scholarly journals GENERATION Z ENTERS INTO THE LATVIAN BUSINESS ENVIRONMENT

2019 ◽  
Vol 1 (11) ◽  
pp. 97
Author(s):  
Irena Silinevica ◽  
Laila Meirule
Keyword(s):  
Empirical Study ◽  
Labour Market ◽  
Research Study ◽  
Life Experience ◽  
Business Environment ◽  
Theoretical Studies ◽  
Generation Z ◽  
To Come ◽  
Successful Integration

There are five different generations in the Latvian labour market. Each generation has its own values and life experience. Recent research has shown that generation Z entering the labour market is significantly different from previous generations. They have different approaches when it comes to purchasing, choosing a career, working attitude, and so on. Therefore, research is needed to understand what changes this generation will bring to the business environment in the years to come. The aim of this  research study is to investigate some of the different aspects of generation Z behaviour in the labour market.  This research study includes theoretical and empirical parts. Findings of various theoretical studies on distinctive values and attitudes of generation Z have been investigated. The empirical study compares the values of different generations and highlights the differences between the generations in the labour market. Recommendations are made for successful integration of generation Z into the business environment.

MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND

2020 ◽  
Author(s):  
Todor Dyankov ◽  
Keyword(s):  
Research Study ◽  
Customer Experience ◽  
The Other ◽  
Successful Completion ◽  
Successful Development ◽  
Human Contact ◽  
Global Pandemic ◽  
The Future ◽  
To Come ◽  
Customer Trust

The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.

Proposal of Delta Design Map Based on Function, Behavior, Structure and User Experience for Design Ideation Support

2017 ◽  
Author(s):  
Tamotsu Murakami ◽  
Tomoyuki Koyanagi
Keyword(s):  
User Experience ◽  
Design Theory ◽  
Business Environment ◽  
Computational Tool ◽  
Systematic Method ◽  
Design Theory And Methodology ◽  
To Come ◽  
Design Ideas ◽  
The Relationship ◽  
Design Ideation

In the present competitive business environment, designers and engineers need to come up with creative, innovative and valuable design ideas. In engineering design, the function (F), behavior (B) and structure (S) of a product are discussed using design theory and methodology. On the other hand, the concept of user experience (UX) is becoming important in product design. In this paper, we first discuss the relationship among F, B, S, UX and the value of a product. Then we propose a delta design map as a framework for a systematic method and computational tool for design ideation support. A delta design map does not describe F, B, S and UX for design examples but describes their differences (delta) between design examples. This approach makes the descriptions efficient and gives clear criteria on what needs to be described and what need not be described. By preparing a delta design map, we can systematically and exhaustively analyze the potential similarity among all design examples from the viewpoint of F, B, S and UX and obtain triggers for ideation. The results of a simple trial of the proposed method are presented and discussed in this paper.

scholarly journals Asking is not enough. A research study on teaching qualitative interviews in Italy

2018 ◽  
Author(s):  
Albertina Pretto
Keyword(s):  
Qualitative Methods ◽  
Positive Attitude ◽  
Research Study ◽  
Social Research ◽  
Qualitative Interviews ◽  
To Come

In the area of social research, it is not uncommon to come across qualitative interviews (transcribed or recorded) that present conduction strategies which seem to be in contrast to that is recommended by the literature on this subject. In order to understand the reason why this occurs, I present the results of a research carried out among Italian sociologists who use qualitative interviews for their research; I try to establish a connection between the conduction strategies used by researchers and their training. I found three different conducting styles, and divided my interviewees into three categories. But, only one of these categories presents a real positive attitude towards qualitative interviews. The problem is that all these researchers also teach qualitative methods at University or train new interviewers for their research and they pass down their same attitude to their students, for better or worse.

scholarly journals DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Baby Boom ◽  
Business Environment ◽  
Added Value ◽  
Generation Z ◽  
Questionnaire Method ◽  
Buying Behaviour ◽  
Main Factor

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.

