scholarly journals AN EMPIRICAL STUDY ON AWARENESS AND CONSUMPTION PATTERN OF ORGANIC FOOD IN BENGALURU CITY, THE IT CAPITAL OF INDIA: AN ANALYSIS WITH RESPECT TO DIFFERENT DEMOGRAPHIC FACTORS AND AVAILABILITY OF ORGANIC FOOD PRODUCTS IN BENGALURU

2019 ◽  
Vol 7 (1) ◽  
pp. 276-296
Author(s):  
Anwesha Chattopadhyay ◽  
Priyanka Khanzode
Keyword(s):  
Regression Analysis ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Consumption Pattern ◽  
Statistical Tools ◽  
Chi Square ◽  
Climate Conditions ◽  
Carbon Particles

Last 5 years have seen lots of changes in the consumption pattern of individuals with concerns rising constantly on the quality of climate conditions, individuals have become aware about change in climate, increasing pollution, deteriorating air quality, excessive use of chemicals in the farms, increase of carbon particles in environment and impact on population. Consumers now-a-days are very particular about the products they are consuming, Thus the concept of organic food product come into picture. This concept is gaining impetus in society especially after increase in health problems in individuals. It refers to using such food product which are eco-friendly and safe. The paper is a humble attempt to understand the level of awareness about organic food products in Bengaluru. This paper also aims at understanding the consumption pattern of individuals in Bengaluru. Statistical tools like ANOVA, Regression analysis, Chi-square tests and different charts are used to analyse the data obtained from a primary survey conducted in Bengaluru. On the basis of analysis done in the paper, it is concluded that the consumption has increased lately although more awareness should be created to make the consumption more popular among consumers.

scholarly journals A Research on Buying Behaviour on Organic Foods with Special Reference to Erode District

2019 ◽  
Vol 8 (12S) ◽  
pp. 470-475
Keyword(s):  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Descriptive Statistics ◽  
Rank Test ◽  
Chi Square ◽  
Organic Foods ◽  
The People ◽  
The World ◽  
Buying Behaviour

‘Organic’ is the term which is used frequently nowa-days by the consumers all over the world. The problem of the study is people are already living in the place which is polluted in all means – air, water and land and in-addition to that the food which they take in is also polluted with fertilizer, pesticides, etc., This practice is been followed knowingly or unknowingly for so many decades. Organic food products are becoming popular in many cities in India. The study has identified in Erode as one of the area where people are started to buy organic food product. The organic market in India is identified as one of the fast growing sector. The objective of the study is to examine the awareness on purchase of organic food products, to analyze the motivational factors towards purchase of organic food, to analyze the purchase pattern towards organic food and to know the satisfaction level of consumers and problems faced by them. There are five research tools has been used for the study, those are Simple percentage analysis, chi-square, ANOVA, Friedman Rank test, Descriptive Statistics. The marketers of organic food products need to be innovative and dynamic in order to complete with the changing purchase behaviour in the organic food products market among urban residents.The study brought out the fact that the people are well aware of images and availability, but not loyal entirely to organic food products .So the marketers must create promotions which are both realistic and moral.

scholarly journals Coloring of food by the use of natural color extracted by beetroot (Beta Vulgaris), betalain pigment

2020 ◽  
Author(s):  
Sonika Chaudhary
Keyword(s):  
Beta Vulgaris ◽  
Food Product ◽  
Food Products ◽  
Antioxidant Property ◽  
Natural Food ◽  
Natural Color ◽  
Important Quality ◽  
Vegetables And Fruits ◽  
Betalain Pigment

Color is one of the most important quality attribute in the food products. The purpose of adding color in the foods is to make them attractive, to influence the consumer to buy the product and also to improve the quality of the food product. At the present time the demand of natural color is increased in worldwide due to the awareness of people on therapeutic medicinal properties and their benefits in the place of synthetic colors. Synthetic colors are harmful for health and show toxicity in food products. Natural color are those pigments which is derived from naturally sources such as plants, insects, animals, vegetables and fruits etc. among all these natural dyes, plant based pigments have medicinal values so are mostly preferred. Today the food industry are mostly preferred the use of natural coloring pigment in their food products because the generation of this time is very possessive to their health and preferred the food product which is made from the use of natural color. The present study is based on the use of natural colors in food product in the place of synthetic color. The natural color was extracted from beetroot (Beta Vulgaris) named as betalain pigment. Betalain pigment is rich in antioxidant property, vitamin A and C and also a good source of iron, calcium etc. In this experiment the use of the natural color in the preparation of cookies.Keywords:  natural food color, dyes, extraction, pigment, beetroot, betalain, cookies.

