scholarly journals Intentions of Language Learning among Macau Frontline Employees in Hospitality Industry: Application of the Theory of Planned Behaviour Model

2021 ◽  
Vol 7 (4) ◽  
pp. 193-197
Author(s):  
Ying Chuan Wang ◽  
Keyword(s):  
Language Learning ◽  
Language Learners ◽  
Teaching And Learning ◽  
Hospitality Industry ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Behavioural Intention ◽  
Frontline Employees ◽  
Planned Behaviour ◽  
Perceived Behavioural Control

The purpose of this study attempted to explore intentions of frontline employees on language learning in Macau hospitality industry. Without exploring learners’ intention, the successful language learning cannot be achieved. Various factors promote or hinder language learners from the implementation of behaviour, that is learning a language. As Macau is one of famous tourist destinations, diversifying single economic development on gaming industry has been enforced. Acting the platform between China and Lusophony countries has also been initiated. Developing language competence in hospitality industry becomes essential in Macau. Hence, this study is crucial for language teaching and learning contexts in hospitality industry while it is anticipated that more and more international tourists will be received in Macau soon after recovering from COVID-19. In this study, the theory of planed behaviour suggested by Ajzen (1991) [1] was applied to explore language learners’ behavioural intentions in terms of learning either English or Portuguese. After a pilot study, the main study was conducted in November 2019. The research findings showed attitude, subjective norm and perceived behavioural control had positive and significant impacts on language learning intention. Specifically, subjective norm was the most influential factor affecting learners’ behavioural intention, followed by perceived behavioural control and then attitude. Significant others therefore played the key factor on influencing learners to take an action on learning languages in the society of Macau. This finding may result from job requirements in the labour-market. Finally, the study contributes to educational literature by demonstrating the importance of intentions on frontline employees’ language learning by applying the theory of planned behaviour. Practically, based on the aspect of social psychology to scrutinise learners’ behavioural intention, it would allow language educators adopting effective teaching and learning approach to satisfy learners’ needs.

scholarly journals Evaluasi Penggunaan SAP Menggunakan Theory of Planned Behaviour di PT Industri Telekomunikasi (PT. INTI)

2018 ◽  
Vol 5 (01) ◽  
pp. 47
Author(s):  
Helen Desyani Santoso ◽  
R. Wahjoe Witjaksono ◽  
Anik Hanifatul Aziza
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Telecommunication Companies ◽  
Test Use

PT. INTI is one of many telecommunication companies which has SAP application implementation. Now, PT. INTI is become one of the most successful companies to implement SAP application. Failed and succes to implement SAP application can be seen by technical side and non-technical side. For non-technical side, acceptance of the user to using SAP application, make user can accept and use the SAP application very well. So, this research wants to evaluate using acceptance SAP application at PT. INTI. This research model use theory of planned behaviour (TPB). The variables in this research are attitude, subjective norm, perceived behavioural control, behavioural intention, and behaviour. This model explains about individual’s behaviour intention and behaviour to use SAP application. Individual’s behavioural intention for using SAP application affected by attitude, subjective norm, perceived behavioural control variables. Then, individual’s behaviour for using SAP application affected by behavioural intention. Gathering data using quesionner. Then, the respondens are all of user in PT. INTI. After that, data manage used by partial least square (PLS) approach is use smartPLS 2.0 software. Hipotesis test use significant level of 0,05. Outputs of this research are perceived behavioural control, attitude, subjective norm have positive and significant affect behavioural intention by using SAP application. While, behavioural intention have positive and significant affect behaviour by using SAP application.

scholarly journals INTENTION TO CONTRIBUTE IN CORPORATE WAQF: APPLYING THE THEORY OF PLANNED BEHAVIOUR

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Nurul Adilah Hasbullah ◽  
Khairil Faizal Khairi ◽  
Muhammad Ridhwan Ab. Aziz
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Great Change ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Factors Influencing ◽  
Action Intention

