scholarly journals (In)authentic Tourist Attractions: How Chinese Tourists Perceive Russian “Fakelore”

2021 ◽  
Vol 20 (2) ◽  
pp. 138-156
Author(s):  
Alina Karelina
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Tourist Attractions ◽  
Source Domain ◽  
Semantic Categories ◽  
Time Space ◽  
Conceptual Construction ◽  
Chinese Tourists ◽  
Linguistic Level ◽  
Mental Constructs

The study investigates the concept of authenticity empirically as constructed by Chinese tourists when they visit tourist attractions in Russia with distinct ethnic or local attributes. The corpus of tourists’ reviews has been examined, using a corpus-assisted methodology supported by Wmatrix. A linguistic level of authenticity representation appears to be only a source domain for the conceptual construction of authenticity. Chinese tourists reflect on outer ‘objective’ attributes of authenticity to construct an authenticity of another type. These mental constructs are organized based on the primary ontological and spatial experience. Semantic categories serve as a conceptual source domain that organizes a target domain. The findings show a Chinese tourist conceptualizes authenticity through the metaphors of primary experience, including time-space orientation — PLACE IS A FAR DISTANCE, PAST IS BACK, GOOD IS UP and an ontological metaphor — A TOURED OBJECT IS A CONTAINER. The content of a container is qualified and quantified through a conceptual metaphor of AUTHENTICATING IS LEARNING A CONTAINER. A container is qualified as THE SUPERNATURAL IS A MAGIC PERSON and quantified by a conceptual metaphor UNUSUAL IS LESS.

scholarly journals Le metafore di intensificazione in russo: la realizzazione linguistica del concetto di COMPLETEZZA

2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Wide Range ◽  
Metaphor Theory ◽  
Round Form

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.

scholarly journals Introduction of Synesthetic Metaphors in English-Ukrainian Translations of Fiction

2020 ◽  
Keyword(s):  
Conceptual Metaphor ◽  
Background Information ◽  
Target Domain ◽  
Source Domain ◽  
Cognitive Operation ◽  
Cognitive Operations ◽  
Working Together ◽  
New Type ◽  
Touch Sensation ◽  
Domain Concept

Along with the cognitive operations of reconstruction, elimination and substitution of synesthetic metaphors, translational decisions are also based on the cognitive operation of introduction of synesthetic metaphor, which does not exist in the original. The aim of the article is to reveal and describe the cases of introduction of synesthetic metaphors, absent in the original, in the Ukrainian translations of the English text. Synesthetic metaphors are named so, because of the similarity with the phenomenon of synesthesia, which is studied in psychology as the deep interaction of sense organs, in which these organs are "working" together creating a new type of sensibility, named synesthesia. Special feature of such metaphors implies the fact that in contrast to the conceptual metaphors, in which basic domains are the background for the interpretation of the abstract domains, in synesthetic metaphors both source domain/concept and target domain/concept are basic ones, embedded directly into the bodily sensations. Understanding domain we follow R. Langacker, as a concept or conceptual complex of any degree complexity, containing background information, and helping to understand the meaning of the language unit, actualized in the discourse; in other words domains are the background knowledge (basis) for the distinguishing (profiling) of concepts. Domains are distinguished into basic and abstract. Conceptual metaphor we interpred following G. Lakoff, M. Johnsons and Z. Kovecses as the result of the cognitive operation of mapping or projecting, in which abstract conceptual structure (target domain/concept) is identified in terms of concrete (embedded in our bodily experience) mental structure (source domain/concept). Application of methodological tools of conceptual metaphor theory made it possible to reveal synesthetic metaphors, introduced in the translation, based on the following cognitive models: VISION is TOUCH (SENSATION of SHARP SURFACE), HEARING is TOUCH ( SENSATION of DRY/HOT/SOFT SURFACE). Application of operation of introduction of synesthetic metaphor model helps to reveal in translation communicative sense implied by the author of the original.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals A Cognitive-Semantic Study of Conceptual Metaphors in English News Reports

2021 ◽  
Vol 7 (1) ◽  
pp. 12
Author(s):  
Hoshang Farooq Jawad ◽  
Aram Kamil Noori
Keyword(s):  
Life Experiences ◽  
Conceptual Metaphor ◽  
Human Beings ◽  
Target Domain ◽  
Conceptual Metaphors ◽  
Political Issues ◽  
Source Domain ◽  
Political News ◽  
News Reports ◽  
Conversational Language

This study explores how the development of the conceptual metaphor theory opened new horizons into the way language can be manipulated in the portrayal of the world and our immediate and distant environment of which news, including political news are part. Moreover, political news is the most pervasive type we continually come into contact in our daily communication.  Conceptual metaphor is a relation between two conceptual domains, namely, source domain which is concrete, and target domain which is abstract. For example, ARGUMENT IS WAR. We conceptualize and understand "ARGUMENT", the target domain, in terms of "WAR", and the source domain via a process called "mapping". The goal of the study is to carry out a cognitive analysis of conceptual metaphors used in political news reports and how reports of the two newspapers construe political issues reflected in their reports. Accordingly, the study aims to provide answers to such questions as:  How common are conceptual metaphors in English news reports of the online political register?  What types of conceptual metaphors are used in news reports in English newspapers?  How conceptual metaphors are experimentally based to human beings' life experiences? Based upon these research questions, it is hypothesized that Conceptual metaphors are argued to be as common in the news reports of the political register as they are in daily conversational language. Some types of conceptual metaphors are argued to be more common than others in the register in question. Moreover, all the conceptual metaphors are argued to have experiential bases which are related to our life experiences. Index Terms— conceptual metaphor, source domain, target domain, invariance principle, news reports.

