scholarly journals Loyalty to Community Modeling Through Value Co-Creation Behavior Activities With Perceived Benefit Mediation: Organic Food Product

Author(s):  
Maya Maria ◽  
Ujang Sumarwan ◽  
Ahmad Sulaeman ◽  
Agus W. Soehadi
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.


2019 ◽  
Vol 7 (1) ◽  
pp. 276-296
Author(s):  
Anwesha Chattopadhyay ◽  
Priyanka Khanzode

Last 5 years have seen lots of changes in the consumption pattern of individuals with concerns rising constantly on the quality of climate conditions, individuals have become aware about change in climate, increasing pollution, deteriorating air quality, excessive use of chemicals in the farms, increase of carbon particles in environment and impact on population. Consumers now-a-days are very particular about the products they are consuming, Thus the concept of organic food product come into picture. This concept is gaining impetus in society especially after increase in health problems in individuals. It refers to using such food product which are eco-friendly and safe. The paper is a humble attempt to understand the level of awareness about organic food products in Bengaluru. This paper also aims at understanding the consumption pattern of individuals in Bengaluru. Statistical tools like ANOVA, Regression analysis, Chi-square tests and different charts are used to analyse the data obtained from a primary survey conducted in Bengaluru. On the basis of analysis done in the paper, it is concluded that the consumption has increased lately although more awareness should be created to make the consumption more popular among consumers.


Author(s):  
Miguel Llorens ◽  
Sonia Carcelén

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.


Author(s):  
Miguel Llorens ◽  
Sonia Carcelén

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.


2017 ◽  
Vol 17 (3) ◽  
pp. 51-62
Author(s):  
Ratni Lita ◽  
Novita Putri ◽  
Meuthia ◽  
Ranny Faisal

The two horrible conditions ahead of time than the organizers worldwide are to diminish the stack at the conventional fills and to reduce the continually developing basic spoiling. This test is proposed to discover probably the execution of the DI diesel motor at various loads when fuelled with mixes of palm methyl esters and diesel. The primers have been pushed on a completely utilized diesel motor without changes. Every one of the appraisals were consistent usa of america and outfitted toward dependable pace. The impact of moving weight develop to be assessed the volume that brake warm temperature ability, mass flow rate, brake one of a kind gas use and fumes gas temperature. Exploratory impacts show that at complete weight conditions, the B-20, B-40and B-60 mixes bring 33.23%, 32.81%, 32.39% and 31.ninety seven% higher brake heat usefulness than sole diesel freely. It wound up confirmed that the brake warmth ability of palm biodiesel is higher than that of diesel, and it is a delayed consequence of the oxygenated atom of biodiesel which acknowledges total ingesting of the biodiesel fuel. In addition the mass development rate of biodiesel is evidently superior to anything that of diesel fuel; it is through method for exact capacity of the calorific estimation of biodiesel is a ton parcels less appeared in one another way as far as diesel gas. At the reason for results obtained from this test utilizing palm biodiesel as a fuel is proposed for the utilized as a piece of a diesel motor with diesel mixes


2021 ◽  
Vol 13 (24) ◽  
pp. 13540
Author(s):  
Mesbahuddin Chowdhury ◽  
Pavel Castka ◽  
Daniel Prajogo ◽  
Xiaoli Zhao ◽  
Lincoln C. Wood

Organic products are often portrayed as a healthy alternative—grown in a sustainable way, often locally and subject to external certification scrutiny. However, recent high-profile cases of contaminated organic food have raised questions about the risks associated with organic produce: is organic produce becoming less safe and more risky? The context for this investigation is in the realm of food product recalls. Based on 2010–2017 panel data from the US on food product recalls (with 2721 observations), this paper compares the volume of recalls (adjusted for the growth of sales) between conventional and organic food. This paper further addresses two food-related risks: design risk (a risk that is present in the development of food; such as the use of unapproved ingredients or the omission of some ingredients on the food label) and process risk (a risk within the supply chain, such as the contamination of food products with salmonella or E. coli). Further comparison is drawn based on food product type (here the paper distinguishes between processed and unprocessed food). The paper demonstrates that organic products are becoming less safe and that organic products are recalled at a higher rate. In comparison to conventional produce, organic produce is more prone to process risk and far less to design risk. Similar conclusions are reached even when the organic produce is analysed from a product type perspective.


2018 ◽  
Vol 14 (4) ◽  
pp. 11-20
Author(s):  
Ratna Banerjee ◽  
Meenakshi Sharma

Rising population, economic growth and awareness regarding environmental sustainability is making the consumers as well as companies to look for alternative products. In this regard, organic food product is one of the source to reduce environmental degradation as well as lead to increased employment opportunities. This paper examines the challenges and opportunities of marketing organic food products in Dehradun city and nearby areas. Additionally it identifies the demand-supply gap and the economic viability of using organic products. Descriptive study is done on the information obtained from retailers/suppliers to study the disparities in the prices of organic food products and the reasons behind them. The study considered organic farming to be a feasible production system towards sustainable development and recommends development of an organic farming policy in Uttarakhand through wide consultation with all stakeholders. Further scope may include recyclable (environment friendly) packaging, other sustainable products such as e-vehicle for logistics and all.


This paper is a study of how to improve the organic product distribution system by applying value co-creation process in the distribution ecosystem by implementing knowledge management into all stakeholders in the distribution ecosystem. The paper will improve the existing organic food product distribution business model and the proposed business model with the implementation of knowledge management to accommodate the value co-creation among stakeholders. The reason why value co-creation among stakeholders needs to be improved is because currently organic food producers focus only on selling their products without having proper knowledge about their customers, while customers do not have enough awareness about organic food’s benefit. Because of this gap, this research tries to find the solution by improving the organic product distribution system through the application of value co-creation process. This paper will use qualitative research method as the main method to collect data and scientific analysis for achieving the goals which will be proposed and related to the research objectives as explained before.


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