The relevance of the study is associated with the speed of modern sociopolitical processes in the territories, the emergence of new participants and tools for achieving their own and collective interests. The aim of the article is to describe the real urban processes of sociopolitical interaction in the conditions of reactive relations, taking into account the interests and positions of the participants, the content and dynamics of interaction. The methodological basis of the study is the concept of social action and power relations by M. Weber, the concept of resources by A. Giddens, research works by L.L. Shpak, who considers interaction in the aggregate of regional everyday sociopolitical practices. The article proposes a framework for the study of rapid reactive actions and relationships that can significantly accelerate the flow of social and political interactions. The analysis of reactive relations, the dynamics of the nature of social and political interaction on the scale of the urban space, as well as confirmation of signs of reactivity of relations, is based on the analysis of two cases of Kemerovo related to the improvement of the urban space, demonstrating at the same time the practice of social and political communications. For the Statue of Saint Barbara case, the method of content analysis is used to study the Internet audience; the method allows analyzing the density and coherence of information communications taking into account the inclusion and/or belonging of users in relation to the analyzed data. The use of the method of analyzing event data in the media (event analysis) for the Lazurny case illustrates the dynamics of social and political interaction. As a result, it has been revealed that, in the context of new reactive relations, the communicative potential of ordinary users (citizens) grows in the social and political interaction of a city or a certain territory. The practices of social interaction considered in the article are replenished from the implementation of innovative projects within the framework of urban communities. An important role is played by the constantly changing conditions for the transmission and accumulation of information significant in the urban space, as well as by the activity resource – active drivers of modern communication. The prospect of further research is the search for new tools and indicators of a new quality of social and political interaction in the context of reactive relations
Infotainment in the campaign for the 2015 Spanish general election: An analysis of El Hormiguero from a gender perspective
