SOCIO-CULTURAL DISCOURSE OF MUSLIM SOCIETY IN SOCIAL SEMIOTICS ASPECT OF ADVERTISING TEXT IN MALAYSIA

Purpose: The socio-culture of Muslim society in Malaysia ought to be the main aspect of constructing an advertisement message. However, in developing local media, advertisement contents still do not observe locality of culture and religion such that advertising fails to fulfill the social semiotics of Muslim society. This research analyzes the social semiotics element in advertisement text which constructs the socio-cultural discourse of Muslim society. Methodology: This is qualitative research using content analysis. The research sample was selected using purposive sampling. Discourses as material for analysis are TV adverts for health products. The three advert texts selected as initial research sample in analyzing the discourse and social semiotics are Almas Jus Nusantara, Qu Puteh Million Cell and D’Herbs Losyen Putih Susu. Research data was collected using coding form and analysed using Fairclough Discourse Analysis. Main Findings: Research results find that all three ads are still not clear on the social semiotics of the socio-culture discourse of Muslim society. Analysis proves that the discourse of advertisement text neglects the Islamic Advertising Principle so as to cause erosion of religious and socio-cultural values, while the social semiotics conveyed through the metaphor of women’s and men’s images are irrelevant in terms of the cultural identity of Muslim society. Implications/Applications: Although social semiotics give a good interpretation of a product, the locality aspect of socio-culture is also important to uphold the Islamic values for a Muslim product. Therefore, the preservation of cultural identity in marketing a product needs to be viewed from a wider perspective. In efforts to ensure the audience are aware of competitive products in the market, marketing must be balanced by taking into consideration the Islamic Advertising Principle.

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An exploration of discoursal identity: The rhetoric of narrative writing

XLinguae ◽

10.18355/xl.2021.14.02.12 ◽

2021 ◽

Vol 14 (2) ◽

pp. 157-168

Author(s):

Inna Livytska

Keyword(s):

Cultural Identity ◽

Identity Construction ◽

Narrative Discourse ◽

Narrative Writing ◽

Social Semiotics ◽

Writer Identity ◽

The Social ◽

Research Questions ◽

Cultural Choices ◽

Semiotic Process

The paper aims at disclosing the process of writer identity enactive construal in narrative writing. Three constituent parts of identity discoursal construction in the narrative are social semiotics as a reflection of the social environment, cultural identity theory as the embodiment of cultural choices and preferences, and pragmatics (Charles S. Peirce). The following research questions have been formulated: (1) What is the nature of identity construction? (2) What rhetorical factors influence identity construal in narrative discourse? By providing a step-by-step analysis of thematic structure, the paper conducts a discourse analysis of narrative episodes in terms of Agent, Process, and Medium triad (Halliday, 1973), reflecting the mechanisms of reader’s manipulation with information as a dynamic semiotic process of interpretation, limited by a final interpretant.

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Kinship terms as indicators of identity and social reality: A case study of Syrian Arabic and Hindi

Russian Journal of Linguistics ◽

10.22363/2687-0088-2021-25-1-125-146 ◽

2021 ◽

Vol 25 (1) ◽

pp. 125-146

Author(s):

Neelakshi Suryanarayan ◽

Amr Khalil

Keyword(s):

Cultural Identity ◽

Cultural Values ◽

Age Differences ◽

Family Relations ◽

Interdisciplinary Approach ◽

Indian Society ◽

Cultural Methods ◽

Cultural Specificity ◽

The Social

By displaying a certain fragment of reality in the linguistic consciousness of a person, socio-cognitive categories convey important information about the social structure of society, the lingua-cultural identity of its representatives and the values they share. This study focuses on kinship terms in the Syrian Arabic and Hindi languages. It is aimed at identifying similarity and the cultural specificity of kinship terms in two linguistic cultures and explaining the identified features through types of cultures and cultural values. The research is based on kinship terms that name consanguineal (blood) and affinal (non-blood) relatives in Arabic and Hindi. The material was collected through analysis of terms in dictionaries as well as anonymous questionnaires and observation. The collected material was systematized and analyzed using comparative, definitional, semantic and lingua-cultural methods. The results showed that both languages have a rich system of kinship terms, in which the line of kinship (paternal or maternal), the type of kinship (relatives by blood or through marriage), and age are recorded. They testify to the We-identity of the representatives of the cultures under consideration for whom family relations are of great value, and to the importance of determining the place of each member in society in the social system. The revealed features showed that age differences are more important in Indian society than in Syrian, although respect for elders is one of the most important values of both cultures. The results obtained once again confirm the importance of an interdisciplinary approach to the analysis of language, which in turn provides new data for other areas of humanities.

