scholarly journals INTERNET MARKETING COMMUNICATIONS OF TRADE ENTERPRISES IN UKRAINE

2020 ◽  
pp. 63-76
Author(s):  
Tetiana Dubovyk

It's necessary to make an accent that at the present stage of economic growth, the essential changes take place in the consciousness of the customer – customer became another one, his “market consciousness” increased. They have the higher level of goods and services quality expectations, strive for more convenient arrangement and working hours, better service, lower prices. Such situations were caused by the modern society development tends, changes in the way and style of people's life. Also, the part of innovators, who endeavor to get goods, in which new ideas and technologies were embodied. It is also stipulated by the modern development temps and by implementation of information-communication technologies, and by the psychological factors.Consumption of such goods becomes a symbol along with the buying of prestige goods; it demonstrates the high social status, shows progressiveness and contemporaneity of the customer. As the world experience shows the velocity of reaction on market changes is characteristic for small and midsize business, which are rather flexible to changes and opportunities of variable market conditions.

2015 ◽  
Vol 12 (2) ◽  
pp. 475-481
Author(s):  
Kajal Kotecha ◽  
Wilfred Isioma Ukpere ◽  
Madelyn Geldenhuys

The traditional advantage of using Information Communication Technologies (ICTs) to enhance work flexibility also has a drawback of enabling academics to continue working even after regular working hours. This phenomenon has been referred to as technology-assisted supplemental work (TASW). Although TASW enhances academics’ work productively, they also have a negative impact on their family-life. The impact TASW has on academics and on higher education institutions can be understood by measuring the phenomenon properly by using a reliable and valid scale. The aim of this study is too validate a newly developed TASW scale by Fenner and Renn (2010). This study adopted a quantitative research approach and used an online survey to gather data. The sample included academic from a higher education in South Africa (n = 216). The results indicate that the TASW is a valid and reliable measure of technology among the sample of South African academics.


Author(s):  
Dimitris Kanellopoulos

Nowadays, the tourism industry is a consumer of a diverse range of information (Buhalis & O’Connor, 2005). Information communication technologies (ICTs) play a critical role for the competitiveness of tourism organizations and destinations. According to Staab and Werthner (2002), ICTs are having the effect of changing: • The ways in which tourism companies contact their business; reservations and information management systems; • The ways tourism companies communicate; how customers look for information on, and purchase travel goods and services. In the tourism industry, the supply and demand sides form a worldwide network in which tourism product’s generation and distribution are closely worked together. Most tourism products (e.g., hotel rooms or flight tickets) are time constrained and nonstockable. Generally, the tourism product is both “perishable” and “complex,” and itself is a bundle of basic products aggregated by intermediaries. Consequently, basic products must have well-defined interfaces with respect to consumer needs, prices, or distribution channels. In addition, a tourism product cannot be tested and controlled in advance. During decision-making, only an abstract model of the product (e.g., its description) is available. Besides, the tourism industry has a heterogeneous nature, and a strong small and medium-sized enterprises (SMEs) base. Undoubtedly, intelligent technologies are increasingly changing the nature of, and processes in, the tourism industry. This chapter reviews, in brief, such technologies applied to the e-tourism domain.


Author(s):  
John B. Sheldon

This chapter examines the rise of cyberpower and its implications for strategy. The rapid spread of information-communication technologies around the world created a globally connected domain called cyberspace. Nearly every function of modern society is enabled by cyberspace. This is both an advantage and a serious vulnerability. The pervasiveness of cyberspace, along with the growing importance of cyberpower, is influencing international politics and the use of military force in the twenty-first century in a variety of ways. The chapter begins with a discussion of relevant terms and definitions before discussing cyberspace, cyberpower, and the infosphere. It then considers how cyberspace has become a place of constant conflict, focusing in particular on the problem of cyber security as well as the challenges and unknowns of cyber-attack. It concludes by reflecting on the potential of cyberpower to spark a revolution in military affairs.


Author(s):  
Irena Žemaitaityte ◽  
Agne Balčiūnaite

The article reviews the experience of people arranging studies involving information and communication technologies into the University of the Third Age studies organization. Life expectancy is longer and the birth rate is lower in proportion to older age people; due to these facts, the ageing is even more noticeable. This situation requires certain measures, which would be effective in the future. Non-formal education institutions, including University of the Third Age, react to the changes and offer trainings which help older people to maintain working-capacity, physical, social and psychological health. In order to provide greater benefits, it is important to pay attention not only to the students of the Third Age but to the needs and changes of society on the whole. It is obvious that in the twenty-first century life is hardly imaginable without information-communication technologies (ICT), which are not only rapidly growing and modifying but are also integrating and changing each and every one aspects of people`s lives, regardless of their age. Therefore, it is extremely important that elder persons have at least minimal of computer literacy and ICT skills in order to conform to modern society standards.


2020 ◽  
pp. 81-92
Author(s):  
Andrey Ivanovich Shutenko ◽  
◽  
Elena Nikolaevn Shutenko ◽  
Julia Petrovna Derevyanko ◽  
◽  
...  

The article is devoted to the problem of educational communications development as a sphere of implementation of modern information-communication technologies in the higher education system. The purpose of the article is to present the structure and functions of educational communications aimed at the development of personal potential and self-realization of students. Methodology. The study is based on the methodology of personal and communicative-informational approaches in education, psychological-pedagogical provisions on the structure of communication, the leading role of learning activity, didactic principles of building an educational-informational environment. In theoretical terms, the study is based on the idea of the indirect implementation of ICT in education through the development of educational communications. The developing structure of educational communications, including didactic, informational-gnostic, interactive, psychological, attractive-motivational, value-semantic components, is presented. The possibilities of developing personal potential in educational communications are considered. The author’s developmental model of ICT functions is presented, which includes clusters of actual and latent functions aimed at the formation of information-educational space for the development of students’ personal potential. In conclusion, a inference was made about the prospects of the indirect introduction of modern ICT as tools for the development and functioning of various educational communications. At the same time, it is essential that these communications perform psychological and pedagogical tasks and functions.


2016 ◽  
Vol 4 (3) ◽  
pp. 178-203 ◽  
Author(s):  
Zuzana Sándorová

Abstract Along with mastery of the grammar and vocabulary of a given language, contemporary students are also expected to acquire intercultural communicative competence (ICC), i.e., the ability to use the language efficiently with regard to the sociocultural background of the communicative situation. This requirement should also be reflected in FL course-books, which are considered to be fundamental didactic tools in FL education, even in an era of information communication technologies. Therefore, the aim of the present paper is to report the results of the research focused on the investigation of intercultural component in the New Opportunities Pre-Intermediate and Intermediate course-book packages. To validate the findings of the content analysis, as the main research method, the method of triangulation was used, i.e., the results of the course-book package analyses were compared with those of observation and interview analyses. The findings of the research revealed that in the investigated course-book packages only some aspects of the intercultural component could be considered relevant because they were suitably treated.


2010 ◽  
Vol 1 (1) ◽  
pp. 37 ◽  
Author(s):  
Karin Geiselhart

In an environment of globalisation and rapidly expanding deployment of interactive digital communication, this paper takes a complex systems approach to the mapping of large scale global indicators onto electronic flows of information and intent. It argues that democracy is being transformed by online technologies, and that governments which embrace and encourage citizen inputs and monitoring of public information can establish vital groundwork for more effective forms of global governance. Growing awareness of issues that transcend jurisdictions makes such transformations both necessary and increasingly acceptable. The prism for this bird’s eye view is the Australian Government’s evolution in its uses of information communication technologies (ICTs) for citizen engagement.


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