scholarly journals Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association

2012 ◽  
Vol 1 (5) ◽  
pp. 455
Author(s):  
Sherly Margaretha ◽  
Widayatmoko Widayatmoko ◽  
Muhammad Adi Pribadi
Keyword(s):  
Brand Image ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Business World ◽  
Brand Association ◽  
The World ◽  
A Company

This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.

Sports nutrition market: state and perspectives

2020 ◽  
pp. 41-46
Author(s):  
M.M. Nikiforova ◽  
M.A. Nikolayevа ◽  
M.Yu. Sidorenko ◽  
S.V. Shterman
Keyword(s):  
Sports Nutrition ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Russian Market ◽  
The World ◽  
Market State ◽  
Food Market ◽  
Counterfeit Products

The article analyses the world and Russian markets of sports nutrition products. It is determined that such markets are dynamically developing segments of the food market. In recent years, the rise in prices, sanctions and a large number of counterfeit products caused the domination of sports nutrition products by Russian manufacturers in the Russian market. However, many consumers of sports nutrition products still prefer imported products, requiring the more active promotion of Russian brands through the use of integrated marketing communications.

scholarly journals Tiga Dekade Perkembangan Integrated Marketing Communications (IMC): Sebuah Literatur Review

Gunahumas ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 199-213
Author(s):  
Helpris Estaswara
Keyword(s):  
Literature Review ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Topics ◽  
Building Research ◽  
The Past ◽  
The World ◽  
Basic Ideas

Abstrak Sejak kelahirannya, tiga dekade yang lalu hingga hari ini, IMC (Integrated Marketing Communications) telah menjadi perhatian para akademisi dan praktisi di seluruh dunia. Sebagai kajian yang relatif baru, penting untuk meninjau perkembangan IMC yang ditelusuri dari berbagai tulisan yang diterbitkan di jurnal-jurnal internasional terindeks sebagai bentuk manifestasi perkembangannya. Guna melihat perkembangan IMC selama tiga dekade ini dapat didasarkan pada tiga aspek, yaitu theoretical building, topik penelitian dan pengimplementasian IMC. Tujuannya untuk: (1) Melihat sejauhmana perkembangan IMC jika dilihat dari ketiga aspek tersebut dengan membandingkan deskripsi perkembangan sebelum tahun 2005? (2) Aspek apa yang berkembang paling signifikan sehingga beda dengan gambaran perkembangan IMC sebelum tahun 2008? Tahun 2005 dan 2008 dijadikan patokan karena pada saat itu riset perkembangan IMC secara teoretis (2005) dan topik-topik penelitian serta implementasinya (2008) telah dipublikasikan. Dengan menggunakan kajian literatur, penelitian ini menyimpulkan bahwa IMC terus berkembang secara teoretis, namun demikian tidak meninggalkan gagasan dasar yang telah dibangun pada tahun 2005. Hingga kini, teorisasi IMC semakin memertajam bangunan kontruksnya dan lebih bersifat multi-disipliner. Kata Kunci: Perkembangan IMC, Teorisasi IMC, Topik penelitian, Implementasi IMC Abstract Since its inception, three decades ago until today, IMC (Integrated Marketing Communications) has become attention of academics and practitioners around the world. As a relatively new concept, it is important to review the development of IMC which is traced from various papers published in international journals indexed as a manifestation of its development. To identify the development of IMC over the past three decades, it can be based on three aspects, namely theoretical building, research topics, and IMC implementation. Aim of this article is to: (1) Describe IMC development that is viewed from three aspects by comparing before 2005? (2) What aspect is developed most significantly so that it is different from the description of IMC development before 2008? Year 2005 and 2008 were used as benchmarks because at that time research on development of IMC theoretical (2005), research topics, and its implementation (2008) had been published. Using literature review, this research concludes that the IMC continues to develop theoretically, but did not abandon the basic ideas that had been built in 2005. Hitherto, theorization of IMC has sharpened in its construct and become more multi-disciplinary in nature. Keywords: IMC development, IMC theorization, research topics, IMC implementation,

scholarly journals EMERGENCE OF INTEGRATED MARKETING COMMUNICATIONS AS AN IMPACTFUL TOOL IN SHIFTING CONSUMER BEHAVIOR

2021 ◽  
Vol 9 (1) ◽  
pp. 818-834
Author(s):  
Karan Raghani
Keyword(s):  
Consumer Behavior ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Dynamic Changes ◽  
New Techniques ◽  
Content Consumption ◽  
The World ◽  
The Masses ◽  
New Strategies