scholarly journals METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

2017 ◽  
Vol 8 (2) ◽  
pp. 139
Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah
Keyword(s):  
Life Insurance ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Qualitative Descriptive ◽  
Home Appliance ◽  
Research Questions

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.

scholarly journals Conceptualization of God in the Book of Psalm: A Study of Metaphor Based on Cognitive Theory

2019 ◽  
Vol 5 (1) ◽  
pp. 46
Author(s):  
Paulus Subiyanto ◽  
Ida Bagus Putra Yadnya ◽  
Aron Meko Mbete ◽  
Frans Made Brata
Keyword(s):  
Cognitive Theory ◽  
Conceptual Metaphor ◽  
Historical Context ◽  
Image Of God ◽  
Religious Language ◽  
Spiritual Experience ◽  
Target Domain ◽  
Source Domain ◽  
The Image Of God

This study is aimed to describe how God is conceptualized through metaphors in The Book of Psalms by adopting the theory of conceptual metaphor (Lakkof & Johnson, 1980). After identifying all metaphorical verses of the Psalms, they can be classified into four main metaphors functioning to portray the image of God: (1) GOD IS REFUGE, (2) GOD IS SHEPHERD, (3) GOD IS SAVIOR and (4) GOD IS KING. Mapping and Blending methods are applied to reveal the meaning of those metaphors, provided with cultural and socio-historical context existing in the source domain.Findings from this study are (1) metaphors in the Psalms have function as religious language to express spiritual experience in relation with transcendent or divine reality. (2) Through metaphors God as target domain is conceptualized by means of real things as source domain.

“The suburbs are exploding”

2010 ◽  
Vol 24 ◽  
pp. 103-119 ◽  
Author(s):  
Stefanie Peeters
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Conceptual Domain ◽  
Other Hand ◽  
Metaphor Theory ◽  
The One

Ever since Lakoff and Johnson (1980) introduced their Conceptual Metaphor Theory, metaphors have been seen as important ‘framing devices’: as metaphor involves constructing one conceptual domain in terms of another, the choice of the latter (or source domain) affects how the former (or target domain) is represented. Based on a corpus of French written press reporting, this article will, on the one hand, show that the notion of ‘framing’ is, in line with the findings of Conceptual Metaphor Theory, useful for analysing metaphors as well as for indicating their constructive force. On the other hand, however, this article will defend the idea that an analysis of metaphors in terms of frames does not always suffice and needs to be complemented. Following a recent strand in metaphor studies that shows an increasing awareness of the importance of studying metaphors as linguistic and discursive phenomena (cf. Cameron, 2003; Semino, 2008), we will claim that a more co-text-oriented metaphor approach has to be adopted to account for the nuances and evaluative associations metaphors are able to convey.

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals Pictorial (multimodal) metaphor in printed advertising

2011 ◽  
pp. 1-9
Author(s):  
Saulė Juzelėnienė ◽  
Skirmantė Šarkauskienė
Keyword(s):  
Theoretical Basis ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Spoken Language ◽  
Written Language ◽  
The Other ◽  
Interaction Theory ◽  
Visual Metaphor ◽  
Target Domain ◽  
Source Domain

The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009). Both verbal and non-verbal metaphors are investigated combining interaction theory proposed by Max Black and the principles of conceptual metaphor analysis formulated in cognitive linguistics. In a metaphor, the primary and the secondary subjects are considered equal to the target and the source domains distinguished by cognitive linguists and the result of their interaction (the properties of the secondary subject (source domain) are mapped onto the primary subject (target domain)) is a conceptual metaphor. The target domain in advertising is an item or service being promoted, while the source domain is an object whose properties are attributed to the item or the service being advertised.In the discourse of advertising metaphor is realised by verbal and non-verbal forms of communications: written language, spoken language, image, music, sound, gestures. If the target and source domains in a conceptual metaphor are expressed by means of one of the indicated forms, it is treated as a monomodal metaphor, whereas if they are expressed by more than one of them, it is regarded as a multimodal metaphor. Since in the case of pictorial metaphor one of the components is expressed verbally and the other – by means of an image, it is treated as one of the varieties of multimodal metaphor.In Lithuanian printed advertising, pictorial metaphor is used to express various concepts. In the article the following examples of conceptual metaphors are analysed: JUICE IS SUN, CAR IS ANIMAL, TILE ADHESIVE IS BINDWEED, VODKA IS A NATION/PERSON. The research has revealed that in a metaphor both the source and the target domain can be expressed using pictorial and verbal means and sometimes using both of them. As a result, both verbal and pictorial means are equally important in metaphor as their interaction makes an advertisement more persuasive and effective.

scholarly journals CONCEPTUAL METAPHOR A FAMILY IS A HOUSE IN VIETNAMESE

2020 ◽  
Vol 36 (6) ◽  
pp. 43
Author(s):  
Vu Hoang Cuc
Keyword(s):  
Family Relationships ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Domain Family ◽  
Target Domain ◽  
Source Domain ◽  
The Family ◽  
Research Findings ◽  
Different Parts ◽  
Cultural Features

The article analyzes the conceptual metaphor A FAMILY IS A HOUSE in Vietnamese to explore the ways Vietnamese people conceptualize family via the domain of HOUSE. To fulfill the research objectives, the article uses the theory of conceptual metaphors and other fundamental concepts of Cognitive linguistics to establish and analyze the mappings from the source domain HOUSE to the target domain FAMILY. The research findings show that Vietnamese people use the house to conceptualize the family as a place to shelter and protect each member. Besides, different parts of the house including the roof, rooftop, pillar, space and the activities of building, destroying the house are also used to express the ways Vietnamese people perceive the roles of the father, husband, family relationships, establishment and breakup and protection of the family. The use of the house to express views of the family demonstrates distinctive cultural features of the Vietnamese people.

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