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Media and Moral Panic: Challenging LGBT in Minangkabau People 2016-2017

Soshum Jurnal Sosial dan Humaniora ◽

10.31940/soshum.v11i3.226-235 ◽

2021 ◽

Vol 11 (3) ◽

pp. 226-235

Author(s):

Mufdil Tuhri ◽

Keyword(s):

Cultural Values ◽

Public Discourse ◽

Moral Panic ◽

Customary Law ◽

Young Generation ◽

Religious Leader ◽

The Public ◽

The Social ◽

Local Media ◽

West Sumatra

Following the report of the existence of LGBT Group in Minangkabau society 2017, the local media, personal blog of public figures, official media social of local government, and several leaders of adat, religious leader, some civil societies responses assess to the new challenges for the decreasing of cultural and religious norm of Minangkabau people. The narrative has four stages: suggesting that the rejection of LGBT is against the cultural values of Minangkabau ethnic identity, reducing the social and adat (customary law) of Minangkabau people, considering LGBT is a threat and a social disease that affects the young generation of Minangkabau, and assuming LGBT is a form of decline for Islamic values that are considered embedding in the local tradition of society. This research argues that LGBT is a moral panic for the Minangkabau people produced by the power. This kind of moral panic emphasizes the disposition of the understanding of adat, religion and traditions around the public discourse. It means that this moral panic framework is a reproductive attempt to strengthen exclusive and conservatism trend in contemporary Minangkabau society and patriarchal influence which claim their attempts to maintain matrilineal values. To build on this argument, this paper will firstly present the context of heteronormativity in Indonesia and then discussing the context of Minangkabau people in West Sumatra.

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THE IDENTITY OF JAVANESE WOMEN (The study of Phenomenology Toward Indonesian Migrant Women Workers)

Journal of Academic Research and Sciences (JARES) ◽

10.30957/jares.v1i1.506 ◽

2016 ◽

Vol 1 (1) ◽

pp. 61-72

Author(s):

Anam Miftakhul Huda

Keyword(s):

Women Workers ◽

Cultural Values ◽

Migrant Workers ◽

Homo Sapiens ◽

Formal Sector ◽

Java Language ◽

Cultural Codes ◽

Or Groups ◽

The Social ◽

Opposite Sex

The woman stands for Java language (wani ditoto) term used for Homo sapiens gender and has reproduction. The opposite sex from the woman is a man or a male. The woman is a word commonly used to describe mature women. Awareness of Indonesian women to work very large, although the country must work out to become migrant workers, this is shown by the increasing number of women migrant workers every year.Based BNP2TKI report in 2013 the number of migrants reached 512 168 people, consisting of 285 197 person formal workers (56 %) and 226 871 informal migrant workers (44 %). Whereas in 2012 migrant workers reached 494 609 people consisting of 258 411 formal sector (52 %) and 236 198 informal migrant workers (48 %). (detik.com). This research using phenomenology approach by deep interview (unstructured) observation non participants and study documentation. The subject in this research is Javanese Indonesian women. The informants of this research are six women workers. The purpose of this research is expected to describe the shift in the concept of Javanese women carry out tasks in abroad, there are Indonesian cultural values implied by the instincts of a typical traditional Javanese woman, though the housemaids are located in other countries.Social identity theory is a theory that was originally engaged in the area of Social Psychology, with the language and its ability to find and understand the meaning, has become a meta - theory that is able to bring together many disciplines such as psychology, anthropology, sociology, history, communications, as implications is that reality is always social, and the social contextual character always in a state of local culture and history.The meaning of something can be very different in cultures or groups of people who are different because in each cultural or community groups have own ways to interpret things. Groups of people who have a background of understanding is not the same to certain cultural codes will not be able to understand the meaning produced by other community groups.Research described that diversity nations woman patriarchy, Javanese culture properties characteristic of java women clearly reflected in life with workers Indonesia (TKW) is different from another country.

