scholarly journals Assessing the Competitiveness in Regional Marketing

2021 ◽  
Vol 17 (1) ◽  
pp. 130-144
Author(s):  
Egor V. Anokhin ◽  
Vladimir A. Anokhin
Keyword(s):  
Market Competition ◽  
The State ◽  
Administrative Staff ◽  
Place Marketing ◽  
Comparison Analysis ◽  
City Region ◽  
Country Level ◽  
Evolution Of Ideas ◽  
Marketing Methods ◽  
Ranking Countries

Increasing market competition requires the examination of marketing methods and tools in territorial management. Place marketing has been developing with some delay compared to value marketing, as it emerged later, shaping its theoretical and practical basis accordingly. We analyse methods for assessing territorial competitiveness in the context of place marketing. The research methodology includes methods of monitoring, comparison, analysis, synthesis, and benchmarking. The study of the evolution of ideas concerning competitiveness and place marketing revealed three important marketing concepts: production, product and selling. We analysed methods for assessing the competitiveness at the local territory, city, region, and country levels. These methods form the basis for ratings. Th e dat a o n th e competitivenes s o f territorie s allo w stat e an d loca l authoritie s to choose a marketing (demarketing) strategy depending on the desired level of influence. We propose a model of competitiveness of the state identifying the Porter diamond at the country level. This model complies with modern marketing concepts and indicates that the effectiveness of place marketing depends on public administration, the position of the country in the system of international relations, and international influence on the socio-economic processes in the state. The development of global digital economy should enable data collection to improve the decision-making process. Thus, it will be possible to regulate the administrative staff, coordinate and use data on the functioning of territories, create additional opportunities for ranking countries in accordance with available resources, socio-economic development and relationships with the population. These measures would ensure permanent competition in the field of place marketing.

Digital Economy: New Opportunities and Threats for the Development of the World Economy

2018 ◽  
Vol 11 (2) ◽  
pp. 18-26 ◽  
Author(s):  
I. A. Strelkova
Keyword(s):  
World Economy ◽  
Practical Experience ◽  
Business Environment ◽  
Digital Economy ◽  
The State ◽  
Market Exchange ◽  
Country Level ◽  
The World ◽  
Business Structures ◽  
Definition Of

The paper examines various approaches to the definition of the term «digital economy» in the scientific and business environment along with factors and forms of its development in different countries taking into account the specifics of the current stage of the Russian economy, which is a matter of particular importance in seeking new sources of the world economy growth. The subject of the research is opportunities and threats inherent in the process of digitalization of economies and their impact on the operation of international and national markets as well as the development of the world economy as a whole. The purpose of the paper was to analyze the practical experience in the formation and development of the digital economy in foreign countries and Russia and identify the changes it brings to the activities of state institutions and business structures, established rules of market exchange, the process of promotion and use of innovations. All the above made it possible to determine the country-level specifics of the digital economy evolution reveal the contradictory nature of its manifestations and justify the necessity for active participation of the state in stimulation and support of potentially promising digital innovations in various sectors of the economy. It is concluded that the level of the digital economy development depends on the real-sector performance, the maturity of markets, the state of the national economy. It is highlighted that the criteria for a comprehensive assessment of the results of the economy digitalization must be developed.

The French Nitrogen Industry during the Interwar Period: The Ambiguous Relationship between the State and Manufacturers

2021 ◽  
Vol 62 (1) ◽  
pp. 191-212
Author(s):  
Michael Llopart
Keyword(s):  
Market Competition ◽  
The State ◽  
Nitrogen Fertilizers ◽  
Private Industry ◽  
Public And Private ◽  
The Public ◽  
The First World War ◽  
French Case ◽  
International Cartel ◽  
First World

Abstract At the end of the First World War, the French government seized the opportunity to acquire the chemical processes of the German firm BASF, including the Haber-Bosch process. This patent made it possible to synthesize nitrogen from the air and thus produce nitrogen fertilizers in large quantities. French industrialists, however, refused to acquire these patents, and to make up for this lack of private sector involvement, the French Parliament decided in 1924 to create a national plant (ONIA), which became the first state-owned plant to be exposed to market competition. The intention was for the ONIA to supply the army with nitric acid in times of war, and, in peacetime, to sell fertilizers at the lowest possible prices in order to curb the monopoly of the private industry cartel. The purpose of this article is therefore to study the establishment and organisation of the French market for nitrogen fertilisers during the inter-war period by raising a number of questions about the ambiguous and complex relations between the state and private industry in this strategic sector. Why was the state policy initiated with the ONIA not successful at first? From 1927-1928, once the ONIA was operational, why and how did the public and private players jointly organise the marketing of fertilisers even though their interests were partially divergent? From the economic crisis of the 1930s onwards, how did the regulation of this mixed market evolve and how were public/private tensions overcome? In the French case, why did French producers leave the international cartel very early on in favour of state protectionism? And finally, to what extent can it be said that this “managed economy” framework succeeded in satisfying all the players in the French nitrogen industry?

