scholarly journals PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK LA TULIPE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 1 (4) ◽  
pp. 734
Author(s):  
Tria Anggina Putri ◽  
Marwan Marwan ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Brand Image ◽  
Perceived Quality ◽  
Primary Data ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Cosmetic Products ◽  
Positive Effect

Abstract: This research aims to know and prove how much influence the brand image and perceived quality of La Tulipe Cosmetic to Purchase Decision in Padang City. This research is a causal type of research, using primary data obtained through questionnaires and using multiple regression analysis. The population observed as a sample was 100 female respondents aged 20 - 59 years in Padang City. Data (samples) Analysis using SPSS version 21.00. The results of this study indicate that: 1) brand image and perceived quality significantly together influence the decision to purchase cosmetic product La Tulipe. 2) brand image has no significant effect on the purchase decision of La Tulipe cosmetic products in Padang City. 3) perceived quality has a significant positive effect on purchasing decisions.Keyword: Purchasing Decision, Brand Image, Perceived Quality

scholarly journals Pengaruh Gaya Hidup Dan Motivasi Belajar Terhadap Prestasi Belajar Mata Pelajaran Pendidikan Kewarganegaraan

2019 ◽  
Vol 9 (1) ◽  
pp. 17
Author(s):  
Mimi Fianora
Keyword(s):  
Regression Analysis ◽  
Student Learning ◽  
Multiple Regression Analysis ◽  
Civic Education ◽  
Learning Motivation ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Learning Achievement ◽  
Education Achievement ◽  
Positive Effect

This study aims to analyze empirically the influence of lifestyle and learning motivation on Civic Education achievement of SMAN 1 Kec. Salimpaung Kabupaten Tanah Datar students. This type of research is causative research. The population in this study were all students of SMAN 1 Kec. Salimpaung Kabupaten Tanah Datar. The sample was chosen randomly as many as 23 students in class XII. The data used in the study are primary data derived from randomly distributed questionnaires. This study uses multiple regression analysis with SPSS 21 software. The results of the study indicate that lifestyle variables (X1) have a significant positive effect on student learning achievement (Y). Learning motivation variable (X2) has no significant effect on student learning achievement.

scholarly journals PENGARUH BRAND IMAGE, REFERENCE GROUP, DAN RELIGIOSITY TERHADAP PURCHASE INTENTION (MAHASISWA) DALAM MENGGUNAKAN JASA PERBANKAN SYARIAH DI WILAYAH JAKARTA SELATAN

2019 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
ANNA SARDIANA ◽  
PRILIADHITA AYU PERMATA SARI
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Reference Group ◽  
Significant Positive Effect ◽  
Online Questionnaire ◽  
Positive Effect

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this study aims to examine the effect of brand image, reference group, and religiosity on college purchase intention (students) in South Jakarta. Data collection techniques used an online questionnaire with a sample of 103 respondents in the South Jakarta area and had never used the services of a Sharia Bank. Data analysis using multiple regression analysis with SPSS 23 program. The conclusion of this study is that brand image has a significant positive effect on purchase intention, the reference group has a positive but not significant effect on purchase intention, and religiosity has a significant positive effect on purchase intention.

PENGARUH LOKASI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Konsumen KFC Dermaga Point Palembang)

JEMBATAN ◽  
2018 ◽  
Vol 15 (1) ◽  
pp. 23-32
Author(s):  
Puspitasari Puspitasari ◽  
Dian Eka ◽  
Welly Nailis
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Brand Image ◽  
Primary Data ◽  
Purchase Decision ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Positive Effect

This study was conducted to determine and analyze the effect of Location (X1) and Brand Image (X2) on The Purchase Decision (Y) on the consumer KFC Pier Point Palembang. This study uses primary data obtained through questionnaires, samples taken by 100 respondents using method purposive sampling. The analysis technique used is multiple regression analysis, F test and T test results of research on the F test showed a significant value of 0.000, which means independent variables consisting of Location (X1) and Brand Image(X2) together (simultaneously) the positive effect and significant impact on Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. The study also showed partial that variable Location (X1) and Brand Image (X2) has positive and significant influence on the Purchase Decision (Y) in purchase and consume products in KFC Pier Point Palembang. Keywords : location and brand image, purchase decision

scholarly journals The Effect of Knowledge and Understanding Taxation, Quality of Tax Services, and Tax Awareness on Personal Tax Compliance

2019 ◽  
Vol 16 (2) ◽  
pp. 33
Author(s):  
Ayu Aulia Oktaviani ◽  
Florencia Trisna Juang ◽  
Dwi Ayu Kusumaningtyas
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Research Method ◽  
Sampling Method ◽  
Tax Compliance ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Convenience Sampling ◽  
Positive Effect

<p>The purpose of this study is to find out a significant influence between Knowledge and Understanding of Taxation, Tax Service Quality, and Tax Awareness on the Compliance of Individual Taxpayers registered at the KPP of Jakarta Penjaringan. The research method used is multiple regression analysis. The data used are primary data; a sample is determined by convenience sampling method, data collected using a questionnaire. Respondents in this study amounted to 100 people. The results of this study are knowledge and understanding of taxation, tax service quality, and tax awareness have a significant positive effect on the compliance of individual taxpayers. This study also proves that tax awareness, knowledge, and understanding of taxation, and tax service quality are jointly influential towards individual taxpayer compliance.</p>

scholarly journals PENGARUH PENGETAHUAN FORMAL WAJIB PAJAK DAN KESADARAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK KENDARAAN BERMOTOR