Corporate waqf has contributed a great change into the waqf system as a whole and been generally accepted as a way of waqf practice. However, the literature that discusses about the factors influencing people to contribute or involve in this practice is very limited. Prior to action, intention is taken place. Therefore, this study aims to examine the factors influencing people’s intention to contribute in corporate waqf, particularly to the employees of Majlis Agama Islam Wilayah Persekutuan (MAIWP), based on the theory of planned behaviour (TPB). A set of a questionnaire was constructed in order to measure the validity of the theory towards people’s intention in contributing for corporate waqf. The result of this study found that attitude, subjective norm and perceived behavioural control were significantly related to intention to contribute in corporate waqf among people.Keywords: Corporate Waqf, Intention to Contribute in Corporate Waqf, Theory of Planned Behaviour

scholarly journals Moderating Effects of Academic Position and Computer Literacy Skills on E-learning Portal Usage: SEM Application on Theory of Planned Behaviour

2020 ◽  
Vol 12 (4) ◽  
Author(s):  
Mohamed Majeed Mashroofa ◽  
◽  
Athambawa Haleem ◽  
Aboobucker Jahufer
Keyword(s):  
Online Learning ◽  
Computer Literacy ◽  
Theory Of Planned Behaviour ◽  
Literacy Skills ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Academic Position ◽  
Learning Portal

The main objective of this research is to investigate the moderating effect of academic position and computer literacy level on usage of the online learning portal among academics by examining the factors from the perspective of the Theory of Planned Behaviour as the basis for conceptual model. Academic position and Computer Literacy skills are used as moderators. The population of the study comprised 5399 academics. Systematic proportionate sampling techniques applied to gather data, with 400-sample size. Data were received from only 320 university academics, giving a response rate of 80%. SPSS and AMOS version 23 were instrumented to analyse the data and Structural equation modelling was used to find the model fit and causal relationships. This study reveals that both attitude and subjective norm have influences on the behavioural intention but not the perceived behavioural control. Behavioural intention and perceived behavioural control had a direct association with Portal Usage. Both gender and academic position moderate the association of exogenous and endogenous variables. This study will help to set up new work norms that will set aside time for teaching activities through the E-L portal, prepare policy guidelines, and provide incentives to faculty members to encourage E-L portal usage. Universities can use the finding to improve their concerns of the factors involved, as that would enable the academics to use more effectively the online learning system installed at great cost in the universities. In addition, this theoretically contributes to consider the academic position and the computer literacy skills level as the determinants of portal usage.

Predicting intention of business students to behave ethically in the Indian context: from the perspective of Theory of Planned Behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Geeta Marmat
Keyword(s):  
Business Ethics ◽  
Theory Of Planned Behaviour ◽  
Business Schools ◽  
Business Students ◽  
Subjective Norm ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Indian Context

PurposeThe purpose of this paper is to understand business students' intention to behave ethically in general, and in particularly in the business context of a developing country, India.Design/methodology/approachThe paper surveyed 250 final semester MBA students from different business schools in Indore city of Madhya Pradesh in India. The study employed the most popular behavioural theory, the Theory of Planned Behaviour (TPB) to understand the intention of business students to behave ethically. Structural equation modelling was used to analyse direct effects of the constructs on behavioural intention, and the overall model.FindingsFindings revealed that attitude, subjective norm and perceived behavioural control are positively related and have strong influence on ethical behavioural intention of business students. All constructs together explain 67 percent variance in intention. Attitude alone contributes 46 percent in explaining variance in ethical behavioural intention.Research limitations/implicationsBusiness ethics field can benefit from this study as it provides an empirical explanation of the contribution of each factor that is, attitude, subjective norms and perceived behavioural control, in ethical behavioural intention of business students. This is directly beneficial for business schools and for education policymakers as the information can help policymakers to understand the potential of existing business ethics education. This study is limited to a data set of 250 business students in the context of a single country which cannot be generalized. So, there is need for research of this type in a more collaborative international context.Originality/valueTo the best of my knowledge, this is the first study in the Indian context to predict the intention of business students to behave ethically, using the TPB model. This study contributes valuable knowledge to the domain of business ethics, behavioural studies as well the field of business education, and suggests to explore ways to strengthen the three constructs attitude, subjective norm and perceived behavioural control, as these constructs were found to have a strong influence in forming ethical behavioural intention of business students of business schools in India.

