scholarly journals An exploration of discoursal identity: The rhetoric of narrative writing

XLinguae ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 157-168
Author(s):  
Inna Livytska
Keyword(s):  
Cultural Identity ◽  
Identity Construction ◽  
Narrative Discourse ◽  
Narrative Writing ◽  
Social Semiotics ◽  
Writer Identity ◽  
The Social ◽  
Research Questions ◽  
Cultural Choices ◽  
Semiotic Process

The paper aims at disclosing the process of writer identity enactive construal in narrative writing. Three constituent parts of identity discoursal construction in the narrative are social semiotics as a reflection of the social environment, cultural identity theory as the embodiment of cultural choices and preferences, and pragmatics (Charles S. Peirce). The following research questions have been formulated: (1) What is the nature of identity construction? (2) What rhetorical factors influence identity construal in narrative discourse? By providing a step-by-step analysis of thematic structure, the paper conducts a discourse analysis of narrative episodes in terms of Agent, Process, and Medium triad (Halliday, 1973), reflecting the mechanisms of reader’s manipulation with information as a dynamic semiotic process of interpretation, limited by a final interpretant.

scholarly journals SOCIO-CULTURAL DISCOURSE OF MUSLIM SOCIETY IN SOCIAL SEMIOTICS ASPECT OF ADVERTISING TEXT IN MALAYSIA

2019 ◽  
Vol 7 (5) ◽  
pp. 256-263
Author(s):  
Rosmawati Mohamad Rasit ◽  
Salasiah Hanin Hamjah ◽  
Azimah Misrom ◽  
Nur Hikmah Yahya
Keyword(s):  
Cultural Identity ◽  
Cultural Values ◽  
Cultural Discourse ◽  
Social Semiotics ◽  
Muslim Society ◽  
The Social ◽  
Local Media ◽  
Health Products ◽  
Competitive Products ◽  
Initial Research

Purpose: The socio-culture of Muslim society in Malaysia ought to be the main aspect of constructing an advertisement message. However, in developing local media, advertisement contents still do not observe locality of culture and religion such that advertising fails to fulfill the social semiotics of Muslim society. This research analyzes the social semiotics element in advertisement text which constructs the socio-cultural discourse of Muslim society. Methodology: This is qualitative research using content analysis. The research sample was selected using purposive sampling. Discourses as material for analysis are TV adverts for health products. The three advert texts selected as initial research sample in analyzing the discourse and social semiotics are Almas Jus Nusantara, Qu Puteh Million Cell and D’Herbs Losyen Putih Susu. Research data was collected using coding form and analysed using Fairclough Discourse Analysis. Main Findings: Research results find that all three ads are still not clear on the social semiotics of the socio-culture discourse of Muslim society. Analysis proves that the discourse of advertisement text neglects the Islamic Advertising Principle so as to cause erosion of religious and socio-cultural values, while the social semiotics conveyed through the metaphor of women’s and men’s images are irrelevant in terms of the cultural identity of Muslim society.      Implications/Applications: Although social semiotics give a good interpretation of a product,  the locality aspect of socio-culture is also important to uphold the Islamic values for a Muslim product. Therefore, the preservation of cultural identity in marketing a product needs to be viewed from a wider perspective. In efforts to ensure the audience are aware of competitive products in the market, marketing must be balanced by taking into consideration the Islamic Advertising Principle.

scholarly journals The First Italian Farmers: The Role of Stone Ornaments in Tradition, Innovation, and Cultural Change

2021 ◽  
Vol 7 (1) ◽  
pp. 1398-1424
Author(s):  
Cristiana Petrinelli Pannocchia ◽  
Alice Vassanelli
Keyword(s):  
Cultural Identity ◽  
Material Culture ◽  
Cultural Change ◽  
Raw Materials ◽  
Eastern Coast ◽  
Neolithic Period ◽  
Geographical Differences ◽  
The Social ◽  
Cultural Choices

Abstract When the first farmers landed on the eastern coast of the Italian peninsula (end of seventh millennium cal BC), they brought with them a system of knowledge and technologies that quickly spread along both the Tyrrhenian and Adriatic coasts. The study of the material culture, therefore, assumes an important role in understanding the social and cultural identity of these incoming groups. Analyses of ornament production – involving manufacture technology, raw materials, and stylistic choices – may supply information about the cultural choices and the technical skills of human groups and shed light on the social and symbolic system of these ancient populations. Data obtained from this work show that the ornaments became symbols of a growing cultural identity, which began to be developed within Italian territory. In the ornamental assemblages of the newcomers, the relevance of shaped lithic items is clearly visible, and there was the development of types that will become more and more standardized during the Neolithic period. However, elements in the symbolic culture of these first settlers, such as the use of Columbella rustica and the exclusive production of hard animal matter ornaments in some sites, recall previous traditions. This study intends to extend our knowledge on the ornamental customs of the first Italian Neolithic communities. It will attempt to establish if the chronological and the geographical differences that emerge from our analyses reflect diversities in the cultural and symbolic systems of the incoming farmers and different possible interactions with the native population.