scholarly journals SALES LABORATORY CONCEPT FOR PROBLEM SOLVING BASED LEARNING: THE EXPERIENCE OF THE BALTIC COUNTRIES

2019 ◽  
Vol 1 (11) ◽  
pp. 124
Author(s):  
Daina Znotiņa ◽  
Maris Igavens
Keyword(s):  
Problem Solving ◽  
Labour Market ◽  
Professional Education ◽  
Research Study ◽  
Survey Methods ◽  
Problem Based Learning ◽  
Traditional Learning ◽  
Job Market ◽  
Baltic Countries ◽  
The Baltic

Very often youth faces many difficulties when trying to enter the labour market. It is because of lack of experience, insufficient vocational education, inadequacy between professional education and requirements for specialists in the job market. It is necessary that students get competencies and skills needed for the labour market and increase their employment possibilities. Rezekne Academy of Technologies implemented a project, where one of the objectives was integration of problem-based learning (PBL) into study processes. The aim of the research study is to investigate problem-based learning experiences among students and lecturers. Research methods – the monographic method, the analysis and survey methods. Problem-based learning is much more exciting for students and faculty than traditional learning, but it is also more time consuming and expertise intensive.

scholarly journals Opposing Gazes: Racism and Xenophobia in South African Schools

2016 ◽  
Vol 52 (1) ◽  
pp. 68-81 ◽  
Author(s):  
Saloshna Vandeyar ◽  
Thirusellvan Vandeyar
Keyword(s):  
South African ◽  
Research Study ◽  
Immigrant Students ◽  
Qualitative Case Study ◽  
Moral Integrity ◽  
African Students ◽  
Black South African ◽  
Study Approach ◽  
To Come

Utilising a qualitative case study approach, this research study set out to understand discrimination experienced by immigrant students in their interactions with South African students and the prejudice immigrant students expressed against Black South African students. Findings reveal that the discrimination experienced by immigrant students could be clustered into four broad themes, namely categorisations and prototypes; practised stereotypes; academic and social exclusion; and work ethic. Furthermore, statements immigrant students make about South African students seem to fall into two broad categories, namely lack of value for moral integrity and lack of value for education. Educating students to value human dignity and to view each other as cosmopolitan citizens of the world could be a way to ensure social cohesion and harmony of future generations to come.

(Mis)match between higher education supply and labour market needs: evidence from Portugal

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Daniela Olo ◽  
Leonida Correia ◽  
Maria da Conceição Rego
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Labour Market ◽  
Rank Correlation ◽  
Correlation Coefficients ◽  
Research Field ◽  
Content Type ◽  
Job Offers ◽  
Education Supply ◽  
Market Needs

PurposeThe purpose of this paper is to analyse whether there is an adjustment between the Portuguese higher education supply and the needs of the labour market.Design/methodology/approachAn empirical study is performed, using a quantitative approach, relating the job offers for graduates registered at the employment centres and the number of graduates by higher education institutions (HEIs) in Portugal, at an aggregate level and NUT II regions, by areas of education and training, over the 2003–2018 period. To understand how job offers and graduates are correlated, bilateral Spearman's rank correlation coefficients were calculated.FindingsThe results show that, in large groups of educational areas, exists a match between the higher education supply and the labour market needs, with an emphasis on the fields of “social sciences, business and law”, “engineering, manufacturing and construction” and “health and welfare”. However, at a more disaggregated level, a mismatch in the sub-areas of “teacher training and education science” and “computing” was found since labour market needs are much greater than graduates by HEIs and the two variables are moving in opposite directions.Practical implicationsThe study has revealed important aspects that the educational policy should take into account in order to create the conditions for a gradual adjustment to the labour market needs. Also, the results demonstrate that some measures should be taken in short/medium term to avoid problems in the medium/long term.Originality/valueOne implication of this empirical study was the elaboration of a correspondence table to standardise the data analysis units from two different sources. As this correspondence did not exist prior to this study, this output is a relevant contribution to the research field. Another important contribution is the demonstration of a mismatch in some educational sub-areas that deserves special attention from educational policymakers.

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