scholarly journals REIMAGINE PITCH AS A SPEECH GENRE IN BUSINESS COMMUNICATION

2020 ◽  
Vol 12 (3) ◽  
pp. 31-40
Author(s):  
Tatiana L. Kopus ◽  
◽  
Irina I. Klimova ◽  
Keyword(s):  
Mass Media ◽  
English Language ◽  
Business Communication ◽  
Logical Structure ◽  
Communication Strategy ◽  
Media Communication ◽  
Forming Characteristics ◽  
Speech Genre ◽  
Media Discourses ◽  
Speech Situation

The article studies system-forming characteristics of pitch as a business speech genre in business communication. The research material is presented by 54 entrepreneurial pitches (a brief speech of an entrepreneur to investors) in the TV reality shows Dragons’ Den (UK) and Sharks Tank (USA). The article describes pitches studied by modern linguists within the anthropocentric paradigm. The paper considers the concepts ‘speech genre’, ‘communication strategy’ through the prism of scientific views of M. M. Bakhtin, O. S. Issers as well as the theory of business discourse in the works by F. Bargiela-Chiappini. The article analyzes the most typical structural, lexical, semantic and stylistic characteristics of the pitch manifested in dynamics. The authors demonstrate that the interaction of business, public and mass media discourses generates a genre that is not reduced to the simple sum of their components. The research shows that taken in the context of mass media communication, pitch as a genre should be considered in all the diversity of this speech situation, allowing us to rethink the genre-forming factors of pitch. The set of specific characteristics that make it special in its capacity of a speech genre includes inequality of the communication role and status, two pools of listeners, preset logical structure of the text, elements of show, turns in the process of speech, number of speakers, and a function of a trigger for further negotiation. A new understanding of the role and meaning of pitch allows us to categorize this genre not as an element of the sales genre but as the first component of the commercial negotiation genre. The results obtained can be applied in the practice of teaching modern English language, in research on communicative linguistics and pragmatics.

scholarly journals Nuclear Components of the Conceptual Framework ‘Medicine’ in the Modern English Language

2021 ◽  
Vol 163 (1) ◽  
pp. 130-141
Author(s):  
A.A. Golubykh ◽  
Keyword(s):  
Mass Media ◽  
Conceptual Framework ◽  
English Language ◽  
Semantic Content ◽  
Media Communication ◽  
Professional Discourse ◽  
Medical Vocabulary ◽  
Media Types ◽  
Key Aspects

The conceptual framework ‘medicine’ within the English lexicographic, scientific, educational, and mass-media discourse was considered in this paper. The research was motivated by current medical innovations accompanied by word-coining contributing to the renewal of nuclear concepts and their semantic content within the conceptual framework ‘medicine’. The nuclear concepts of the above-mentioned conceptual framework focusing upon semantic, synonymic, and hyper-hyponymic features of medical nouns in English were studied and systematized. For this purpose, the methods of data collection, description, and classification of the empirical materials with elements of semantic and conceptual analysis were used. The key aspects of the modern conceptual framework ‘medicine’ were identified. It was discovered that the conceptual framework ‘medicine’ in the modern English lexicographic, scientific, educational, and mass-media types of discourse is basically actualized through the following nuclear concepts: ‘diseases’, ‘diagnostics and treatment methods’, and ‘drugs’. Interestingly, the nuclear concepts in all types of the English professional discourse enrich and develop the conceptual framework ‘medicine’ with medical terms related to the corresponding professional markers, synonyms, hyponyms, and hyperonyms. The results obtained provide both a valid background for better explanation, translation, and application of medical vocabulary in terms of modern lexicographic, scientific, educational, and mass-media communication strategies.

scholarly journals Celebrity gossip as a genre in English-language mass media discourse

2020 ◽  
Vol 24 (2) ◽  
pp. 386-418
Author(s):  
Svetlana V. Ivanova ◽  
Gulnara Sharifullovna Khakimova
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
English Language ◽  
Integrative Approach ◽  
Complex Nature ◽  
Media Discourse ◽  
Media Communication ◽  
Text Type ◽  
Celebrity Gossip ◽  
Theory Of Discourse

