scholarly journals CONCEPTUAL METAPHOR A FAMILY IS A HOUSE IN VIETNAMESE

2020 ◽  
Vol 36 (6) ◽  
pp. 43
Author(s):  
Vu Hoang Cuc
Keyword(s):  
Family Relationships ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Domain Family ◽  
Target Domain ◽  
Source Domain ◽  
The Family ◽  
Research Findings ◽  
Different Parts ◽  
Cultural Features

The article analyzes the conceptual metaphor A FAMILY IS A HOUSE in Vietnamese to explore the ways Vietnamese people conceptualize family via the domain of HOUSE. To fulfill the research objectives, the article uses the theory of conceptual metaphors and other fundamental concepts of Cognitive linguistics to establish and analyze the mappings from the source domain HOUSE to the target domain FAMILY. The research findings show that Vietnamese people use the house to conceptualize the family as a place to shelter and protect each member. Besides, different parts of the house including the roof, rooftop, pillar, space and the activities of building, destroying the house are also used to express the ways Vietnamese people perceive the roles of the father, husband, family relationships, establishment and breakup and protection of the family. The use of the house to express views of the family demonstrates distinctive cultural features of the Vietnamese people.

scholarly journals Pictorial (multimodal) metaphor in printed advertising

2011 ◽  
pp. 1-9
Author(s):  
Saulė Juzelėnienė ◽  
Skirmantė Šarkauskienė
Keyword(s):  
Theoretical Basis ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Spoken Language ◽  
Written Language ◽  
The Other ◽  
Interaction Theory ◽  
Visual Metaphor ◽  
Target Domain ◽  
Source Domain

The theoretical basis of the article is the methodology of pictorial/visual metaphor research presented in Charles Forceville's work Pictorial Metaphor in Advertising (2006) and multimodal metaphor research proposed in his book Multimodal Metaphor (2009). Both verbal and non-verbal metaphors are investigated combining interaction theory proposed by Max Black and the principles of conceptual metaphor analysis formulated in cognitive linguistics. In a metaphor, the primary and the secondary subjects are considered equal to the target and the source domains distinguished by cognitive linguists and the result of their interaction (the properties of the secondary subject (source domain) are mapped onto the primary subject (target domain)) is a conceptual metaphor. The target domain in advertising is an item or service being promoted, while the source domain is an object whose properties are attributed to the item or the service being advertised.In the discourse of advertising metaphor is realised by verbal and non-verbal forms of communications: written language, spoken language, image, music, sound, gestures. If the target and source domains in a conceptual metaphor are expressed by means of one of the indicated forms, it is treated as a monomodal metaphor, whereas if they are expressed by more than one of them, it is regarded as a multimodal metaphor. Since in the case of pictorial metaphor one of the components is expressed verbally and the other – by means of an image, it is treated as one of the varieties of multimodal metaphor.In Lithuanian printed advertising, pictorial metaphor is used to express various concepts. In the article the following examples of conceptual metaphors are analysed: JUICE IS SUN, CAR IS ANIMAL, TILE ADHESIVE IS BINDWEED, VODKA IS A NATION/PERSON. The research has revealed that in a metaphor both the source and the target domain can be expressed using pictorial and verbal means and sometimes using both of them. As a result, both verbal and pictorial means are equally important in metaphor as their interaction makes an advertisement more persuasive and effective.

scholarly journals Hyperbolic markers in modeling hyperbole: a scenario-based account

2021 ◽  
Vol 85 ◽  
pp. 61-71
Author(s):  
Carla Ovejas Ramírez
Keyword(s):  
Cognitive Linguistics ◽  
Language Use ◽  
Meaning Construction ◽  
The Other ◽  
Target Domain ◽  
Real Situation ◽  
Source Domain ◽  
The Real ◽  
Theoretical Context ◽  
Hypothetical Scenario

This article discusses hyperbolic markers in modeling hyperbole from the perspective of a scenario-based account of language use within the framework of Cognitive Linguistics. In this view, hyperbole is seen as a mapping across two conceptual domains (Peña y Ruiz de Mendoza, 2017), a source domain, here relabeled as the magnified scenario, which contains a hypothetical unrealistic situation based on exaggeration, and a target domain or observable scenario which depicts the real situation addressed by the hyperbolic expression. Since the hypothetical scenario is a magnified version of the observable scenario, the mapping contains source-target matches in varying degrees of resemblance. Within this theoretical context, the article explores resources available to speakers for the construction of magnified scenarios leading to hyperbolic interpretation. Among such resources, we find hyperbole markers and the setting up of domains of reference. Finally, the article also discusses hyperbole blockers, which cancel out the activity of the other hyperbolic meaning construction mechanisms.