scholarly journals Opportunities and Challenges in Marketing of Organic Food Products in Uttarkhand

2018 ◽  
Vol 14 (4) ◽  
pp. 11-20
Author(s):  
Ratna Banerjee ◽  
Meenakshi Sharma
Keyword(s):  
Organic Farming ◽  
Environmental Sustainability ◽  
Organic Food ◽  
Food Product ◽  
Food Products ◽  
Environment Friendly ◽  
Sustainable Products ◽  
Organic Products ◽  
Challenges And Opportunities ◽  
Farming Policy

Rising population, economic growth and awareness regarding environmental sustainability is making the consumers as well as companies to look for alternative products. In this regard, organic food product is one of the source to reduce environmental degradation as well as lead to increased employment opportunities. This paper examines the challenges and opportunities of marketing organic food products in Dehradun city and nearby areas. Additionally it identifies the demand-supply gap and the economic viability of using organic products. Descriptive study is done on the information obtained from retailers/suppliers to study the disparities in the prices of organic food products and the reasons behind them. The study considered organic farming to be a feasible production system towards sustainable development and recommends development of an organic farming policy in Uttarakhand through wide consultation with all stakeholders. Further scope may include recyclable (environment friendly) packaging, other sustainable products such as e-vehicle for logistics and all.

scholarly journals A Study on Consumer WTP and Respondent’s Income Wise Consumption Pattern for Khandsari Sugar in Coimbatore City of Tamil Nadu

2021 ◽  
pp. 108-116
Author(s):  
G. Vivek ◽  
T. Samsai ◽  
K. Mahendran ◽  
S. Praveena
Keyword(s):  
Regression Analysis ◽  
Willingness To Pay ◽  
Tamil Nadu ◽  
Structured Interview ◽  
Family Type ◽  
Consumption Pattern ◽  
Interview Schedule ◽  
Chi Square ◽  
Chi Square Test ◽  
Convenience Sampling

Sugarcane (Saccharum officinarum L.) is one of the most important commercial crops of the tropics. It is the main source of sugar in the world. Jaggery (Gur) and Khandsari sugar are a traditional product of sugarcane which is the natural mixture of sugar and molasses. Jaggery and Khandsari are found to be a major agro-processing industry in rural sector. Today’s scenario people were shifting towards the consumption of khandsari sugar due to various reasons. Hence this study was carried out with consumer willingness to pay towards the price of khandsari sugar and their consumption wise pattern through their income. Convenience sampling was adopted and collected the information from 120 respondents of Coimbatore city as divided of five zones. Primary data was collected through well-structured interview schedule and Chi-square test, Multiple regression analysis were carried out to analyse the study. The outcomes of the study revealed that income was significantly associated with consumption usage, purchasing frequency, purchasing quantity and consumption purpose. Also age, educational status and monthly income influenced the consumer to pay more for khandsari sugar. Aim: The purpose of the study was to find the consumer consumption pattern and their willingness to pay towards the purchase of khandsari sugar. Here, income was analysed with consumption pattern in Coimbatore city of Tamil Nadu. Design of study and Methodology: The study was limited to Coimbatore city of Tamil Nadu with the sample of 120 respondents. The city was categorised into five zones such as south, north, central, east and west. The sampling method adopted here was convenience sampling. The data were collected through well-structured interview schedule and information was collected the people who purchased khandsari sugar.  Chi-square test was used to analyse the consumption pattern of khandsari sugar whereas for consumer willingness to pay regression analysis was use. Findings: Income status of the sample respondents showed that average income peoples preferred to purchase khandsari sugar and were medium sized families. The consumption usage of khandsari sugar by the sample respondents revealed that, income was the main factor which influenced to consume more khandsari sugar Consumer willingness to pay for khandsari sugar resulted that, the maximum chance of consumer willingness to pay for purchase of khandsari sugar was family type and the minimum chance of consumer willingness to pay for purchase of khandsari sugar was family size.

scholarly journals Ekologizacja rolnictwa w aspekcie polityki finansowego wsparcia

2018 ◽  
Vol 18(33) (3) ◽  
pp. 49-58 ◽  
Author(s):  
Katarzyna Brodzińska
Keyword(s):  
Supply Chain ◽  
Organic Agriculture ◽  
Financial Support ◽  
Statistical Data ◽  
Organic Food ◽  
Food Products ◽  
International Federation ◽  
Food Supply Chain ◽  
Ecological Awareness