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ANALISIS UNSUR EKSTRINSIK NOVEL SANG PEMIMPI KARYA ANDREA HIRATA

Jurnal KATA ◽

10.22216/jk.v1i2.2301 ◽

2017 ◽

Vol 1 (2) ◽

pp. 137

Author(s):

Erlina Erlina

Keyword(s):

Cultural Values ◽

Religious Education ◽

Speech Acts ◽

Social Values ◽

The Novel ◽

Political Values ◽

Educational Value ◽

Cultural Rights ◽

The Social ◽

Data Source

This research is motivated by the analysis extrinsic elements novel Sang Pemimpi. This study aimed to describe the social values, cultural values, moral values, and religious values in the novel Sang Pemimpi. The research is a qualitative study using descriptive methods. The data in this study is a form of social values, cultural values, religius values and moral on Sang Pemimpi novel by Andrea Hirata. Data source is Sang Pemimpi novel by Andrea Hirata. Data collection techniques in this study are: (1) to read and understand the Novel Sang Pemimpi by Andrea Hirata, and (2) give coding by underlining sentences containing social values, cultural values and political values in the note of the novel Sang Pemimpi by Andrea Hirata all data regarding speech acts in a novel study. While the steps in analyzing data are: (1) read data that has been recorded, (2) classify or record data for the purpose for researchers based on the novel Sang Pemimpi by Andrea Hirata, (3) interpreting or interpretation of data for the purpose of research is to analyze the novel Sang Pemimpi by Andrea Hirata, and (4) make the conclusion of the study. The results of this study stated that extrinsic elements contained in Sang Pemimpi novel by Andrea Hirata is the value of cultural education, where cultural rights set forth in the novel The Dreamer ie when they are a teenager then it started to work for money. Social educational value, namely the attitude of helping each other like Arai and Mak Cik, and as pastor and Jimbron. the value of religious education that is visible on the pastor and Jimbron, although Jimbron raised by a pastor, but the pastor did not impose his religion on Jimbron. moral and political education value seen in a leader who has no morals and honesty. Penelitian ini dilatarbelakangi oleh analisis unsur ekstrinsik novel Sang Pemimpi. Penelitian ini bertujuan untuk mendeskripsikan nilai sosial, nilai budaya, nilai politik, nilai moral, dan nilai religius dalam novel Sang Pemimpi. Jenis penelitian ini adalah penelitian kualitatif dengan menggunakan metode deskriptif. Data dalampenelitian iniadalah bentuk nilai sosial, nilai budaya, nilai realigi dan moral dalam novel Sang Pemimpi karya Andrea Hirata. Sumber datanya adalah novelSang Pemimpi karya Andrea Hirata.Teknik pengumpulan data dalam penelitian ini adalah: (1) membaca dan memahami Novel Sang Pemimpi karya Andrea Hirata, dan (2) memberi pengkodean dengan menggarisbawahi kalimat-kalimat yang mengandung nilai sosial, nilai budaya, dan nilai politik dalam Mencatat Novel Sang Pemimpi karya Andrea Hirata semua data mengenai tindak tutur dalam novel yang diteliti. Sedangkan langkah-langkah dalam menganalisis datanya adalah: (1) membaca data yang sudah dicatat, (2) mengklasifikasikan atau mencatat data sesuai tujuan peneliti berdasarkan novel Sang Pemimpi karya Andrea Hirata, (3) menginterprestasikan atau penafsiran data dengan tujuan penelitian yaitu menganalisis novel Sang Pemimpi karya Andrea Hirata, dan (4) membuat simpulan penelitian.Hasil penelitian ini menyatakan bahwa unsur ekstrinsik yang dapat dalam novel Sang Pemimpi karya Andrea Hirata adalah nilai pendidikan budaya, di mana budaya yang tercantum dalam novel Sang Pemimpi yaitu apabila sudah beranjak remaja maka sudah mulai bekerja untuk mencari uang. nilai pendidikan sosial, yaitu adanya sikap saling tolong menolong seperti Arai dan Mak Cik, dan seperti pendeta dan Jimbron. nilai pendidikan religius yaitu terlihat pada pendeta dan Jimbron, walaupun Jimbron diasuh oleh seorang Pendeta, tetapi pendeta tersebut tidak memaksakan agamanya pada Jimbron. nilai pendidikan moral dan politik terlihat pada seorang pemimpin yang tidak mempunyai moral dan kejujuran.