Consumer Behaviour Towards Vietnamese Online Shopping Websites in the Covid-19 Pandemic

2020 ◽  
Vol 36 (3) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Hoang Dam Luong Thuy
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Positive Impact ◽  
Subjective Norm ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Online Purchase

The theory of planned behaviour (TPB) was applied in this research in order to evaluate the influences of three factors including attitude, subjective norm and perceived behavioural control on online shopping purchase intention and behaviour towards websites in Vietnam. Data were collected from 170 online buyer in Vietnam, who responded willingly and fully to a questionnaire-based survey through Google Drive. The analysis results show that all three factors have positive impact on customer’s online purchase intention and behaviour in the Covid-19 pandemic. Especially, attitude is considered to have the greatest effects, followed by subjective norm and then perceived behavioural control that impacted on consumer shopping intention. In addition, the research also proposed some implications to diversify Covid-19 propagandas, encourage people using online shopping as well as support them in daily life during Covid-19 pandemic.

scholarly journals The Theory of Planned Behaviour as a Framework for Whistle-Blowing Intentions

2016 ◽  
Vol 8 (3) ◽  
pp. 221 ◽  
Author(s):  
Maheran Zakaria ◽  
Siti Noor Azmawaty Abd Razak ◽  
Muhammad Saiful Anuar Yusoff
Keyword(s):  
Police Officers ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Whistle Blowing ◽  
Perceived Behavioural Control

<p>This study adopts the Theory of Planned Behaviour as an underlying model to investigate its relevance, by examining the link between attitude, subjective norm and perceived behavioural control to account for whistle-blowing intentions. The data were analysed using a structural equation modelling (SEM) technique with the use of Partial Least Square approach (PLS). Using a sample of 262 Malaysian police officers, the analysis showed that TPB provides a sound framework for predicting both internal and external whistle-blowing intentions. Additionally, both internal and external whistle-blowing intentions are significantly influenced by attitude. Subjective norm is found to positively influence internal whistle-blowing intentions, while perceived behavioural control positively influences external whistle-blowing intentions. Hence, it is hoped that the results of this study will be a useful source of information to law makers, policy makers, institutions, management and the like in supporting whistle-blowing practices and thus enhancing accountability and strengthening good corporate governance in work places.</p>

scholarly journals The theory of planned behaviour and user engagement applied to Facebook advertising

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Petra N.C. Sanne ◽  
Melanie Wiese
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
User Engagement ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Facebook Advertising

Background: Facebook has become one of the most popular advertising platforms on social media. It is therefore important for social media marketers and researchers to have an understanding of the predictors of Facebook users’ engagement with Facebook advertising across all brands and Facebook advertising types. Objectives: This study aimed to determine whether the theory of planned behaviour could be applied to understand and predict engagement with Facebook advertising. Method: Non-probability convenience sampling resulted in a sample size of 656 Facebook users above the age of 18 who resided in South Africa. The data collected by means of an online survey were analysed using regression analyses. Results: The findings indicated that attitude was the strongest predictor of behavioural intention to engage with Facebook advertising, followed by subjective norms. However, perceived behavioural control was found not to be a significant predictor of behavioural intention to engage with Facebook advertising. Furthermore, behavioural intention to engage with Facebook advertising was found to predict actual engagement. Conclusion: Social media marketers need to focus on influencing attitudes and subjective norms to increase engagement with their Facebook advertisements. Furthermore, the theory of reasoned action was found to be more appropriate to predict engagement with Facebook advertising, as it excludes perceived behavioural control.

