scholarly journals PENGARUH BRAND IMAGE, REFERENCE GROUP, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION (MAHASISWA) DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI WILAYAH JAKARTA SELATAN

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
ANNA SARDIANA ◽  
PRILIADHITA AYU PERMATA SARI
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Reference Group ◽  
Significant Positive Effect ◽  
Online Questionnaire ◽  
Positive Effect

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this study aims to examine the effect of brand image, reference group, and religiosity on college purchase intention (students) in South Jakarta. Data collection techniques used an online questionnaire with a sample of 103 respondents in the South Jakarta area and had never used the services of a Sharia Bank. Data analysis using multiple regression analysis with SPSS 23 program. The conclusion of this study is that brand image has a significant positive effect on purchase intention, the reference group has a positive but not significant effect on purchase intention, and religiosity has a significant positive effect on purchase intention.

scholarly journals Pengaruh Brand Image dan Service Quality terhadap Purcahse Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 82
Author(s):  
Ilman Prasetyo
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Coffee Shop ◽  
Convenience Sampling

The aim of this study are: First, to explore the effect of brand image on purchase intntion. Second, to explore the effect of service quality on purchase intention. The method of data collection is convenience sampling. The samples of this research are collected from 150 respondens, who are the customers of Coffee shop in Jakarta. The technique of data analysis used in this study was multiple regression analysis and classic assumption test. Testing the result of Hypoteses used the F-test, t-test, and R2. The results are: (a) the effect between brand image have a significant and positive impact toward purchase intention; (b) the effect between service quality have a significant and positive impact toward purchase intention. Tujuan dari penelitian ini adalah : pertama, untuk menguji efek dari brand image terhadap minat beli. Kedua, untuk menguji efek dari kualitas pelayanan terhadap minat beli. Metode dari pengambilan data adalah convenience sampling. Sampel merupakan pelanggan kedai kopi di Jakarta. Sampel dari penelitian ini adalah 150 responden. Teknik dari data analisis penelitian ini adalah analisis regresi berganda dan Uji asumsi klasik. Pengujian hasil hipotesis menggunakan Uji-F, Uji-t, dan R2.. Hasilnya adalah : Hasilnya adalah (a) brand image mempunyai pengaruh positif terhadap purchase intention. (b) service quality mempunyai pengaruh positif terhadap purchase intention.

scholarly journals Pengaruh Keamanan, Kemudahan, Kepercayaan, Dan Risiko Kinerja Terhadap Keputusan Pembelian Secara Online

2017 ◽  
Vol 1 (1) ◽  
pp. 64-75
Author(s):  
Edwin Hadi Setiawan ◽  
Anisatul Fauziah
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Descriptive Analysis ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Performance Risk ◽  
And Performance ◽  
Positive Effect

This study aims to determine how the influence of security, easy, trust and performance risk to online purchasing decisions either partially, simultaneously or dominant. This type of research using survey. The sample in this research 50 respondents there is users of tokopedia.com in Lumajang district. Methods of data collection with questionnaires distributed online using google forms. Data analysis using descriptive analysis and multiple regression analysis. The results showed variable security, easy, trust and performance risk  partially have a significant positive effect on online purchasing decisions. While the simultaneous variable security, easy, trust and performance risk have a significant positive effect on online purchasing decisions. While the most dominant in influencing purchasing decision online is the security.

scholarly journals PENGARUH IKLAN ONLINE DAN KUALITAS LAYANAN TOKOPEDIA.COM TERHADAP CITRA MEREK PADA MASYARAKAT KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 39
Author(s):  
Donny Rizbi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Online Advertising ◽  
Sampling Technique ◽  
The People ◽  
Data Collection Technique

This study aims to measure online advertising and tokopedia.com service quality on brand image. The population of this study is the people of Padang city who have done shopping at the online store tokopedia.com. Sampling of this study using accidental sampling technique. The number of respondents in this study were 100 respondents. The data collection technique of this study was to use a questionnaire with data analysis, namely using multiple regression analysis. The results of this study indicate tocopedia.com online advertising, a positive and significant effect on brand image and tokopedia.com service quality has a positive and significant impact on brand image.Keywords: online advertising, service quality, brand image

scholarly journals Pengaruh Trust, Commitment, Communication Dan Conflict Handling Terhadap Customer Loyalty Nasabah Tabungan Pt Bank Panin Tbk Di Jakarta

2019 ◽  
Vol 2 (3) ◽  
Author(s):  
Ollie Marcella
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Customer Loyalty ◽  
Cross Sectional ◽  
Conflict Handling ◽  
Cross Sectional Design ◽  
Positive Effect

The purposes of this study are : First, to explore the effect among trust on customer loyalty. Second, to explore the effect among commitment on customer loyalty. Third, to explore the effect among communication on customer loyalty. Fourth, to explore the effect among conflict handling on customer loyalty. The population of this research are all customers of PT Bank Panin Tbk savings in Jakarta. The Samples are collected from PT Bank Panin Tbk's savings customers in South Jakarta. The method of data collection is cross-sectional design with 150 respondents. The technique of data analysis used in this study was multiple regression analysis. The results are : (a) trust has a positive effect toward customer loyalty; (b) commitment has not positive effect toward customer loyalty; (c) communication has a positive effect toward customer loyalty; (d) conflict handling has a positive effect on customer loyalty.

