scholarly journals Hydroponic Website and App to Help Communities in the Pandemic Time

2021 ◽  
Vol 5 (1) ◽  
pp. 11-15
Author(s):  
Davy Ronald Hermanus ◽  
Jajat Sudrajat ◽  
Titi Rahardjanti

Hydroponic marketing app, is one of the solutions to accelerate employment problems for the community. Management of marketing information systems requires advanced technology, because information is one of the things that is very important for a company or institution time by time. Using a website media and its derivative media, namely social media app, that are well managed, delivered by thoughts and concepts of the lecturers from a university can help a community by social working. The problems of Neighbourhood Association (RT07) and Citizens Association (RW02) community members in Sarijadi Urban Village in Bandung can be overcome by increasing the interest of members of Empowerment and Family Welfare (PKK) and supported by Youth Organization (Karang Taruna) to cultivate Hydroponic plants.

2021 ◽  
Vol 9 (1) ◽  
pp. 729-735
Author(s):  
Avinash Somjani

With the pandemic grabbing up places all over the world, the decline in businesses, macro and micro, is inevitable. Among these businesses is the retail sector which plays an important role for any economy. Retail sector covers all the basic necessities that a human being needs. Retail sector is dependent on many factors that drive the sales of a company and the most vital one is the customer retention. With eruption of technology it is highly important to underscore the importance of social media and advanced technology.   The main reason for that is the number of options the customers have. Due to this the switching cost is low. From the porter’s analysis, we can clearly conclude that the bargaining power of the buyer is high for most retail commodities. Many customers are loyal towards a brand because of the brand image, so it is highly important that a company fulfills its CSR programs in a way that can grab the attention of the customers and glue them to the brand. This brand image can also be connected to the store ambience. This study is based on various factors that are perceived by the customers as of value and how these factors can enhance the customer retention.


2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.


2020 ◽  
Vol 4 (2) ◽  
pp. 329-335
Author(s):  
Rusydi Umar ◽  
Imam Riadi ◽  
Purwono

The failure of most startups in Indonesia is caused by team performance that is not solid and competent. Programmers are an integral profession in a startup team. The development of social media can be used as a strategic tool for recruiting the best programmer candidates in a company. This strategic tool is in the form of an automatic classification system of social media posting from prospective programmers. The classification results are expected to be able to predict the performance patterns of each candidate with a predicate of good or bad performance. The classification method with the best accuracy needs to be chosen in order to get an effective strategic tool so that a comparison of several methods is needed. This study compares classification methods including the Support Vector Machines (SVM) algorithm, Random Forest (RF) and Stochastic Gradient Descent (SGD). The classification results show the percentage of accuracy with k = 10 cross validation for the SVM algorithm reaches 81.3%, RF at 74.4%, and SGD at 80.1% so that the SVM method is chosen as a model of programmer performance classification on social media activities.


2021 ◽  
pp. 194855062110183
Author(s):  
Sandra L. Murray ◽  
Mark D. Seery ◽  
Veronica M. Lamarche ◽  
Han Young Jung ◽  
Thomas L. Saltsman ◽  
...  

Elections and pandemics highlight how much one’s safety depends on fellow community members, a realization that is especially threatening when this collective perceives political realities inconsistent with one’s own. Two longitudinal studies examined how people restored safety to social bonds when everyday experience suggested that fellow community members inhabited inconsistent realities. We operationalized consensus political realities through the negativity of daily nationwide social media posts mentioning President Trump (Studies 1 and 2), and the risks of depending on fellow community members through the pending transition to a divided Congress during the 2018 election season (Study 1), and escalating daily U.S. COVID-19 infections (Study 2). On days that revealed people could not count on fellow community members to perceive the same reality of President Trump’s stewardship they perceived, being at greater risk from the judgment and behavior of the collective community motivated people to find greater happiness in their family relationships.


Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers


2015 ◽  
Vol 8 (2-3) ◽  
pp. 327-354
Author(s):  
Nadia Yaqub

This article examines the posting of photographs on two Facebook groups created by survivors of the 1976 fall of the Tal al-Zaʾtar refugee camp and their descendants. What happens to photographs as they circulate through these particular social media groups, and what relations do people (including photographed subjects who appear in images of atrocity and trauma) create with such images as they circulate in new ways? How are they mobilized through social media to create and sustain collective memory? I argue that by addressing the yearning to discover, document and sustain networks of affiliation and association on one hand and a shared geography, lost in 1976 and virtually reconstructed through members’ activities on the sites on the other, group members appeal in complex ways to both indexical and iconic qualities of photographs, thereby allowing for the creative engagement with a collective past for the needs of community members in the present.