scholarly journals Le metafore di intensificazione in russo: la realizzazione linguistica del concetto di COMPLETEZZA

2018 ◽  
pp. 95-106
Author(s):  
Valentina Benigni
Keyword(s):  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Wide Range ◽  
Metaphor Theory ◽  
Round Form

Adopting a data based approach, the study explores Russian intensifying metaphors of COMPLETENESS. A wide range of instantiations of the metaphor of COMPLETENESS is analyzed within the framework of Conceptual Metaphor Theory (Lakoff & Johnson 1980), comprising achievement of a result (soveršennyj idiot), filled container (nabityj durak) and round form (kruglyj otličnik). The contrastive perspective (Russian-English-Italian) provides new insights on the mapping of the source domain of COMPLETENESS onto the target domain of INTENSITY in different languages and cultures.

scholarly journals Introduction of Synesthetic Metaphors in English-Ukrainian Translations of Fiction

2020 ◽  
Keyword(s):  
Conceptual Metaphor ◽  
Background Information ◽  
Target Domain ◽  
Source Domain ◽  
Cognitive Operation ◽  
Cognitive Operations ◽  
Working Together ◽  
New Type ◽  
Touch Sensation ◽  
Domain Concept

Along with the cognitive operations of reconstruction, elimination and substitution of synesthetic metaphors, translational decisions are also based on the cognitive operation of introduction of synesthetic metaphor, which does not exist in the original. The aim of the article is to reveal and describe the cases of introduction of synesthetic metaphors, absent in the original, in the Ukrainian translations of the English text. Synesthetic metaphors are named so, because of the similarity with the phenomenon of synesthesia, which is studied in psychology as the deep interaction of sense organs, in which these organs are "working" together creating a new type of sensibility, named synesthesia. Special feature of such metaphors implies the fact that in contrast to the conceptual metaphors, in which basic domains are the background for the interpretation of the abstract domains, in synesthetic metaphors both source domain/concept and target domain/concept are basic ones, embedded directly into the bodily sensations. Understanding domain we follow R. Langacker, as a concept or conceptual complex of any degree complexity, containing background information, and helping to understand the meaning of the language unit, actualized in the discourse; in other words domains are the background knowledge (basis) for the distinguishing (profiling) of concepts. Domains are distinguished into basic and abstract. Conceptual metaphor we interpred following G. Lakoff, M. Johnsons and Z. Kovecses as the result of the cognitive operation of mapping or projecting, in which abstract conceptual structure (target domain/concept) is identified in terms of concrete (embedded in our bodily experience) mental structure (source domain/concept). Application of methodological tools of conceptual metaphor theory made it possible to reveal synesthetic metaphors, introduced in the translation, based on the following cognitive models: VISION is TOUCH (SENSATION of SHARP SURFACE), HEARING is TOUCH ( SENSATION of DRY/HOT/SOFT SURFACE). Application of operation of introduction of synesthetic metaphor model helps to reveal in translation communicative sense implied by the author of the original.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals A Cognitive-Semantic Study of Conceptual Metaphors in English News Reports

2021 ◽  
Vol 7 (1) ◽  
pp. 12
Author(s):  
Hoshang Farooq Jawad ◽  
Aram Kamil Noori
Keyword(s):  
Life Experiences ◽  
Conceptual Metaphor ◽  
Human Beings ◽  
Target Domain ◽  
Conceptual Metaphors ◽  
Political Issues ◽  
Source Domain ◽  
Political News ◽  
News Reports ◽  
Conversational Language

This study explores how the development of the conceptual metaphor theory opened new horizons into the way language can be manipulated in the portrayal of the world and our immediate and distant environment of which news, including political news are part. Moreover, political news is the most pervasive type we continually come into contact in our daily communication.  Conceptual metaphor is a relation between two conceptual domains, namely, source domain which is concrete, and target domain which is abstract. For example, ARGUMENT IS WAR. We conceptualize and understand "ARGUMENT", the target domain, in terms of "WAR", and the source domain via a process called "mapping". The goal of the study is to carry out a cognitive analysis of conceptual metaphors used in political news reports and how reports of the two newspapers construe political issues reflected in their reports. Accordingly, the study aims to provide answers to such questions as:  How common are conceptual metaphors in English news reports of the online political register?  What types of conceptual metaphors are used in news reports in English newspapers?  How conceptual metaphors are experimentally based to human beings' life experiences? Based upon these research questions, it is hypothesized that Conceptual metaphors are argued to be as common in the news reports of the political register as they are in daily conversational language. Some types of conceptual metaphors are argued to be more common than others in the register in question. Moreover, all the conceptual metaphors are argued to have experiential bases which are related to our life experiences. Index Terms— conceptual metaphor, source domain, target domain, invariance principle, news reports.