scholarly journals PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LA TULIPE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 734
Author(s):  
Tria Anggina Putri ◽  
Marwan Marwan ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Perceived Quality ◽  
Primary Data ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Cosmetic Products ◽  
Positive Effect

Abstract: This research aims to know and prove how much influence the brand image and perceived quality of La Tulipe Cosmetic to Purchase Decision in Padang City. This research is a causal type of research, using primary data obtained through questionnaires and using multiple regression analysis. The population observed as a sample was 100 female respondents aged 20 - 59 years in Padang City. Data (samples) Analysis using SPSS version 21.00. The results of this study indicate that: 1) brand image and perceived quality significantly together influence the decision to purchase cosmetic product La Tulipe. 2) brand image has no significant effect on the purchase decision of La Tulipe cosmetic products in Padang City. 3) perceived quality has a significant positive effect on purchasing decisions.Keyword: Purchasing Decision, Brand Image, Perceived Quality

scholarly journals Evaluasi perencanaan anggaran dan kompetensi sumber daya manusia terhadap penyerapan anggaran dengan komitmen manajemen sebagai pemoderasi pada satuan kerja kementerian agama Republik Indonesia di Kota Jambi

2021 ◽  
Vol 16 (1) ◽  
pp. 191-208
Author(s):  
Rahmawati Rahmawati ◽  
Amri Amir ◽  
Junaidi Junaidi
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Human Resources ◽  
Multiple Regression Analysis ◽  
Human Resource ◽  
Significant Positive Effect ◽  
Budget Planning ◽  
Management Commitment ◽  
The Republic ◽  
Positive Effect

This research aims to investigate the evaluation of budget planning and human resource competence on budget absorption, both directly and through management commitment as a moderating variable in the Republic of Indonesia's Ministry of Religion Work Unit in Jambi City. This research used the quantitative approach. The method of the data collection was the survey using the questionnaires distributed to the respondents. The data were then analyzed using the multiple Regression analysis and the Moderated regression Analysis (MRA). The research results indicated that simultaneous budget planning and human resource competence had a significant effect on budget absorption at the end of the year. There is a partially significant positive effect of budget planning factors on budget absorption. There is a partially significant positive effect on the competence of human resources (HR) on budget absorption. Management's commitment moderates the influence between budget planning and budget absorption. Management's commitment moderates the effect between human resource competencies and budget absorption. Keywords: Budget planning, HR competence, Budget absorption, Management commitment

scholarly journals City Branding in Jember: Perspective Analysis of Visitors

2021 ◽  
Vol 1 ◽  
Author(s):  
Ardian Jaya Prasetya ◽  
Yunanto Tri Laksono
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Brand Equity ◽  
Brand Image ◽  
Positive Impact ◽  
Data Retrieval ◽  
Significant Positive Effect ◽  
City Branding ◽  
Positive Effect ◽  
Perspective Analysis

This research was conducted to find out how attitudes affect brand and brand equity towards brand image. In conducting data retrieval, the technique used is a survey by giving questionnaires to respondents. The population in this study are people who have visited Jember. The number of samples in this study was 130 people. In conducting data analysis, the technique used is Multiple Regression Analysis through the SPSS program. The results of this research are partially the attitude towards the brand has a significant positive effect on brand equity. Still, the brand image does not have a significant positive impact on brand equity. However, a simultaneous attitude towards brand and brand image has a significant positiveeffect

scholarly journals The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

2021 ◽  
Vol 6 (5) ◽  
pp. 47-50
Author(s):  
Made Theoresta Taruna Jaya Ayub ◽  
Ni Made Wulandari Kusumadewi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Product Knowledge ◽  
Significant Positive Effect ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people. The method of data collection is through the distribution of instruments. The data analysis technique used is regression analysis. The results of this study indicate that price perception has a significant positive effect on purchase intention. This shows that the higher the price perception, the higher the intention to buy the product. Product knowledge has a significant positive effect on purchase intention. This shows that the higher the product knowledge, the higher the intention to buy the product. Company image has a significant positive effect on purchase intention. This shows that the better the company's image, the higher the purchase intention. Perceived value has a significant positive effect on purchase intention. This shows that the higher the value of a product, the higher the purchase intention.

scholarly journals Karakteristik wirausaha, modal usaha dan kecanggihan teknologi terhadap kinerja UMKM di masa pandemi Covid-19

2021 ◽  
Vol 16 (2) ◽  
pp. 235-246
Author(s):  
Ahmad Mukoffi ◽  
As’adi As’adi
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Venture Capital ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Positive Effect ◽  
Collection Method ◽  
Entrepreneurial Characteristics ◽  
Analysis Technique ◽  
Positive Effect

This research aims to analyze the influence of entrepreneurial characteristics, venture capital, and technological sophistication on the performance of MSMEs. The data collection method used in this study was a questionnaire. The number of respondents as the research sample was 302 MSME owners in Pasuruan Regency. The analysis technique used is multiple regression analysis. The findings of this study indicate that entrepreneurial characteristics have a significant positive effect on the performance of MSMEs, as well as venture capital which has a significant positive effect on performance. Meanwhile, technological sophistication shows that it does not have a positive effect on the performance of MSMEs  

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

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