scholarly journals «Communicative Code» and «Cultural Consumerism» in a Media Discourse

2021 ◽  
pp. 25-38
Author(s):  
Bogdana Nosova ◽  
Keyword(s):  
Point Of View ◽  
Media Discourse ◽  
Leading Role ◽  
Learning Platform ◽  
Social Communications ◽  
Online Newspaper ◽  
New Type ◽  
The Media ◽  
Intellectual Potential ◽  
Media And Communication

The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.

scholarly journals Wstrząsająca treść jako manipulacyjny element dyskursu konfliktu

2018 ◽  
Vol 9 ◽  
pp. 135-143
Author(s):  
Anna Hłuszko
Keyword(s):  
Hate Speech ◽  
Traditional Approach ◽  
Point Of View ◽  
Media Discourse ◽  
Visual Content ◽  
Political Situation ◽  
The Media ◽  
The Common ◽  
The One ◽  
Web News

Shock content as a manipulative component of conflict discourseDifficult socio-political situation in Ukraine creates specific media discourse, which in turn gives rise to a number of phenomena, connected to information war categories, war of meanings, hate speech etc. Active entry of military issues into web news content affects traditional approach to the media-text drafting. The report examines the trends of shock visual content and its announcement in the web headlines. The influence of the content emotionalization, which is one of the common features for conflict discourse, not only on text style, but also on features of page making, selection and use of photo illustrations, headline creation, is studied. The material covering military developments usually involve deaths, injuries, loss, destruction of settlements as a result of hostilities, that is, they focus on information on suffering of both military and civilians. This results in stronger integration of shock visual content into the news, which in turn may be used as manipulation and propaganda tool. On the one hand it is used to demonstrate crimes of the enemy, on the other — as an evidence of Ukrainian military success. From the point of view of ethic and humanism the justification of such tactic is doubtful in both cases. However, the study shows that open image of death, blood, injuries in the materials and the announcement of such content in headlines are the cause of high popularity of such publications, and this mainstreams the problem of dehumanizing impact both on material’s subjects and on media audience.

scholarly journals VIRTUAL IDENTITY IN THE MEDIA DISCOURSE

2021 ◽  
Vol 1 (21) ◽  
Author(s):  
Nahida M. Imanova ◽  
Keyword(s):  
New Media ◽  
Virtual Worlds ◽  
Point Of View ◽  
Communication Process ◽  
Modern World ◽  
The Internet ◽  
Media Discourse ◽  
Virtual Communication ◽  
Virtual Identity ◽  
The Media

The article deals with the virtual identity in the media discourse. It states that there must be information for communication to take place, including virtual communication. The object of research is text-generating language tools in Internet linguistics, and the subject is to determine their participation and role in the formation of the text. The realization of virtual communication is carried out in written and oral form of the language. Any language units such as sentences, texts, discourses (written and oral), non-linguistic units (such as graphemes, grapheme combinations, prosodic means, such as syllable stress, intonation, pause, etc.) can be considered a virtual information carrier. Virtual communication participants must use one of these tools in order to have two-way communication in the communication process. It is important to pay attention to the meaning and content of the communication. For virtual communication there must be a text that is formed for a specific purpose. Until recently, in linguistics, an independent and separate sentence was accepted as the last unit of the syntactic level in terms of hierarchical relations. In our opinion, these shortcomings, which exist at the syntactic level, gives a special impetus to the emergence of such a field as textual linguistics. In the modern world of the Internet, at a time when man-made technology is beginning to open the way to all areas of our lives, it is not surprising that a new field of linguistics � Internet linguistics � is developing very rapidly. The language of the Internet is constantly on the move; it is observed and operates in different types of communication. In the 21st century, the study of the Internet language from a systemic and structural point of view is observed. At present, linguists are focusing on the analysis of different expressions of the new media discourse in the various virtual worlds observed in the process of communication. The formation of an anthropocentric scientific paradigm in linguistics leads to the intensification of linguistic trends related to communication problems. It is noteworthy to note that when approaching communication in a semiotic plan, its consideration as an action carried out with the direct participation of linguo-semiotic means is one of the factors that led to the expansion of discourse. The virtual world is a shining example of the transition observed in the modern Internet world (explicit and implicit) on the basis of communication. The Internet is the most remarkable tool created by living things. Its impact on society and the world is undeniable. In this regard, the formation of Internet linguistics should not be considered a coincidence. Internet linguistics plays an important role in studying the influence of the Internet on language, develops under its own name in modern linguistics and forms the means of communication in different languages.

scholarly journals Formation of ethnosocial identity in the matrix of media discourse

