scholarly journals Innovation Strategy Analysis through a Blue Ocean Strategy for Wear It

2021 ◽  
Author(s):  
Samuel Sabatinus ◽  
Christina Whidya Utami

This study aimed to find the right blue ocean strategy to get out of the red ocean for Wear It, a startup business engaged in garment convection since 2016. This study went through 3 stages: determining the SWOT, Key Success Factor, and 4-Action Framework (ERRC). The Key Success Factors that were obtained will be included in the strategy canvas to see the comparison with competitors and determine the 4 Action Framework. This research used a qualitative approach through in-depth interviews with 5 stakeholders including founders, customers and suppliers of Wear It. The results indicate that the blue ocean strategy is important in order to survive in the market. The resulting 4-Action Framework is to (E) eliminate the founder element; (R) raise marketing, product quality, product innovation, and brand elements; (R) reduce price, store, and quality control elements; and (C) create customer education and sales elements in order to create a new value curve for Wear It. Keywords: blue ocean strategy, SWOT, key success factor, ERRC

2020 ◽  
Vol 12 (1) ◽  
pp. 25-29
Author(s):  
Linus Dahlander ◽  
Henning Piezunka

AbstractCrowds can be very effective, but that is not always the case. To actually render the usage of crowds effective, several factors need to be aligned: crowd composition, the right question at the right time, and the right analytic method applied to the responses. Specific skills are mandatory to tap into the creativity of a crowd, harness it effectively and transform it into offers that markets value.The “DBAS” framework is recommended to successfully implement a crowd project. It consists of four stages, and in each phase some key questions need to be addressed. Each decision along the DBAS pathway matters and how you navigate each stage can either reinforce or undermine decisions made at the other stages. The right degree of innovativeness, listening to contributors and informing participants openly about the fate of rejected ideas are key success factors that require special attention. To continually improve the odds of success, crowdsourcing should best be treated as a continual iterative churn.


2019 ◽  
Vol 4 (2) ◽  
pp. 35
Author(s):  
Tiedian Fane ◽  
Toumani Bagayoko

This study highlights the impact of key success factor on profit performance. The recommendations should be used as guideline for Malian enterprises.The quantitative and qualitative methods, primary data collected by questionnaires and interviews are used. Secondary data are gotten from articles, journals and online resources. The research framework was analyzed using multiple regression models. Hypothesis test is adopted to accept or reject the hypothesis formulated in this research. Excel software have been used to perform the test, the measures of p-value, coefficient of determination, the adjusted coefficient of determination, the degree of freedom, the coefficient of Fisher and its critical value.The results suggest that key success factors have significant impact on profit performance. Key success factors have a positive impact on profit performance is valid hypothesis. This study makes several contributions to research and theory of key success factors and profit performance. A greater understanding of key success factors and profit performance provided further investigation of the relationship between of key success factors and profit performance. This model can be used by other enterprise to increase its profit performance. Through the use of this model, enterprise can quickly identify areas requiring urgent improvement.SODEMA industry needs improvement in chain communication systems, manufacturing techniques, and transportation capabilities as alternatives to investing in large inventories and production capacities. The theoretical model developed in this study is applicable in practice.


2021 ◽  
Vol 25 (2) ◽  
pp. 37-53
Author(s):  
Tibor Zsigmond ◽  
Renáta Machová ◽  
Annamária Zsigmondová

Purpose: Providing high quality services is a basis for long-term competitiveness of small and medium-sized enterprises. Recognizing the success factors of transformation and strategic management is an issue that has been frequently addressed in the past two decades. The goal of this article is to evaluate the strategy of small and medium-sized enterprises offering services in tourism and catering. Methodology/Approach: The qualitative analysis was based on 107 completed interviews. Two hypotheses were formulated and an Independence Test was applied. Chi-square Test and Cross Table Analyiss were used which enable to examine the relationship between 2 non-metric variables. The two examined variables related to our Hypothesis 1 were ordinal, and 1 ordinal, 1 nominal in the case of Hypothesis 2. The significance level was p=0.05. Findings: The obtained results show weak relationship between the size of the business and the awareness of the strategy. No relationship can be detected between the size of the business and the evaluation of the key success factor Research Limitation/Implication: The research activity and obtaining research data from SMEs was obstacled by the pandemic situation caused by COVID-19. The research was limited by external circumstances, so the interviews with company representatives could be conducted on online platforms. Originality/Value of paper: The paper examines how successful the SMEs involved in the research are in communicating the values and goals of the company to their employees. It brings important findings in the field of stretegy management which leads to high quality services in the case of providers.


Author(s):  
Janice Thomas ◽  
Travis E. Stripling

Effective and successful project management of today’s pipeline projects is a challenging and complex task. For the most part, these complexities are not due to technical issues, but pertain to “soft management issues” (communications, team building/alignment, stakeholder management, etc.) that must be immediately and aggressively addressed during project initiation. That is, a key success factor for these projects is setting up for success, upfront at the very beginning, and ensuring the right resources and processes are in place to manage the “soft side” as the project progresses. This includes initiating continuing processes to check the status of the project team climate, interaction health, and development of a “risk sharing/monitoring” culture.


Author(s):  
Soojung Kim ◽  
Charles Arcodia ◽  
Insin Kim

The purpose of this study was to identify the key success factors of medical tourism using the case of South Korea. Medical tourism refers to the phenomenon of travelling across national borders intentionally to access a variety of medical treatments, especially modern medical treatment. Through conducting semi-structure face-to-face in-depth interviews with the service suppliers of Korean medical tourism, it was discovered that Korean medical tourism has been facilitated by the effect of Hallyu and advanced Korean brand power. More importantly, tourism activities for companions and extra support for patients’ convenience are identified as important success factors of Korean medical tourism, suggesting that the medical tourism industry not only includes medical services but also involves tourism perspectives, supporting the patient and their companions to stay in a comfortable and pleasurable environment. This study generated results which are valuable for both academic and industry perspectives, as this is a field which has not been extensively researched. Medical tourism representatives in other countries can consult these findings to develop the industry.


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