scholarly journals ENHANCING CUSTOMER RETENTION IN RETAIL INDUSTRY

2021 ◽  
Vol 9 (1) ◽  
pp. 729-735
Author(s):  
Avinash Somjani
Keyword(s):  
Social Media ◽  
Bargaining Power ◽  
Brand Image ◽  
Customer Retention ◽  
Advanced Technology ◽  
Retail Industry ◽  
Retail Sector ◽  
Human Being ◽  
The World ◽  
A Company

With the pandemic grabbing up places all over the world, the decline in businesses, macro and micro, is inevitable. Among these businesses is the retail sector which plays an important role for any economy. Retail sector covers all the basic necessities that a human being needs. Retail sector is dependent on many factors that drive the sales of a company and the most vital one is the customer retention. With eruption of technology it is highly important to underscore the importance of social media and advanced technology.   The main reason for that is the number of options the customers have. Due to this the switching cost is low. From the porter’s analysis, we can clearly conclude that the bargaining power of the buyer is high for most retail commodities. Many customers are loyal towards a brand because of the brand image, so it is highly important that a company fulfills its CSR programs in a way that can grab the attention of the customers and glue them to the brand. This brand image can also be connected to the store ambience. This study is based on various factors that are perceived by the customers as of value and how these factors can enhance the customer retention.

Analisis Image Comment To Video Comment Rasio Instagram Pada 5 Pemain Sepak Bola Termahal Di Dunia

2021 ◽  
Author(s):  
Farah hafilda
Keyword(s):  
Social Media ◽  
Total Population ◽  
Football Player ◽  
Soccer Players ◽  
Football Players ◽  
A Value ◽  
Good Account ◽  
The World ◽  
A Company ◽  
Windows Phone

Instagram is a social media application based on android for smartphones, Ios for ipPhone, Blackbarry, Windows Phone and now it can also be run on a computer or pc. Instagram also provides various interesting features such as filters, instagram stories, IGTV and other network features. Instagram was founded by a company called Burbn inc. And led in 2010 by two CEOs Mike Krieger and Kevin Systrom but on April 9, 2012 Instagram has been taken over by Facebook with a value of around $1M. Instagram users in Indonesia are 86.6% of the total population. The increasing number of active Instagram users in Indonesia who use Instagram as a marketing platform. There are 5 football players in the world who use Instagram as a marketing platform, namely: Neymar, Kylian Mbappe, Philippe Coutinho, Ousmane Dambelle, Paul Pogpa. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 most expensive soccer players in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that football player Kylian Mbappe gets first place and has good account performance credibility.

Part III Regimes and Doctrines, Ch.30 Theorizing Jurisdiction

2016 ◽  
Author(s):  
Noll Gregor
Keyword(s):  
Human Rights ◽  
Human Being ◽  
Sovereign State ◽  
The World ◽  
A Company

This chapter illustrates jurisdiction as an attachment played out in a triangle. This triangle links the creator of jurisdictional entitlement to its holder and to the share of the world to which it relates. To exemplify, the share of the world might be a human being, a company, a territory, or a particular deed subjected to jurisdiction. The holder of jurisdictional entitlement is a state or a court. The creator of jurisdictional entitlement might be a worldly entity such as a number of states (endowing a human rights court with jurisdiction). Or a less tangible entity might be set as the creator (endowing the sovereign state with worldly jurisdiction). This triangle of attachments thus leads to two issues, which is elaborated further on in the chapter.

scholarly journals “The Social Media Blue Bird Creating an Online Sensation”: A Sentimental Analysis with Reference to Coke-studio Hashtags

2019 ◽  
Vol 18 (1) ◽  
pp. 15-33
Author(s):  
Anand Shankar Raja Ram ◽  
Amaravathi M
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Consumer Preferences ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Differential Approach ◽  
The Social ◽  
The World ◽  
Huge Impact ◽  
Media Platform

Coke-Studio, an online platform hosted in YouTube has been successful in both countries and has been discussed on another popular social media platform Twitter. However, studies report that Pakistan Coke-studio fares better in terms of its emotive content than its Indian edition. The paper analyses how the ―Hashtag fever‖ which has created a huge impact on brand image and profitability position of firms all around the world leads to the differential approach. Though a detailed Social Media Analysis (SMA), this paper aims to examine how hashtags work on the Twitter platforms and conclude how social-media often offers a glimpse of subconscious consumer preferences and its implications thereof.