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Perception of Absence as Value-Driven Perception

10.1093/oso/9780198786054.003.0008 ◽

2018 ◽

Author(s):

Anya Farennikova

Keyword(s):

Cultural Values ◽

Ring Finger ◽

Cultural Knowledge ◽

The Social ◽

New Form

Experiences of absence are often laden with values and expectations. For example, one might notice that a job candidate is not wearing a tie, or see the absence of a wedding band on a person's ring finger. These experiences embody cultural knowledge and expectations, and therefore seem like good candidates for being a form of evaluative perception. This chapter argues that experiences of absence are evaluative apart from the social or cultural values they take on. They are evaluative in their core, solely by virtue of being experiences of absence. The chapter begins by explaining why certain experiences of absence should be treated as a case of genuine perception. It then clarifies the role of the evaluative states in experiences of absence. The chapter concludes by arguing that experiences of absence constitute a new form of evaluative perception, and presents the subjective–objective dichotomy in a new light.

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Understanding and translating Confucian philosophy in the Analects: a sociosemiotic perspective

Semiotica ◽

10.1515/sem-2017-0144 ◽

2021 ◽

Vol 0 (0) ◽

Author(s):

Fan Min

Keyword(s):

Cultural Values ◽

Language Use ◽

Descriptive Study ◽

Cultural Norms ◽

Original Text ◽

Intercultural Understanding ◽

Cultural Assumptions ◽

The Social ◽

Confucian Philosophy ◽

The Analects

Abstract As the representative of Chinese classical works, the Analects represents a source of difficulty in both understanding and interpretation of Confucian philosophy. Confucian philosophy as a philosophy of creativity and otherness is closely related with the social and cultural values in society. Therefore, the study of Confucian philosophy in the Analects cannot be separated from the descriptive study of the effects of any and all aspects of society, including cultural norms, expectations, contexts, language use, and the effects of language use on society. This article attempts to explore how the meaning of Confucian philosophy in the Analects is interpreted and accepted by Western readers through complex social semiotic interactions. The article focuses on the interpretation of Confucian philosophy as a reflection of cultural assumptions, values and prohibitions, and the manipulation of the social semiotic resources in the process of understanding, translation, and acceptance of Confucian philosophy in the Analects through a discussion of its original text, different versions and the reasons behind the social semiotic activities. The article concludes with a consideration of significant social semiotic interactions that influence the translator’s interpretation and reader’s acceptance of Confucian philosophy so as to facilitate intercultural understanding.

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Telling Our Stories: Resilience during Resettlement for African Skilled Migrants in Australia

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph18083954 ◽

2021 ◽

Vol 18 (8) ◽

pp. 3954

Author(s):

Lillian Mwanri ◽

Leticia Anderson ◽

Kathomi Gatwiri

Keyword(s):

