scholarly journals Standards of textuality in perfume and cosmetic names

Author(s):  
Yevgeniia Nikiforova ◽  
Elizaveta Galitska

This article deals with the problem of perfume and cosmetic names. Special attention is given to the peculiarities of names in the context of textuality. Perfume and cosmetic names verbalize all features, qualities and individual characteristics of these goods. They create the naming space that consists of four nominative components: brand, basic, genitive and functional-descriptive. It is the basic nominative component that reflects the main part of information about perfumes and cosmetic goods. Four nominative components function as corresponding text information blocks. It means that perfume and cosmetic name combines two spaces. The first space is naming that is represented with the integrated perfume and cosmetic naming complex. The complex grasps four nominative components. The second space is informational that stores the necessary volume of information and creates a communicative background. The information scope is kept in the text construction. The volume of information is divided into four relevant text blocks. Together all these blocks form text boundaries which outline the text construction. The text construction is characterized by two interdependent features coexisting in the integrated perfume and cosmetic naming complex such as discreteness and wholeness. This is a very significant cohesive factor within the text construction. Cohesion is realized on the lexical level involving the mechanism of repetition which is the part of reiteration. On the other hand, repetition may be complete (the naming unit is repeated literally) and partial (the naming unit is repeated partly). The repetition may be between nearest blocks (having common side) and distant blocks (without a common side). The result of the research broadens the set of naming units adding to word, phrase and sentence the next unit recognized as text.

Author(s):  
Iryna Kovalchuk ◽  
◽  
Olena Popivniak ◽  

This article deals with the food and drink names. Special attention is given to the peculiarities of goods names in the context of textuality. Names of the beverages and eatables verbalize all features, qualities and individual characteristics of these goods. They create the naming space that consists of four nominative components: brand, individual, genitive, and functional descriptive. These nominative components create the text of labels and packages. Four nominative components function as corresponding text information blocks. It means that food and drink names labels combine two spaces. The first space is naming that is represented with the integrated naming complex. The complex grasps four nominative components. The second space is informational that stores the necessary volume of information and creates a communicative background. The information scope is kept in the text construction. The whole volume is divided into four relevant text blocks. Together all these blocks form text boundaries which outline the text construction. This text construction is characterized with two interdependent features coexisting in the integrated naming complex such as cohesion and coherence. Cohesion is realized on the lexical level involving the mechanism of repetition which is the part of the interaction. On the other hand, the repetition may be complete (the naming unit is repeated literally) and partial (the naming unit is repeated partly). The repetition may be between nearest blocks (having common boundary) and distant blocks (without common boundary). There is some peculiarity in the structure of functional-descriptive text block which functions as a set of subblocks. These subblocks are grasped into four subblock clusters. It indicates that description of goods properties and their usage instructions are significant in the text construction of labels and packages. The results of the research broaden the set of naming units adding to word, phrase, and sentence the next unit recognized as a text.


Author(s):  
Nina Korbozerova ◽  
Olena Obruchnikova

Complex attributive sentences in the Spanish language of the medieval period are characterized by a vague expression of the degree of syntactic subordination. During the XII-XVI centuries there is a process of constant enrichment of meanings and forms of complex attributive sentences. The final formation of the structural organization of a complex attributive sentence ended in the XVII century, in the period of unification and formation of the national Spanish language. Starting from the Old Spanish period, the externally formal homogeneity of models of a complex attributive sentence is disturbed by deep internal complications of semantic connections between the main and subordinate parts. Thus, in the Middle Spanish period, a complex attributive sentence gradually reformatted its structural organization by strengthening the contact position of the nominal center of subordination with the conjunctions and strengthening bilateral links between predicative components, which further contributed to the normalization of the position of the subordinate part. On the other hand, there is an intensive mutual replacement of some conjunctions with others. In the Old Spanish period, the conjunctions bigan to lose their uncoordinated lexical correlation between the correlative word and the supporting noun in the main part. This trend contributed to the consolidation of the structural organization of a complex attributive sentence, which was realized in the early Spanish period.


