THE IMPACT OF VISUAL COMMUNICATION DESIGN ON THE CONSUMPTION CULTURE, FROM PAST TO PRESENT

2016 ◽  
pp. 133
Author(s):  
Selma Karaahmet Balcı
Keyword(s):  
Mass Communication ◽  
Visual Communication ◽  
Industrial Revolution ◽  
Visual Communication Design ◽  
Communication Design ◽  
Consumption Culture ◽  
The Aesthetic ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Societies

Visual communication design as an interdisciplinary term makes a reference to many disciplines which have focused on communication and presentation point to transmit the messages, prepared as visuals, to target the audience. Especially after the industrial revolution, the visual communication design phenomenon, which in its existence is an influential field in creating consumer-wise shoppers and the visuals are increasing their power with mass communication. Visual communication design as a sustainable phenomenon with more powerful interaction zone, which has been differed from within the several unstable paradigm axis, from Bauhaus to present, maintains its existence by including the aesthetic concerns in designs. Consumption culture has been created by dwelling on the individuals’ consumption perceptions. In post-industrial societies, people aim to satisfy the needs of their egos, by getting a hedonic benefit, rather than their material needs by means of the products they have purchased. At this point, visual communication design as a field, being at the middle of capitalism and consumption culture, it has been an inter-bedded phenomenon with consumption in all ages. 

scholarly journals Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

2022 ◽  
Vol 2022 ◽  
pp. 1-8
Author(s):  
Gao Chaomeng ◽  
Wang Yonggang
Keyword(s):  
Collaborative Filtering ◽  
Visual Communication ◽  
Visual Design ◽  
Design System ◽  
Original Algorithm ◽  
Filtering Algorithm ◽  
Visual Communication Design ◽  
Communication Design ◽  
Collaborative Filtering Algorithm ◽  
The Impact

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

scholarly journals FENOMENA DIGITAL ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 4 (1) ◽  
pp. 47
Author(s):  
Farid Abdullah
Keyword(s):  
Los Angeles ◽  
Visual Communication ◽  
Design Education ◽  
Industrial Revolution ◽  
Visual Effects ◽  
Visual Communication Design ◽  
Communication Design ◽  
Digital Era ◽  
Design Paradigm ◽  
Set Up

<p><strong>Abstract </strong></p><p><strong></strong><br />Digital Phenomena in Industrial Revolution 4.0. Entering the era of Industrial Revolution 4.0, the Indonesian government set up a roadmap in the form of Making Indonesia 4.0. To support the digital phenomenon, this article is strengthened by public lecture Eric Hanson CEO of xRez Studio Inc. Greater Los Angeles, USA, on February 5, 2018 themed “Creating Digital Cities”. As a designer, visual effects senior producer,<br />and 3-dimensional digital artist he has been in the production of visual effects-based films in Holywood. The arrival of Hanson made an important contribution to Visual Communication and Multimedia Design education in Indonesia. Visual communication design paradigm according to Hanson experiencing a media shifting. Many works of art, multi media, prints, previously leaning on consumables, shifted to E-media. The existence of this e-media is difficult to resist and many of the efficiency it produces.<br />Hanson also explained his arrival as a form of introduction to the younger generation the opportunities of work in the field of visual communication design.</p><p><br /><strong>Abstrak</strong><br />Fenomena Digital Era Revolusi Industri 4.0. Memasuki era Revolusi Industri 4.0, pemerintah Indonesia menyusun peta jalan berupa Making Indonesia 4.0. Untuk mendukung fenomena digital tersebut, tulisan ini diperkuat kuliah umum Eric Hanson, CEO xRez Studio Inc. Greater Los Angeles, USA, bertema “Creating Digital Cities”.<br />Pendekatan yang dipakai dalam tulisan ini adalah deskriptif-naratif, memakai teori Rogers E. Shoemaker (1995) difusi teknologi komputer terhadap komunitas seni. Fenomena desain komunikasi visual menurut Hanson mengalami perubahan media (media shifting). Banyak karya seni, multimedia, cetakan, yang sebelumnya bersandar pada bahan habis, bergeser pada e-media. Keberadaan e-media ini sulit ditolak dan banyak efisiensi yang dihasilkannya. Simpulan dari tulisan ini adalah telah terjadi fenomena digitalisasi di berbagai kota-kota dunia dan perlunya introduksi kepada generasi muda tanah air terhadap peluang-peluang kerja di bidang desain</p>

scholarly journals ENHANCEMENT THE EFFECTIVENESS OF GOVERNMENT COMMUNICATIONS IN INFOGRAPHIC IMMIGRATIONS THROUGH SOCIAL MEDIA PLATFORM

