scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

Globalization, Citizenship, and Subjectivity in Self Construction

2020 ◽  
Vol 10 ◽  
pp. 135-146
Author(s):  
Namita Poudel
Keyword(s):  
Social Structure ◽  
Social Field ◽  
Self Identity ◽  
The Social ◽  
Social Fields ◽  
Research Questions

One of the profound questions that troubled many philosophers is– “Who am I?” where do I come from? ‘Why am I, where I am? Or “How I see myself?” and maybe more technically -What is my subjectivity? How my subjectivity is formed and transformed? My attempt, in this paper, is to look at “I”, and see how it got shaped. To understand self, this paper tries to show, how subjectivity got transformed or persisted over five generations with changing social structure and institutions. In other words, I am trying to explore self-identity. I have analyzed changing subjectivity patterns of family, and its connection with globalization. Moreover, the research tries to show the role of the Meta field in search of subjectivity based on the following research questions; how my ancestor’s subjectivity changed with social fields? Which power forced them to change their citizenship? And how my identity is shaped within the metafield? The methodology of my study is qualitative. Faced to face interview is taken with the oldest member of family and relatives. The finding of my research is the subjectivity of Namita Poudel (Me) is shaped by the meta field, my position, and practices in the social field.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Pursuing the SDG11 Targets: The Role of the Sustainability Protocols

2021 ◽  
Vol 13 (7) ◽  
pp. 3858
Author(s):  
Francesca Abastante ◽  
Isabella M. Lami ◽  
Marika Gaballo
Keyword(s):  
Direct Relationship ◽  
Evaluation Criteria ◽  
Assessment Tools ◽  
Social Aspects ◽  
Sustainable Cities ◽  
Sustainable Development Goal ◽  
The Social ◽  
Research Questions ◽  
The One

This paper is built on the following research questions: (i) What are the direct/indirect relationships between Sustainable Development Goal 11 (SDG11) and sustainability protocols? (ii) Could the sustainability protocols constitute a solution towards the achievement of SDG11? We underline that, on the one hand, the SDGs are guidelines to support the development of sustainable policies and thus address all elements that may affect them, and on the other hand, sustainability protocols are assessment tools to promote sustainability-conscious design while remaining focused on the built environment. In the Italian regulatory context, the paper highlights how this difference in terms of focus and scale means that they only overlap and mutually reinforce each other with regard to certain aspects, more related to energy and air pollution issues and less to the social aspects of sustainability. Even if there is not always a direct relationship between the evaluation criteria of the protocols and the indicators of SDG11, it is possible to conclude that the sustainability protocols can facilitate the achievement of the SDG11 targets, acting as a key for the implementation of sustainable cities and helping in structuring the process leading to sustainability in a broader framework.

scholarly journals The International Day of Light - May 16th

2017 ◽  
Vol 9 (4) ◽  
pp. 106
Author(s):  
Dominik Dorosz
Keyword(s):  
Energy Efficiency ◽  
Social Role ◽  
Basic Research ◽  
Social Awareness ◽  
Raising Awareness ◽  
The Social ◽  
The Rich ◽  
Further Development

During 39th session of UNESCO General Conference which held on 7 November 2017 the date May 16th was proclaimed as International Day of Light (IDL). This decision was made after the success of the International Year of Light (IYL) celebrated in 2015. It confirmed that raising awareness of the social role of photonics is crucial for further development. Based on the rich experience of IYL 2015 ("more than 13,000 activities took place in 147 countries to reach an estimated 100 million people"), the most important goals are to be followed by the IDL, including: raising social awareness, education, showing the influence of photonics on culture and art, promoting foreign cooperation and the important role of conducting basic research. As a result, it will lead to the creation of new solutions based on photonic technology, which has resulted in increased energy efficiency and improved quality of our life.

Dislocation as method

2019 ◽  
pp. 7-14
Author(s):  
David MacDougall
Keyword(s):  
Empirical Data ◽  
Visual Anthropology ◽  
Ethnographic Fieldwork ◽  
The Arts ◽  
Alternative Approach ◽  
The Social ◽  
New Knowledge ◽  
The World ◽  
Research Questions

Research in the sciences, including the social sciences, is usually supposed to be conducted in a systematic way, working from research questions to the gathering of empirical data, to conclusions. But in an analogy drawn from the art of fencing, the author argues for an alternative approach in visual anthropology. Films look at the world differently from the ways we conventionally see, and these differences have optical, social, and structural origins. To overcome these differences, filmmakers may have to voluntarily ‘dislocate’ themselves in order to put themselves in a position to view their subject from a different perspective, and so uncover new knowledge. The argument is supported by a discussion of the realities of ethnographic fieldwork, the processes of filmmaking, and the role of play and improvisation in the arts and other human endeavours.

Organizing, Organizations, and the Role of Social Media Conversations

2018 ◽  
pp. 62-78
Author(s):  
Veronica R. Dawson
Keyword(s):  
Social Media ◽  
Organizational Identity ◽  
Organization Theory ◽  
Theory Of The Firm ◽  
Organizational Participation ◽  
Making Sense ◽  
The Social ◽  
Social Media Platforms ◽  
Communicative Theory

This chapter traces the concept of organizational identity in organization theory and places it in the social media context. It proposes that organizational communication theories intellectually based in the “linguistic turn” (e.g., the Montreal School Approach to how communication constitutes organizations, communicative theory of the firm) are well positioned to illuminate the constitutive capabilities of identity-bound interaction on social media. It suggest that social media is more than another organizational tool for communication with stakeholders in that it affords interactants the opportunity to negotiate foundational organizational practices: organizational identity, boundaries, and membership, in public. In this negotiative process, the organizing role of the stakeholder is emphasized and legitimized by organizational participation and engagement on social media platforms. The Montreal School Approach's conversation–text dialectic and the communicative theory of the firm's conceptualization of organizations as social, are two useful concepts when making sense of organization–stakeholder interaction in the social media context.