2019 ◽  
Vol 13 (2) ◽  
pp. 127
Author(s):  
Tyas Pambudi Raharjo ◽  
Licke Bieattant
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Formal Knowledge ◽  
Positive Effect

<p><em>The purpose of this study is to determine the effect of the formal knowledge of taxpayers and taxpayer awareness on compliance of vehicle taxpayers in the institution of  Samsat Polda in South Jakarta. The data used is primary data by distributing questionnaires to the Vehicle Taxpayer registered in the Office of South Jakarta Police Samsat. The populations that will be the object of research are all vehicle taxpayers registered in the Office of Samsat Polda in South Jakarta until the period of December 2016. The sampling technique used is accidental sampling. This research uses linear regression analysis method. The results of the research showed that the formal knowledge of taxpayers have a significant positive effect on compliance of vehicle taxpayers. The results of this study also concluded that the formal knowledge of taxpayers, and awareness of taxpayers significantly affect the compliance of vehicle taxpayers simultaneously.</em></p>

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS LAPORAN KEUANGAN PEMERINTAH DAERAH KOTA SEMARANG

KINERJA ◽  
2016 ◽  
Vol 20 (2) ◽  
pp. 179
Author(s):  
Lilis Setyowati ◽  
Wikan Isthika ◽  
Ririh Dian Pratiwi
Keyword(s):  
Human Resources ◽  
Internal Audit ◽  
Financial Statements ◽  
Financial Statement ◽  
Primary Data ◽  
Significant Positive Effect ◽  
Role Of It ◽  
Positive Effect

AbstractThe purpose of this study is analyze the factors influence the quality of financial statement .This study uses primary data obtained from questionnaires to accounting of SKPD Semarang. The method used in this research is multiple regression analysis. The results of this study indicate that (1) the variable role of information technology did not significantly affect the quality of financial statements, (2) the competence of human resources significant positive effect on the quality of financial statements, (3) the role of internal audit significant positive effect on the quality of financial statements.Keywords: role of IT, competence of human resources, role of internal audit, and quality of financial statement

scholarly journals Analisis Penentuan Pendapatan Industri Kecil Batik (Desa Pakandangan Barat Kabupaten Sumenep)

2020 ◽  
Vol 4 (1) ◽  
pp. 97-109
Author(s):  
Fathur Rahman ◽  
Arfida Boedinrocminarmi ◽  
Sudarti Sudarti
Keyword(s):  
Social Inequalities ◽  
Clothing Industry ◽  
Primary Data ◽  
Total Production ◽  
Significant Positive Effect ◽  
Leather Industry ◽  
Result Show ◽  
Increase In Productivity ◽  
Positive Effect

Economic growth should be directed in order to increase incomes and overcome economic disparities and social inequalities and also supported by an increase in productivity and efficiency and quality of human resources. Batik industry is one branch of the clothing and leather industry. One of the branches would observed by the author is a small batik industry, because batik is a traditional folk craft, which is one characteristic of Indonesian country and leather clothing industry branches that have a level of development prospective. This study aims to find out the factors wich affect the income of Small Batik Industry at West Pakandangan Village. Bluto sub district, Sumenep districts This study uses multiple linier regression analysis with primary data. The result show that the variable of capital (X1)significant positive effect of  0,000, labor (X2) significant positive effect of 0,001, total production (X3) significant positive effect of 0,055 and pattern share(X4) significant positive effect of 0,000 has simultaneously positive effect and significant to income. For individual, capital variable has no effect and significant at the income of Small Batik Industry at West Pakandangan Village. Bluto sub district, Sumenep districts

scholarly journals PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KOMITMEN TERHADAP KEPUASAN MASYARAKAT (Studi di Kelurahan Pandean Lamper Kecamatan Gayamsari Kota Semarang)

2019 ◽  
Vol 14 (2) ◽  
pp. 324-336
Author(s):  
Yuliati Yuliati ◽  
Susanti Wahyuningsih
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Service Quality ◽  
Significant Influence ◽  
Analysis Tool ◽  
Significant Positive Effect ◽  
Community Satisfaction ◽  
Data Analysis Tool ◽  
Positive Effect

The purpose of this study was to analyze the influence of service quality, trust and commitment to community satisfaction. The population in this study were all people who used services in Pandean Lamper Village, Gayamsari District, Semarang City, amounting to 741 people (Data for April-May 2016). While the samples taken were 88 people. Sampling uses stratified proportional sampling. The data analysis tool used in this study is multiple regression analysis. Based on the results of the study: There is a significant positive effect between the quality of service on community satisfaction. There is a significant influence between trust in community satisfaction. There is a significant influence between commitment to community satisfaction. There is a significant influence between service quality, trust and commitment to community satisfaction

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals THE EFFECT OF SERVICE QUALITY OF ELECTRONIC TAXING SYSTEM AND TAX EMPLOYEE COMPETENCE ON TAXPAYER SATISFACTION

2019 ◽  
Vol 7 (2) ◽  
pp. 87-100
Author(s):  
Tri Wulanjayanti ◽  
Darman Usman
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Positive Effect

This study aims to test the effect of service quality of electronic taxing system and tax employee competence on taxpayer satisfaction. The variables on this study was measured by using questionnaire. The sample of this study is personal Taxpayer who is running business activities and is registered at the Primary Tax Office of Bengkulu. The data used in this study is primary data. The hypothesis of the study is tested by using Multiple Linear Regression Analysis with the assistance of SPSS. The result of this study revealed that the service quality of electronic taxing system and tax employee competence had positive effect on the taxpayer satisfaction.Key Words: Service Quality of Electronic Taxing System, Tax Employee Competence, and Taxpayer Satisfaction.

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