2020 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Riyan Herriandi Putra
Keyword(s):  
Visual Communication ◽  
Design Theory ◽  
Educational Background ◽  
Public Confidence ◽  
Technical Service ◽  
Design Elements ◽  
Visual Communication Design ◽  
Service Unit ◽  
Communication Design ◽  
The Impact

The infographic content published by the Immigration Technical Service Unit is considered to have not maximized regarding the use of design elements referring to Visual Communication Design Theory. This is due to the lack of the public relations staff’s knowledge of the theory and their educational background that are not related to communication design. The purposes of this research are to know the quality of government communication through infographic media and the importance of infographic media as a means to spread information, especially immigration information as well as this study has the impact of proposing standardization on the infographics published by each technical service unit under the Directorate General of Immigration. In this study, the authors used a qualitative approach with descriptive methods by collecting data through interviewing techniques for respondents and observations made in a comprehensive manner. in the network to get credible data. The results of this study are proven that the use of design elements in Visual Communication Design Theory has not been maximal in the place where the author conducted the research. Therefore the authors provide a recommendation for the existence of guidelines that contain standardization of infographic layout designs that will equalize all design elements for use by designers in each Immigration Technical Service Unit. In addition, to improve image and positive public perceptions of each Immigration Technical Service Unit as well as increase public confidence in in an information that published by each Immigration Technical Service Unit.  

scholarly journals ESTETIKA (DALAM) DESAIN

DeKaVe ◽  
2012 ◽  
Vol 1 (3) ◽  
Author(s):  
FX Widyatmoko
Keyword(s):  
Visual Communication ◽  
Aesthetic Experience ◽  
Fine Arts ◽  
Academic Research ◽  
Great Distance ◽  
Concept Design ◽  
Design Work ◽  
Visual Communication Design ◽  
Communication Design ◽  
The Aesthetic

Aesthetics is a word that is often present in the areas of art, including fine art. However, in thearea of visual communication design aesthetic rarely spoken words compared with the area of fine arts(fine arts). Not that there are no problems in the design aesthetic. Aesthetic issue still exists, but it is rarelyused as a design concept design. Even the design of the study area, there are aesthetic studies. However,the study could have imagined aesthetic has a great distance to the aesthetics of everyday design. There isalso an effort to facilitate the understanding of aesthetics is to provide the name of a visual strategy(Andry Masri, Jalasutra, 2010). However, the strategy also has not explained the visual aesthetic studiesare very diverse. The phrase is intended to facilitate common aesthetic learned, particularly for the needsof design planning (especially product design).This paper aims to offer a way to understand the aesthetic rather than through understanding, butto find the position of each design aesthetic in visual communication design. The objects that wereexamined in the two final ISI Visual Communication Design (one object assessment, the object creation),as well as a book cover design. The goal is clear, to give an overview of the aesthetic. Hopefully, thegrowing diversity of aesthetic closer to the day-to-day. In short, bringing together academic research,design work, the aesthetic experience everyday.

The affects of the new media design on the visual communication design

2016 ◽  
Author(s):  
Hülya Gündoğdu
Keyword(s):  
New Media ◽  
Mass Communication ◽  
Visual Communication ◽  
The Other ◽  
Technological Innovations ◽  
Media Design ◽  
Visual Communication Design ◽  
Communication Design ◽  
One Step ◽  
Important Field

Arts and Technology has been involved in an interaction with each other since the existence of Human being. Technological innovations have not only included the society but also the art. ’The New Media’concept which has been the focus of this issue has also affected the visual communication design.The visual communication design has acreative process in which the technology and design are combined and communication is established. Additionally, the decrease in the interest in desktop publishing has led to the development of the concept of ‘the new media.’The new media design concept has been an important field especially in the developing countries. Because, in our century where competency almost disclaims right of living to the other, the companies and trademarks are making use of the power of visual communication design in order to bring up their productions one step forward than the others, to boost their pre-occupyingness, and to turn will of purchasing into permanency. In this study, the reasons for the innovation-visual communication design into the digital field, along with the new media concept have been addressed.Keywords: new media, visual communication design, design, digital, mass communication, consumer.

Mengkaji Karakteristik Media Televisi untuk Memudahkan Merancang Komunikasi Visual yang Tepat

Humaniora ◽  
2010 ◽  
Vol 1 (2) ◽  
pp. 705
Author(s):  
Tunjung Riyadi
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Print Media ◽  
Literature Study ◽  
Visual Communication Design ◽  
Communication Design ◽  
Television Screen

 A work of visual communication design which aired on the television screen has a different perspective in its interpretation in the eyes of the audience when compared to other media. By understanding the characteristics and nature of media, proper exploration of graphic design can easily be created. Through literature study, observations of the author as a practitioner of graphic design for television and comparisons with the print media will facilitate the understanding of this study. 

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