The Role of the Information Channel in Visual Computing

2020 ◽  
pp. 464-490
Author(s):  
Miquel Feixas ◽  
Mateu Sbert
Keyword(s):  
Information Theory ◽  
Communication Channel ◽  
Probability Distributions ◽  
Global Illumination ◽  
Three Dimensional ◽  
Information Channel ◽  
Visual Computing ◽  
The Social ◽  
Shared Information

Around seventy years ago, Claude Shannon, who was working at Bell Laboratories, introduced information theory with the main purpose of dealing with the communication channel between source and receiver. The communication channel, or information channel as it later became known, establishes the shared information between the source or input and the receiver or output, both of which are represented by random variables, that is, by probability distributions over their possible states. The generality and flexibility of the information channel concept can be robustly applied to numerous, different areas of science and technology, even the social sciences. In this chapter, we will present examples of its application to select the best viewpoints of an object, to segment an image, and to compute the global illumination of a three-dimensional virtual scene. We hope that our examples will illustrate how the practitioners of different disciplines can use it for the purpose of organizing and understanding the interplay of information between the corresponding source and receiver.

scholarly journals Generations Comparison: Father Role Representations in the 1980s and the New Millennium

Genealogy ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 17 ◽  
Author(s):  
Maria Letizia Bosoni ◽  
Sara Mazzucchelli
Keyword(s):  
Point Of View ◽  
Current Debate ◽  
The Social ◽  
Two Generations ◽  
Academic Publications ◽  
Research Questions ◽  
Father Role ◽  
Changing Role ◽  
New Millennium

In the light of relevant and current debate on the changing role of fathers, this contribution is aimed at analysing the international literature on fatherhood, comparing two distinct periods of time, from the social, cultural and demographic point of view: the years 1980–1999 and the new millennium. This will contribute to identifying features of the fatherhood transformation in these two contexts, which in fact refer to two generations of fathers. The research questions to be answered are: Which aspects characterize the process of fatherhood transformation, in an intergenerational perspective? How are paternal childcare practices represented in different historical and social periods? An analysis of the academic publications on fathers in Scopus and Google Scholar will be conducted, in the two temporal periods indicated, using T-Lab software, in order to map fathers’ role representations.

To toy or not to toy in supermarket instant reward programs

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Claire Lambert ◽  
Edmund Goh
Keyword(s):  
Retail Industry ◽  
Comprehensive Overview ◽  
Content Type ◽  
The Social ◽  
Supermarket Industry ◽  
Reward Programs ◽  
Marketing Tool ◽  
Repeat Visits ◽  
Practical Implications

PurposeThis industry viewpoint paper provides a comprehensive overview and critical viewpoint on the use of collectable toy premiums via instant reward programs (IRP) within the retail industry as a marketing tool.Design/methodology/approachThis paper draws upon the uses of a “free” collectable toy premium promotion with a fixed purchase spend (via an IRP) in the supermarket industry as a marketing instrument to increase customer basket spend and repeat visits. Reflections on the recent use of toy premiums by Australian supermarket retailers are also utilised to highlight the ingredients for a successful promotion but also the controversies associated with such promotions.FindingsOne of the key findings suggest that the role of toy premiums is a successful marketing tool by retailers to increase customer total basket spending. However, notable points of caution regarding offering IRPs incorporating collectable toy premiums promotions are established, including environmental concerns and the social, ethical dilemma as to whether these promotions are indirectly targeted at children rather than adult consumers.Practical implicationsThe findings have important implications for retailers to attract customer attention, increased market spend and repeat purchases through a desired collectable premium promotion (via an IRP).Originality/valueThis is the first paper to critically review the usage of collectable toy premiums within the supermarket retail industry.

scholarly journals Social Media Use in Cardiovascular Imaging

2019 ◽  
Vol 15 ◽  
Author(s):  
Purvi Parwani ◽  
James Lee ◽  
Omar K. Khalique ◽  
Chiara Bucciarelli-Ducci
Keyword(s):  
Social Media ◽  
Cardiac Imaging ◽  
Multimodality Imaging ◽  
Physician Education ◽  
Research Dissemination ◽  
The Social ◽  
Social Media Platforms ◽  
Collaborative Discussion ◽  
Global World

: Social Media is a rising influence in the global world of cardiovascular medicine, allowing for a dynamic approach to physician education, research dissemination, and collaborative discussion. The visual nature of the social media platforms, particularly Twitter, lends itself particularly well to the tremendous advances and visually stunning imagery of cardiac imaging. The hashtag “#cardiotwitter” provides around the clock, asynchronous, ubiquitous, free of charge and timeless education. It allows connection among cardiac imagers across the world, with an ability to share ideas and discuss contemporary issues pertaining to multimodality imaging. This review highlights the role of social media in advancing the practice of cardiac imaging and provides guidance on gaining visibility in the social media imaging community.

Sign in / Sign up

Export Citation Format

Share Document