scholarly journals Analysis of price spread and marketing efficiency of milch cow marketing in the state level cattle fairs of Rajasthan, India

2014 ◽  
Vol 12 (1) ◽  
pp. 33-47
Author(s):  
Goutam Das ◽  
DK Jain ◽  
JP Dhaka
Keyword(s):  
Transportation Cost ◽  
State Level ◽  
Marketing Channels ◽  
The State ◽  
Cost Component ◽  
Livestock Marketing ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Cost Components ◽  
Price Spread

The present study was carried out to analyse the price spread and marketing efficiency of different milch cow marketing channels in the state level cattle fairs of Rajasthan. The study identified six milch cow marketing channels i.e.,  (1) Farmer – Farmer, (2) Farmer – Local Trader – Farmer, (3) Farmer – Local Trader, (4) Farmer – Distant Trader – Farmer, (5) Farmer – Distant Trader and (6) Farmer – Local Trader – Distant Trader. Marketing efficiency and producer  share in consumers’ rupee were the highest in channel 1 followed by channel 2 and channel 4 as price spread was the lowest in channel 1 followed by channel 2 and channel 4 across all three breed categories (non-descript, indigenous and cross-breed). Transportation cost was found to be the major cost component both for sellers and buyers in all the six milch cow marketing channels. Besides transportation, other major cost components were cost of feeding animals at fairs and miscellaneous expenses (including own expenditure). There were differences in the marketing costs across non-descript, indigenous and cross-breed both for sellers and buyers in all channels. The study suggested the need for government transportation facilities and adequate feeds and fodder availability at reasonable price during the cattle fairs. Above all, government should bring more number of local cattle fairs under the ambit of regulation to further improve the efficiency of livestock marketing system in the state. DOI: http://dx.doi.org/10.3329/sja.v12i1.21111 SAARC J. Agri., 12(1): 34-47 (2014)

scholarly journals An Economic Analysis of Marketing of Onion (allium cepa) in Mahabubnagar District of Telangana

2020 ◽  
Vol 5 (8) ◽  
pp. 565-568
Author(s):  
Munasu vikas ◽  
Dr. Ramchandra
Keyword(s):  
Economic Analysis ◽  
Allium Cepa ◽  
Sampling Technique ◽  
Marketing Channels ◽  
The State ◽  
Statistical Tool ◽  
Marketing Efficiency ◽  
Telangana State ◽  
Multistage Sampling ◽  
Price Spread

The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of onion in Telangana state. The study was carried out in Mahabubnagar district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected using structural questionnaires from the different marketing channels. Channel -1 Producer – consumer, Channel -2 Producer – village merchant/ Retailer – consumer, Channel -3 Producer- WholesaerRetailer/village merchant- consumer. Then the data is analyzed using tabulation method along with statistical tool.

scholarly journals An Economic Analysis of Marketing and Constraints for Green Chilli in Jaipur District of Rajasthan

2020 ◽  
Vol 65 (4) ◽  
Author(s):  
Sonu Kala
Keyword(s):  
Market Price ◽  
Transportation Cost ◽  
Sampling Procedure ◽  
Marketing Channels ◽  
Price Stabilization ◽  
High Transportation Cost ◽  
Marketing Costs ◽  
Commission Agent ◽  
Marketing Margins ◽  
Price Spread

The present investigation was undertaken to study marketing costs, margins and price spread and problems faced by green chilli cultivators in marketing of green chilli. A multistage purposive and random sampling procedure was used to select district, tehsils, villages and farmers from the district. A sample of 57 farmers i.e., 10 percent for each category of each village was taken for the study. Muhana mandi was selected purposively for studying the nature and magnitude of costs and margins in the marketing of green chilli in Jaipur. From the market, 5 village traders, 10 wholesalers-cum-commission agents and 15 retailers were selected for study. Marketing costs, margin and price spread were estimated by using costs incurred by intermediaries, absolute margin, percentage margin and constraints in marketing of green chilli were measured by Garrett’s ranking method. Results revealed that the farmers adopted three kinds of marketing channels; channel-I (Producer → Village trader → Wholesaler-cum-commission agent → Retailer → Consumer), channel-II (Producer → Wholesaler-cum-commission agent → Retailer → Consumer) and channel-III (Producer → Consumer). Total marketing costs in sale of green chilli was ` 500.40 and ` 491.34 per quintal in channel-I and channel-II, respectively in the study area. Marketing margins of wholesaler-cum commission agent was ` 205.89 and ` 289.05 per quintal by retailer. Producer’s share in consumer’s rupee in sale of green chilli was 69.68 per cent, 74.02 per cent and 100 per cent in village, regulated market and in direct sale to consumer. The key problems of chilli farmers in marketing of green chilli were low price of green chilli, lack of good storage facilities, fluctuations in market price, difficulty in maintaining quality standards and high transportation cost etc. For the lucrative production, the productivity of the crop needs to increase and price stabilization of the green chilli and elimination of market intermediaries may be induced.

