scholarly journals Communications as Fundamentals of Business Socialization: Theoretical and Conceptual Substantiation

2018 ◽  
pp. 47-58
Author(s):  
Dmytro Oltarzhevskyi
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
General System ◽  
Point Of View ◽  
Reputation Management ◽  
Spiritual Needs ◽  
Corporate Communications ◽  
Communication Tool ◽  
Strategy Of Development ◽  
Material Values

Lately, a special attention has been paid to business socialization development as a very important aspect of the activity. Business activity relates not only to manufacturing material values or commodity exchange, but also to achievement of socially meaningful objectives and spreading universal values. It is through dialogue between the people and business, the company is finding its place in the general system of moral and spiritual values, adapts to the conditions of the social environment and creates favourable relations with it. So far, the processes of socialization of business were considered mainly from the point of view of management. The purpose of this research is to explicate the concept of business socialization in the view of its social and communicative nature. By means of systematization, generalization, structural-functional description and other methods of analysis of theoretical sources, the reflection of the notion of business socialization is considered. The connection with the principles of corporate social responsibility, scientific and practical approaches in the field of corporate communications and public relations is determined. Besides, the role and specificity of communications, features of the use of modern communication channels in the processes of business socialization are determined in the study. It is concluded that the concept of socialization of business should be considered from the standpoint of social communications as a kind of public relations, connected with the formation of public opinion and the harmonization of social relations. Socialization occurs during the interaction of business with a society through the systematic implementation of the principles of CSR in the strategy of development of companies. Communications in this context are seen as a system process, a tool for dialogue with the public environment and as a reputation management. In the future, the vector of socialization should complement and deepen the traditional understanding of PR-activities. As a communication tool and image management, socialization of business must become a leverage, capable of changing the internal motivation of business, influencing its strategy, focusing on the true material and spiritual needs of society.

Reputation Management

2017 ◽  
pp. 151-167
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

Personal image: introduction to legal discourse

2021 ◽  
pp. 117-123
Author(s):  
Karolina Karbovska
Keyword(s):  
Civil Rights ◽  
Public Relations ◽  
Intangible Assets ◽  
Point Of View ◽  
Main Body ◽  
Communication Tool ◽  
Personal Brand ◽  
Marketing Tool ◽  
Object Of Study ◽  
The Right

Problem setting. Intensive development of public relations, digitalization and commercialization of new spheres of life, growing popularity of the media sphere necessitates civil protection not only the privacy of individuals who are popular and recognizable, but also their right to publicity, which is directly related to lawful use of intangible benefits that belong to a person and shape his image. Analysis of recent researches and publications. Among the world's most prominent researchers of image as a social phenomenon are R. Burns, I. Hoffman, W. James, J. Rotter, L. Holl, and others. Domestic studies of image are represented by the works of Atamanskaya K.I., Barny N.V., Krynychna I.P., Lavrentiya A.S., Palekha Y.I., Panteleychuk I.V., Fedoriva T.V., Shcherbak N. V. and other representatives of various social sciences. The purpose of the article is to outline general scientific approaches to defining the concept of image, distinguishing it from related concepts and identifying promising areas of civil law research of image. Article’s main body. The concept of image is more often used in the information space, which leads to an increase in public demand for the legal definition of this concept and the settlement of issues related to the protection of the image of both individuals and legal entities. Image is the object of study of various branches of social science and studied by them in a variety of manifestations and aspects. Based on the analysis of a number of approaches to image definition by representatives of various sciences, it can be concluded that image considered as: (a) a communication tool that is a manipulative technology to influence public consciousness; (b) marketing tool to promote goods, works and services; (c) the external and psychological image of the public person through which society identifies him as an individual. Considering the image of an individual from the standpoint of a systematic approach, in particular a multilevel set of different components - personal intangible assets, we believe that reputation is an element of the image of an individual and should be considered as its structural component. From the standpoint of interdisciplinary research, the concepts of image and personal brand should be considered as synonymous, from a legal point of view, despite their similarity, they are formed by different objects of civil rights, although within the protection of the individual's right to protection and personal brand. Conclusions and prospects for the development. In view of the above, it can be concluded that the image of an individual is a complex, interdisciplinary concept. It is a holistic, stable image of a particular person that exists in society, and is characterized by the indivisibility of its external and internal characteristics, the corresponding personal, professional and social qualities. The constituent legal elements of the image are (a) personal intangible assets: the right to a name, the right to an image, the right to individuality, personal reputation; (b) objects of intellectual property rights: means of personalization: personal brand, trademark, trade name and others.

