scholarly journals Marketing channels, cost, margins and price spread of Bt cotton in Bharuch district of South Gujarat

2020 ◽  
Vol 15 (4) ◽  
pp. 391-396
Author(s):  
J. M. Khichadiya ◽  
J. J. Makadia

This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of Bt cotton in Bharuch district of South Gujarat region. Two major marketing channels were identified for the Bt cotton i.e., Channel-I: Producer  CCI (Cotton Corporation of India) and Channel-II: Producer  Commission Agent  Ginner  Consumer. The producer could secure about 88.24 and 83.00 per cent of consumer’s rupee in channel-I and channel-II of Bharuch district, respectively. Thus, the channel-I in Bharuch district was found to be more efficient as compared to other channels. The major problems faced by the farmers in production of Bt cotton found that, non-availability of agricultural labour during peak seasons, lack of availability of recommended plant protection chemicals, high incidence of attack from bollworms, non-availability of quality seeds of Bt cotton in time, lack of availability and high cost of recommended fertilizers, growth of weeds, lack of irrigation facilities.

2020 ◽  
Vol 65 (4) ◽  
Author(s):  
Sonu Kala

The present investigation was undertaken to study marketing costs, margins and price spread and problems faced by green chilli cultivators in marketing of green chilli. A multistage purposive and random sampling procedure was used to select district, tehsils, villages and farmers from the district. A sample of 57 farmers i.e., 10 percent for each category of each village was taken for the study. Muhana mandi was selected purposively for studying the nature and magnitude of costs and margins in the marketing of green chilli in Jaipur. From the market, 5 village traders, 10 wholesalers-cum-commission agents and 15 retailers were selected for study. Marketing costs, margin and price spread were estimated by using costs incurred by intermediaries, absolute margin, percentage margin and constraints in marketing of green chilli were measured by Garrett’s ranking method. Results revealed that the farmers adopted three kinds of marketing channels; channel-I (Producer → Village trader → Wholesaler-cum-commission agent → Retailer → Consumer), channel-II (Producer → Wholesaler-cum-commission agent → Retailer → Consumer) and channel-III (Producer → Consumer). Total marketing costs in sale of green chilli was ` 500.40 and ` 491.34 per quintal in channel-I and channel-II, respectively in the study area. Marketing margins of wholesaler-cum commission agent was ` 205.89 and ` 289.05 per quintal by retailer. Producer’s share in consumer’s rupee in sale of green chilli was 69.68 per cent, 74.02 per cent and 100 per cent in village, regulated market and in direct sale to consumer. The key problems of chilli farmers in marketing of green chilli were low price of green chilli, lack of good storage facilities, fluctuations in market price, difficulty in maintaining quality standards and high transportation cost etc. For the lucrative production, the productivity of the crop needs to increase and price stabilization of the green chilli and elimination of market intermediaries may be induced.


Author(s):  
Munasu vikas ◽  
Dr. Ramchandra

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.


2016 ◽  
Vol 11 (3) ◽  
pp. 907-915
Author(s):  
Pankajkumar Mugaonkar ◽  
Nalini Kumar ◽  
Gauri Shelar ◽  
R. S Biradar ◽  
K Rao

The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sell Pangasius in distant market. Promotion of Pangasius consumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development of Pangasius in India.


2014 ◽  
Vol 12 (1) ◽  
pp. 33-47
Author(s):  
Goutam Das ◽  
DK Jain ◽  
JP Dhaka

The present study was carried out to analyse the price spread and marketing efficiency of different milch cow marketing channels in the state level cattle fairs of Rajasthan. The study identified six milch cow marketing channels i.e.,  (1) Farmer – Farmer, (2) Farmer – Local Trader – Farmer, (3) Farmer – Local Trader, (4) Farmer – Distant Trader – Farmer, (5) Farmer – Distant Trader and (6) Farmer – Local Trader – Distant Trader. Marketing efficiency and producer  share in consumers’ rupee were the highest in channel 1 followed by channel 2 and channel 4 as price spread was the lowest in channel 1 followed by channel 2 and channel 4 across all three breed categories (non-descript, indigenous and cross-breed). Transportation cost was found to be the major cost component both for sellers and buyers in all the six milch cow marketing channels. Besides transportation, other major cost components were cost of feeding animals at fairs and miscellaneous expenses (including own expenditure). There were differences in the marketing costs across non-descript, indigenous and cross-breed both for sellers and buyers in all channels. The study suggested the need for government transportation facilities and adequate feeds and fodder availability at reasonable price during the cattle fairs. Above all, government should bring more number of local cattle fairs under the ambit of regulation to further improve the efficiency of livestock marketing system in the state. DOI: http://dx.doi.org/10.3329/sja.v12i1.21111 SAARC J. Agri., 12(1): 34-47 (2014)


2007 ◽  
Vol 36 (3) ◽  
pp. 175-180 ◽  
Author(s):  
P. Ramasundaram ◽  
S. Vennila ◽  
R.K. Ingle

Field data collected in central India over a two-year period showed that Bt cotton hybrids reduced plant protection costs by Rs1,268/ha (Rs41 = US$1), raised the crop yield by 2.01 q/ha, worth Rs6,394/ha, and reduced the time spent by the crop in the field by 15–20 days. Cultivation of Bt cotton involved an additional cost of Rs3,720/ha, but increased the net returns by Rs2,674/ha over conventional hybrids. The higher price of seed, high risks, poor refuge management, incidence of wilt, high rates of discontinuance and poor monitoring were the major constraints reported by growers. The impact would be greater if the technology were embodied in the commonly grown hybrids. Development of transgenic varieties is one of the prime ways of reducing crop costs for the resource-poor conditions of rainfed central India.


Author(s):  
K. D. Chopde

The price spread refers to the difference between the price received by the growers and the price paid by the consumers. It was observed that there were wide variations of price received by the growers and the price paid by the ultimate consumer. This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of capsicum in Akola district. The study was based on primary data and secondary data for the year 2016-17, collected from the vegetable market of Patur, Barshitakli, Akola and Murtizapur tehsils in Akola districts of Maharashtra, the total 120 producers,10 wholesaler, 10 retailers were selected for  the study. Two major marketing channels were identified for the capsicum i.e. channel-I: Producer→ Wholesaler→ Retailer→ Consumer, Channel-II: Producer→ Retailer →Consumer. The channel -I was found most important channel of distribution. Producer‘s share in consumer’s rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent. Wide variation were observed in the constraints of capsicum growers. Price spread of capsicum not only show the cost and margins at different levels of marketing by different agencies but also show a clear picture of entire system of marketing of capsicum. Wide variation were observed in the problems faced by the capsicum growers. Lack of processing facilities, lack of storage facility, high commission charges, lack of financial facility etc. Thus establishment of modern regulated market along with proper storage facilities in nearby areas will go a long way in enhancing the income of the farmers. Higher marketing efficiency and better return to producers through direct marketing. This is a clear indicator for developing farmers market in the region and As such establishment of producers co-operation to reap the benefit from cultivation on marketing of capsicum crop is suggested.


Author(s):  
B. NAVEEN ◽  
M.S. JAYARAM ◽  
P.S. DHANANJAYA SWAMY ◽  
G.B. RAMESH ◽  
D.V. RAGHAVENDRA

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