The aim of the article is to recognize the process of greening of the agriculture in Poland in terms of worldwide development tendencies and the policy of financial support under the CAP. Analyses were conducted using statistical data from the International Federation of Organic Agriculture – IFOAM, the Institute of Organic Farming Research - FIBL and the Main Inspectorate of Trade Quality of Agricultural and Food Products – GIJHARS. Analyses showed that the process of greening of the agriculture is proceeding at different speeds on individual continents, but it is in Europe that both the area of cultivation and the market for organic food products is rapidly growing. In Poland, the implemented policy of financial support has a major impact on the process of greening of the agriculture, and the success of this process depends on the market strengthening of ecological farms (increase in commodity and shortening the food supply chain) and building ecological awareness of consumers.

scholarly journals Measuring Involvement for Organic Food Products: Testing and Identifying the Variables Affecting Consumer Involvement in Selected Urban Dwellings of Gujarat

2021 ◽  
pp. 417-428
Author(s):  
Ashwini Joshi ◽  
Amol Ranadive
Keyword(s):  
Regression Analysis ◽  
Information Search ◽  
Demographic Data ◽  
Organic Food ◽  
Food Products ◽  
Total Sample ◽  
Consumer Involvement ◽  
Strong Positive Correlation ◽  
Validity Of Results ◽  
Strongly Agree

The main aim of this research was to first design, test and validate a structured tool to measure the construct of consumer involvement for organic food products. To do this, three most populated urban dwellings in the state of Gujarat, India were surveyed. A total sample of 200 respondents was deemed appropriate in terms of the validity of results as well as resources at hand. The three urban dwellings covered under this study were Ahmedabad, Surat and Vadodara. Out of the total sample size, 80 valid responses were collected from Ahmedabad, 70 from Surat and 50 from Vadodara. Initially, a structured tool was developed keeping in mind four basic dimensions which were, Information Search, Affection, Importance and Purchase. The tool had twenty statements asking for respondents’ opinion on a five-point Likert scale ranging from ‘Strongly Agree’ to ‘Strongly Disagree’. Apart from this the questionnaire collected demographic data of the respondents. After collecting data, using factor analysis, four antecedents of involvement were validated since the Eigenvalues for each of them were above 1. Overall, these four antecedents or factors explained 65.71% of the total variance. After statistically validating the tool, consumer involvement was measured and results showed moderately higher involvement. Further analysis was carried out to understand the inter-relationship between the antecedents inter-alia and consumer involvement. Correlation analysis confirmed strong positive correlation between all the antecedents as well as between consumer involvement and its antecedents which further confirmed the validity of this tool. Since correlation was found to be highly positive and significant, it was considered appropriate to establish and test this construct using regression analysis. Regression analysis revealed that all the antecedents had more or less similar impact on consumer involvement for organic food products.

Food identification by barcode scanning in the Netherlands: a quality assessment of labelled food product databases underlying popular nutrition applications

2018 ◽  
pp. 1-8 ◽  
Author(s):  
Marcus Maringer ◽  
Nancy Wisse-Voorwinden ◽  
Pieter van ’t Veer ◽  
Anouk Geelen
Keyword(s):  
The Netherlands ◽  
Energy Level ◽  
Food Product ◽  
Food Products ◽  
Nutrient Level ◽  
Food Diary ◽  
True Value ◽  
Product Identification ◽  
Google Play

AbstractObjectiveThe quality of labelled food product databases underlying popular diet applications (apps) with barcode scanners was investigated.DesignProduct identification rates for the scanned products and the availability and accuracy of nutrient values were calculated.SettingOne hundred food products were selected from the two largest supermarket chains in the Netherlands. Using the barcode scanners of the selected apps, the products were scanned and the results recorded as food diary entries. The collected data were exported.SubjectsSeven diet apps with barcode scanner and food recording feature were selected from the Google Play and Apple app stores.ResultsEnergy values were available for 99 % of the scanned products, of which on average 79 % deviated not more than 5 % from the true value. MyFitnessPal provided values for sixteen nutrients, while Virtuagym Food and Yazio provided values for only four nutrients. MyFitnessPal also showed the largest percentage of correctly identified products (i.e. 96 %) and SparkPeople the smallest (i.e. 5 %). The accuracy of the provided nutrient values varied greatly between apps and nutrients.ConclusionsWhile energy was the most consistently and accurately reported value, the availability and accuracy of other values varied greatly between apps. Whereas popular diet apps with barcode scanners might be valuable tools for dietary assessments on the product and energy level, they appear less suitable for assessments on the nutrient level. The presence of user-generated database entries implies that the availability of food products might vary depending on the size and diversity of an app’s user base.