Heroes and villains: multimodal identity construction in children’s wartime visual narratives

2022 ◽  
Vol 0 (0) ◽  
Author(s):  
Tiyasha Sengupta
Keyword(s):  
Identity Construction ◽  
West Bengal ◽  
Social Semiotics ◽  
Visual Narratives ◽  
Social Actors ◽  
Self And Other ◽  
The Social ◽  
Visual Literature ◽  
Bengali Language ◽  
Discourse Historical Approach

Abstract The article investigates the Self and Other binaries in wartime visual literature published in Bengali-language children’s periodicals in West Bengal, India during the Bangladesh Liberation Struggle 1971. The study applies a critical multimodal framework using the Social Actors Approach and Social Semiotics within the Discourse-Historical Approach. The binaries are defined by the representation and subsequent differentiation of physical, linguistic, and cultural features of the Bengali and non-Bengali social actors and through their actions in the plots. The representation of social actors in the texts conforms to as well as deviates from typical wartime propaganda.

Globalization, Citizenship, and Subjectivity in Self Construction

2020 ◽  
Vol 10 ◽  
pp. 135-146
Author(s):  
Namita Poudel
Keyword(s):  
Social Structure ◽  
Social Field ◽  
Self Identity ◽  
The Social ◽  
Social Fields ◽  
Research Questions

One of the profound questions that troubled many philosophers is– “Who am I?” where do I come from? ‘Why am I, where I am? Or “How I see myself?” and maybe more technically -What is my subjectivity? How my subjectivity is formed and transformed? My attempt, in this paper, is to look at “I”, and see how it got shaped. To understand self, this paper tries to show, how subjectivity got transformed or persisted over five generations with changing social structure and institutions. In other words, I am trying to explore self-identity. I have analyzed changing subjectivity patterns of family, and its connection with globalization. Moreover, the research tries to show the role of the Meta field in search of subjectivity based on the following research questions; how my ancestor’s subjectivity changed with social fields? Which power forced them to change their citizenship? And how my identity is shaped within the metafield? The methodology of my study is qualitative. Faced to face interview is taken with the oldest member of family and relatives. The finding of my research is the subjectivity of Namita Poudel (Me) is shaped by the meta field, my position, and practices in the social field.

scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

scholarly journals Pursuing the SDG11 Targets: The Role of the Sustainability Protocols

2021 ◽  
Vol 13 (7) ◽  
pp. 3858
Author(s):  
Francesca Abastante ◽  
Isabella M. Lami ◽  
Marika Gaballo
Keyword(s):  
Direct Relationship ◽  
Evaluation Criteria ◽  
Assessment Tools ◽  
Social Aspects ◽  
Sustainable Cities ◽  
Sustainable Development Goal ◽  
The Social ◽  
Research Questions ◽  
The One

This paper is built on the following research questions: (i) What are the direct/indirect relationships between Sustainable Development Goal 11 (SDG11) and sustainability protocols? (ii) Could the sustainability protocols constitute a solution towards the achievement of SDG11? We underline that, on the one hand, the SDGs are guidelines to support the development of sustainable policies and thus address all elements that may affect them, and on the other hand, sustainability protocols are assessment tools to promote sustainability-conscious design while remaining focused on the built environment. In the Italian regulatory context, the paper highlights how this difference in terms of focus and scale means that they only overlap and mutually reinforce each other with regard to certain aspects, more related to energy and air pollution issues and less to the social aspects of sustainability. Even if there is not always a direct relationship between the evaluation criteria of the protocols and the indicators of SDG11, it is possible to conclude that the sustainability protocols can facilitate the achievement of the SDG11 targets, acting as a key for the implementation of sustainable cities and helping in structuring the process leading to sustainability in a broader framework.