scholarly journals Disputed aspects of the reputation management implementation

2020 ◽  
Vol 7 (3) ◽  
pp. 60-67
Author(s):  
Vitaliy Shkromyda
Keyword(s):  
Public Relations ◽  
Corporate Reputation ◽  
Reputation Management ◽  
Corporate Communications ◽  
Governance System ◽  
Relevant Market ◽  
Strategic Development ◽  
Key Stakeholders ◽  
Key Factor ◽  
Scientific Value

The recognition of the company and its products, its positive perception among stakeholders are important drivers of sustainable development, which together generate constant sales, provide high margins and strengthen competitive positions in the relevant market. The key factor in this success is the company’s impeccable corporate reputation, the importance and role of which is more and more attested by the researchers in their publications, both on the theoretical and practical levels. Reputation management as a separate component of the company’s governance system is accompanied by debatable issues regarding its separation and independence. The sources on this subject trace differing views among scholars and practitioners to be agreed. Some researchers attribute reputation management to the “public relations” and “corporate relations” competencies and, while others single out and prove its independence as a separate management system, which has its own purpose and specific tasks. The study proved that reputation management is an independent component of the company’s governance system. The substantiation of such a statement is revealed by the essential content of corporate reputation, is accompanied by the clearly outlined goal and performed functions, as well as the justification of the importance of reputation management in the company’s activities and its strategic development. We agree that reputation management is deeply integrated with other components of the governance system, such as “public relations”, “corporate communications” and “corporate relations”, as a result of which they are often equated. However, these components of the governance system differ from each other both in content and purpose. It is established that the highest goal of reputation management is to build a corporate reputation and achieve the key stakeholders’ loyalty. The scientific value of the research is to supplement the theoretical and methodological basis of reputation management, in particular in terms of addressing the disputed aspects of its implementation in the companies’ activities.

scholarly journals The Genesis of the System of Administration of the Transport Routes and of the Transport Law in Russia (9th to 18th centuries)

2019 ◽  
Vol 17 (3) ◽  
pp. 260-277
Author(s):  
Yu. I. Petrov ◽  
A. I. Zemlin ◽  
O. M. Zemlina
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
Legal Regulation ◽  
Point Of View ◽  
Historical Period ◽  
Legal Analysis ◽  
Legal Norms ◽  
Legal Method ◽  
Starting Point ◽  
Scientific Results

The article analyzes Russian historical and legal heritage containing the norms governing social relations that arose in the process of development of water and inland roads, transportation, state administration in the transport field, and studies the most important norms of Russian transport legislation. The purpose of the research was to study legal regulation of transport relations in the historical period from 9th through 18th centuries in order to identify the main stages of development and periodization of domestic transport law.The study was carried out using methods of legal analysis, including formal-dogmatic method, which allowed to reveal some of shortcomings and gaps of legal regulation; historical and legal method, that, in combination with the methods of taxonomic analysis, made it possible to carry out authors’ periodization of formation of transport legislation during the studied period. The use of achievements of legal hermeneutics and tools of the linguistic-semiotic and semantic approaches provided an opportunity to clarify the content of legal norms and legal documents referring to the period under review.The results of the study are of interest from the point of view of revealing historical patterns of development of transport law, make it possible to assess the role and place of transport legislation in the system of legal regulators of public relations. The presented scientific results, taking into account already existing and practically substantiated developments, can serve as a starting point for further discussion about the prospects, trends and directions of development of Russian transport law and transport legislation.

scholarly journals To the Issue of Determining the Limits of Municipal Legal Regulation

2019 ◽  
pp. 38-48
Author(s):  
Olena Halus
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
Legal Regulation ◽  
Point Of View ◽  
Basic Principles ◽  
Delegation Of Authority ◽  
Legislative Regulation ◽  
Municipal Law ◽  
Different Levels ◽  
Law Regulation

The article notes the lack of a unifed approach to understanding the limits of legal regulation in general, and the limits of municipal-legal regulation in particular. Public relations related to the implementation of local self-government are regulated both at the level of the Constitution and laws of Ukraine, as well as municipal-legal acts. At the constitutional and legislative levels, only the basic principles and guar- antees of local self-government should be determined. The limits of municipal-law regulation should be considered in two respects: frstly, in terms of the relation bet- ween different levels of legal regulation of the sphere of local self-government; and secondly, in terms of the volume of municipal-legal regulation of the relevant sphere of social relations. In terms of public relations, which are subject to municipal regu- lation, it is expedient to allocate normative and individual municipal-legal regula- tion. The limits of individual municipal-legal regulation coincide with the limits of normative municipal-legal regulation. It is worthwhile to distinguish between legal regulation of local self-government and the limits of municipal-legal regulation. The legal regulation of local self-government is multilevel, includes constitutional, le- gislative and sub-legislative regulation. Municipal-legal regulation can be attributed to sub-legislative regulation. At the legislative level, the hierarchy of subordinate normative legal acts has not been defned in the event that they regulate the same social relations. Therefore, in the opinion of the author, in the aspect of the relation- ship of different levels of legal regulation of the sphere of local self-government, the limits of municipal-legal regulation are stipulated by its subordinate nature and are determined by the requirement not to contradict the Constitution and laws of Ukraine. Regarding the exercise of delegated powers by regional and district coun- cils, the limits of their municipal-legal regulation are defned in the relevant act on the delegation of authority (contract on the delegation of authority). From the point of view of the volume of municipal-legal regulation of the relevant sphere of public relations, the Constitution of Ukraine defnes the limits of municipal-legal regula- tion in Article 140, namely, the independent resolution of issues of local importance within the territorial community within the limits of the Constitution and laws of Ukraine.