The world of business has always been dynamic and fast-paced to the whims of the changing environment and one such aspect of marketing under its huge umbrella – Integrated Marketing Communications is witnessing the boom through the evolution and dynamic changes that the industry is facing with the rise in platforms, mediums, content consumption, new techniques, artificial intelligence, gamification etc. It has evolved with time and has helped businesses to carve new strategies and helped them grow. It has changed the perspectives and broadened the horizons of a consumer’s mind by successfully reaching the masses and influencing their decisions. In this paper, we would be tracing whether the emergence of Integrated Marketing Communications as a tool has impacted a buyer’s mind and whether it has been proved successful in shifting the consumer behavior.  

scholarly journals Aktivitas Integrated Marketing Communications Terhadap Brand Image Untuk Industri Rokok Kelas Mild

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Mohamad Hadi Prasetyo
Keyword(s):  
Government Regulation ◽  
Brand Image ◽  
Public Awareness ◽  
Value Added ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
The Government

The cigarette industry in Indonesia has evolved from a traditional industry to be one of the important manufacturing sectors in terms of value added, employment and government revenue. On the other hand, aside from increasing social welfare, the government also has a moral responsibility particularly for raising public awareness of their health. Draft of Government Regulation regarding tobacco based-product as an addictive substance expressly prohibits the advertising, promotion and sponsorship of products containing tobacco. In the industry of mild class cigarette, the level of competition gets tighter where many cigarette companies conduct their integrated marketing communication activities in creative ways. This research is aimed at determining the effect of Integrated Marketing Communication variables on Brand Image of mild class cigarette companies in Bandung region. This research type is descriptive and verification research. The method used is survey descriptive method i.e collecting data on the research object by taking a sample of the population. Questionnaires are used as the principal means of collecting data. The positive coefficient shows that there is a positive relationship between the integrated marketing communications with brand image. As t count > t table (7.748> 1.965), H0 is rejected. Thus, it is found that there is a significant influence of integrated marketing communications on brand image.

Integrated marketing communications and social marketing

2015 ◽  
Vol 5 (3) ◽  
pp. 226-240 ◽  
Author(s):  
Stephan Dahl ◽  
Lynne Eagle ◽  
David Low
Keyword(s):  
Social Context ◽  
Social Marketing ◽  
Marketing Communications ◽  
Commercial Application ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Content Type ◽  
Body Of Knowledge ◽  
Health Related ◽  
Social Marketing Campaigns

Purpose – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing campaigns, as well as theoretical advancement of the IMC construct. Design/methodology/approach – Based on semi-structured, in-depth interviews with practitioners, the authors provide exploratory evidence for support for IMC within the social marketing community and highlight potential differences and similarities when transferring IMC from a commercial to a social context. Findings – Three main differences emerged when transferring IMC from a commercial to a social context. These include differences of customer-centric approaches between commercial and social marketing, the need to weigh out the application of IMC to the charity brand or the use of IMC at a behavioural level and, finally, different complexity levels of desired behaviour as a mediating factor. Research limitations/implications – As with all qualitative data, the findings may not be generalisable beyond the interview participants and organisations studied. Practical implications – Many practitioners expressed that they liked IMC as a concept, but they lacked guidance as to the application with a social marketing context. This paper contributes to providing this guidance and establishing a body of knowledge how IMC can be applied in a non-commercial setting. Originality/value – The paper contributes to the practical development of guidance how the largely commercially applied IMC construct can be modified to be used in a social marketing context, while correspondingly highlighting how IMC needs to evolve to grow beyond purely commercial application.

Bridging the Gap in IMC Education: Where is the Academy Falling Short?

2009 ◽  
Vol 13 (1) ◽  
pp. 73-81 ◽  
Author(s):  
Andrea J.S. Stanaland ◽  
Amanda E. Helm ◽  
Lance Kinney
Keyword(s):  
Planning Process ◽  
Holistic Approach ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Power Shifts ◽  
Media Type ◽  
Strategic Goals ◽  
Client Side

Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging consumers… For too long, marketing functions have been vertically organized by media type. This siloed approach is mirrored on the agency side, with rewards based on discipline-specific P&L models. These silos must be torn down…The client-side strategic integrator must involve and lead a team of colleagues who have the responsibility, vision, understanding and commitment to engage in a media-agnostic planning process. And this team of enlightened marketers must be willing to let strategic goals-not historic patterns- drive budget allocations. –Bob Liodice, Advertising Age, June 9, 2008

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