Spaces of Exclusion: The Significance of Cultural Identity in the Formation of European Residential Districts in British Hong Kong, 1877–1904

10.1068/d310 ◽  
2003 ◽  
Vol 21 (2) ◽  
pp. 223-252 ◽  
Author(s):  
G Alex Bremner ◽  
David P Y Lung
Keyword(s):  
Hong Kong ◽  
Cultural Identity ◽  
Social History ◽  
Urban Form ◽  
European Population ◽  
Capital City ◽  
The Social ◽  
History Of ◽  
Residential District ◽  
Cultural Self

In this paper we discuss the role and significance of European cultural identity in the formation of the urban environment in 19th-century and early-20th-century British Hong Kong. Our purpose is to offer an alternative reading of the social history of Hong Kong-the orthodox accounts of which remain largely predominant in the general historical understanding of that society-by examining the machinations that surrounded attempts by the European colonial elite to control the production of urban form and space in the capital city of Hong Kong, Victoria. Here the European Residential District ordinance of 1888 (along with other related ordinances) is considered in detail. An examination of European cultural self-perception and the construction of colonial identity is made by considering not only the actual ways in which urban form and space were manipulated through these ordinances but also the visual representation of the city in art. Here the intersection between ideas and images concerning civil society, cultural identity, architecture, and the official practices of colonial urban planning is demonstrated. It is argued that this coalescing of ideas, images, and practices in the colonial environment of British Hong Kong not only led to the racialisation of urban form and space there but also contributed to the apparent anxiety exhibited by the European population over the preservation of their own identity through the immediacy of the built environment.

The Social Value of Research and Health Research Priority-Setting

2021 ◽  
Author(s):  
D.M. Wenner
Keyword(s):  
Clinical Research ◽  
Priority Setting ◽  
Health Research ◽  
Human Subjects ◽  
Social Value ◽  
Research Priority ◽  
The Social ◽  
Research Questions ◽  
Social Scientific ◽  
Health Research Priority Setting

This chapter discusses the social value requirement in clinical research and its intersection with health research priority-setting. The social value requirement states that clinical research involving human subjects is only ethical if it has the potential to produce socially valuable knowledge. The chapter discusses various ways to specify both the justification for and the content of the social value requirement. It goes on to consider the implications of various accounts of the content and justification for the requirement for the ethics of health research priority-setting, showing that while some accounts of the requirement are largely silent with respect to how research questions should be prioritized, others entail robust obligations to prioritize research that might benefit particular groups. The chapter also briefly examines potential arguments for something like a social value requirement in other kinds of research, specifically social scientific research.

Muslim Women’s Experiences of Higher Education in Britain

2007 ◽  
Vol 24 (3) ◽  
pp. 46-69
Author(s):  
Fauzia Ahmad
Keyword(s):  
Higher Education ◽  
Identity Construction ◽  
South Asian ◽  
Muslim Women ◽  
Structured Interviews ◽  
Women’S Experiences ◽  
Women's Experiences ◽  
It Impacts ◽  
The Social ◽  
University Experiences

I explore British South Asian Muslim women’s experiences of higher education and how it impacts identity construction and negotiation. Through semi-structured interviews with thirty-five undergraduate and post-graduate Muslim female university students, I reflect on their perceived and actual experiences. By stressing how representations of them influence their participation and experiences, I analyze how individual subjectivities are mediated and negotiated while reflecting common experiences. I also consider their accounts of the social and personal benefits they felt that they gained during their studies, as well as to the more disturbing and racialized aspects of their experiences. They differentiated between three overlapping forms of beneficial experience: academic, social, and personal. While instances of anti-Muslim racism were rare or subtle, certain university structures and expectations of what being a mainstream student means often contributed to a noted sense of “othering.” I conclude by highlighting how their accounts of their university experiences directly challenge those stereotypes that misrepresent educated Muslim women as “religious and cultural rebels.”

Introduction

2018 ◽  
Author(s):  
Caroline Gatrell ◽  
Esther Dermott
Keyword(s):  
Social Research ◽  
Visual Methods ◽  
Policy Makers ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Research Findings ◽  
Research Questions ◽  
Research Relationships ◽  
The Impact

This introductory chapter explains how different research questions and methods can contribute to better understanding of contemporary fathers, fatherhood, and fathering. Given the enhanced methodological diversity and increased sophistication of methods across the social sciences, embracing qualitative and quantitative approaches, traditional (such as interviewing) and contemporary approaches (such as netnography and visual methods), and general ‘handbooks’ offering basic introductions to social research have limited use for advanced researchers and students. The book aims to link detailed concerns about conducting individual projects to wider methodological debates concerning the value of different forms and sources of data, the negotiation of research relationships, and the impact of research findings on participants, policy makers, employers, and a wider public.

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