2019 ◽  
Vol 168 ◽  
pp. 615-629
Author(s):  
Snežana Božić

The motif of death in teaching literatureThis paper includes a survey of the affective and cognitive limitations in the students’ perception of the motif of death, particularly when it appears as the main theme in literary works analyzed in class. The author explores the frequency of such texts in the curriculum and provides specific psychological-pedagogical findings, which should be considered and applied. Furthermore, the paper contains certain methodological solutions applicable in some stages of interpretation that refer to the analysis of the motif of death. The solutions, on the one hand, take into consideration the values and the significance of the work itself, and on the other hand, the age of students and their individual characteristics such as personality, sensibility, the experience of the death of their loved ones or its lack. The insights and suggestions are related to the results of an online questionnaire conducted among teachers of literature about their approach to the motif of death in teaching, which is presented in this paper.  Aнализ мотивa смерти на уроках литературы в школеВ статье рассматриваются аффективные и когнитивные ограничения в восприятии мотивa смерти школьниками, особенно в том случае, когда этот мотив является одним из ведущих в литературном произведении, анализируемом на уроке литературы. Исследуется количество таких текстов в учебной программе, анализируются определенные психолого-педагогические знания, которые надо учитывать в учебном процессе. Предлагаются методические рекомендации по интерпретации мотива смерти. С одной стороны, эти рекомендации учитывают ценность и значение самого литературного текста, а с другой — возраст и другие индивидуальные характеристики учащихся характер, чувствительность, опыт/отсутствие опыта. Выводы и предложения в статье сопоставляются с результатами проведенного среди преподавателей литературы онлайн-опроса, касающегося методики интерпретации мотива смерти на уроках литературы. В статье представлены результаты проведенного опроса.


2018 ◽  
Vol 2 (XVIII) ◽  
pp. 271-280
Author(s):  
Karolina Słowińska

The obligation to personally provide the creative work is inscribed in the nature and essence of creative work. The creative work is based on the individual characteristics and predispositions of the creator. The nature of creative work determines the obligation to provide it personally. On the other hand, the obligation to personally provide the creative work is a prerequisite for the existence of an employment relationship (i.e. labor relationship). Therefore, in case of creative work, there is a strengthening of the obligation to provide it personally because of the unique nature of performed, creative work. The personal character of creative work overlaps with the subject of the service as well as the entity of the service. The obligation to perform the work personally is not only the completion of the necessary elements of the labor relationship, but it guarantees also the performance of the employment duties by the competent employee according to the employer decision.


ILR Review ◽  
1987 ◽  
Vol 40 (4) ◽  
pp. 556-568 ◽  
Author(s):  
Anil Verma ◽  
Robert B. McKersie

Using a survey of workers in a large unionized manufacturing plant in which quality circles had been introduced without the involvement of the union, the authors test several hypotheses about the profiles of workers who volunteered to join the program and of workers who participated in it. They find that volunteers were less active in the union, more eager for a “say” in decisions, and more attracted to group and voluntary activities than were nonvolunteers. Continued participation in the program, however, apparently did not affect these characteristics of volunteers. On the other hand, participation in the program appears to have increased workers' identification with the company and its goals, even after controlling for differences in pre-program individual characteristics.


Author(s):  
Chiara Di Francescomarino ◽  
Paolo Tonella

Annotation of Business Processes with semantic tags taken from a domain ontology is beneficial to several activities conducted on Business Processes, such as comprehension, documentation, analysis and evolution. On the other hand, the task of semantically annotating Business Processes is time-consuming and far from trivial. The authors support Business Process designers in the annotation of process elements by automatically suggesting candidate concepts. The annotation suggestions are computed on the basis of a similarity measure between the text information associated with process element labels and the ontology concepts. In turn, this requires support for the disambiguation of terms appearing in ontology concepts, which admit multiple linguistic senses, and for ontology extension, when the available concepts are insufficient.