2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus
Keyword(s):  
Intercultural Communication ◽  
Point Of View ◽  
Contextual Analysis ◽  
Media Discourse ◽  
Cultural Interpretation ◽  
Media Image ◽  
Starting Point ◽  
The Matrix ◽  
The Media ◽  
Descriptive Method

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.

scholarly journals The IAMCR “Islam and Media” Working Group

2013 ◽  
Vol 30 (1) ◽  
pp. 152-155
Author(s):  
Muhammed Haron
Keyword(s):  
Organizational Development ◽  
Working Group ◽  
International Association ◽  
The United States ◽  
Point Of View ◽  
Human Interaction ◽  
Mutual Cooperation ◽  
The Media ◽  
Media Reports ◽  
Media And Communication

The International Association of Media and Communication Research(IAMCR; http://iamcr.org), with which the “Islam and Media” and severalother working groups are affiliated, promotes “media and communication researchthroughout the world, addressing socio-political, technological, policyand cultural processes.” One of its key objectives is to “provide a forum whereacademic researchers and others involved in media and communication researchand practice can present and discuss their work, hone their critical skillsand collaborate.”The “Islam and Media” working group was originally formed to reflectupon “the communication phenomenon such as human interaction with a viewto contributing toward mutual understanding and peace with justice” and “toengage in research and organizational development efforts geared towardstrengthening the global societal structures based on personal responsibilityand mutual cooperation in social, political, and economic relations.” At thisJuly 2012 event, participants sought “to contribute to the advancement ofresearch and evaluation in the media and communication related fields froman Islamic point of view (the Tawhidi perspective).” The papers presenteddealt with the universal principles of communication in Islam and the West;Islam, communication, and sustainable development; coverage of the United States’ war in the Middle East; and how the media reports on extremism/terrorism ...

scholarly journals Typology of Communication Strategies in the Discourse of Social Advertising

2020 ◽  
pp. 164-175
Author(s):  
M. V. Terskikh
Keyword(s):  
Scientific Literature ◽  
Media Discourse ◽  
Outdoor Advertising ◽  
Social Communications ◽  
Communicative Strategies ◽  
Different Types ◽  
The Media ◽  
Commercial Advertising ◽  
Social Advertising

A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the insufficient development of this issue in the scientific literature. The author of the article relies on the studies of linguists who proposed the classification of communicative strategies used in commercial advertising, as well as in the discourse of socio-political newspapers. The material for analysis was the polycode texts of Russian and foreign social advertising (outdoor advertising, social videos, as well as social photo projects posted on Instagram). The result of the study was a model of communicative strategies and tactics that constitute the discourse of social advertising. Since the effect of persuasiveness is achieved, among other things, by using different types of semiotic codes in the advertising text, special attention is paid to the verbal and visual implementation of the selected strategies, tactics and techniques. The author comes to the conclusion that the frustration strategy based on tactics of escalating negative emotions , shocking with facts and negative forecasting is the basis for the discourse of social advertising. Moreover, the main part of the identified strategies and tactics is invariant for the media discourse as a whole.

scholarly journals Climate Change Impacts on Free-Living Nonhuman Animals. Challenges for Media and Communication Ethics

2019 ◽  
Vol 7 (1) ◽  
pp. 37
Author(s):  
Núria Almiron ◽  
Catia Faria
Keyword(s):  
Climate Change ◽  
Climate Change Impacts ◽  
Point Of View ◽  
Ethical Challenge ◽  
Media Ethics ◽  
Free Living ◽  
Communication Ethics ◽  
Nonhuman Animals ◽  
The Media ◽  
Media And Communication

The mainstream discussion regarding climate change in politics, public opinion and the media has focused almost exclusively on preventing the harms humans suffer due to global warming. Yet climate change is already having an impact on free-living nonhumans, which raises unexplored ethical concerns from a nondiscriminatory point of view. This paper discusses the inherent ethical challenge of climate change impacts on nonhuman animals living in nature and argues that the media and communication ethics cannot avoid addressing the issue. The paper further argues that media ethics needs to mirror animal ethics by rejecting moral anthropocentrism.