ANALISIS IMAGE COMENT TO VIDEO COMMENT RASIO INSTAGRAM PADA 5 PEMAIN SEPAK BOLA TERMAHAL DI DUNIA

2021 ◽  
Author(s):  
Farah hafilda
Keyword(s):  
Social Media ◽  
Total Population ◽  
Football Player ◽  
Soccer Players ◽  
Football Players ◽  
A Value ◽  
Good Account ◽  
The World ◽  
A Company ◽  
Windows Phone

Instagram is a social media application based on android for smartphones, Ios for iPhone, Blackbarry, Windows Phone and now it can also be run on a computer or pc. Instagram also provides various interesting features such as filters, instagram stories, IGTV and other network features. Instagram was founded by a company called Burbn inc. And led in 2010 by two CEOs Mike Krieger and Kevin Systrom but on April 9, 2012 Instagram has been taken over by Facebook with a value of around $1M. Instagram users in Indonesia are 86.6% of the total population. The increasing number of active Instagram users in Indonesia who use Instagram as a marketing platform. There are 5 football players in the world who use Instagram as a marketing platform, namely: Neymar, Kylian Mbappe, Philippe Coutinho, Ousmane Dambelle, Paul Pogpa. The purpose of this study is to calculate the credibility of the Instagram account performance of the 5 most expensive soccer players in the world. The method used for this research is quantitative exploratory method. The results of this study indicate that football player Kylian Mbappe gets first place and has good account performance credibility.

Człowiek wobec kłamstwa w technologii i technonauce

2018 ◽  
Vol 63 (3 (249)) ◽  
pp. 25-38
Author(s):  
Seweryn Łukasz Leszczyński
Keyword(s):  
Social Media ◽  
Financial Markets ◽  
Computer Games ◽  
Personal Data ◽  
Positive Answer ◽  
Human Existence ◽  
Human Being ◽  
Christian Anthropology ◽  
The World

Development of technoscience and technologies in our times cause a lot of dangers regarding human being. It is happening on an unprecedented scale. Social media can manipulate posts and mediated data. Neuro-science, bio-science and technologies mixed with agencies can lead to manipulation of personal data. Even our brains are in danger because of taking part in computer games. Furthermore, in fact nobody knows how financial markets operate. All this regards people in all the world. These processes are not depending on citizens because are not recognised. Reality is endangered by falsehood: social falsehood. The article shows some of ways can provide stability and clearness in human ethic which oppose these falsehood. This ethic is based on Christian anthropology, in particular two attitudes: solidarity and protest (against badness) in opposite of attitudes conformity and avoidance. Solidarity and protest would ensure security in human ambience, eliminate unfair practices of manipulation, especially in virtual life. In view of technoscience and technologies only return to basic of human existence arouse hope for develop of human being. In spite of this anthropology which is real and positive answer for these dangers everyone have to find exit from these dangerous situations by myself.

scholarly journals Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association

2012 ◽  
Vol 1 (5) ◽  
pp. 455
Author(s):  
Sherly Margaretha ◽  
Widayatmoko Widayatmoko ◽  
Muhammad Adi Pribadi
Keyword(s):  
Brand Image ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Business World ◽  
Brand Association ◽  
The World ◽  
A Company

This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.

scholarly journals Hydroponic Website and App to Help Communities in the Pandemic Time

2021 ◽  
Vol 5 (1) ◽  
pp. 11-15
Author(s):  
Davy Ronald Hermanus ◽  
Jajat Sudrajat ◽  
Titi Rahardjanti
Keyword(s):  
Social Media ◽  
Advanced Technology ◽  
Community Management ◽  
Family Welfare ◽  
Community Members ◽  
Youth Organization ◽  
Urban Village ◽  
Marketing Information ◽  
A Company ◽  
Neighbourhood Association

