DVD Region Codes
Chapter 1 explores regional lockout’s assemblage of technology, distribution, regulation, and culture through the DVD region code. In order to preserve traditional market segmentation practices, Hollywood convinced consumer electronics manufacturers to develop a DRM system wherein DVDs and DVD players are assigned a numerical “region code” based on their respective geographic territories. The codes in the software and hardware must match before the DVD will play. Chapter 1 details the DVD region code’s history, showing how the system was put in place and governed through complex negotiations and alignments among content creators, electronics manufacturers, and governing bodies. The chapter argues that the system is not only a hard-nosed form of technological and distributional control but also a system of symbolic global representation that clusters certain territories together and ranks those clusters within economic and cultural hierarchies.