scholarly journals ANALISIS PEMASARAN GARAM KUSAMBA DI KECAMATAN DAWAN, KABUPATEN KLUNGKUNG

2019 ◽  
Vol 7 (2) ◽  
pp. 169
Author(s):  
Dewa Ayu Sega Neli Riyanti ◽  
I Ketut Satriawan ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Quantitative Methods ◽  
Market Performance ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Market Conduct ◽  
Qualitative And Quantitative Methods ◽  
Marketing Process ◽  
Marketing Efficiency ◽  
Salt Structure ◽  
Marketing Costs

This research was carried out in Kusamba Village, Dawan District, Klungkung Regency. This study aims to find out to identify the salt kusamba marketing channel with the structure, conduct, performance (SCP) approach and analyze the marketing efficiency of kusamba salt. The data collected was analyzed with qualitative and quantitative methods. Qualitative methods are used to analyze marketing channels, structure, and market behavior, while quantitative methods are used to analyze market performance. Based on the results of the study, it can be concluded that the salt marketing process is through 4 (four) marketing channels. The market structure that occurs in the marketing of kusamba salt is oligopsonia. Market conduct occurs when the practice of pricing is still dominated by intermediary traders. Market performance shows that the highest total marketing margin is found in marketing channel 3 and the highest farmer share is found in marketing channels 1. The analysis of salt marketing efficiency based on farmer 's share states that the marketing channel 1 is the most efficient and based on the total marketing costs of marketing channel 3 is the most efficient because the value of Marketing Efficiency (EP) is 44,44% or ? 50%. Keywords: Kusamba sea  salt, structure, conduct, performance, and  marketing efficiency

scholarly journals Investigation on Fish Marketing Pattern in Mymensingh

2012 ◽  
Vol 5 (1) ◽  
pp. 61-68
Author(s):  
PK Goon ◽  
KJ Chandra ◽  
N Sultana
Keyword(s):  
Transportation Cost ◽  
Marketing Channel ◽  
Marketing Channels ◽  
High Demand ◽  
Peak Period ◽  
Net Profit ◽  
Cost Item ◽  
Marketing Costs ◽  
Fish Marketing ◽  
Different Levels

An investigation was carried out on fish marketing system of Mymensingh town to find out different marketing channels, fish trading, marketing cost and margins of fish at different levels. The investigation was conducted from October, 2010 to September,  2011 in sixteen markets of Mymensingh town. In Mymensingh town a large number of people were involved in the fish marketing channel as bepari, aratdar, paiker and retailer. Paiker and bepari bought fish from producer and finally sold fish to retailer through aratdar. In the study area it was estimated that total marketing cost of fish for aratdar was Tk. 1.32, paiker, Tk. 6.05, and retailer,  Tk. 1.83 per kg of fish. Cost item of fish for different intermediaries was Tk. 10.49 total. The highest marketing costs (Tk. 6.05)  were for paiker because they had paid higher aratdari commission and higher transportation cost. Average Net profit was Tk. 3.19   for paikers at peak period and Tk. 3.36 at lean period, for aratdars Tk. 1.60 at peak period and Tk. 1.75 lean period and for  retailers Tk. 5.06 at peak period and Tk. 6.24 at lean period per kg of fish. Ilish (Tenualosa ilisha) had high demand to consumers  and available in the market with approximate price of Tk. 250 to Tk. 300 per piece DOI: http://dx.doi.org/10.3329/jesnr.v5i1.11554 J. Environ. Sci. & Natural Resources, 5(1): 61-68, 2012  

scholarly journals Marketing Efficiency of Chicken’s Egg in Binjai City, North Sumatra

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
K Pargita ◽  
A H Daulay ◽  
N Ginting ◽  
Y L Henuk ◽  
E Mirwandhono
Keyword(s):  
Data Collection ◽  
Cost Benefit ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Efficiency ◽  
Cost Benefit Ratio ◽  
Marketing Costs ◽  
Chicken Eggs ◽  
Marketing Margins

The egg marketing by producers usually uses various marketing agencies so that chicken eggs will reach consumers. This process requires marketing costs to be used to perform marketing functions. Therefore, research is conducted to investigate the marketing channels, marketing institutions, marketing functions and investigate the marketing efficiency of chicken’s egg found in Binjai City. This research was conducted from July to August 2018. The method used in data collection is the withdrawal of a sample of retailers using the purposive sampling method, while the sample of farmers and other marketing institutions with snowball sampling. Data collection was done by interview technique using a questionnaire. Data analysis includes marketing costs, marketing margins, farme’r share and cost benefit ratio of each marketing channel. The results of this study indicate that there are two marketing channels. The smallest marketing margin is obtained by the second marketing channel, therefore the second marketing channel has the largest ratio of profit to cost. The biggest farmer's share is obtained in the second marketing channel, this channel only uses retailers as an intermediary channel. So it can be concluded that the second channel is the most efficient channel because it has the smallest cost and the profit is spread evenly across all the marketing institutions that play a role.

