The Correlation between the Using of English Language for Business Communication and Applying in e-Commerce of the Students in Thailand

2018 ◽  
Author(s):  
Payom Wongsansri ◽  
Arellado Ma Arlen Forro ◽  
Philip Amos ◽  
Bangsan Grace Calugan
2016 ◽  
Vol I (I) ◽  
pp. 11-23
Author(s):  
Muhammad Riaz ◽  
Sana Gul

The purpose of this paper is to highlight difficulties the students of Bachelor of commerce (B.Com) face in written communication. During the final year of B.com they study the subject of business communication focused on business correspondence. The major barrier for the students is their inability to use syntax correctly. For this purpose data were collected from 125 randomly selected students form institutes of commerce education in Bahawlapur using untimed grammaticality judgment test. This test was proposed by Rod Ellis (2005) and Erlam (2006) consisting of seventeen challenging grammatical structure. The result showed that majority of students were unable to use correctly the basic structure of English language syntax in their writing. In the posttest interviews they shared that they did not learn these basic structure of English ever in their academic career as they were forced to cram materials.


Author(s):  
L. S. Pichkova

School of Business English prepare students for translation and abstracting economic texts, business correspondence and business communication originated in the late 1950s. Department of English Language № 2 pioneered the creation of the school of business English at MGIMO and made the largest contribution to its development. Developing and using the latest educational technology, actively participating in many innovative projects, responsive to changes in the economic and socio-political sphere and carefully studying the international experience, the Department has become the undisputed leader in language teaching profession. The emphasis is on the use of the advantages of a new method of object-language integrated learning, in which the program of teaching business English are built in close coordination with training programs on special subjects, and sometimes supplement them. Business games, round tables, student conferences in English have become long-term practice of the English Language № 2. Specialty permeates all stages and aspects of learning, including the common language practice.


2020 ◽  
pp. 82-96
Author(s):  
L. A. Kochetova ◽  
Ya.Sh. S. Al-Bayati

The relevance of the study is due to the interest of linguistics in the problems of the functioning of the English language in various genres of business communication from the point of view of cultural linguistics. The results of a comparative study of the verbal formulation of the valuemarked communicative situation of gratitude in the corpus of English-speaking Arabic (Learner Business Letter Corpus (LBCL)) and English-American business correspondence (Business Letter Corpus (BLC)) are presented in the article. It was found that the linguistic means of expressing gratitude in the BLC corpus demonstrate great lexical and grammatical variability, preference is given to implicit performatives. It is noted that a limited set of lexical and grammatical constructions is used in the corpus of the Arabic English-language business communication, and explicite performatives dominate. It is shown that in both corpuses, gratitude is used to formalize a request or demand; in Arabic English communication, flattery acts as a variation of the speech act rethinking of gratitude. It was revealed that when expressing a proactive gratitude implying a request in the Arabic linguistic culture, strategies of positive politeness are used, demonstrating the unity of interests of the communication participants, in contrast to theAnglo-American linguistic culture, which relies on the strategy of negative politeness, softening impositivity.


2021 ◽  
Vol 10 (34) ◽  
Author(s):  
D.M KHUCHBAROVA ◽  

In the present research work, the authors conducted a linguocultural study of English and Russian phraseological units, verbalizing business relationships and compared both linguocultures in the framework of national mental attitudes. Business communication, being the main sociocultural factor of a modern world, supports intercultural communication. In the research work the authors focused on phraseological units used in business communication. The research objective is to identify the types of metaphors in the English-language publicistic texts of economic orientation and to describe the specificity of their realization. The originality of the study is conditioned by the necessity to study the metaphor as an efficient mechanism of communication and a discourse-formative factor. The research findings allow the authors to identify the basic sources of metaphors and to reveal their modifications in economic discourse.