scholarly journals A Study on Chinese TALK Metaphor from Corpus-based Approach

2018 ◽  
Vol 9 (2) ◽  
pp. 346
Author(s):  
Ruifeng Luo
Keyword(s):  
Cognitive Linguistics ◽  
Empirical Method ◽  
Target Domain ◽  
Knowledge Resources ◽  
Source Domain ◽  
Linguistic Research ◽  
Basic Language ◽  
Language Knowledge ◽  
Actual Use ◽  
Concrete Entity

Metaphor is a vitally important concept in Cognitive Linguistics and refers to the mapping from source domain to the target domain. It is the mapping from the concrete entity to the abstract one, through which we can understand the process of men’s mental cognition to handle abstract things through specific ones and has been researching by many linguistic scholars by means of traditional methods such as introspection. The Corpus method is a newly utilized and empirical method to conduct linguistic research and contains the language materials of real and the actual use of language, and corpus is the carrier of basic language knowledge resources based on the computer. The real corpus must be processed (analysis and processing), in order to become useful resources. This paper takes advantage of CCL Corpus(Center for Chinese Linguistics Corpus) which is the biggest Chinese Corpus in China constructed by Beijing University to investigate TAKL metaphor and conduct the empirical research to make metaphor research more objective and convincing.

scholarly journals METAPHORS OF LIFE INSURANCE AND HOME APPLIANCE ON YOUTUBE ADVERTISEMENTS VIDEOS

2017 ◽  
Vol 8 (2) ◽  
pp. 139
Author(s):  
Lilik Rochmah Agustina ◽  
Masriatus Solichah Solichah
Keyword(s):  
Life Insurance ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Source Domain ◽  
Metaphor Theory ◽  
Qualitative Descriptive ◽  
Home Appliance ◽  
Research Questions

Lilik Rochmah AgustinaMasriatus SholikhahSTKIP PGRI [email protected]@gmail.com   AbstractThe aim of this research is to explore metaphors in life insurance and home appliance on YouTube advertisements videos by employing pragmatics perspective. To accomplish the goal of the research, qualitative descriptive is employed to figure out of both two research questions. Furthermore, to know the kinds of metaphor, researchers work on theory proposed by Lakoff and Johnsen (2003) for fundamental metaphor theory, then, conceptual metaphor theory proposed by Kovecses (2010); and the last is pictorial metaphor theory proposed by Forceville (2002). At last, it can be seen that the type of metaphor are pictorial metaphor for SINAR MAS MSIG life insurance and LG home appliance advertisements. Further, in term of conceptual metaphor researchers found two type of metaphor; structural metaphor and ontological metaphor in Thai life insurance and Philips home appliance advertisements. As the closing, researchers figured out that among the four of life insurance and home appliance advertisements issued in YouTube apply the persuasive strategy to influence the audiences. These advertisements eventually are influential in inviting customers’ attention since the application of metaphors and persuasive strategies.Keywords: Metaphor, Source Domain, Target Domain, YouTube Advertisement Video, Persuasion   AbstrakPenelitian ini bertujuan untuk menyelidiki metaphor yang terdapat pada video iklan asuansi jiwa dan iklan perabot rumah tangga di laman Youtube melalui pendekatan Pragmatic. Untuk mencapai tujuan penelitian, pendekatan kualitatif diaplikasikan untuk menjawab dua permasalahan penelitian. Lebih lanjut, untuk mengetahui jenis metafor yang digunakan pada objek penelitian, peneliti menggunakan teori dari Lakoff dan Johnsen (2013) tentang Fundamental Metaphor, Conseptual Metaphor dari Kovecses (2010), dan teori Pictorial Metaphor dari Forceville (2002). Akhirnya, dapat diketahui bahwa jenis metaphor yang di temukan dalam empat iklan di laman Youtube adalah pada iklan asuransi jiwa Sinar Mas MISG life dan iklan perabot rumah tangga LG terdapat lebih dominan Pictorial Metaphor. Selain itu, pada iklan asuransi jiwa Thailand dan iklan lampu Philip cenderung menggunakan Conceptual Metaphor dengan temuan 2 sub jenis dominan yakni Structural Metaphor dan Ontoligical Metaphor. Sebagai penghujung temuan, peneliti menemukan fakta bahwa keempat iklan asuransi jiwa dan iklan perabot rumah tangga yang ditayangkan pada laman Youtube menggunakan beberapa jenis strategy persuasive untuk mempengaruhi khalayak. Secara jelas, iklan-iklan tersebut bersift persuasive dalam mengundang perhatian dan minat para konsumen dengan menggunakan unsur-unsur metafora dan strategi persuasif.     Kata kunci: metafora, domain sumber, domain target, video iklan mber, domain target, video iklan Youtube, persuasi.