scholarly journals Analysis of travel behaviour in Petaling Jaya, Malaysia: an application of the theory of planned behaviour

2016 ◽  
Vol 38 (2) ◽  
pp. 29-38 ◽  
Author(s):  
Ahmed Madha ◽  
Ali Dawod Salman ◽  
Hussein Dhafir Hussain ◽  
Nazri Borhan ◽  
Riza Atiq O.K. Rahmat
Keyword(s):  
Theory Of Planned Behaviour ◽  
Travel Behaviour ◽  
Subjective Norm ◽  
Situational Factors ◽  
Behavioural Control ◽  
External Influence ◽  
Novelty Seeking ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Positive Effects

In order to understand travellers’ willingness to use the train in Petaling Jaya, this study adds four predictors - situational factors, trust, novelty seeking and external influence - to the existing model of theory of planned behaviour (TPB). The study collected research data from employees in Petaling Jaya, Malaysia, resulting in valuable data of 400 participants. Results indicate that attitude, perceived behavioural control, and subjective norm are found to have positive effects on the behavioural intention of taking the train. Furthermore, novelty seeking and external influence also have positive influences on attitude. While the three antecedents of trust were found to have an indirect positive effect on commuters’ intention to take the train via attitude, subjective norm and PBC. Situational factors were found to have an indirect negative significant influence on people’s intention to take the train through perceived behavioural control.

Using food choice motives to model Pakistani ethnic food purchase intention among tourists

2019 ◽  
Vol 122 (6) ◽  
pp. 1731-1753
Author(s):  
Muhammad Shakil Ahmad ◽  
Ahmed Jamil ◽  
Khawaja Fawad Latif ◽  
T. Ramayah ◽  
Jasmine Yeap Ai Leen ◽  
...  
Keyword(s):  
Food Choice ◽  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Ethnic Food ◽  
The Impact ◽  
Food Choice Motives

Purpose The purpose of this paper is to examine the impact of different food choice motives on attitude and, subsequently, the impact of attitude, subjective norm and perceived behavioural control on the purchase intention of Pakistani ethnic food, based on the food choice motives theory and the theory of planned behaviour. Design/methodology/approach Using an intercept survey, data were collected from 559 local tourists coming from different areas of the country, who visited Swat, Gilgit and Muree regions of Pakistan, and the data were analysed using SmartPLS software. Findings In terms of direct effects, mood, familiarity, natural content and price were found to be significant predictors for attitude, whereas attitude, subjective norm and perceived behavioural control were found to positively affect intention to purchase Pakistani ethnic food. In addition, attitude was found to serve as a mediator for the relationships between mood, familiarity, sensory appeal and price on purchase intention. Originality/value This study has shed some light on the food choice behaviour of domestic tourists opting for their own local cuisine in Pakistan, which is under-represented in the tourism and food research literature. We also tested an integrated model of food choice motives and the theory of planned behaviour in modelling purchase intention in the tourism perspective. The present study also adds to the existing literature on mediation by modelling attitude as a mediator between food choice motives and purchase intention in the context of a developing country.

scholarly journals Applying the Theory of Planned Behaviour (TPB) in Saving Behaviour of Pomak Households

2018 ◽  
Vol 9 (2) ◽  
pp. 122 ◽  
Author(s):  
Nikolaos Satsios ◽  
Spyros Hadjidakis
Keyword(s):  
Path Analysis ◽  
Theory Of Planned Behaviour ◽  
Significant Contribution ◽  
Subjective Norm ◽  
Theoretical Framework ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Proposed Model ◽  
Positive Effect ◽  
Structured Questionnaire

The following study uses the Ajzen’s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks’ saving behaviour can have a significant contribution in the pursuit of a healthy household’s financial life.

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