The multidimensionality of rumours as part and parcel of mass communication has stipulated the research in their linguistic nature. The present paper studies this specific communication phenomenon and the discursive practices by means of which it is realized across the Anglophone mass media discourse continuum. The theory of discourse-analysis underpinning the present paper predetermines an integrative approach with various methods employed. This approach makes it possible to gain an insight into the complex nature of the object under study. The research is targeted at media rumours, namely celebrity gossip, manifested in on-line versions of the printed press and original web outlets in 2015-2018. The main goal of the research is to reveal specific features of media rumors as a speech genre in the Anglophone media communication. Celebrity gossip texts make up the empiric material for the present study. This aim is achieved via the description of the content and form of the text-type structure supplemented by an application of stylistic analysis. In terms of the topics, the findings demonstrate a wide variety of topoi comprising both public (social interactions) and private spheres of celebrities’ life with an emphasis on privacy, sensationalism and scandalous impropriety as dominant discursive characteristics of the text-type samples under study. The structure of the celebrity gossip discourse is represented by texts in different journalistic forms: from informative genres to feature type variations used by authors as means of constructing celebrity culture. The information of trivial content and questionable validity because of its unverified character is disguised as reports of high testimonial trustworthiness and epistemic value with the help of a variety of language and textual resources. The results of the study enable us to argue that within the mass media communication there exists a specific discourse which is hybrid by nature and non-evidential by verification.

scholarly journals Коммуникативные практики реализации риторики патриотизма в китайских СМИ на английском языке

2020 ◽  
Vol 45 (1) ◽  
pp. 23-33
Author(s):  
O. V. Nikolaeva
Keyword(s):  
Mass Media ◽  
English Language ◽  
The United States ◽  
Chinese Media ◽  
Media Communication ◽  
Communication Techniques ◽  
Folk Wisdom ◽  
External Threat ◽  
Communication Practices ◽  
Modern Mass

Работа посвящена вопросам прагматической эффективности патриотической риторики Китая в англоязычных китайских СМИ. Выявлены китайские традиционные и современные масс-медийные коммуникативные практики. Определена роль фигуральной актуализации концепта внешней угрозы посредством метафоры войны в отношении критических экономических и социальных факторов, и образа великого преодоления для поднятия патриотического духа. Исторические аллюзии и народная мудрость представлены как инструменты традиционной патриотической риторики Китая. Современные масс-медийные коммуникативные практики КНР включают конкретные ресурсы английского языка и англоязычной речевой традиции The paper is devoted to the issues of pragmatic effectiveness of China's patriotic rhetoric in the Chinese media in English. Chinese traditional and modern mass-media communication techniques are identified. The author defines the role of figurative actualization of the external threat concept through the metaphor of war in relation to critical economic and social factors, and the image of the great overcoming used to raise the patriotic spirit of the nation. Historical allusions and folk wisdom are presented as tools of traditional patriotic rhetoric in China. Modern mass-media communication practices of China include specific resources of the English language and the English-language speech tradition. In the coverage of critical events China employs harsh warning rhetoric, pun, and sarcasm. In light of the harsh attacks from the United States and the demonization of China in the American press and American politics, the communication practices of China's patriotic rhetoric, despite their deliberate external aggressiveness, are viewed as the reaction of a defensive nature

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

MEDIA FAKES IN THE INFORMATION SPACE OF THE CORONAVIRUS PANDEMIC

2021 ◽  
pp. 67-74
Author(s):  
A.G. Gurochkina ◽  
◽  
D.A. Makurova ◽  
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Information Space ◽  
Fake News ◽  
Media Communication ◽  
Information Distortion ◽  
The Third ◽  
Mechanisms Of Formation

The paper explores the grave issue for modern-day research of mass media communication - fake news. The study aims at identifying cognitive bases and mechanisms of formation of media fakes about coronavirus. The first part of the article defines fake news and delineates salient characteristics of fake news. The second part of the article reveals some common semantic macrostructures of media fakes about the virus based on the analysis of social media posts and news articles. The third part of the article presents and describes the key strategies and tactics of manipulation and information distortion typical of fake news about the virus. The analysis reveals essential cognitive and pragmalinguistic components of coronavirus media fakes. The results of the undertaken research are relevant to further exploring other features of fake news and can be implemented as a guide for identifying fake news in order to reduce the mass addressee’s susceptibility to fakes.

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