A Research Study on the Public Relations & Publicity and Advertising Students Accreditation Perception Within the Scope of Quality Management

2021 ◽  
Author(s):  
Tuğçe Çevik Çedikçi ◽  
Gonca Yıldırım
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Public Relations ◽  
Higher Education Institutions ◽  
Total Quality ◽  
The Public ◽  
Cultural Terms ◽  
Perceptions Of Students ◽  
External Stakeholders ◽  
Information And Communication

Everything rapidly changes in economic, political, social, and cultural terms during this information and communication era. In this context, higher education institutions need to improve and renew their educationtraining systems and administrative mentalities to meet today’s and future necessities. Therefore, Total Quality Management (TQM), which is meeting the necessities of internal and external stakeholders with the participation of all employees under increasing competitive pressure, has lately started to be included in the administrative mentalities of higher education institutions. In this regard, accreditation processes become part of sustaining the quality by improving and auditing its compliance with various standards and rules. This study examined accreditation perceptions of students of the Advertising program that was in the process of accreditation, and Public Relations and Publicity Program accredited by the ILEDAK, the authorized organization in the accreditation evaluations of the communications faculties in Turkey. This study aimed to compare the accreditation perceptions of students from two different departments, one of which was accredited within the scope of TQM and the other wasn’t. Since accreditation processes in the communication faculties just started a few years ago, no manuscript was written on the perception of accreditation in this field. This study is one of the first studies conducted on Public Relations and Advertising Programs in Turkey, making it authentic and more important compared to other studies. This study was based on the data of a questionnaire performed on 261 students reached through the convenience sampling method. Accreditation perceptions of the students studying in Public Relations and Publicity program that was accredited were higher compared to students of the Advertising program that was not accredited, and surprisingly, Advertising students had higher awareness related to this subject.

Total quality management elements and results in higher education institutions

2017 ◽  
Vol 25 (2) ◽  
pp. 206-223 ◽  
Author(s):  
Evangelos Psomas ◽  
Jiju Antony
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Total Quality Management ◽  
Performance Improvement ◽  
Research Study ◽  
Higher Education Institutions ◽  
Teaching Staff ◽  
Economic Downturn ◽  
Total Quality ◽  
Content Type

Purpose The purpose of this paper is to determine the main total quality management (TQM) elements adopted and the respective results achieved by higher education institutions (HEIs) in Greece. Design/methodology/approach A research study was designed and carried out in private sector Greek HEIs. Fifteen HEIs were approached through interviews based on a structured questionnaire. The measured variables of the TQM elements and results identified in the literature were used as the questionnaire items. Descriptive statistics were applied to determine the TQM elements mostly adopted and the results achieved by the HEIs. Findings According to the findings, the TQM elements mostly adopted by the Greek HEIs concern the following: student focus, leadership and top management commitment, strategic quality planning, process management and teaching staff and employee involvement. On the other hand, the most significant results achieved by the sample HEIs concern quality performance improvement, teaching staff and employee satisfaction, operational performance improvement and the positive impact on society. Research limitations/implications The subjective data collection involved chief executive officers of a small sample of HEIs operating in a European Union country. Thus, no advanced statistical methods could be applied. Based on these limitations, future research studies are recommended. Practical implications By focusing on specific TQM elements, an HEI can develop a robust TQM model, approach business excellence, which can, in turn, help the HEI apply for appropriate quality awards, and finally derive significant benefits. In doing so, an HEI can lay the foundations for being competitive in the current global context that is characterised by an economic downturn. Originality/value This study contributes to the literature by empirically determining the TQM elements mostly adopted as well as the respective results achieved by Greek HEIs in a period of economic downturn. This is the first research study in the field of TQM in higher education that has been carried out in Greece in a period where many service organisations, whether private or public, are making significant efforts to withstand the current downturn and achieve a sustainable growth.

Higher Education Environment

2017 ◽  
pp. 1-25
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Total Quality Management ◽  
Tertiary Education ◽  
Higher Education Institutions ◽  
Knowledge Society ◽  
Total Quality ◽  
New Era ◽  
Education Environment

Tertiary education faces a new era as expectations for good quality education are increasing. Globalization and knowledge Society formed new conditions on the global economic and geopolitical scene, and led higher education ahead to new challenges which require a redefinition of its role. These challenges have created new opportunities, new collaborations and new ways of managing Higher Education Institutions. In response to the demand for higher quality products and services, a growing number of Higher Education Institutions worldwide are implementing Total Quality Management (TQM) and the Deming Management Method. The first chapter is designed to provide the reader an overview of the role of Higher Education Institutions and the implications of globalization and knowledge society on tertiary education. Furthermore, this chapter deals with the strategic challenges of Higher Education Institutions and their strategic response to those challenges, focused on Deming and Total Quality Management.