scholarly journals MARKETING EFFICIENCY OF MILK COWS LOCALLY PRODUCED IN BAGHDAD FOR SEASON 2014

2016 ◽  
Vol 47 (3) ◽  
Author(s):  
AHMAD & HASSAN
Keyword(s):  
Raw Materials ◽  
Efficiency Index ◽  
The State ◽  
Abu Ghraib ◽  
Marketing Efficiency ◽  
Milk Cows ◽  
Marketing Costs ◽  
Reasonable Price

 The study focused on the reality of the production and marketing of milk cows in the Abu Ghraib area, located in the western part of Baghdad, as it collected a sample of (127) product milk cows, and the sample was selected at random. Find targets of production and marketing costs and estimate the index marketing efficiency, while the total costs for the production of one kg of the study in small, medium and large fields amounted to about (272.62, 235.48, 209.70) dinars respectively. With regard to total marketing costs by producers in the three fields on the market about (15.17, 6.39, 4.74) dinars \ kg respectively, finally came the marketing efficiency index of one kg in the three fields towards (69.68, 68.19, 65.96%) respectively. Conclusions of the study it has been shown that the high prices of raw materials, which is the price of the herd and feed led to the weakening profitability of milk from the herd, thereby hindering the entry of new investors. The recommendations that came in the study it has been shown that the state should concern producers and provide the necessary support in the provision of raw materials at a reasonable price and that contribute to the establishment of such projects.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Price Spread for Capsicum in Akola District of Maharashtra

2019 ◽  
pp. 1-7
Author(s):  
K. D. Chopde
Keyword(s):  
Direct Marketing ◽  
Secondary Data ◽  
Marketing Channels ◽  
Primary Data ◽  
Farmers Market ◽  
Marketing Efficiency ◽  
The Difference ◽  
The Cost ◽  
Different Levels ◽  
Price Spread

The price spread refers to the difference between the price received by the growers and the price paid by the consumers. It was observed that there were wide variations of price received by the growers and the price paid by the ultimate consumer. This study was conducted for estimation of marketing cost, marketing margin and price spread through different marketing channels of capsicum in Akola district. The study was based on primary data and secondary data for the year 2016-17, collected from the vegetable market of Patur, Barshitakli, Akola and Murtizapur tehsils in Akola districts of Maharashtra, the total 120 producers,10 wholesaler, 10 retailers were selected for  the study. Two major marketing channels were identified for the capsicum i.e. channel-I: Producer→ Wholesaler→ Retailer→ Consumer, Channel-II: Producer→ Retailer →Consumer. The channel -I was found most important channel of distribution. Producer‘s share in consumer’s rupees was highest in channel II as compared to cannel I were worked out 68.11 and 56.79 per cent. Wide variation were observed in the constraints of capsicum growers. Price spread of capsicum not only show the cost and margins at different levels of marketing by different agencies but also show a clear picture of entire system of marketing of capsicum. Wide variation were observed in the problems faced by the capsicum growers. Lack of processing facilities, lack of storage facility, high commission charges, lack of financial facility etc. Thus establishment of modern regulated market along with proper storage facilities in nearby areas will go a long way in enhancing the income of the farmers. Higher marketing efficiency and better return to producers through direct marketing. This is a clear indicator for developing farmers market in the region and As such establishment of producers co-operation to reap the benefit from cultivation on marketing of capsicum crop is suggested.

An Economic Analysis of Marketing of Eggs in Anand District of Gujarat

2020 ◽  
pp. 425-430
Keyword(s):  
Economic Analysis ◽  
Wholesale Price ◽  
Marketing Channels ◽  
High Price ◽  
Price Fluctuation ◽  
Poultry Farms ◽  
Marketing Efficiency ◽  
Poultry Farmers ◽  
Price Spread

The present investigation was undertaken to study patterns and practices of marketing, price spread, and constraints faced by egg growers in Anand District of Gujarat. The data were the principal and dominant Channel of marketing for egg. The Producer's share in consumer's price was the highest in Channel-III (85.29 percent) followed by Channel-II (78.00 percent), Channel-I (76.63 percent). Marketing efficiency was highest in Channel-III (5.80) as compared to Channel-I (3.28) and Channel-II (3.55). The most crucial marketing constraints of selected poultry farmers were high price fluctuation, the low wholesale price of an egg, lack of grading, and lack of co-operative market facilities. An effective co-operative system can be introduced in the marketing of eggs, which would increase the Producer's share in collected from 80 poultry farms during 2018-19. The three marketing channels were identified in the movement of eggs The total number of marketed eggs was about 73 crore. Out of total marketed eggs, 90.18, 9.26 and . 0.56 percent of eggs were marketed through Channel-I, II, and III, respectively. Thus, producers to distant wholesalers to retailers to consumers were the consumer's price.

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