Hydroponic marketing app, is one of the solutions to accelerate employment problems for the community. Management of marketing information systems requires advanced technology, because information is one of the things that is very important for a company or institution time by time. Using a website media and its derivative media, namely social media app, that are well managed, delivered by thoughts and concepts of the lecturers from a university can help a community by social working. The problems of Neighbourhood Association (RT07) and Citizens Association (RW02) community members in Sarijadi Urban Village in Bandung can be overcome by increasing the interest of members of Empowerment and Family Welfare (PKK) and supported by Youth Organization (Karang Taruna) to cultivate Hydroponic plants.

scholarly journals The Effect of Brand Image and Social Media on Customer Retention through Customer Satisfaction at Kaliwatu Adventure

2020 ◽  
Vol 5 (8) ◽  
pp. 589-594
Author(s):  
Mukhlas Rofiq ◽  
Achmad Firdi ◽  
Harianto Respati
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Brand Image ◽  
Customer Retention ◽  
Primary Data ◽  
Media Influence ◽  
Tourism Destination ◽  
Adventure Tourism

This study aims to determine the effect of brand image and social media on customer satisfaction related to customer retention in the adventure tourism destination, Kaliwatu Adventure. This study uses primary data from the results of a questionnaire filled in by 100 respondents, i.e. rafting visitors at Kaliwatu Adventure. Brand image and social media influence customer retention through customer satisfaction, which means that customer satisfaction as mediation can increase the effect of brand image and social media on customer retention at Kaliwatu Adventure. This research proves that in the field of adventure tourism, brand image and social media directly influence customer retention.

Productivity on the Social Web

2017 ◽  
pp. 45-68
Author(s):  
Neus Soler-Labajos ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Software ◽  
Enterprise 2.0 ◽  
Corporate Website ◽  
The Public ◽  
The Social ◽  
Attractive Option ◽  
Social Media Presence ◽  
A Company

Companies gain competitive advantage when they are in a better position than its competitors to keep customers, so for providing the greatest value, become a captivating option, generate satisfaction and achieve the loyalty of consumers, it is necessary that they know the market and enter into a profitable relationship with the customer. In order to get closer to the public, the social media presence stands as a very attractive option for the companies, but these wonder if the effort will offset the result obtained. In this chapter, we will define the concept of enterprise 2.0, and will explain the main benefits that a company can get with the adoption of social media, in relation to its brand image and reputation, communication with the public and the increase of traffic that it can get to the corporate website. Then, and after pointing out the most popular social software tools, we will focus on social media metrics, defining the different types of metrics, designing a framework of social analysis and highlighting those that prove to be of greater business value.

scholarly journals Analysis of Branding Strategy through Instagram with Storytelling in Creating Brand Image on Proud Project

Humaniora ◽  
2017 ◽  
Vol 8 (3) ◽  
pp. 201 ◽  
Author(s):  
Handy Martinus ◽  
Fachmi Chaniago
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Image ◽  
New Age ◽  
Branding Strategy ◽  
Depth Interview ◽  
Qualitative Descriptive ◽  
The Relationship ◽  
A Company ◽  
Media Company

The objectives of the article were to study the branding strategy of a new age media company through social media with storytelling, how it could be utilized in the building of brand image, and what were the special characteristics of storytelling in social media environment, especially Instagram. The study provided an overview of factors in the online content update from social media to elevate interaction and to maintain the relationship between the company and its audience. Also specifying the points on how the information looked desirable to the customer. The qualitative descriptive content analysis was conducted to investigate how a new age media company with Instagram as the platform, which products were intangible and used storytelling in the delivery utilizes and mixes both components. Data were obtained by conducting the in-depth interview with company’s representative, public relations practitioner, and a follower of the company’s Instagram account, which then analyzed through data reduction. The research suggests that storytelling combined with social media features potentially strengthens all dimensions of brand equity with the brand image as the focus, primarily due to its engaging content, its ability to enhance the formation of an emotional connection, and its capabilities in improving recall and recognition. Branding activities conducted by Proud through Instagram can be said to be effective, taking into account the six main factors in providing updates, namely vividness, interactivity, informational content, entertaining content, position and valence of comments. Storytelling plays a role in communicating the company's brand and value. In addition, storytelling is also a branding tool that becomes an element that uniquely unveils a company with a competitor.

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