  
Diogo Luis Faustino ◽  
Orlando Roque Da Silva

Companies are increasingly focused on the market and its trends, forcing them to seek competitive advantage through continuous improvement in process and product manufacturing methods or generation services. Faced with this, the article discusses the importance of an adapted proposal Analysis and Problem Solving Method (MASP) as an effective tool in solving problems in the production process. This article aims to improve processes through the use of quality tools, by focusing on the reduction of equipment downtime and their probable causes, in addition to financial loss resulting from these charts. The article intends to expose, clearly, a study of the applicability of quality chosen for research tools (Diagram Ishikawa and Pareto Diagram) plus Matrix GUT, Stratification, Linear Regression and FMEA. The article shows that it is possible to obtain gains in processes that may be analyzed in enterprises, whichever is the suggested method. The adopted survey strategy is a case study in the ABC Company at cellulose business. A descriptive and exploratory qualitative study was performed. The content a questionnaire responded by managers and workers for data collection was analyzed.


2017 ◽  
Vol 10 (2) ◽  
pp. 152-172 ◽  
Author(s):  
Guenther Botschen ◽  
Kurt Promberger ◽  
Josef Bernhart

Purpose This paper aims to present an interdisciplinary approach for the development and design of place brands, which goes far beyond communication strategies and advertising campaigns. The so-called “Brand-driven Identity Development of Places” (short: BIDP) approach provides a structured three-phase model that can serve as a practical guide for the development of commercial, touristy, urban and rural places. Design/methodology/approach Longitudinal collaborative action research over a time span of 20 years plus extended case study research supported the evolution of the BIDP approach. Findings BIDP is a circular three-phase model starting with the definition of the intended place brand identity, which in Phase 2 becomes translated into concrete touchpoint experiences along the main constituents of the place, and finally materialising into the new place format. The case study of the City of Innsbruck is prototypically used to illustrate the application of the designed approach and to report achieved results. Research limitations/implications Place brand development based on translating socio-cultural meanings into touchpoint experiences to materialise and align place constituents is opening up new avenues to initiate and govern place development. At present, the approach is based on case studies in the western region of Austria and South Tyrol. Practical implications The three-phase model represents a practical tool for place brand managers, who want to renew and to develop their place format in a structured way. The BIDP model can be applied for all forms of places. Social implications Foremost, the described place branding collaborations reassure the proposition of Olins (2002) and Schmidt (2007) that place branding is a crucial internal project that unites groups of people around a common strategic vision providing sense and direction besides reaching out to the traditional customer–stakeholder audience. Originality/value A structured model for brand-driven place development, which evolved during 20 years of longitudinal collaborative action research with executives and representatives of commercial, touristy, urban and rural places, BIDP locks into anthropological research findings where cultural meanings are considered as the main source for the construction of brand identities.


2003 ◽  
Vol 107 (1) ◽  
pp. 61-74 ◽  
Author(s):  
J. Patrick Williams

This article discusses one way in which cultural studies theories can be applied to current research of subcultures on the internet. Starting from Clarke's and Hebdige's theories of subcultural style and Frith's theory of music and identity, a case study of an online subcultural website is used to highlight the ways in which resistance is displayed by members of the ‘straightedge’ music subculture. In particular, usernames and signature files are analysed to demonstrate how style is constructed to communicate subcultural values and beliefs. At the same time, a critique of semiotic analyses of subcultural style is raised. It is argued that ethnographic methods are better suited to interpreting social psychological and cultural meanings attributed to subcultural activities in cyberspace.


2010 ◽  
Vol 20 (6) ◽  
pp. 751-770 ◽  
Author(s):  
Gordon Gauchat

Using the National Science Foundation’s 2006 Science Indicators Survey, this study explores three distinct explanations of public attitudes. First, the knowledge–attitudes model refers to a well tested relationship between public knowledge of science and more favorable attitudes toward science. Second, the alienation model hypothesizes that public disassociation with science is a symptom of a general disenchantment with late modernity, mainly, the limitations associated with codified expertise, rational bureaucracy, and institutional authority. A third approach emphasizes the cultural meaning of science: how various public beliefs about “what science is” relate to acceptance or reservations about science. The Science Indicators Survey shows that US adults view science (what it is or should be) in three distinct ways: 1) in terms of having a systematic method, 2) in terms of social location (i.e., takes place in a university or a laboratory), and 3) in terms of knowledge that should accord with commonsense and tradition. The findings in this study indicate that the knowledge–attitudes, alienation, and cultural meanings models are all valuable for understanding the cultural authority of science. However, the strength of these explanations depends on the type of attitude analyzed.


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