Reputation Management

2020 ◽  
pp. 557-573
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

scholarly journals The sphere of procurement for state and municipal needs as an object of criminal law protection

2021 ◽  
Vol 1 (11) ◽  
pp. 41-46
Author(s):  
A.V. MOROZOV ◽  
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
Criminal Law ◽  
Scientific Literature ◽  
Economic Relations ◽  
Material Values

The presented research is aimed at clarifying specific features in the development of relatively new social relations that arise when placing orders and choosing counterparties who have confirmed their readiness to provide state or municipal authorities with the necessary material values, perform work or provide services on a reimbursable basis. This area has now gone beyond the plane of purely economic relations, and, for a reason, has increasingly begun to be considered as an object of corruption encroachments. In the course of the research, the analysis of opinions expressed in the scientific literature on the essence of the sphere of procurement for state and municipal needs as one of the components of the object of criminal law protection was carried out. Regulations governing the procedure for the implementation of these activities were studied, as well. Based on the results of the work, conclusions were formulated regarding the essence of procurement for state and municipal needs, and a substantiation of the features of ensuring the protection of these public relations by means of criminal law was proposed.

scholarly journals URBAN TERRITORIAL COMMMUNITIES AND THEIR INFLUENCE FORMING URBAN RECREATIONAL TERRITORIES / MIESTO TERITORINIŲ BENDRUOMENIŲ ĮTAKA REKREACINIŲ TERITORIJŲ FORMAVIMUI

2011 ◽  
Vol 3 (3) ◽  
pp. 30-37 ◽  
Author(s):  
Inga Urbonaitė
Keyword(s):  
Social Relations ◽  
Point Of View ◽  
Urban Structure ◽  
Surrounding Environment ◽  
Green Areas

Town green areas are very important elements of urban structure, it is used for leisure, recreation, buidling social relations. Their importance is measured not only from ecological point of view, but also from estetical and economical. It is important to understand, not only how recreation system influeces the surrounding environment, but also what should it be to meet urban territorial communities needs.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

Natural resource and post-resource relations: the hierarchy of branches and the ratio of subjects

2021 ◽  
Vol 12 (3) ◽  
Author(s):  
Deineha Maryna ◽  
◽  
Marinich Volodymyr ◽  
Keyword(s):  
Public Relations ◽  
Natural Resources ◽  
Natural Resource ◽  
Social Relations ◽  
Legal System ◽  
Legal Regulation ◽  
Human Needs ◽  
Forest Law ◽  
Environmentally Sound ◽  
The Relationship

The article examines the place of Natural Resource Law and post-resource branches of law in the legal system, proposes a hierarchy of these branches and outlines the relationship between the subjects of natural resource and post-resource relations. The subject of legal regulation of Natural Resource Law is defined as qualitatively homogeneous natural resource relations, consisting of the use and reproduction of natural resources – a legally defined part of the environment that have signs of natural origin and are in ecological relationship with the environment and with each other, can be used as a source of meeting human needs. All natural resources, as well as the relationship to their use and reproduction, are closely linked. This connection will always be inseparable and reciprocal. It is established that in the system of Natural Resource Law public relations regarding the use and reproduction of certain natural resources are in fact its subsectors and provide a differentiated approach to the environmentally sound use of each of the relevant natural resources. Natural Resource Law is not a conglomeration of land, water, forest and subsoil law, but their qualitative unity based on a single nature, factors of development and the internal structure of social relations. It is concluded that neither the long history of legislation, nor a significant amount of regulations that are sources of post-resource industries, are grounds for denying the inseparable and mutual connection of post-resource branches of law with each other and with Natural Resource Law and the objective need for separation independent branch of Natural Resource Law. Keywords: Natural Resource Law, land law, water law, forest law, subsoil law, faunal law, floristic law, natural resource relations, post-resource relations, legal system, branch of law

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