scholarly journals Total Quality Management at Algerian Higher Education Institutions to Promote Our Roles in Comprehensive Development

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Hocine Bachioua ◽  
Khaoula Kachaou ◽  
Salim Keffane
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Quality Management ◽  
Total Quality Management ◽  
Educational Policy ◽  
Higher Education Institutions ◽  
Global Changes ◽  
Total Quality ◽  
Training Process ◽  
Comprehensive Development

The aims this study to know the reality of  the role for Total Quality Management (TQM) to need of Algerian Higher Education Institutions(AHEI) in apply the Total Quality Management (TQM) to promote the Comprehensive Development (CD), and this approach to enhance their roles in the comprehensive development, the efficiency of the training process, global changes and their needs to adopt a new educational policy in line with the global transformation competition, and the requirements of sustainable development, in this study was used a questionnaire composed of (75) items distributed on (08) areas, This is for confirmation the need to adopt philosophy of Total Quality Management (TQM) as a strategy imposed by the nature and  the stage experienced for Algerian Higher Education Institutions(AHEI), And deal with the nature of the changes and challenges imposed by certain factors such as Globalization and the knowledge revolution, through all this inevitably to  apply the Total Quality Management (TQM) in our  Algerian Higher Education Institutions(AHEI).

scholarly journals Legal framework for quality assurance in the Republic of Moldova higher education

2021 ◽  
Vol 97 ◽  
pp. 01040
Author(s):  
Doina Usaci ◽  
Lilia Sargu
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Quality Management ◽  
Total Quality Management ◽  
Management System ◽  
Quality Management System ◽  
Higher Education Institutions ◽  
Total Quality ◽  
Republic Of Moldova ◽  
The Republic

In the current economic context, quality has become a source of competitive advantage, and universities that want to achieve academic excellence must perceive quality as something integral to their activities. The purpose of this research is to demonstrate that without establishing an efficient mechanism for quality assurance and evaluation, higher education institutions turn into diplomas mills, being rather an impediment to the cultural, economic and social development of society. So, in order to ensure the success of the scientific approach, the following methods were used: scientific documentation; analytical-synthetic methods; the method of comparing and generalizing theoretical and practical data. The analysis of the quality of higher education in Moldova in terms of the provisions of the Bologna Process raised a fundamental question - the acute need for effective external evaluation mechanisms of higher education institutions in parallel with the internal mechanisms of institutions. As a result, following the empirical study, we conclude that the universities of the Republic of Moldova do not face significant problems that seriously affect the performance of the total quality management system, but they must really make efforts to improve the dimensions analyzed in within this research, in order to obtain the benefits expected from the implementation of the total quality management system.

scholarly journals INFORMATION AND COMMUNICATION SUPPORT OF QUALITY MANAGEMENT DECISIONS

2021 ◽  
Vol 5 (40) ◽  
pp. 127-134
Author(s):  
M. Borovyk ◽  
M. Novikova ◽  
O. Kozyrieva ◽  
O. Krasnonosova ◽  
M. Volkova
Keyword(s):  
Higher Education ◽  
Sustainable Development ◽  
Quality Management ◽  
Higher Education Institutions ◽  
Management Decisions ◽  
Managerial Decision ◽  
High Quality ◽  
Communication Support ◽  
Managerial Decisions ◽  
Information And Communication

Abstract. The article examines the impact of information and communication support on the process of making quality management decisions aimed at achieving sustainable development of higher education institutions in the context of Ukraine’s integration into the European educational space. The essence of sustainable development of higher education institutions and the specifics of its achievement within competition of educational services in the market, which is especially acute in the conditions of European integration, are considered. The necessity of using effective information and communication support in the development of high-quality management decisions aimed at achieving sustainable development of higher education institutions is determined. The process of making managerial decisions is considered and the quality of making managerial decisions is characterized. The organizational aspects of making quality management decisions are determined. The sequence of actions on the decision of the problems arising in the course of activities of the higher education institutions is offered. The approaches to be considered in the course of accepting qualitative administrative decisions directed on the achievement of sustainable development of higher education institutions on the basis of management of information and communication maintenance of their activity are considered. The influence of people who make management decisions on their quality and effectiveness is determined. The requirements to the quality criteria of managerial decision-making, which are put forward in the development of economic and mathematical models of managerial decision-making aimed at achieving sustainable development of higher education institutions, are studied. The principles of optimization of management decisions are considered. Keywords: management, management decisions, high-quality management decisions, information and communication support. JEL Classification C44, D8, I25 Formulas: 0; fig.: 0; tabl.: 1; bibl.: 16.

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