FEATURES OF THE REFLECTION OF POLITICAL ISSUES IN THE ORTHODOX MEDIA DISCOURSE

2020 ◽  
pp. 90-101
Author(s):  
Alexandra S. Makarova ◽  
◽  
Keyword(s):  
Discourse Analysis ◽  
Point Of View ◽  
Media Content ◽  
Media Discourse ◽  
Christian Doctrine ◽  
Political Issues ◽  
Political Discourses ◽  
The Media

The article is devoted to the study of the issue of the possibility of discussing political issues from the point of view of the Christian doctrine and speech strategies of the author in the Orthodox media discourse. Two episodes of the «Holy Truth» program of the Tsargrad TV channel were selected for analysis. Religious and political discourses are based on the suggestion of ideas, the first unites people on the basis of political ideals, the second – on the unity of faith, their actualization is carried out primarily at the lexical and phraseological level of the language, and the method of discourse analysis revealed the Orthodox communicative specificity of the media content under consideration.

Metamodernistic mediadiscourse in modern culture: from global silence to deep sincerity

2020 ◽  
Vol 25 (4) ◽  
pp. 94-101
Author(s):  
Svetlana N. Ovodova ◽  
Anton Y. Zhigunov
Keyword(s):  
Memory Studies ◽  
Point Of View ◽  
Trauma Studies ◽  
Media Discourse ◽  
Functional Transformation ◽  
Ethical Attitudes ◽  
Modern Culture ◽  
Modern Media ◽  
Internet Media ◽  
The Media

The article demonstrated an attempt to measure the content of modern media taking into account the existing metamodernism attitudes. Some signs of metamodernism formed in the media and indicate their functional transformation were considered. It was made an attempt to analyze the implementation of the phenomenon of "new sincerity" and the break with silence in modern Internet-media and blogosphere. Interviews and documentaries were described from the point of view of the principles of the theories of trauma studies and memory studies, as well as fixing the manifestation of ethical attitudes of metamodernism. Conclusions were made about the prerequisites for the formation of a new metamodernistic media-discourse.

scholarly journals Making sense of the rise and fall of Jeremy Corbyn: Towards an ambiguity-centred perspective on authentic leadership

Leadership ◽  
2020 ◽  
pp. 174271502096719
Author(s):  
Andrea Whittle
Keyword(s):  
Authentic Leadership ◽  
Labour Party ◽  
Party Leader ◽  
Political Leader ◽  
Media Discourse ◽  
The Third ◽  
Making Sense ◽  
New Type ◽  
The Media ◽  
Jeremy Corbyn

When Jeremy Corbyn was first elected as leader of the Labour party in 2015, he was framed in the media as a new type of authentic political leader. Corbyn seemed to represent everything that a typical politician was not: honest, straight talking, principled and someone who always stayed true to his beliefs. In the aftermath of the December 2019 general election and the worst defeat for the Labour party since 1935, this article takes stock of how authenticity featured in the media discourse during Corbyn’s tenure as a party leader. Three competing discourses are identified. The first discourse categorised Corbyn as authentic and framed his authenticity as a leadership strength. The second discourse framed Corbyn as inauthentic. The third discourse framed Corbyn’s authenticity as a leadership problem. The study reveals a deeply ambivalent and contradictory set of discourses of authenticity that circulated in the media and highlights the ideological function performed by these competing discourses, which juxtapose ideas and ideals of personal authenticity against ideas and ideals about what constitutes effective political leadership. The article concludes by advancing an ambiguity-centred approach (Alvesson M and Spicer A (eds) (2010) Metaphors We Lead By: Understanding Leadership in the Real World. London: Routledge) to understanding authentic leadership, where authenticity is understood as a set of ambiguous and competing discursive attributions made within a contested social and political context.

scholarly journals NEW MASS MEDIA DISCOURSE IN JAPAN: NATURE, FEATURES AND DEVELOPMENT

2019 ◽  
pp. 38-45
Author(s):  
Р. К. Махачашвілі ◽  
А. О. Сидоркіна
Keyword(s):  
New Media ◽  
Cultural Context ◽  
New Technologies ◽  
Media Discourse ◽  
Web 3.0 ◽  
Digital Space ◽  
Digital Discourse ◽  
New Type ◽  
The Media

The article is devoted to new media discourse in Japan. Considering the fact that new technologies, such as Web 1.0, Web 2.0, Web 3.0, phygital space, big data, etc. have changed the media landscape dramatically, we now are talking about a new type of discourse: digital discourse. The principles of identifying and excluding new media discourse are analyzed in this article. The article reviews the main theoretical and conceptual approaches to studying new media discourse in its dynamic and overlooks its special aspects comparing to TV and print media discourse. A case study is Japanese new media analyzed as a complex open system prone to fluctuations and capable of transformations. This article attempts to provide a better understanding of the new phenomenon of digital space and the way media discourse can develop in its framework. As the modes of communication are changing and media discourse is fluctuating as well, it is opening new perspectives to further media studying that will consider not only new parameters of the phenomenon but also its socio-cultural context.

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