scholarly journals Product innovation as a key success factor to build sustainable brand equity

2015 ◽  
Vol 5 (6) ◽  
pp. 567-576 ◽  
Author(s):  
Jalal Hanaysha ◽  
Haim Hilman
Keyword(s):  
Brand Equity ◽  
Product Innovation ◽  
Success Factor ◽  
Key Success Factor

scholarly journals Innovation Strategy Analysis through a Blue Ocean Strategy for Wear It

2021 ◽  
Author(s):  
Samuel Sabatinus ◽  
Christina Whidya Utami
Keyword(s):  
Product Innovation ◽  
Success Factors ◽  
Success Factor ◽  
Strategy Analysis ◽  
Key Success Factors ◽  
Customer Education ◽  
Quality Product ◽  
The Right ◽  
Key Success Factor ◽  
Depth Interviews

This study aimed to find the right blue ocean strategy to get out of the red ocean for Wear It, a startup business engaged in garment convection since 2016. This study went through 3 stages: determining the SWOT, Key Success Factor, and 4-Action Framework (ERRC). The Key Success Factors that were obtained will be included in the strategy canvas to see the comparison with competitors and determine the 4 Action Framework. This research used a qualitative approach through in-depth interviews with 5 stakeholders including founders, customers and suppliers of Wear It. The results indicate that the blue ocean strategy is important in order to survive in the market. The resulting 4-Action Framework is to (E) eliminate the founder element; (R) raise marketing, product quality, product innovation, and brand elements; (R) reduce price, store, and quality control elements; and (C) create customer education and sales elements in order to create a new value curve for Wear It. Keywords: blue ocean strategy, SWOT, key success factor, ERRC

scholarly journals User knowledge factors that hinder the design of new home healthcare devices: investigating thirty-eight devices and their manufacturers

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Fan Yang ◽  
Abdullah Al Mahmud ◽  
Tao Wang
Keyword(s):  
End Users ◽  
Home Healthcare ◽  
Success Factor ◽  
User Research ◽  
The Public ◽  
Root Cause ◽  
Potential Applications ◽  
User Knowledge ◽  
Key Success Factor ◽  
Innovation Processes

Abstract Background The demand for home healthcare devices arises; however, many home healthcare devices on the market are not designed to reflect the needs and features of the end-users. This study explored the user knowledge factors that hindered the design of new home healthcare devices and the interrelationships between the factors. Methods The abovementioned factors were identified from analysing the project documents of thirty-eight carefully selected home healthcare devices produced by five manufacturers; followed by interviewing the thirty stakeholders playing key roles in developing the devices. Results The design of the home healthcare devices was influenced by (1) the user insights utilised in formulating project strategies; (2) the sources of user information; (3) the execution of user research; and (4) the formulation of the manufacturers’ principal innovation processes. Conclusions The users’ characteristics and needs were not sufficiently reflected in developing new home healthcare devices. One root cause was that the end-users were not perceived by the manufacturers as a key success factor in most cases, given that most of the devices were initiated following the public sector’s requests. Actual or potential applications of this study include the facilitation of the appropriate application of human factors methods in developing new home healthcare devices and the improvement of the user performance of the end-devices.

scholarly journals How Can We Find Out What Makes a Good Requirements Engineer in the Age of Digitalization?

2017 ◽  
Vol 7 (3) ◽  
pp. 147
Author(s):  
Yvonne Sedelmaier ◽  
Dieter Landes
Keyword(s):  
Requirements Engineering ◽  
Quantitative Research ◽  
Scientific Basis ◽  
Success Factor ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Competence Profile ◽  
Key Success Factor ◽  
Insight Into

Good requirements are commonly viewed as a key success factor for IT (and non-IT) projects, but still there seems to be insufficient insight into which competences requirements engineers need to have these days. Digitalization is likely to pose new challenges to requirements engineering. Chances are that digitalization will change the competences that are necessary for successful requirements engineering. This paper proposes a research design that will be used for clarifying which competences requirements engineers need nowadays and how these competences change due to digitalization. To that end, qualitative and quantitative research methods will be combined for developing a comprehensive competence profile for requirements engineering on a scientific basis. The resulting competence profile constitutes a starting point for devising competence-oriented learning settings. Thus, our research contributes to a better understanding of competences for requirements engineering and improves education of future requirements engineers, in particular for coping with challenges posed by digitalization.

scholarly journals SERVQUAL Method in Retail Service Assessment

2020 ◽  
Vol 50 (2) ◽  
pp. 343-350
Author(s):  
N. Gryaznova ◽  
Olga Konovalova ◽  
Nataliya Pleshkova
Keyword(s):  
Service Quality ◽  
Customer Service ◽  
Brand Loyalty ◽  
Customer Experience ◽  
Retail Trade ◽  
Success Factor ◽  
Retail Chain ◽  
Retail Service ◽  
Key Success Factor ◽  
Subsequent Improvement

Introduction. Service quality and variety is currently the key success factor in retail trade. Retail service assessment can improve customer experience. The SERVQUAL method makes it possible to evaluate the service quality and solve the detected problems in customer service, thus securing the brand loyalty. Study objects and methods. The present research was based on a customer service survey conducted among 500 customers of the Lenta hypermarket in Kemerovo (Russia) in 2018. The results of the questionnaire underwent a SERVQUAL analysis. The obtained data on the customers’ needs and the degree of their satisfaction with the hypermarket customer service made it possible to develop recommendations for the retail chain. Results and discussion. The respondents answered three groups of questions: expectations, experience, and importance. The assortment of goods proved to be the most important factor, and there were no complaints in this respect regarding the Lenta retail chain. The attended time was rated second. Its assessment demonstrated a gap between the expectations and the experience (Q = –1.3). Retail space service also proved important; however, this aspect of service quality demonstrated the greatest gap between expectations and experience. Conclusion. The three-part SERVQUAL questionnaire helped to reveal the problems in the organization of the shopping service. The subsequent improvement will be important for consumers and the retail chain.

scholarly journals Estimation of Rate Constants for Nutrient Transformations

2019 ◽  
Vol 8 (3) ◽  
pp. 2437-2441
Keyword(s):  
Water Quality ◽  
Rate Constants ◽  
High Water ◽  
Model Parameters ◽  
Success Factor ◽  
Point Source Pollution ◽  
Temperature Dependent ◽  
Phosphate Nitrate ◽  
Simulation Errors ◽  
Key Success Factor

Non-point source pollution of surface water is a major impediment to meet water quality objectives. Managing such pollution sources in a sustainable way is a key success factor in maintaining high water quality and to prevent eutrophication. Mathematical models are widely used to simulate ecological and water quality interactions in surface waters. Simulation errors may arise due to uncertainties of the structure, input data and the model parameters. In this study, an attempt has been made to estimate the rate constants for nutrient transformations in Kabini River located in Southern part of Karnataka state in India. The experimental results demonstrated both ammonia and nitrite oxidation. In the river water, DO concentration was 5.2 mg/L. After addition of pollutants it reduced to 3.9 mg/L. EC changed from 370 to 550 µS/cm. pH remained almost the same. At 320C, the rate constants for phosphate, nitrate, nitrite, potassium and ammonia were found to be 0.165, 0.21, 0.077, 0.0777 and 0.078/hr respectively. The results obtained clearly specify that the rate constants are concentration and temperature dependent.

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