scholarly journals Customer’s Expectations of Hospitality Services- A Study on Five Star Hotels in Hyderabad City

2013 ◽  
Vol 1 (4) ◽  
pp. 483-489
Author(s):  
Ganga Bhavani
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Quality Of Services ◽  
Statistical Tools ◽  
Chi Square ◽  
Convenience Sample ◽  
Sample Method ◽  
Structured Questionnaire

This paper analyzes the customer‘s expectations and their satisfaction levels with regard to services offered by five star hotels in Hyderabad city. A structured questionnaire has been used to obtain feedback from the 150 customers of from five star hotels based on convenience sample method. Statistical tools such as Chi-square and Pearson‘s correlation were employed to validate the results. Findings of the study are (i) there is a relationship between expectations of the customers and the services provided by the star hotels (ii) there is a relationship between customers satisfaction with regard to price charged by the star hotels for the quality of services offered. It is also proved that there is a positive correlation among the above presented parameters. It is suggested that the application of customer relationship management (CRM) is the need of the hour to fulfill the expectations of customerservices.

scholarly journals Formation of consumer value of cottage cheese prolonged shelf life when using flour from milk Thistle seeds spotted

2019 ◽  
Vol 81 (3) ◽  
pp. 43-49 ◽  
Author(s):  
R. T. Timakova
Keyword(s):  
Shelf Life ◽  
Food Additives ◽  
Food Product ◽  
Food Products ◽  
Cottage Cheese ◽  
Milk Thistle ◽  
Safety Requirements ◽  
Consumer Value ◽  
Quality Of Food

The strategy for improving the quality of food products in the Russian Federation until 2030 determines the trend towards improving the diet of the country's population through the production of new types of food products enriched with valuable food additives. According to the results of a comprehensive study, the addition of flour from milk thistle seeds to soft curd (1.0–2.5 %) makes it possible to obtain a product of high consumer value. Flour from the seeds of milk thistle, as a source of flavolignans, helps to increase the nutritional value of cottage cheese soft unpressurized Packed 5% fat with an increase in protein content by 0.11–0.24%, fat by 0.06–0.12%, carbohydrates – by 0.13–0.28% and silymarin – up to 3.39–7.26 mg/100 g of product and prolongation of shelf life up to 8 days. Acidity and microbiological indicators correspond to the established level. Enriched cottage cheese is soft with a mass fraction of flour from milk thistle seeds of 1.0 and 2.5%, combining animal components (cottage cheese as a source of protein and beneficial microflora) and vegetable (flour from milk thistle seeds as a source of silymarin), is an integral food biosystem that complies with safety requirements in accordance with TR TS 033/2013 “On the safety of milk and dairy products” and provides improved consumer properties of a food product for various categories of the country's population (healthy people and those in the rice group) and of different ages, at the same time does not apply to specialized products.

Consumers’ Awareness and Satisfaction towards Organic food products – A study in Coimbatore City

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 738-748
Author(s):  
Miss. S. Yesodha ◽  
Dr.N. Tamilchelvi
Keyword(s):  
Early Stage ◽  
Human Life ◽  
Green Revolution ◽  
Organic Food ◽  
Food Products ◽  
Health Issues ◽  
Chi Square ◽  
Level Of Satisfaction ◽  
Chi Square Test ◽  
Economic Profile

Agriculture is very important sector in the Indian economy, it is most important activity which along with creating good food for the nation which creates employment to the majority of the population. There was acute shortage of agricultural output in the mid sixties, the green revolution which was mid sixties. Farmers are utilizing fertilizers for more cultivation, finally it is negative for human health. Many decease come to early stage of human life cycle, organic food production is traditional process. People turned to organic foods because of the health issues. Government given license for it, producers are printed the license and logo on the wrapper. Consumers should aware of organic food and these logo while purchase. The following are the objectives of the study (i) to present he socio economic profile of the sample respondents.  (ii) to find the level of awareness and satisfaction of organic food products. (iii) to analysis the awareness and satisfaction of organic food products and (iv) to offer suggestions to the organic food consumers.  Researcher adopted convenient sampling method to collect data the same time researchers consider all type of people. Researcher had taken 225 respondents as sample for this study. Percentage analysis used to present the demographic profile of the sample respondents. Chi square test applied to find the factors influence the awareness and satisfaction of organic food products. This study concluded that the awareness of organic food products are not enough in the study area, producers could use the technology and internet to create more awareness. The level of satisfaction is good enough in the study area, it shows that the organic food products are good quality and healthy.

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