2021 ◽  
Vol 8 (18) ◽  
pp. 46-56
Author(s):  
Zuzana Hrdličková

It is evident from the PISA 2018 results that a trend in mean performance in reading has been declining in the Slovak Republic. The KEGA Project “Idioms in Business Communication”, run at the Department of English Language, aims at improving reading literacy, widening formal and informal vocabulary and facilitating business communication. Both traditional and modern styles of language teaching are used. The control group of students does a traditional course and the experimental group of students enrols in a “Business Communication” e-course on LMS Moodle platform, as well. With the use of the Internet and supporting materials, this group is involved in various activities. The paper compares the study results of 144 first-year and 97 second-year students of the University of Economics in Bratislava achieved in departmental standardised business English tests after completing three courses in business English for advanced students. The method of Hypothesis Testing (t-Test) assesses the significance of the difference between the levels of knowledge of both groups. The research findings prove that the experimental group of students achieved better results in final evaluation than the control group of students. The results also confirm that an alternative form of business English teaching was effective.


Author(s):  
Tatiana L. Kopus ◽  
◽  
Irina I. Klimova ◽  

The article studies system-forming characteristics of pitch as a business speech genre in business communication. The research material is presented by 54 entrepreneurial pitches (a brief speech of an entrepreneur to investors) in the TV reality shows Dragons’ Den (UK) and Sharks Tank (USA). The article describes pitches studied by modern linguists within the anthropocentric paradigm. The paper considers the concepts ‘speech genre’, ‘communication strategy’ through the prism of scientific views of M. M. Bakhtin, O. S. Issers as well as the theory of business discourse in the works by F. Bargiela-Chiappini. The article analyzes the most typical structural, lexical, semantic and stylistic characteristics of the pitch manifested in dynamics. The authors demonstrate that the interaction of business, public and mass media discourses generates a genre that is not reduced to the simple sum of their components. The research shows that taken in the context of mass media communication, pitch as a genre should be considered in all the diversity of this speech situation, allowing us to rethink the genre-forming factors of pitch. The set of specific characteristics that make it special in its capacity of a speech genre includes inequality of the communication role and status, two pools of listeners, preset logical structure of the text, elements of show, turns in the process of speech, number of speakers, and a function of a trigger for further negotiation. A new understanding of the role and meaning of pitch allows us to categorize this genre not as an element of the sales genre but as the first component of the commercial negotiation genre. The results obtained can be applied in the practice of teaching modern English language, in research on communicative linguistics and pragmatics.


2000 ◽  
Vol 63 (4) ◽  
pp. 27-39 ◽  
Author(s):  
James Calvert Scott

American English and British English vocabularies have diverged over time, result, ing in lexical differences that have the potential to confound English-language intercultural communication. The differences derive from the need to adapt the meanings of existing expressions or to find new expressions for different things and to borrow expressions from different cultures. Separation and slow means of com munication also cause differences and encourage one side to retain archaic expres sions that others have abandoned or modified. The differences in vocabulary can be grouped into four categories: the same expression with differences in style, con notation, and/or frequency; the same expression with one or more shared and dif ferent meanings; the same expression with completely different meanings; and dif ferent expressions with the same shared meaning. These differences in vocabularies affect understanding of all varieties of English. To bridge differences in Enghsh language vocabularies, international business communication teachers and trainers must devote more attention to English as the dominant language of international business, create awareness of important vocabulary differences that have the potential to confound intercultural communication, and develop and teach strate gies for bridging the vocabulary differences of English speakers.


2017 ◽  
Vol 7 (5) ◽  
pp. 65
Author(s):  
Aamir Aziz ◽  
Mamuna Ghani

English is the Language of globally expanding world of trade and commerce. English for Specific Purposes (ESP) is time-honored area of English Language Teaching (ELT), and it is by a long way at variance from General English (GE) because of its practical efficacy and learner centered approach. The need of ESP (Business Communication) at post-graduate colleges of commerce and departments of commerce of universities at master’s level classes is to outfit the students with most recent communicative trends so that they can become resourceful members of some reputed business house. In the present study the researchers have done ESP course evaluation of the current course of Business Communication for Masters in Commerce classes of Bahauddin Zakariya University, Multan. This course is taught at public and private sector post-graduate colleges of commerce affiliated with the university in the first year of two year master’s degree program. For this purpose the researchers have used questionnaire for the students and interview for the teachers. After analysis of results, the current study presents the conclusion that the current course of Business Communication is unable to fulfill all the professional needs of the students and is also unable to link theory with practice. It needs improvement having in view the modern tendency in the field of Business Communication, the needs of the future experts and the requirements of national and international business concerns.


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