Marriage: It Can Be A Bless or Hidden Curse of Their Life! A Criminological Study on Husbands’ Influence for the Culpability of Women Prisoners (Special reference to Welikada Women’s prison)

2020 ◽  
Author(s):  
Fariha Azalea
Keyword(s):  
Family Relationships ◽  
Family System ◽  
Female Gender ◽  
Married Women ◽  
Women Prisoners ◽  
The Family ◽  
The Status ◽  
Research Findings ◽  
Women's Prison ◽  
Gender Based

Within the causes of family relationships both males and females maintain specific tasks and positions based on the gender perspectives since the historic epoch in Sri Lanka. According to sociologists, the tasks are merely divided on gender based decisions. Child births, socialization, fulfill husbands’’ needs, and manage the economy with series of other vigorous activities of the family unit to be fulfilled by the married woman. In this context family disputes were unavoidable when challenges occurred due to ineffective control of family matters. Owing to changes occurred in the society transformation of the role and tasks of women too, were happened resulting that women represent comparatively to the men in the current labour market. The continuation of uninterrupted family system within the said composition is still a task coming under the purview of women. Married women are accustomed to perform the tasks within the family units while accomplishing the status of male-female gender aspirations. Women who are enduring penalties being imprisoners in contradictory to their bestowed tasks and status based on the gender related matters at domestic level, this study attempts to emphasize the causes affected them to be guilty on some offenses and also to analyze whether influences were there or not from their husbands, if so, in what nature and which form of influences was the problem to be determined through this research. Accordingly, 63 married women prisoners were selected from different age categories and from mixed religious backgrounds. The research was launched through discussions, using questionnaire, observations, and case studies and via focused group discussions, too. The investigations revealed that 79.66% of informants were in the opinion that main cause behind their offensiveness was the muddles involved by their husbands. It was also disclosed that husbands’ direct involvement on drug related actions, abusing women, murder, theft and burglary were candidly affected them to face the current situation. The research findings endorsed the need of mandatory as well as socially adapted amendments targeted on the family system which could endorse an intelligible community that ensures healthy relationship between husband and wife and within the family units.

scholarly journals Conceptualization of God in the Book of Psalm: A Study of Metaphor Based on Cognitive Theory

2019 ◽  
Vol 5 (1) ◽  
pp. 46
Author(s):  
Paulus Subiyanto ◽  
Ida Bagus Putra Yadnya ◽  
Aron Meko Mbete ◽  
Frans Made Brata
Keyword(s):  
Cognitive Theory ◽  
Conceptual Metaphor ◽  
Historical Context ◽  
Image Of God ◽  
Religious Language ◽  
Spiritual Experience ◽  
Target Domain ◽  
Source Domain ◽  
The Image Of God

This study is aimed to describe how God is conceptualized through metaphors in The Book of Psalms by adopting the theory of conceptual metaphor (Lakkof & Johnson, 1980). After identifying all metaphorical verses of the Psalms, they can be classified into four main metaphors functioning to portray the image of God: (1) GOD IS REFUGE, (2) GOD IS SHEPHERD, (3) GOD IS SAVIOR and (4) GOD IS KING. Mapping and Blending methods are applied to reveal the meaning of those metaphors, provided with cultural and socio-historical context existing in the source domain.Findings from this study are (1) metaphors in the Psalms have function as religious language to express spiritual experience in relation with transcendent or divine reality. (2) Through metaphors God as target domain is conceptualized by means of real things as source domain.

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