2018 ◽  
Vol 3 (2) ◽  
pp. 99
Author(s):  
Royana Mukorobin ◽  
Agus Widyantoro

The primary aim of this paper is to investigate students’ difficulty in the implementation of genre-based approach to teach English skills. It focuses on approximation exercise. The author reported the result of the study in the form of qualitative data. The practice revealed that the students faced difficulty to start writing their ideas. In this point, the students who have quite good English proficiency felt easy in constructing the text without employing elementary sentences. It happens although their text construction is somehow not grammatically correct. On the other hand, for those who have low English proficiency, the incorporation of elementary sentences and final realization help them a lot in constructing the text effectively. In a nutshell, the students in high and low English proficiency have their own difficulty in putting their ideas in the form of a text. Teacher’s assistance is crucial in developing students’ skill independently. Finally, this pedagogical practice might become the teacher’s guidance in practicing genre-based approached in the classroom.


2020 ◽  
Vol XVI (1) ◽  
pp. 462-493
Author(s):  
E. Kashkin ◽  
◽  

The article deals with verbs describing motion of substances (‘fl ow’, ‘stream’, ‘pour’ etc.) in three Finno-Ugric languages (Komi, Western Khanty, and Hill Mari), which were not considered in the previous typological studies of this domain. The article is aimed at identifying the semantic oppositions between such verbs from the typological perspective. The material has been collected primarily in fieldwork by elicitation and is compared to the data available in dictionaries (sometimes coming from other language varieties). Methodologically, I rely on the frame-based approach to lexical typology, which involves collocational analysis as the key procedure for highlighting semantic oppositions A sketch of falling verbs in each language is provided (focusing on how the basic parameters of cross-linguistic variation are realized in my sample), since they are contiguous to the domain being in the main focus. The main part of the article provides the description of flowing & pouring verbs in each language from the sample. I discuss several semantic features of these verbs, such as the opposition between a stream and drops, the colexification of moving liquids and granular substances (with some language-specific constraints dealing with some properties of the situations), special lexemes for small amounts of liquids emitted from some entity, etc. Some issues underdescribed in typological studies are touched upon (e.g. a special verb in Khanty for small portions of liquids or pouring substance moving in the air, such as fog or flour). The semantic connections between, on the one hand, flowing & pouring, and, on the other hand, falling of multiple subjects are analyzed, taking into account the restrictions on the subject of falling (natural entity vs. artifact, size of singular entities) and on the whole situation (distributivity) available for this colexification pattern. Other polysemy patterns developed by the verbs in question are considered as well, e.g. the extension of the basic lexeme kis’s’yny ‘flow, pour’ in Komi to some situations of destruction


2019 ◽  
Vol 15 (1) ◽  
pp. 9-31 ◽  
Author(s):  
Akira Matsui ◽  
Anna Sapienza ◽  
Emilio Ferrara

In this work, we analyze what effect streaming gameplay on Twitch has on players’ in-game behavior and performance. We hypothesized that streaming can act as a form of implicit incentive to boost players’ performance and engagement. To test this hypothesis, we continuously collected data about all Twitch streams related to a popular Multiplayer Online Battle Arena (MOBA) game, League of Legends (LoL), and data of all LoL matches played during the same time frame, and cross-mapped the two data sets. We found that, counterintuitively, streaming significantly deteriorates players’ in-game performance: This may be due to the burden of carrying out two cognitively intensive activities at the same time, namely, playing the game and producing its commentary for streaming purposes. On the other hand, streaming increases engagement keeping players in significantly longer game sessions. We investigate these two effects further, to characterize how they vary upon individual characteristics.


2010 ◽  
Vol 1 (1) ◽  
pp. 43-56
Author(s):  
Barbora Půtová

The aim of this article is to deal with the analysis of raven as a phenomenon depicted within the fields of art, literature, music and native myths across the various cultural contexts. The main part contributes to the examination of raven symbolizing two different modalities since it is engaged as a symbol of death, evil and sin and on the other hand it serves as an image of cunning, trickery and prophecy. The final chapters follow the trace dominant in modern and postmodern culture, i. e. a figure of raven as an epitome of destruction. Suggesting a conceptual model, which would work as a platform for synthesis of numerous interpretations of raven is the main objective of this study.


Sign in / Sign up

Export Citation Format

Share Document