Cultural Values ◽

South Australia ◽

Qualitative Inquiry ◽

Structured Interviews ◽

Face To Face ◽

Health And Wellbeing ◽

African Migrants ◽

Cultural Expectations ◽

The Social ◽

Resilience Factors

Background: Emigration to Australia by people from Africa has grown steadily in the past two decades, with skilled migration an increasingly significant component of migration streams. Challenges to resettlement in Australia by African migrants have been identified, including difficulties securing employment, experiences of racism, discrimination and social isolation. These challenges can negatively impact resettlement outcomes, including health and wellbeing. There has been limited research that has examined protective and resilience factors that help highly skilled African migrants mitigate the aforementioned challenges in Australia. This paper discusses how individual and community resilience factors supported successful resettlement Africans in Australia. The paper is contextualised within a larger study which sought to investigate how belonging and identity inform Afrodiasporic experiences of Africans in Australia. Methods: A qualitative inquiry was conducted with twenty-seven (n = 27) skilled African migrants based in South Australia, using face-to-face semi-structured interviews. Participants were not directly questioned about ‘resilience,’ but were encouraged to reflect critically on how they navigated the transition to living in Australia, and to identify factors that facilitated a successful resettlement. Results: The study findings revealed a mixture of settlement experiences for participants. Resettlement challenges were observed as barriers to fully meeting expectations of emigration. However, there were significant protective factors reported that supported resilience, including participants’ capacities for excellence and willingness to work hard; the social capital vested in community and family support networks; and African religious and cultural values and traditions. Many participants emphasised their pride in their contributions to Australian society as well as their desire to contribute to changing narratives of what it means to be African in Australia. Conclusions: The findings demonstrate that despite challenges, skilled African migrants’ resilience, ambition and determination were significant enablers to a healthy resettlement in Australia, contributing effectively to social, economic and cultural expectations, and subsequently meeting most of their own migration intentions. These findings suggest that resilience factors identified in the study are key elements of integration.

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Body pedagogics, culture and the transactional case of Vélo worlds

European Journal of Social Theory ◽

10.1177/1368431021996642 ◽

2021 ◽

pp. 136843102199664

Author(s):

Chris Shilling

Keyword(s):

Cultural Values ◽

Cultural Transmission ◽

The Body ◽

Knowing How ◽

Significant Growth ◽

The Past ◽

The Social ◽

Cognitive Information ◽

Sociological Studies ◽

Ways Of Life

During the past two decades, there has been a significant growth of sociological studies into the ‘body pedagogics’ of cultural transmission, reproduction and change. Rejecting the tendency to over-valorise cognitive information, these investigations have explored the importance of corporeal capacities, habits and techniques in the processes associated with belonging to specific ‘ways of life’. Focused on practical issues associated with ‘knowing how’ to operate within specific cultures, however, body pedagogic analyses have been less effective at accounting for the incarnation of cultural values. Addressing this limitation, with reference to the radically diverse norms involved historically and contemporarily in ‘vélo worlds’, I develop Dewey’s pragmatist transactionalism by arguing that the social, material and intellectual processes involved in learning physical techniques inevitably entail a concurrent entanglement with, and development of, values.

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Spaces of Exclusion: The Significance of Cultural Identity in the Formation of European Residential Districts in British Hong Kong, 1877–1904

Environment and Planning D Society and Space ◽

10.1068/d310 ◽

2003 ◽

Vol 21 (2) ◽

pp. 223-252 ◽

Cited By ~ 3

Author(s):

G Alex Bremner ◽

David P Y Lung

Keyword(s):

Hong Kong ◽

Cultural Identity ◽

Social History ◽

Urban Form ◽

European Population ◽

Capital City ◽

The Social ◽

History Of ◽

Residential District ◽

Cultural Self

In this paper we discuss the role and significance of European cultural identity in the formation of the urban environment in 19th-century and early-20th-century British Hong Kong. Our purpose is to offer an alternative reading of the social history of Hong Kong-the orthodox accounts of which remain largely predominant in the general historical understanding of that society-by examining the machinations that surrounded attempts by the European colonial elite to control the production of urban form and space in the capital city of Hong Kong, Victoria. Here the European Residential District ordinance of 1888 (along with other related ordinances) is considered in detail. An examination of European cultural self-perception and the construction of colonial identity is made by considering not only the actual ways in which urban form and space were manipulated through these ordinances but also the visual representation of the city in art. Here the intersection between ideas and images concerning civil society, cultural identity, architecture, and the official practices of colonial urban planning is demonstrated. It is argued that this coalescing of ideas, images, and practices in the colonial environment of British Hong Kong not only led to the racialisation of urban form and space there but also contributed to the apparent anxiety exhibited by the European population over the preservation of their own identity through the immediacy of the built environment.

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