The model of State financial aid to business during the COVID-19 pandemic in Russia: A framework, tools, and practices

2021 ◽  
Vol 14 (2) ◽  
pp. 124-140
Author(s):  
Tat'yana Yu. KISELEVA ◽  
Lola D. SANGINOVA
Keyword(s):  
Financial Aid ◽  
Market Competition ◽  
The State ◽  
Financial Resources ◽  
Single Model ◽  
Force Majeure ◽  
Business Support ◽  
Analysis And Synthesis ◽  
National Model ◽  
Official Data

Subject. The article discusses the financial aid the State provides to business during the COVID-19 crisis. Objectives. We analyze the financial aid the State provides to the Russian businesses as a single model, considering the national specifics. Methods. The study involves methods of analysis and synthesis, comparative analysis, generalization, etc. The study is based on factual and official data for H1 2020. Results. There is a national model of the financial aid the State provides to businesses in Russia, which is intended to temporarily provide businesses with funds in force majeure and ensure their uninterrupted operation, protect small and medium-sized business and market competition. We analyze key tools of the State support and substantiate our suggestions how it should be maintained for certain types and areas of business in the post-crisis period. Conclusions and Relevance. The current situation with COVID-19 made the State organize business support, provide businesses with financial resources on certain terms or use business protection tools.

scholarly journals EU Postal Directives and Croatian Regulatory Frame

2012 ◽  
Vol 22 (4) ◽  
pp. 309-317
Author(s):  
Pero Tabak ◽  
Slobodan Kaštela
Keyword(s):  
Necessary Conditions ◽  
Market Competition ◽  
Accounting System ◽  
Comparison Analysis ◽  
Technical Standards ◽  
Provision Of Services ◽  
Postal Services ◽  
Reserved Area ◽  
The Eu

The paper compares the EU Postal Directives (97/67/EZ and 2002/39/EZ) in a consolidated text and the respective parts of the Croatian legislative frame with the aim of harmonising the national postal system with EU. Both regulatory frames are presented, as well as objectives and scopes, types of postal services (particularly the universal ones), reserved area, necessary conditions governing the provision of services, tariff principles, insurance of market competition through transparency of financing and separation of the accounting system, desired quality of universal services, harmonisation of technical standards and obligations of national regulatory authorities. By presenting individual chapters of the Post Directives, some specific solutions of the Croatian regulatory framework have been indicated and uncertainties which result from the comparison analysis of the European Postal Directives and the Croatian legislation as well as the influence of these documents on the postal traffic technology. KEY WORDS: EU Postal Directives, Croatian postal regulatory frame, universal services

Cannabis and web marketing strategies-A study of Colorado cannabis vendors

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samer Forzley
Keyword(s):  
Design Methodology ◽  
Profit Sharing ◽  
Marketing Strategies ◽  
The State ◽  
Digital Marketing ◽  
Socially Responsible ◽  
Content Type ◽  
Age Verification ◽  
Marketing Methods ◽  
Responsible Manner

PurposeThis study aimed to investigate the level of adoption of digital marketing by cannabis vendors in the state of Colorado.Design/methodology/approachThe study surveyed a random sample of 30 cannabis vendors in the state of Colorado. The analysis of the vendors’ use of digital marketing methods was conducted using a rubric based on a modified 7C Framework.FindingsIn the state of Colorado, the cannabis industry is nascent and has made an initial investment in digital marketing. While most companies had deployed a website, these websites featured basic elements of digital marketing. Though limited, the industry has made initial attempts to engage customers in a socially responsible manner. The industry would also benefit from better age verification, educational programs and profit sharing.Originality/valueThe study furthers the application of 7C Framework used in evaluating e-commerce sites for cannabis marketing.

