Banking Management System Using Salesforce

It is felt that Modern Banking has become wholly customer – driven and technology driven. During the last decade, technology has been dramatically transforming the banking activities in India. Driven by challenges on competition, rising customer expectation and shrinking margins, banks have been using technology to reduce cost. Apart from competitive environment, there has been deregulation as to rate of interest, technology intensive delivery channel like Internet Banking, Tele Banking, Mobile banking and Automated Teller Machines (ATMs) etc. have created a multiple choice to user of the bank. The banking business is becoming more and more complex with the changes emanating from the liberalization and globalization. For a new bank, customer creation is important, but an established bank it is the retention is much more efficient and cost effective mechanism. Customer Relationship Management (CRM) would also make Indian bankers realize that the purpose of their business is to create and keep a customer and to view the entire business process as consisting of Highly Integrated effort to discover, create and satisfy customer needs. But it is surprising to note that much of the activities of the banking and financial remain focused on customer creation not retention.

METRICS OF VIRTUAL PROMOTION OF A PRODUCT

An approach to the mathematical description of the criterion for the effectiveness of a new object of research – virtual promotion is presented in thepaper. The emergence of this new object of research is connected, on the one hand, with the classical theory of marketing, and on the other withmodern Internet technologies. Marketing is based on the 4P principle: product, price, location and promotion. Promotion is a component of thisprinciple. But in modern conditions, this phenomenon is changing under the influence of the Internet. Now this 4P component is becoming a fullyvirtual instrument. The traditional scheme of promotion functioning is as follows. A message is created to a potential buyer and the delivery channel ofthis message undergoes a change. It is based on the principle: money – goods – money. While the new sales scheme is described by the scheme: weattract a client, make money on a client, we spend money. In the new scheme, we deal with product knowledge in the form of the so-called semanticcore of web content. Knowledge describes for a potential client how a given product can cover his need for something. Using the logistic principles ofthe transfer of goods, this semantic core is loaded into the specified Internet nodes. That is, virtual promotion is formed as two channels: logistics andmarketing. The first one performs three operations: concentration, formatting and distribution of semantic cores on the Internet. The second managesthis process, forming a virtual promotion map. This map is a graph of Internet nodes. It is required to define such a tree of Internet nodes so that virtualpromotion has maximum efficiency. The paper analyzes modern metrics related to the processes of search engine optimization on the Internet.Unfortunately, these metrics evaluate only statistically after the fact of visiting a web resource or the budget of the Internet site in which theadvertising message about the product was placed. Therefore, based on the conversion metric, a criterion for the effectiveness of virtual promotion wasproposed in the work, which takes into account both the attractiveness of the semantic core and the attractiveness of the Internet site where thesemantic core will be located. The criterion reflects the income that we receive depending on the attractiveness of the semantic kernel and the Internetsite.

PERANCANGAN SISTEM INFORMASI BERBASIS E-BANKING

Elektronik banking (e-banking) adalah layanan yang memungkinkan nasabah bank untuk memperoleh informasi, melakukan komunikasi, dan melakukan transaksi perbankan melalui alternative delivery channel media elektronik seperti Automatic Teller Machine (ATM), phone banking, electronic fundtransfer (EFT), electronic data capture (EDC)/point of sales (POS), internet banking, dan mobile banking.Bagi bank, e-banking pendapatan berbasis komisi (fee based income) dan mengurangi biaya operasional apabila dibandingkan dengan pelayanan tranksaksi melalui kantor cabang yang relatif besar untuk membayar karyawan, sewa gedung, pengamana, listrik dan lainnya.Bagi otoritas, perkembangan teknologi e-banking mendorong mewujudkan masyarakat less cash society. Less cash society adalah gaya hidup denganmenggunakan media transaksi atau uang elektronik dalam bertransaksi sehingga tidak perlu membawa uang fisik. Less cash society selain dapat meningkatkan sistem pembayaran yang cepat, aman, dan efesien, untuk mempercepat perputaran aktivitas ekonomi dan stabilitas sistem keuangan, juga dapat mencegah tindak pidana criminal maupun tindak pidana pencucian uang. Sehingga menimbulkan feedback baik kepada bank dan otoritas dari penggunaan e-banking yang di nikmati oleh masyarakat dalam kebutuhan bertransaksi.

Disruptions and the protracted effects of the COVID-19 lockdown in the non-bank financial institution sector in Ghana

This paper assesses disruptions in the non-bank financial institution (NBFI) sector and the protracted effects of COVID-19 and the lockdown on the NBFI sector. The paper focuses on microfinance institutions in Ghana using rapid response survey data obtained from the Ghana Microfinance Institutions Network between January 2020 and April 2020. Poor corporate governance, improper documentation of transactions, and impaired loan portfolio among others were antecedents to the disruptions. Regarding the lockdown effects, we found that savings value contracted and the possibility of a further deteriorating portfolio is anticipated thus reducing interest income. The use of digital channels of delivering savings and loan products increased while the physical delivery channel decreased. The regulator needs to have a second look at microfinance regulation in Ghana. Policy should focus on expanding and upscaling the use of digital and remote banking means in reaching out to clients.

Toxic Sentiment Identification Using R Programming

Text messaging has become a universal staple. WhatsApp is regularly becoming a news delivery channel as users rely on its broadcast messages to share both local and international news. Today we are not utilizing and operating it, but it is operating us which can confirm to be very unsafe for us. Most of the fake news spread rapidly by WhatsApp. So, there is requirement to examine WhatsApp chat by user’s sentiment or opinion. WhatsApp is such an application which is used widely for transferring media, text, files as well as audio calling. WhatsApp is progressively becoming a turning point in numerous sectors like healthcare, education and business. So, there is requirement to inspect WhatsApp chat by user’s sentiment or opinion. The advent of the internet had played a huge role in expanding the usage of text messaging to instant messaging on mobile devices. WhatsApp chat sentiment analysis to increase improved insights regarding their employees and strive to stay away from unanticipated conflicts due to various redundancies and insufficiency of business processes. Sentiment analysis is most popular branches of textual analytics which with the aid of information and natural language processing observe and categorize the unorganized written data into different sentiments. It is as well as acknowledged as opinion mining. Most of the false news increase rapidly by WhatsApp. Therefore, there is call for to observe and examine WhatsApp chat to find user’s sentiment or opinion. Firstly, chat from WhatsApp is selected and exported to a system which is an easy task and can be done either by phone or WhatsApp for the computer system. Following this, the processes are fairly simple and have been explained with all the coding details needed to analyze the texts. In this project, chat of WhatsApp has been used as database by using R, sentiments and emotions are being analyzed.

Customers’ eyeshot on Information Technology services in the Banking Industry – A Synoptic View

Globalization has made banks to use Information Technology in offering banking services to customers, and which made customers in creating high expectations in banking services through electronic mode. Electronic banking services are now considered a new delivery channel for banks in India and which made customers access banking services easily and quickly. The transformation of traditional banking to modern banking is started by using Automatic Teller Machines, Bill Payments, E-Fund Transfer and so on. This made customers easy to do banking activitieseven in their homes and offices at any time. The success of E-banking is largely depended on banker’s commitment and participation of the functioning at all stages and customer acceptance. In this view, the present work has made an attempt to study the customer’s perception of electronic banking services. The survey was conducted to 70 customers of nationalized banks in India. The data has been analyzed using percentages and chi-square tests to ascertain the results of the study.