2021 ◽  
Author(s):  
Katherine Owczar

[Para. 1] At a time where online activists are targeting and obtaining the intellectual property of companies on a regular basis, how should a company communicate and mitigate the data breach to ensure that its valued customers feel protected, or in the best case scenario, prevent it altogether? The adoption and implementation of a sound crisis communication and management strategy is thus a fundamental operative for the success of any organization. Organizational crises can fundamentally disrupt and harm companies, organizations and individuals alike; they are characterized as “non-routine, severe event[s] that [can] destroy [its] reputation or operations” (Koerber, 2017). When a crisis arises for an organization, it is imperative that they have a strong sense of clarity regarding the issue at hand – specifically, they must understand the context and “background narrative that gives interpretative shape to [its] foreground issues” (Arnett, Deiuliis, Corr, 2017). Perhaps most emblematic of these background narratives is the circulation of competing information and perspectives, by both social media and traditional news sources. With the rise of social media and the 24/7 news cycle, a new sense of power and inflated ability to frame an issue has been afforded to many publics – particularly due to the ability of these mediums to rapidly transmit and receive information. These affordances have the potential to be either beneficial or detrimental to a company when faced with a crisis. While an organization can benefit from strategic media relations and effective crisis communication, even the most established of firms can have their voice become convoluted or be reprimanded if communication is poorly executed.


2017 ◽  
Vol 3 (5) ◽  
pp. 51
Author(s):  
Ramis Akhmedov

<p class="Default">SMM occupies an important role in the lives of people and so many people are represented in social networks, it provides the ideal platform for companies so they can communicate with their current and potential customers. This study continues to explore how companies can use social media marketing to build and maintain relationships with customers. This investigates through conducted research questions. How SMM is effective in terms of CRM? Can Facebook replace CRM system? Why do people choose to follow a company on Instagram? To analyze more clearly the focus will be on Instagram and Facebook applications, which in a short time acquired great popularity among private users as well as among the companies. The purpose of this study is to indicate the integration of customer relationship management (CRM) with social media marketing (SMM) strategies, and defines its benefits for business.</p><p class="Default"> </p>


Author(s):  
Venessa Handiwinata ◽  
Budi Adelar Sukada

Millennial generation is the generation of births around 1980 to 2000 and in productive age. This generation has a problem, where they tend to be lazy, out of focus and narcissistic. There are 4 factors that cause it. First, this generation becomes depressed when in the workforce because there is no help from their parents and does not get what they want; second, this generation requires an addiction to the response of social media, which causes the absence of relations that improve between individuals; third, they do not last long in a company because they do not get what they want and want everything to be instant (inpatient); fourth, environmental participation that creates character of the individuals, where the environment at this time is more concerned with numbers than a community needs and only focus on short-term needs. In addition, the companies where they work don’t help/provide facilities to build cooperation and character development skills. Of all these problems, the millennial generation needs a facilities to develop their social skills, which can improve their ability to develop visions related to the development of their potential and innovation. Therefore, they need a character training center, with supporting facilities such as foodhall, shared work space, and gym facilities, where those supporting facilities can help the process of character training. This character training center has a concept that prioritizes togetherness and sociability with the "the c’s" method. AbstrakGenerasi millennial adalah generasi kelahiran sekitar tahun 1980 sampai dengan 2000 dan sedang dalam usia produktif. Generasi ini memiliki sebuah isu, dimana mereka cenderung malas, tidak fokus dan narsis. Terdapat 4 faktor penyebabnya. Pertama, generasi ini menjadi depresi saat di dunia kerja karena tidak adanya bantuan dari orangtua dan tidak mendapatkan apa yang mereka inginkan; kedua, generasi ini cenderung kecanduan akan respon dari media sosial, dimana hal tersebut menyebabkan tidak adanya relasi yang kuat antar individu; ketiga, mereka cenderung tidak bertahan lama dalam suatu perusahaan karena mereka merasa tidak mendapatkan apa yang mereka inginkan dan ingin semuanya serba instan (tidak sabaran); keempat, lingkungan hidup yang membentuk karakter dari individu, dimana lingkungan hidup pada saat ini lebih mementingkan angka dibandingkan kebutuhan masyarakat dan hanya memikirkan kebutuhan jangka pendek. Selain itu, perusahaan tempat mereka bekerja cenderung tidak membantu/menyediakan fasilitas untuk membangun skill kerjasama dan pembangunan karakter. Dari semua isu tersebut, generasi millennial membutuhkan sebuah fasilitas untuk mengembangkan social skills mereka, dimana hal tersebut dapat mempengaruhi mereka dalam pembentukan visi hidup yang berhubungan dalam pengembangan potensi dan inovasi mereka. Oleh sebab itu, mereka membutuhkan suatu Character Training Center, dengan fasilitas pendukung seperti foodhall, co-working space dan fasilitas gym, dimana fasilitas pendukung tersebut dapat membantu sebuah proses character training. Character Training Center ini memiliki konsep dimana mengutamakan togetherness and sociability dengan metode  “the c’s”.


2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.


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