State ownership, firm innovation and the moderating role of private-sector competition: the case of China

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongyan Yang ◽  
H. Kevin Steensma ◽  
Ting Ren
Keyword(s):  
Private Sector ◽  
Market Competition ◽  
New Products ◽  
Economic Value ◽  
Innovation Process ◽  
State Ownership ◽  
The State ◽  
Innovation Performance ◽  
Firm Characteristics ◽  
Content Type

Purpose This paper aims to study how state ownership influences the innovation process in terms of allocating resources toward searching for new solutions and converting these efforts into economic value. On one hand, deep pockets of the state provide slack resources that may facilitate risk taking and innovation. On the other hand, soft budgets can create incentive problems and dampen the efficient use of resources. The authors suggest how accounting for competitive context can disentangle these countervailing forces. Design/methodology/approach The authors use a panel of over 240,000 Chinese firms over the years 2004–2008. The broad sample and period afforded substantial variability in terms of state ownership within and across firms. The authors use a two-stage model and a within-firm (i.e. fixed-effects) design, controlling for all time-invariant firm characteristics and the problematic unobserved heterogeneity that can often lead to erroneous inferences. Furthermore, the relatively short window limits the likelihood of time-varying unobserved firm characteristics biasing the empirical results. Findings The authors found that private-sector competition has the opposite effect on the relationship between state ownership and the second step of the innovation process. In industries where there is robust private-sector competition, state ownership diminishes the firm’s ability to convert R&D efforts into economic value. Private-sector competition competes away any advantages state-owned firms may have in terms of developing or accessing the complementary resources needed for commercialization. Ultimately, the inefficiencies of state ownership in terms of relatively undisciplined selection and monitoring of R&D activities outweigh any potential resource advantages derived from state ownership. Originality/value The state remains a prominent player in many economies throughout the world. The authors explored how state ownership of firms influences the resources they expend in searching out new solutions, and their success in converting such resources into economically valuable new products and services. State ownership has potentially countervailing effects on innovation. The authors disentangle these countervailing effects through consideration of how accounting for competitive context could determine whether the beneficial effects of state ownership dominate its detrimental effects for both searching for new solutions and converting these efforts into economically valuable new products. With a focus of market competition as an external force that drives the difference in innovation between SOEs and the private-sector, this study serves as a parallel effort to Jia et al. (2019) who investigate the joint effect of public and corporate governance on SOEs’ innovation performance, and Zhou et al. (2017) who concern the balance of the institution and efficiency logics on the comparative advantage of SOEs over privately owned enterprises in innovation performance.

scholarly journals Hidden clusters: the articulation of agglomeration in City Regions

2016 ◽  
Vol 34 (8) ◽  
pp. 1776-1792 ◽  
Author(s):  
Nick Williams ◽  
Chay Brooks ◽  
Tim Vorley
Keyword(s):  
Competitive Advantage ◽  
Economic Activity ◽  
Policy Development ◽  
Local Economic Development ◽  
Economic Benefits ◽  
Place Marketing ◽  
City Region ◽  
Industrial Sectors ◽  
City Regions ◽  
Alternative Approaches

For many years, local economic development has been driven by the desire to maintain, attract and nurture clusters of economic activity in targeted industrial sectors. However, where clusters are not conventionally sector-based, public policy needs to develop alternative approaches to leverage the economic benefits and realise competitive advantage. Drawing on a study of the Sheffield City Region (SCR), the paper explores the challenge of leveraging ‘hidden’ cross-sectoral clusters, which do not fit dominant discourses of agglomeration-led growth. We posit that it is the cross-sectoral connections and networks in the SCR which represent its key strength, yet these are only partially reflected by current place marketing and policy considerations, and, in many ways, are overlooked and thus remain ‘hidden’. The paper argues that the competitive advantage of the SCR is undermined when it characterises clusters in terms of industrial sectors, and instead needs to articulate its strengths as a strategically important industrial centre. The paper concludes by drawing out a number of implications for academic theory and policy development.

scholarly journals National Minorities in the Post-Revolutionary Era

2021 ◽  
pp. 1-18
Author(s):  
Kateryna Haertel
Keyword(s):  
Ad Hoc ◽  
The State ◽  
Institutional Framework ◽  
The Political ◽  
Political Elites ◽  
Linguistic Minorities ◽  
Comparison Analysis ◽  
Revolutionary Era ◽  
Minority Politics ◽  
National Minorities

Abstract This study looks into Ukraine’s minority politics after the Revolution of Dignity of 2014. It analyses the inclusivity of minority politics against three key parameters – institutional framework, dialogue mechanisms, and non-discriminatory policies. The research is conducted through an in-depth comparison analysis of minority politics of two post-revolutionary presidents – Petro Poroshenko (full term) and Volodymyr Zelenskyi (first two years). The conclusion is made that the political elites failed to drive an inclusive course towards ethno-linguistic minorities. The inclusivity along the three criteria has been provided impetus either on ad-hoc basis or not at all. On the level of policies, a regression can be observed. The underlying cause for the state not succeeding in achieving an inclusive minority course is that the two administrations had predominantly divergent motives for addressing this topic. As a result, the implementation of some inclusivity-oriented measures suffered and the minority-related discourse became highly politicized.

Sign in / Sign up

Export Citation Format

Share Document